This is What Happens When You Don’t Do Print As Part of Your Real Estate Marketing

Posted by Reamark Marketing on Aug 24th, 2017

Real estate brokers and agents have more control of their real estate marketing than ever before. They can control their branding through blogs, social media, email campaigns, and more. Along the way, however, print marketing has been taking more of a backseat. That can be a big mistake.

  1. Print marketing and direct mail have been proven to be effective in real estate marketing.
  2. Printed materials, calendars, and sports schedules have a long shelf life.
  3. Mail boxes are less cluttered, giving your pieces bigger impact.
  4. Print material builds your brand and positions you in the marketplace.
  5. A well-planned real estate marketing plan that includes printed and promotional material can keep you on track.

As some young agents move toward digital marketing, and older agents retire, it is leaving a big opportunity in some markets for other agents and brokers to take the lead using direct mail marketing. At ReaMark, we’ve been helping real estate professionals grow their businesses for 17 years. We’ve been able to help agents plan a real estate marketing schedule to help them farm and nurture real estate markets throughout the country.

January – Plan out quarterly newsletters
February– Spring time Change Postcards
March, April, May, June – “Real Estate Season”- Choose from promotional postcards such as “Just Listed”, “Just Sold”, and “Free Home Evaluation”. Use door hangers and magnetic baseball schedules
July, AugustFootball schedules and back to school calendars. Consider calendars for the upcoming year
September – Fall time-change postcards and calendars
October – Thanksgiving greeting cards and calendars
NovemberHoliday recipes and promotional materials
December – Holiday greetings

Not including print and direct mail in your marketing plan can put you on a slippery slope. Don’t make the mistake of believing all of your prospects are online, all the time. There is great value in reaching out to them where they live and ReaMark can help. Contact us today for our “buy 5 get 1 design free” and “buy 10 get two free” postcard specials.

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