Real Estate Marketing Blog

Some people believe it is challenging to track ROI on printed real estate marketing materials. They may hear about real estate marketing ideas but fail to act upon them if they can’t track them. The reality is technology makes it easier than ever to run effective integrated marketing campaigns. Real estate postcards, newsletters and brochures can all be more effectively tracked in combination with technology.

Tips for Tracking Real Estate Marketing ROI

Try some of these tips to not only help you track your printed marketing pieces but to help you in determining how to tweak them into becoming increasingly effective.

• Include QR codes on your printed materials. QR codes are those little box-like boxes that look like they are meaningless, yet direct people who scan them into their smartphone to a specific sales message. You can learn more and get started using this simple QR code generator.
• Use an SMS system (text messaging) to get leads. Make an offer to your reader to “text and get a free home evaluation” or “text to get our five tips to selling your home quicker” or even “text to win a prize”. There are inexpensive SMS systems available online to help you.
• Create short URLs for your website so people can remember it more easily and type it in their browser. Create specific landing pages where you can direct them and track visits to those pages.
• Make sure your site is mobile capable. This is more critical than ever as more people are using their mobile devices to search real estate and agents. Check out this article on how Google is empowering mobile users and rewarding mobile capable websites.
• Use telephone tracking numbers – Tracking phone numbers are available through a wide variety of vendors and can help you tell when one marketing piece is working better than another. There are a few pros and cons to this method of tracking, so be sure to use this tactic with caution.
• Use A/B testing to check the effectiveness of your headlines and calls to action. Keep improving what works better for you.

At ReaMark, we have been helping real estate professionals build their businesses through an array of printed and promotional materials that have been proven successful. Our professionals can help create and track a program that will work for you. Contact us to learn more about real estate marketing ideas that work. Our real estate marketing materials are effective and available. Contact us today and let us help you increase your prospects, leads, listings and sales.

Providing valuable information to prospects has always been a good way to turn them into leads in the real estate industry. This has been a proven effective way to build your brand and trust. Real estate newsletters have been a tried and true way to stay in contact with prospects, customers and leads. Realtor newsletters fall into what marketers refer to as “content marketing.” The point is to position yourself as the neighborhood expert in real estate. If you use real estate newsletters as part of your real estate marketing materials, here are 10 tips to keep in mind for your next one.

1. A Local Market Update – Your potential clients want to know what the real estate market is in their neighborhood. Bring them into the loop with info such as local inventory and length of time on the market.

2. Recently Listed and Sold Properties in your Farm – This can be a real eye opener and motivator for those in your farm. You don’t have to just include your listings either. Include a disclaimer and as many listings as you’d like.

3. Community Involvement – Showcase charitable work you’ve and your team has done or community events you have participated in. If you are having a hard time coming up with events, maybe you need to be more proactive in this area.

4. Real Estate Trivia – Challenge your readers with trivia or real estate definitions. Get them to participate mentally while reading.

5. Include a Real Estate Joke, Pun or Cartoon – Make sure material isn’t copyrighted or you have permission. This can show a less serious side.

6. Have a Coupon for a Local Business – Team with a local business to give the business exposure and your readers something they will view as having value. Make sure the coupon is worth redeeming.

7. Include Several Calls to Action – “Send us referrals”, “Enter our contest” or “see how much your home is worth” are examples.

8. Client Testimonial – These are powerful ways to show how your efforts are paying off for other people in your farm.

9. Social Media URLs – Be sure to include your website address and social media connections with a call to action to follow you on social media. You may even include a teaser to find the answer to a newsletter question on your social media.

10. Upcoming Area Events – Demonstrate you are connected by including a list of upcoming area events. People may eventually seek you out to help them promote their event.

Let ReaMark help you create a custom marketing piece today. We can efficiently and effectively show you how to use a real estate newsletter and other printed promotional material to increase your leads, listings and sales. Contact ReaMark today and save 15-30% on a customized newsletter!