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Why 26 Percent Should Motivate You

Posted by Rick on Dec 10th, 2013

Real Estate Marketing in the Winter Season Has Its Merits

According to a survey by Realtor.com, 26 percent of respondents said that they are looking to buy a home in the winter season because sellers are more motivated and willing to negotiate.

This is certainly a number that real estate agents can warm up to considering the colder months are traditionally a slower period for home sales.

But what is the best way to reach out to both sellers and buyers?

Think about Realtor Promotional Tools

There are a myriad of options when it comes to real estate promotional tools, but in this case a realtor postcard is your best bet.

realtor-promotional-marketing-postcard-tool

Capitalize on winter real estate marketing with Our Neighborhood postcards.

Besides communicating that you serve both buyers and sellers, the postcard above is also a bit unexpected.

As we stated earlier, winter is historically a time when real estate sales go into hibernation. If you use postcards as your realtor promotional tools, it’s most likely that you are not going to have a lot of competition for mailbox space.

In other words, your real estate marketing approach is going to stand out.

And with motivated buyers and sellers out there, right now is a smart time to get in front of both.

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