Five Real Estate Marketing Must Haves

Posted by Reamark Marketing on Jun 27th, 2022

No matter how effective your word of mouth or networking efforts, having a solid real estate print marketing strategy can keep your sales pipeline flowing. Even the most energetic real estate professionals need to maintain their work-life balance. Real estate direct marketing does the door-to-door knocking for you. Additionally, you can team up with the pros at ReaMark to optimize your print marketing budget and efficacy.

Five real estate print marketing must-haves include:

  • Postcards
  • Newsletters
  • Business Cards
  • Door Hangers
  • Calendars

Postcard Real Estate Print Marketing

You may think that postcards seem old-fashioned. However, people love getting marketing materials that they can see and feel. Additionally, they are easy to create and inexpensive to mail. With no envelope in the way, recipients see the message directly.

It’s important to tailor postcards to your audience, homeowners and sellers. You can do this by providing recipes, home maintenance tips, market updates, and just sold/just listed properties in the target neighborhoods.

Make sure to include a strong call to action. Do you want the potential client to call you, provide referrals, or attend an open house? Make sure to provide the appropriate instructions and information to achieve your goals.

There are hundreds of already proven designs to choose from. Best of all you can reach out to our experienced staff members for help planning your real estate direct marketing campaign.

Realtor Business Cards

Real estate business cards, magnetic business cards and photo address labels are essentials for face-to-face meetings with clients. Magnetic business cards make it easy for current and future clients to keep your information top of mind. Your success depends on the ability to make as many connections as possible. When you hand out the information needed to get in touch with you, you improve the conversion rate for each warm or cold lead.

Business cards are handy for any appropriate social or business situation, including:

  • Standing in line at the grocery store
  • At an open house
  • While farming a neighborhood
  • At school events
  • Anywhere else you can meet prospective clients

Don’t forget your social media and website information on this and all your real estate print marketing from ReaMark!

Real Estate Newsletters

You can incorporate your branding in newsletters that you send out to your farm areas or target clients. It’s important to establish how helpful you can be. With a newsletter including important market changes in the area, you can establish yourself as a knowledgeable real estate professional.

Include valuable content such as sports calendars for local teams and just sold homes in the area, preferably your own. Useful content makes it more likely that recipients will keep your newsletters on hand longer and potentially pass them around to other potential clients.

As always, it’s important to include a call to action such as having them call you or watch a video online. You can also include QR scan codes to your website or other digital assets.

Door Hangers

We included door hangers on this list of real estate direct marketing essentials due to its unique advantages. You can hang them on doors as your canvas neighborhoods or hire someone to do it for you. This can save you money on mailing costs. Be sure to include vital information on your services as well as items recipients are likely to keep. For example, you can include your business card and a newsletter as well as postcards with recipes, home tips and other information in one packet.

Choose from ReaMark’s expansive menu of stock and custom door hangers!

Real Estate Calendars

Increase your exposure time using annual calendars with your name on every page or specialty calendars customized to your target areas. We recommend sending a variety of calendars as part of your monthly real estate print marketing campaigns.

Choose from:

Contact ReaMark today for more information on these and other essential real estate direct marketing options!

How Direct Mail Postcards Help Realtors Market Successfully

Posted by Reamark Marketing on Jun 23rd, 2022

Real estate agents have the opportunity to pull in significant revenue from today’s housing market. Yet, every realtor faces a similar issue: how to reach, attract, and secure a client. A successful marketing campaign is crucial, and real estate direct mail marketing may be your greatest asset. Since direct mail campaigns can generate five times more purchases than email marketing, realtors can use this method to appeal to more clients. Real estate direct mail postcards are an excellent choice for your marketing strategy, as they provide numerous advantages.

Why Is Real Estate Direct Mail Marketing Effective?

Email and social media marketing may be in the limelight, but direct mail marketing should be a go-to element in your marketing strategy. Direct mail is a powerful method because:

Direct Mail Reaches Your Geographical Area

When you send out emails, there is a significant chance your advertisements will fail to reach clients in your target location. If you send out direct mail, you will land in the mailboxes of clients in your target market. In this way, you can also establish yourself as a local expert who understands the area.

Realtor Direct Mail Postcards Are Consumable

Never underestimate the power of tangible material your clients can hold in their hands and directly consume. A real estate direct mail postcard allows you to appeal quickly and effectively to your audience with attractive images, catchy phrases, and information. Likewise, clients can keep these materials and even pass them along to neighbors, friends, or family who may need to sell or purchase a home.

Direct Mail Marketing Has a Long Lifespan

Approximately 51% of people receiving unnecessary emails delete them within 2 seconds, compared to direct mail marketing materials maintaining a lifespan of 17-38 days. While your clients may simply place your real estate direct mail postcard on the counter, there is a high chance they will scan the materials at some point during that period.

Personalized Mail Establishes Long-Term Relationships

If you can develop a curated list of clients looking to sell or purchase a property, you can send them personalized direct mail, complete with their names and address. Likewise, you can track your response rate from your real estate direct mail marketing campaigns to tailor your advertising messaging to your specific audience.

Our custom postcards include space to add photos, create purposeful messages, and leave plenty of room for contact information on one or both sides.

Increase Success with Real Estate Direct Mail Marketing

When you choose direct mail marketing, you already tap into a concentrated market and secure a higher rate of return. Yet, there are many ways you can further increase success in this domain. Namely, you can:

  1. Develop a mailing list.
  2. Include relevant geographical information and local real estate listings in your advertisements.
  3. To maintain your brand, keep similar elements in your advertising scheme with future postcards.
  4. Send out similar realtor direct mail postcards consistently.
  5. Use peak market times, such as the summer or holidays, to send themed postcards.
  6. Follow up on leads promptly.
  7. Track responses and ROI to tailor your marketing strategy.

Easily Create Effective Realtor Direct Mail Postcards

Real estate direct mail marketing is an excellent way to increase your client list. For a successful campaign, choosing an eye-catching design, engaging messaging, and exceptional headshot and contact information placement is crucial. With ReaMark real estate marketing products, you can accomplish just that. Browse through our collection to find real estate direct mail postcards that meet your needs today.

Contact us today for more ideas and advice on your real estate direct mail goals.

4 Ideas for Generating Leads All Summer Long 

Posted by Reamark Marketing on May 18th, 2022

2022 will be a whirlwind for real estate sales, according to projections by Realtor.com. Keeping in mind that summer is the hottest season for sales in many markets, it’s time to turn up the heat on your real estate direct mail marketing. Are you getting a late start? No worries, here are four ideas to add value to your real estate direct mail pieces, pique interest and show off your most recent achievements.

Just Listed Postcards

If you have multiple listings, you can showcase them by adding three, five, eight or more photos with current listings. Just listed postcards work well because they attract leads in two ways. By including your available homes, you can generate interest from prospective buyers. You can also show your prowess in generating listings in your farm area, attracting even more sellers to your services.

Choose from one of the many professional layouts offered by Reamark or work with one of our representatives to customize your postcard and message. We like just listed announcements because they are one of the most effective forms of real estate direct mail marketing.

Just Sold Postcards

Showcasing your accomplishments is one of the best forms of advertising. Just Sold postcards are the perfect way to get attention and flex your bragging rights to generate leads. Choose from several styles including single photos with your latest or best recent sales. You can also add five to 10 photos of several sales to show prospective clients that you have a history of successfully moving properties.

Include images of recent home sales and a note with a call to action. Here is one suggestion for a backside message courtesy of the experts at Reamark:

“I just SOLD the home at ______ and I can sell yours, too! Call me. Your neighborhood is my specialty.”

You can customize the message any way you want when you order or ask for help personalizing your postcards.

Free Market Update Postcards

When you provide updated information about the local real estate market, you serve clients and keep your name top of mind. These postcards stay on refrigerators and desktops and get handed to friends and neighbors looking to buy or sell homes.

There are numerous ways to use market updates to your advantage. Here are a few examples:

  • Include pictures and prices of homes that have recently been sold in the area.
  • Include listings from your brokerage or personal portfolio to entice buyers to call.
  • Use the postcards to tease an offer to perform a free comparative market analysis on the recipient’s home.

People are generally not in the know when it comes to what’s happening in their local real estate world. By offering free information, you can establish a relationship that may eventually grow into a listing or buyer contract.

Dear Neighbor Newsletter

Real estate direct mail marketing encompasses more than just postcards. We also offer newsletters and other products to help you vary your campaigns and reach more of your target market.

We suggest creating a dear neighbor newsletter that you can send out to your mailing list. Include a short message about yourself and your areas of specialization. You can include biographical information such as why you got started in real estate and why you love the industry.

Finally, include information about the services you offer, recent homes that you have listed or sold, and why you would like to work with them. Of course, as always, you should include a professional headshot and your contact information at the bottom or top of the newsletter.

Contact one of our team members if you need assistance with any aspect of your summer real estate marketing campaign. We’re here to help you succeed every season of the year!

EDDM FAQs

Posted by Reamark Marketing on May 13th, 2022

Learn what Every Day Direct Mail (EDDM) is and how it can help you generate leads. Whether you’re a veteran professional or a new real estate agent, this article can benefit you. Remember that ReaMark offers white-glove EDDM service — we’ll even mail them for you!

What Is EDDM?

Every Door Direct Mail is an innovative program offered by the United States Postal Service. EDDM allows you to design a real estate direct mail campaign that will reach every address within a neighborhood, city, or ZIP code. What’s more, you can specify whether to target only residential addresses. There are certain guidelines that you must follow, but the team at ReaMark makes it easy for you to design, print and ship your postcards quickly.

Why Use EDDM Postcards for Realtors?

If you have your eye on a new neighborhood to expand your customer base, EDDM enables you to reach every resident in your new territory. As well as introducing yourself, you can plant the seed for homeowners to trade up. EDDM is also a great way to measure performance. By testing a campaign in two different neighborhoods or two different ZIP codes, you can measure the response rate and adjust your real estate direct mail marketing accordingly.

Do I Need a Mailing List To Use EDDM?

No, since EDDM campaigns go out to every home and/or business in a specified neighborhood, city or ZIP code, you don’t need a mailing list. New agents trying to build up their book of business often have a hard time getting started. In the long term, it’s important to create a list of referrals and clients to reach out to periodically. However, if you’re just getting started, EDDM can help you build your personal brand.

However, seasoned real estate agents also use this tool when they want to expand their farm area or enter a new market altogether. So, EDDM is a great way to discover new prospects no matter where you are in your real estate career.

Do I Need a Postage Permit for EDDM?

No! Retail EDDM customers don’t need a postage permit. This can save time and money because postage permits require an application fee plus annual fees to maintain.

Does ReaMark Offer Mail Postcards for EDDM?

We offer comprehensive EDDM services. ReaMark staff can print your EDDM postcards and mail them directly to you. In this case, you’ll mail them yourself. Or, we can print them and mail them out to your specified EDDM area. If you choose the print and mail option, please allow 10 to 15 business days from the time you approve the order to the time it hits your target mailboxes.

What Is the Selection Like for EDDM Postcards?

You can choose from hundreds of designs or we can customize your postcards any way you want. Here are some of the hottest categories for EDDM postcards:

  • Just Sold
  • Just Listed
  • Market Updates
  • Cute Animal Cards
  • Recipes
  • And so much more!

Contact ReaMark today to discuss any questions you have on Every Door Direct Mail and how it can enhance your real estate direct mail marketing.

Spring Real Estate Marketing Tactics

Posted by Reamark Marketing on Apr 18th, 2022

Are you looking for real estate direct mail ideas for spring? Boost your customer base with postcards and other mail pieces that keep your name top of mind for buyers and sellers. With the federal reserve raising interest rates for the first time in three years, many buyers are looking to secure homes. Show them you can help them close in the tight market with the help of the right marketing message.

Realtor Marketing for Spring

Sending customers and prospects Just Listed and Just Sold postcards shows that you have what it takes to close deals during the busy spring season. Here are a few tips to guide your campaign decisions with the help of a ReaMark expert!

Know Your Market

If you are farming a new neighborhood, Every Door Direct Mail (EDDM) campaigns can help you reach every household in your target zip code. However, for more targeted campaigns, it’s important to keep your audience in mind. For example, if you want to market to customers ready to sell their homes, you can use a different strategy than that needed for first-time homebuyers. While it’s important to maintain or obtain the right mailing list, we advise giving equal attention to the realtor marketing you send to them.

Here are a few examples of effective springtime marketing pieces:

Pay Attention to Seasonal Trends

Seasonal trends are important as spring approaches. For example, effective spring realtor direct mail can lead to early listings prior to the busy summer season. For real estate professionals, direct mail provides a tangible reminder that clients and prospective clients can display on their refrigerator or desktop or hand to an interested friend.

For example, you can use customized postcards with spring maintenance tips and reminders. Remember to display your contact information on the back and front for maximum exposure. We can also help you frame a compelling message for your spring campaign!

Choose from postcards in standard or jumbo sizes available in full color.

Persistence Is Key

Planning your spring real estate marketing campaign starts with a basic understanding of how marketing works. The more times you can get your name in front of customers, the more likely they are to call you when they want to buy or sell a home.

So, sending out a first direct mail campaign may boost your sales but send out monthly or quarterly mail pieces throughout the year help you build brand recognition within your target market. It takes five or more times for a person to recognize and build trust in the sender. Additionally, the more useful you make your messaging, the longer it’s likely to hang around.

Use Spring Colors

Customers automatically associate spring with growth and transformation. What better way to draw attention than using spring colors for your realtor’s direct mail?

Contact our team today for more tips on maximizing your messaging this spring!

Order Your Baseball Schedule Calendars Now! 

Posted by Reamark Marketing on Apr 13th, 2022

Baseball is back! Score big with fans with magnets or laminated wallet cards featuring schedules for Major League Baseball or local teams. Help sports fans get to the ballpark on time, despite the curveballs thrown by the pandemic. ⁠This easy real estate marketing solution can keep you from striking out and keep your name on the minds of baseball fans and homeowners looking to buy or sell properties in your territory. So, make baseball schedules an important component of your real estate direct mail campaign!

SAVE up to 30% OFF 2022 Real Estate Baseball Schedules

Baseball schedules make a great promotional swag for your customers and prospective customers. These promo products make great handouts for open houses, sports events, and grand openings. You can leave them in restaurants, hair salons, and anywhere that baseball fans can pick them up.

Generally, home sales pick up in May through August, coinciding with many baseball schedules. This alignment can help you provide a service to fans, show your support for local teams and drive more business through the crucial second and third quarters. This is a big win for you, your favorite teams in the area, and baseball fans who would make ideal clients.

Choose from four styles that you can tailor to your realtor marketing:

Where Can You Distribute Baseball Schedules?

There are many ways to share these valuable gifts as part of your marketing. Send them as part of your realtor’s direct mail strategy and partner with local businesses to get them into the hands of your target demographic.

Coffee shops, doctor’s offices, and pubs make great partners and often have memo boards or counters for local businesses to post business cards and other promotional materials.

Hand out a stack to friends and family members to give to coworkers, colleagues, and employees. Barbershops, hair salons, and nail salons are all great places to leave your baseball schedules, which, of course, also include your contact information so that home buyers and sellers can easily reach you.

It’s crucial to maximize your realtor marketing while staying within your budget. However, it’s equally important that your giveaways resonate with potential clients. So, choose one of the styles above to upgrade your baseball schedule.

Do you support local high school or college teams already? Be sure to incorporate baseball schedules into your marketing plan!

Contact Us Today for Assistance with Preparing Your Baseball Schedules

Not sure what will impact your audience effectively? Use our pre-written messages or work with our team to maximize the space on branded magnetic or laminated baseball schedules.

Call 800-932-2957 or contact us online to pitch your campaign today!

What Should be Included on Every Direct Mail Postcard

Posted by Reamark Marketing on Mar 16th, 2022

Don’t let your real estate direct mail end up in the trash! Instead, learn the elements to include on every direct mail postcard to grab the recipient’s attention and keep your name on their radar when it comes time to buy or sell their homes — or recommend you to a friend.

Keep it Simple

Incorporate graphics and photos of you and homes you’ve sold rather than stock photos, and create a clear message on what your clients should do next. Can you offer them a free home warranty or other promos that will make it worth their while to contact you? This blog will help you create amazing real estate direct mail postcards.

Craft a Strong, Bold Headline

The headline is the trick. Clear, simple, and captivating headlines are ideal. It should be the largest text on the front side of the postcard. A single image can convey an idea. Including great photos can help support your text message. It also helps to have clear text that includes a call to action. Additionally, a reasonable rule of thumb is that the headline should take up at least 15% of the front of the real estate postcard.

Agent Branding

Agent branding is the strategic presentation of your real estate business in such a manner that your intended audience of property buyers and sellers develops a sense of trust.

Your brand identification must go beyond merely informing potential prospects that you specialize in residential or commercial real estate negotiations. To establish your brand positioning in real estate, you must go deeper into your competence: What do you do better than/differently from the other agents and brokers in your area?

Use High-Quality Imagery that Supports Your Message

Great imagery can help your postcard stand out, reinforce your message, and generate a favorable emotional response. The photographs you select should be carefully considered. Ensure the photos are high enough resolution for clear printing.

The graphics should be simple to interpret and add to the message conveyed by the title. For example, if you’re attempting to persuade somebody to market their property, you should show them a house with a SOLD sign prominently displayed in the front yard.

Subheads That Lead into Text

There’s nothing to persuade folks to read the copy if it’s just a couple of paragraphs of text with no lead-in. A subhead will direct readers to where they can begin reading.  

Promote a Compelling Offer

An offer is always a smart idea, and it should include a specific reason to call right now, such as “limited supply” or “increasing interest rates.”

Your Company Name & Logo

Your direct mail realtor postcards should include your name and logo for easy reference.

Have a Single Clear Call to Action

You should only have one easy-to-complete call-to-action on your mailer. Sure, you want the recipient to go to your website, like you on Facebook, and buy something, but the point of the postcard is to get a response. Choose the one that best fits your campaign’s objectives, and then make it stand out. Any marketing idea you have can be conveyed through a postcard.  

Contact Information

Following the call to action, provide your name, phone number, and website address. Give prospects the tools they need to do whatever you ask of them.

Return Address

A return address ensures that you receive returned mail from the post office and communicates that you are a seasoned professional. People feel more secure when they know the company they’re working with has a physical address.

Even for simple direct mail realtor postcards, deciding what to do is difficult. At ReaMark.com, we have a team of experts who can help you with your real estate direct mail postcards. We can assist you with selecting the appropriate postcard and customizing a campaign to match your specific requirements.

Direct Mail Best Practices: Planning Your Campaign

Posted by Reamark Marketing on Mar 9th, 2022

According to Gallup research, a whopping 95% of people enjoy receiving actual mail. About 92% of them believe that reading print marketing is easier than reading digital content. There’s the notion that real estate direct mail is junk mail. That just means it didn’t get to the right person. Below, find the best practices to consider when preparing your campaigns to improve the chances of success and a strong ROI.

What’s Your Real Estate Direct Marketing Plan?

Planning is the blueprint of your direct mail campaign, and you should include some way to track your progress. For a successful real estate career, ReaMark helps you produce a direct mail campaign to compete as a top-producing agent with mailers that appeal to your targeted customers!

Identifying Goals & Objectives

The critical stage in preparing a successful campaign is to define a set of clear objectives such as:

  • Send direct mailers at least twice a month. Repetition is key.
  • Choose your farm areas carefully.
  • Showcase your local expertise by including information about recent sales.
  • Share your just listed/just sold properties nearby.
  • Tell the prospective client more about you.

A real estate direct mail marketing strategy is designed to aid in the achievement of your set goal. It can assist you in the following ways:

  • Produce leads
  • Increase sales directly
  • Increase consumer loyalty and retention

To meet your lead generation objectives, you must carefully target the appropriate people with the correct messages.

Integration

Make sure your direct mail strategy is in sync with your emails, web ads, and social media promos. It creates synergy and keeps customers on track, regardless of where, when, or how they first came into contact with your business. Remember that direct mail gives customers something to hold in their hands, helping to cement your branding in their minds.

ReaMark pros can help you with:

  • Selecting postcards, calendars, newsletter or other mailers that suit your needs
  • Building lasting relationships with prospects and past clients
  • Designing and printing postcards and other content
  • Navigating Every Door Direct Mail (EDDM) campaigns (They work!)

All the different things you’re doing today need to work together to create a highly effective marketing campaign. Real estate direct mail works best when it is integrated.

Choose Your Real Estate Marketing Tools (Lots to Choose From)

At Reamark, we strive to provide our customers with the best products and services possible so that they can be successful within their businesses.

Top real estate marketing tools include our:

Contact us today to create and implement a solid real estate marketing plan!

Why Direct Mail Marketing for Realtors?

Posted by Reamark Marketing on Feb 15th, 2022

Real estate direct mail marketing is a traditional technique that works wonders when it comes to building your clientele. Whether you have just received your license or have been in the business for decades, direct mail marketing is essential for anyone who wants to become an industry leader.

Did you know that up to 90% of all direct mail gets opened? Compare this to fewer than 20% of emails sent to your mailing list. Those statistics alone are enough to open your eyes and pique your interest in real estate direct mail campaigns. However, there is ample data to convince the skeptical.

By combining personalized direct mail pieces with solid digital marketing, you can experience a huge boost in your ROI that includes:

  • 68% boost in website visits
  • 63% rise in response rates
  • 40% improvement in conversion rates

The Secrets of Personalization in Real Estate Marketing

You can personalize your postcards, calendars, and other real estates direct mail marketing by including your photo, contact information logos, and URLs. It’s also important to segment your mailings by the following criteria:

  • Geography: This includes physical location, county, town, and zip code. Every Door Direct Mail campaigns are perfect for wide local geographic reach. The ReaMark team can help you automate these effective real estate marketing campaigns.
  • Demographics: Age, gender, occupation, income, and education level all play a part in the type of home prospective customers can buy.
  • Behavior: Knowing the habits, interests, and preferences of your customers and prospective customers can help you connect with them on a deeper level in your direct mail campaigns. For instance, sending recipe cards and home tips to young families or new homeowners can provide real value and help your message resonate with recipients.
  • Psychographics: Paying attention and keeping your notes updated can help you connect with existing clients based on their activities, interests, lifestyle, and values

Personalize Your Real Estate Direct Mail Marketing Message

You can build brand loyalty by welcoming new customers to the neighborhood and recognizing milestones. For instance, if you helped a family get into a new home, don’t forget to send them a one-year anniversary card on their move-in date.

Why Mail Marketing Works for Real Estate Professionals

According to the USPS, 93% of users are satisfied or very satisfied with the results of their direct mail campaigns. Additionally, 94% would recommend direct mail as an effective campaign to others.

The statistics just tell one side of the story, however. Real estate is a personal business. If clients do not trust you, they will not hire you to list their property or find them a new home to live in. Consistent, positive, and useful real estate direct mail marketing pieces work.

Contact ReaMark today to discuss any of our products or to put together a real estate marketing campaign to uniquely promote your personal brand.

Common Mistakes with Real Estate Direct Mail Campaigns

Posted by Reamark Marketing on Feb 9th, 2022

Are you wondering if you’re taking advantage of the full potential of real estate direct mail marketing? Avoid rookie mistakes such as inconsistent branding, forgetting to add information or services of value, and failing to follow up.

Our direct mail marketing experts at ReaMark are always excited about helping real estate professionals come up with a winning marketing strategy for their personal brand or brokerage. Keep reading to find out what faux pas to avoid in your real estate direct mail campaigns!

1. Assuming Direct Mail No Longer Works for Real Estate Marketing

This is not true. Direct mail is still a fantastic way to connect with clients and potential clients. From postcards to newsletters to school or sports calendars, direct mail gives you a way to put something of value into the hands of potential clients. It also gives clients a way to pass on your information to other home buyers and sellers.

2. Sending Out General Content

Buying or selling a home is one of the most emotionally fraught experiences of a person’s lifetime. Sending out generic content does not establish the kind of emotional connection you need to win someone’s trust and business. Instead, keep your message focused and on target and start with a solid goal in mind. Then, share a clear, personalized message.

Here are some examples:

  • A real estate agent wants to attract new clients. Instead of sending postcards with stock photos and general information about your brokerage, consider inviting them to an open house. Make it clear that they are welcome whether they are currently buying or selling a home. Welcome the opportunity to get to know them.
  • Instead of sending out generic postcards with your information and random pictures, consider matching the content to your goal. Do you want to increase your listings? Consider sending a postcard that contains information about recently listed and sold homes in the area. Preferably, these will be transactions handled by you or your brokerage. However, sending specific information for their area establishes your authority and generates interest.

Hint: Branding matters! Including a recent, professional photo and your contact information helps recipients connect with you on a personal level.

3. Forgetting to Include a Call to Action

This isn’t the time to be shy. Sending out multiple mailers with your information keeps your name top of mind when sellers or buyers are ready to make a change. However, a call to action gives them clear instructions on what to do next. Great calls to action also offer them something for their trouble.

Here are a few examples:

  • Call today for a free valuation of your home.
  • Thinking about selling? Contact me for staging advice on selling your home faster.
  • Enjoy the free recipes/home tips/marketing info on this postcard. Contact me to get started with your listing or to find your dream home.

Do you need more ideas to create the perfect content? The pros at ReaMark can help you customize your message on various real estate direct mail marketing, including postcards, greeting cards, and newsletters.

4. Sending Only One Real Estate Direct Mail Piece

As with other types of marketing, direct mail requires several touchpoints to achieve the greatest effect. A steady drip campaign provides consistent communication and reminds your prospective clients that you remain ready to serve their real estate needs. It also takes several mentions for your name to resonate with your audience. That’s just how the human brain works.

So, start with affordable postcards that you send to your distribution list every month. Add in school and traditional calendars to share your connection with the community and provide something of value that your clients are likely to display prominently in their office, kitchen, or business.

5. Only Sending Postcards

There’s no doubt that postcards are one of the most effective ways to reach your target audience through direct real estate marketing. However, it’s important not to neglect other mailers that can provide additional value to your clients. Sending calendars with the schedules for local sports teams is a great way to connect with the community and show your team spirit. Additionally, sending newsletters allows you to showcase your expertise and success over the last quarter.

Now that you know what to avoid and how to correct real estate direct mailing mistakes, it’s time to go to work. Contact ReaMark today to put together your direct mail campaigns for the rest of the year.

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