Real Estate Marketing Blog

When it comes to your real estate marketing, there are five essential tools that make a lasting impression on prospective clients. Stay ahead of the competition with realtor postcards, calendars, newsletters, recipe cards, and greeting cards recipients will love. With high-quality products your clients can see and touch, you’ll leave a lasting impression, generate leads, and attract more referrals. The ReaMark marketing experts have compiled the top 5 real estate marketing tools you’ll need to make 2024 a successful year!

1. Postcard Marketing

Realtor postcards promote your listings and services and provide unique ways to enhance your brand. You can send postcards to specific neighborhoods, referrals, past clients, and prospective clients. By including your website, you can tie your direct mail campaign into your online content for a more cohesive marketing strategy.

Some tips to make the most of your realtor postcards include the following:

• Use high-quality photos of your listings.
• Incorporate home maintenance tips.
• Highlight testimonials from buyers and sellers.
• Add a QR code or a URL to direct people to your website.
• Customize your postcards.

2. Real Estate Marketing Calendars

Calendars make it easy to keep your name in front of clients and prospects throughout the year. Recipients will most likely keep and display their calendars in prominent places, such as kitchens and offices. This keeps your name and contact information in front of them all year long.

Some tips for creating effective real estate marketing calendars are:

• Use professional and relevant photos for each month.
• Include important dates and reminders for your clients.
• Offer value-added content such as market updates and home maintenance tips.

3. Newsletters

Newsletters provide valuable information, updates, and insights about the real estate market. You can customize them to meet the needs of different demographics.

Some tips for creating effective newsletters are:

• Use an attractive and consistent layout and design.
• Write engaging and informative content that appeals to your audience.
• Add a personal note to showcase your expertise.
• Include a call to action such as an offer for a free consultation.

4. Recipe Postcards

What’s your favorite recipe? Share it with clients or choose popular recipes available on the ReaMark site. Send jumbo postcards that feature delicious recipes for holidays, seasons, or special events. Some of our favorites include the following:

• Southwestern eggrolls and other quick meals
• Delicious desserts (Try the Tropical Macaroons)
• Casual entertainment dishes such as buffalo chicken dip
• Work with our creative team to simplify your own recipes.

5. Realtor Marketing Holiday Cards

Our wide assortment of holiday cards help you honor your clients and show your appreciation. From Valentine’s Day to Christmas and other holidays, you’ll find gorgeous greeting cards that recipients are proud to display. You can also send out anniversary cards for new homeowners. This is a great idea to get referrals!

Contact ReaMark for More Realtor Marketing Tips

Use these marketing tools to build and strengthen relationships with prospective clients. If you would like assistance with optimizing your 2024 real estate marketing plan, we can help. Reach out to the ReaMark team today to gather the tools you need to succeed in the new year.

Weather isn’t the only thing that affects seasonality in real estate. With kids going back to school and sporting seasons kicking off, buyers and sellers are preoccupied and more reluctant to enter the market in the fall. This blog provides insights into the fall real estate market and how you can ramp up your real estate marketing to take advantage of the lack of competition.

Fall Real Estate Seasonality

According to Investopedia, June, July, and August are the busiest time for real estate agents. Meanwhile, November to February represents the slowest season for buyers and sellers. The holiday season and start of the school affect the real estate industry in a big way. For clients with children, it’s an inconvenient time to uproot the family. Buyers and sellers tend to wait for summer when they have more time and the kids aren’t in the middle of the school year.

To encourage buyers and sellers to enter the fall market, stay in touch with Fall Time Change postcards, Calendars and Football schedules.

Market Trends

Price cuts were on the rise in August and rose 23.4% compared to 21.8% in July, and listings sat for an average of 13 days prior to receiving an offer. Additionally, sales were down nearly 19% year over year.

On the bright side, August brought a 4.0% increase in new listings when compared to the prior month. The late summer uptick may represent a shift from the dry listing statistics plaguing the industry for the past year.

How Has Fall Seasonality Defined the Market Historically

The market typically slows down in the fall. However, it presents an opportunity for motivated sellers. For clients with the means to do so, you can suggest buying in the fall or winter months when prices drop. If clients can rent or stay with family members until the spring, they can maximize the margin between the price they sold their home for and the price they pay for a new home.

What Are the Latest Interest Rate Trends

According to CNBC, some economists predict lower rates in the next few months. Continuing to increase rates could have a negative impact on the global economy. Additionally, Morningstar forecasts a dramatic decrease in interest rates by the end of the year. However, not all experts agree.

Not all experts are predicting lower interest rates. Forbes found that some experts believe interest rates will remain high due to inflation, which remains above the Fed’s watermark of 2%.

Inventory Levels and Housing Prices

The NAR predicts a tight inventory through the remainder of 2023. The housing inventory is expected to remain tight in 2024, The median price for existing homes is expected to drop by 4%, from $379,100 in October to roughly $368,000 next year.

Buyer Behavior

Buyer behavior changes in the fall due to various factors, such as weather, school year, holidays, and consumer confidence. Some buyers may postpone their home purchase until the spring or summer when there are more options and better weather conditions. Others may take advantage of lower prices and less competition in the fall and winter months.

If you need help ramping up your realtor marketing, consider adding 2024 real estate marketing calendars to your next campaign. These direct mail pieces keep your contact information handy when buyers and sellers decide to make a move this fall or beyond. Plus, calendars remain on walls and desks for months, providing increased exposure for your brand.

Contact the experts at ReaMark for assistance with market update postcards and other realtor marketing tools that keep buyers and sellers in the loop.

Seasonal trends in real estate vary according to the laws of supply and demand. Generally, spring and summer are peak seasons for homeowners to put their properties on the market for buyers to snatch them up. Boosting your fall sales can help you make up for the slower winter selling season.

Real estate calendars serve multiple purposes. By sending your real estate marketing calendars out in the fall, you help your clients and prospective clients prepare for the coming year. Savvy real estate professionals also use them to keep their name top of mind for those who need a nudge to enter the market.

Challenges and Opportunities of Fall Real Estate Marketing

The fall season can be a good time to market real estate, but there may be fewer buyers and smaller inventories than during peak seasons. Here are some of the challenges and opportunities of fall direct mail marketing.

• Challenges:
  • You may have to work harder for leads and qualified prospects.
  • Unpredictable weather can make it difficult to schedule in-person showings.
  • Families may not want to move during the school year.
• Opportunities:
  • Fall foliage creates a gorgeous backdrop for photos and videos (depending on where you’re located).
  • Buyers may be more motivated to sell before winter weather sets in.
  • Sellers may be more willing to negotiate to find a home before the holidays.

How Realtor Calendars Can Prevent a Fall Slump

Real estate marketing calendars can help you communicate with clients. Align your postcard and newsletter campaigns with local events printed on your customized calendars. You can choose from numerous styles and tap into the wealth of knowledge accumulated by our marketing and sales experts.

Fall realtor calendars may include the following:

• Scenic magnetic tear-off calendars easily affix to office cabinets or refrigerators, providing you with continuous exposure.
• Seasonal content offers home maintenance tips or insights on buying or selling in the fall (and other seasons).
• School calendars highlight important dates for parents and provide your contact information at a glance.
• Four seasons calendars present beautiful color images that celebrate the entire year. Use them to highlight sports schedules for local teams.

Fall is a great time for both buyers and sellers. The opportunity to negotiate better prices and terms will appeal to motivated buyers. Plus, you can attract serious sellers by providing valuable information they can use. Incorporate fall realtor calendar campaigns with postcard and other direct mail marketing options available through the experienced team at ReaMark.

Reach out to our team today to discuss your fall real estate calendars or for fresh ideas to beat the fall slump!

Real estate marketing has many prongs, and the digital revolution has further complicated the process. From virtual property tours to high-visibility social media marketing, technology has forever changed how you showcase properties for sale or purchase. However, traditional marketing methods such as postcards, mailers, and calendars still have a place in the future of real estate marketing. Let’s explore how digital and direct mail advertising can coexist and help you expand your reach.

Challenges and Opportunities for Real Estate Marketing

The main challenges that real estate agents face in the current market include increased competition, changing consumer preferences, and evolving technology. However, there are also new opportunities to reach customers online.

Challenges

• Increased competition: There are more and more agents vying for the same listings and clients.
• Changing consumer preferences: Buyers and sellers want to use technology to research properties and make decisions, making it harder for agents to make a connection.
• Evolving technology: You’ll need to stay on top of the latest trends and technology to remain competitive and improve your conversion rate.

Opportunities

• Tracking: You can tie your digital and traditional marketing methods together, then track the results in Google Analytics or Mail Chimp.
• The rise of online marketing: Online marketing is a great way to test different campaigns for effectiveness. You can also generate warmer leads.
• The use of technology: Technology streamlines the real estate process, simplifying each step of the way. from lead generation to closing the deal.

Postcards, Mailers, Calendars, and Social Media

Postcards, mailers, and calendars act as effective marketing tools. Intermix your direct mail pieces to reach a larger potential audience. You can refer recipients to your online assets to build relationships and generate referrals.

Real Estate Postcards

Postcards are tangible marketing vehicles that can stand out from the digital clutter. Choose from animal themes, recipe cards, home tips, marketing updates, or customized messaging. You can personalize real estate postcards for different segments, including first-time buyers, sellers, and investors. Postcards plus media platforms are a great way to create a cohesive brand image.

Realtor Mailers

Door hangers, newsletters, greeting cards and other mailers offer more space to get into the details about your listings, testimonials, and market updates, helping you engage with your audience. You can target specific groups or areas using Every Door Direct Mail (EDDM) and reaching out to the marketing team at ReaMark to address specific neighborhoods, zip codes, or mailing routes. With mailers, you can vary your marketing campaigns and measure the results to find the right blend for your realtor marketing.

Realtor Calendars

Calendars keep your name and contact information in front of your clients and prospects throughout the year. You can feature your own photos or choose from images that reflect brand personality or niche markets, such as luxury homes or waterfront properties. Include important dates or events your audience cares about, including school schedules, sports games, and other important dates.

Realtor Social Media Marketing

Don’t forget to add your Facebook, X (Twitter), or other social media handles. You can also include QR codes for blogs and other web pages of interest to prospective clients.

Tying It All Together

Here are a few examples of how to combine direct mail materials and digital marketing for a higher return on investment:

• Make sure to vary the content of your postcards. You can also add a QR code or a unique URL for recipients to easily access more information online. Keep your branding messaging and style consistent in your direct mail and online spaces.
• Offer calendars as a thoughtful gift to past clients during the holiday season. Include your social media handles and website on each page to tie into your online marketing.
• Tease postcard mailing and greeting cards on your Facebook page and website.
• To make it interactive, you can ask your X (Twitter) followers to vote on the final design for your ReaMark holiday cards or realtor postcards.
• Target specific neighborhoods or communities and adjust your marketing strategy to appeal to different demographics. For example, you can send postcards to recently sold homes to encourage referrals.

What’s Next?

The future of real estate marketing has a place for both traditional and digital channels. It’s all about finding a balance between the two. Integrate marketing strategies that combine digital precision with the tangibility and charm of real estate direct mail.Contact ReaMark today to learn more about how to fully integrate your postcards and other mailers with a strong online presence.

Direct mail is a great way to put your contact information into the hands of prospective buyers and sellers. However, you can combine this traditional form of real estate marketing with your digital assets. By creating postcards with sold/listed properties, neighborhood market updates, home improvement tips, recipes, and your social media handles, you extend your engagement with potential clients.

Postcards Can Connect Clients to Your Realtor Social Media Marketing

You may have to do some research on which social media platforms your target audiences frequent (The ReaMark sales team can help you with this!). For example, young adults often use Instagram or TikTok, whereas older adults are more likely to be active on Facebook or X (formerly Twitter). If you want to attract young professionals, you may even want to include your LinkedIn profile.

Make Connecting to Your Social Media Easy

Younger people may respond to QR codes on your real estate postcards. On the other hand, those who are less tech-savvy might need clear instructions, such as “Find me on X @yournewrealtor.” or “Check out my Facebook page: facebook.com/myfacebookpage”.

Social Media Marketing Best Practices

Here are a few tips and tricks to apply when adding social media info to your realtor postcards:

• Use social media icons. Incorporating the f logo for Facebook or X for the renamed Twitter can help you save space. These symbols are also highly recognizable to recipients scanning your postcard.
• Promote online content. Have you recently written an article or post that would interest your prospects? Flaunt your online content by including the links on your real estate postcards. You can even blend it with unique, related content on your postcards.
• Find out what works. You can use Google Analytics, Mailchimp, and other tools to find out how your strategy is working. Of course, you’ll need dedicated landing pages to track leads that found you via ReaMark postcards.

How Can You Combine Social Media and Postcard Marketing?

If you want to attract prospective clients to your online spaces, keep the following tips in mind:

• Use custom URLs or QR codes you can track for performance. Short, customized URLs or QR codes are the easiest to use and remember.
• Use consistent branding and messaging. Ensure that your realtor postcards and realtor social media marketing have the same font, colors, style, and tone.
• Use postcards to promote your social media pages. Tease valuable content without giving it away. Share links to blog posts, videos, podcasts, and books that current and future homeowners can use.

If you need Creative Real Estate Marketing Ideas, head over to our blog. You can also reach out to a knowledgeable ReaMark representative to connect your social media and postcard campaigns effectively.

Do you want to blanket a neighborhood with direct mailers that expand your brand awareness? Every Door Direct Mail postcards help prospective clients connect with you while you’re still building your mailing list. According to a GeoFactor survey, about 42% of recipients open EDDM pieces, and the exposure is even greater for real estate EDDM postcards. This article discusses how EDDM works, the advantages of investing in this marketing strategy, and how to get started with ReaMark EDDM services.

What Is Every Door Direct Mail?

The USPS offers EDDM as a marketing tool to local businesses. All you have to do is choose a neighborhood or zip code, purchase your mailers, and let the USPS deliver them. If you’re looking to build your customer base or seeking referrals, EDDM is a great way to disseminate marketing and contact information. Additionally, your ReaMark representative can help you filter your list by age, income, or household, using resources available through the USPS website.

Why You Should Consider Realtor EDDM

With EDDM, you can easily target a wide audience, making it perfect for realtors who want to grow their customer base quickly. The ReaMark team can walk you through the process of selecting zip codes in your farm area. You won’t need a postal permit if you send less than 5,000 EDDM pieces a year, and you’ll pay lower postage than normal. Learn more about the advantages of EDDM!

No Mailing List? No Problem!

When you use EDDM, your mailers are dropped off to houses and businesses along the chosen route. This eliminates the need for a mailing list. It also presents an effective way to reach target audiences affordably.

Easy Way to Grow Your Business

With EDDM, you can reach out to everyone in the neighborhood. Your newsletters, postcards, and calendars provide important information, such as your name, email, website, and contact details, to potential buyers and sellers. This simplifies the marketing process because you don’t have to curate or buy a mailing list.

Expand Your Reach

You can send up to 5,000 mailers to a specific zip code. You can also narrow your mailing to 200 addresses along a specific route. This gives you many options to customize your campaigns!

Lasting Impressions Make EDDM Even More Effective

Work with the team at ReaMark to design your mailers to make a lasting impression. You can include recipes, home maintenance tips, or your latest listings and sales to advertise your experience. Choose from full color jumbo postcards, sleek door hangers, and greeting cards designed with your target audience in mind.

Every Door Direct Mail Postcards

Colorful postcards grab your audience’s attention quickly. A real estate EDDM postcard can build brand awareness at all stages of the client journey. Postcards immediately convey information, helping to ensure recipients see your contact information and content.Contact ReaMark today to learn more about this effective marketing tool. We have in-house experts who can help you choose the right realtor EDDM postcards for your neighborhood!

If you’re a football fan, chances are many clients share your passion for the game. Connect with prospects on multiple levels when you provide them with useful realtor football schedule magnets. Do you want to leave a lasting impression with 2023 football schedules for local, college, and regional teams? Order now and save 30% on all football schedules!

Which Football Schedule Will You Choose?

From real estate magnetic calendars to peel-and-stick options, there are several formats to choose from, including:

• 3.5″ x 9″ FULL MAGNET: This is the most popular option because you can cover the entire card with multiple team schedules and contact information. Its rounded corners, glossy finish, and durable construction make it ideal for direct mail marketing campaigns.
• 4″ x 7″ FULL MAGNET: This is a compact version of the first option. It’s sized and shaped like a typical jumbo postcard, so you may save money on shipping.
• 3.5″ x 9″ STRIP MAGNET CARDS: With magnet strips on both sides, this option makes it easy for clients to display the information they’re most interested in. Include Sunday and Monday night games to give recipients a durable tool to track their teams.
• PEEL-N-STICK: Attach your business card to a football-shaped magnet with the local team’s schedule. This option makes it easy for clients to hand out your card for referrals.

Why Choose ReaMark?

If you find anyone with lower prices, we’ll match or beat them! ReaMark also offers free proofs, so you can approve the final version before your customers receive it. Our Realtor football schedule magnets are made with premium materials and designed to withstand daily use at home, in the office, or on the go.

Branding is all about standing out in the crowd. Increase exposure and brand recognition and stand out from the competition. Our experienced sales team can help you customize your realtor football schedules, but you should make sure to include:

• Your logo
• Contact details
• Personalized message

This versatile marketing tool is perfect for homeowners, businesses, parents, and sports fans. Besides mailing them, you can distribute them at networking events.

Our extensive collection of magnetic calendars and sports-themed postcards gives you many ways to promote your business to fellow sports fans. If you’re a baseball fan, check out our baseball schedules for additional real estate marketing ideas.

Ready to Place Your Order for Real Estate Magnetic Calendars?

Score big with real estate magnetic calendars that connect with football fans. Contact us today to place your order well in advance of the 2023 football season.

Summer is the prime time for real estate sales in many markets and, with the average sales price at $389,000 in May, that represents a hefty commission for each sale. To maximize your sales, incorporate realtor postcards in your marketing plan. A tight housing market means both demand and prices will go up. To make sure that you get the best listings on condos and homes, work with the team at ReaMark to choose the perfect postcards for your brand.

Best Themes for Summer Realtor Postcards

Choosing the right theme can help you form a deeper connection with prospective clients. As always, repetition is key. Along with sending multiple real estate postcards to establish brand recognition, you can vary the messaging and mood, intermixing market information, helpful home tips, and fun themes.

Here’s a winning combination recommended by top marketers at ReaMark:

• Recent Listings: Show potential sellers the current demand and value of neighborhood homes. Highlight your experience selling homes in the area.
• Just Sold Cards: This is a direct way to build credibility as a real estate agent. Create a sense of urgency and scarcity to muster referrals and repeat sales. (See more neighborhood marketing postcards and ideas here!)
• BBQ Recipe Cards: Lighter themes take the pressure off clients and deliver genuine value. You can also send cards with popular dessert recipes that will go right up on the fridge for continued exposure. (Find your favorite recipes to share with clients.)
• To-do lists: Getting ready to buy or sell a home is no small task. You can create a custom checklist or choose one from ReaMark to help prospective clients stay organized.
• Fall Home Checklist: This is a great forward-looking tool that will deliver value and potentially stick around on desks and counters or get passed along as a referral.
• Free Home Valuation: Do you want to attract potential sellers dying to know their home values? Showcase your skills in pricing homes accurately and competitively with this tempting offer.

Make Your Postcards Effective — and Memorable

Use summer themes, such as flowers or beaches, and incorporate colorful graphics and other warm-weather features. You can also use eye-catching headlines, such as “Let me sell your home in 30 days.”

Showcasing your success is always a good way to market your brands and postcards are a great way to get the message out on recent achievements. If you need help targeting specific markets or blanketing your farm area with realtor postcards, our team can help. Ask us how Every Door Direct Mail makes it easier to move into new markets.

We encourage you to include your name, email address, and phone number on both sides of your real estate postcards. Perhaps most importantly, you’ll want to include a clear call to action such as calling you, coming to an open house, or visiting your website.

Contact the ReaMark team today to enhance your summer marketing campaign with the perfect combination of real estate marketing postcards!

In 2023, 4.5 million homes will find new owners, according to Statista. However, that’s down from 6.1 million in 2021 (5.8 million in 2022). The tightening market makes real estate marketing more important than ever. Client recommendations are still the most effective way to grow your business. However, efficiency matters, and getting customer testimonials online allows you to maximize your exposure.

When and How to Ask for Referrals

There were 762,000 newly constructed homes sold in 2021. That’s a drop of over 7% from the previous year. This statistic shows that existing homes make up the vast majority of sales. Therefore, realtor marketing to current homeowners is essential. Once you attract homeowners and buyers and win them over with a successful transaction, your work isn’t done.

Here are a few tips on when and how to ask for referrals:

• Ask for a testimonial soon after the sale or purchase closes. Make this personal by reaching out via email or a phone call.
• Get details! What did they like most about working with you? What challenges did you overcome together?
• Make it as personal as possible to appeal directly to prospective clients. How did they feel moving into their new home? How did selling a home change their lives?

Post the Reviews on Multiple Platforms

You can ask your clients to post positive reviews on Zillow, Redfin and other online platforms, as well as Google, Facebook, Twitter and other social media sites. This is fantastic exposure, and you can offer discounts and rewards, such as free home valuations and other services, to thank them for their time and loyalty.

Ask for permission to use their reviews on your social media and website. This can help you attract new leads. Additionally, you can include links to customer success stories in your newsletters and doorhangers to tie your direct mail campaigns to your digital real estate marketing efforts.

Put QR Scan Codes on Your Postcards

At ReaMark, we can help you turn these success stories into postcard messaging for prospective clients to read and respond to. The unique nature of direct mail puts your marketing materials directly into the hands of your target audience. Further, by providing a QR Code or URL on your postcards, you can neatly connect clients to online testimonials and reviews.

If you need help choosing the right postcards for client testimonials, we can help. Reach out to our team to discuss the right themes for your farm areas. The following realtor marketing postcards go well with customer testimonials:

• Just listed/Just Sold
• Market Updates
• Offers for Free Home Valuations

Stay in touch with your buyers and sellers so that they’ll be ready to recommend you to friends and relatives looking for an experienced realtor. They can pass on postcards with your customer testimonials to prospective buyers. As a bonus, you’ll be able to showcase your continued success so that you’re the first realtor they call when they’re ready to move again. This happens more frequently than you may realize, as the average homeowner has lived in their home just eight years.

Tips to Help You Stay in Touch with Clients and Potential Clients

The typical home seller has owned their home for eight years and the average home size is 2,356 square feet, making today’s homes more profitable for real estate professionals. Working with a realtor is also more attractive for clients since the typical For Sale By Owner home sells for about 18% less than homes listed by Realtors.

Contacting prospects as early as possible is also beneficial since 30% of home purchases in 2021 were made by first-time homebuyers. So, get your postcards, newsletters, and door hangers in the hands of your target market as early and often as possible.

Remember that the median age of a first-time home buyer in the United States in 2021 was 33. So, include fun themes, such as recipes, motivational and scenic, and animal themes, that appeal to the under 40 crowd can help you expand your customer base.

Contact the team at ReaMark today for more ideas on turning clients into more clients in your realtor marketing.