Real Estate Marketing Blog

EDDM, or Every Door Direct Mail, is a great real estate marketing tool for Realtors to generate new leads. With spring arriving early in many parts of the country, now is the time to get those promotional materials into mailboxes and start getting new leads.

EDDM is an easy to use service that allows you to select target neighborhoods and reach all of the residents. Our team of professionals will help you select the best marketing piece for your needs and the U.S. postal service does the rest! There is no easier way for real estate agents to reach their potential clients. EDDM is also a cost effective method with postage as low as $0.22 per card.

Getting Started with EDDM

Sending a marketing piece out is as easy as 1-2-3:

1. Take a look at the mailing routes in your area to determine your quantity.
2. Select your preferred design from our website or call us for one-on-one assistance. Bonus: We offer free custom design with your purchase. Customize your piece easily to showcase a new listing or recent sale.
3. Approve your design within 2-3 business days.

That’s all it takes to reach every home in your farm. EDDM should stand for Easy Door to Door Marketing.

Tips for Getting the Most from EDDM

As with any marketing effort, you want to be sure that you are getting a return on your investment. Here are a few ways that you can track the effectiveness of your direct mailers.

Free Home Value Analysis – Create a call to action on your mailer to get a free market analysis with a unique link to your website. You can use free services like Bit.ly to track how many visitors visit your page from this particular mailer. Be sure to require an email address in your form so that you can follow up.

Ask for Referrals – Using a call to action for referrals is another great way to generate leads from postcards. Offer a $5 coffee shop gift card for each referral that someone sends your way.

Telephone Tracking – Another way to track how many leads are generated is with a call-tracking phone number. Be sure to research this methods as there are a few pros and cons.

Ready to get started with EDDM? Browse our designs now or give us a call at 800-932-2957.

Be The Bearer of Good News!

Nothing brings a smile to people’s faces like the thought of Spring and nothing says Spring is just ahead like the March time change. You can be one of the first to deliver the good news of this year’s March 13th time-change with Spring time change postcards from ReaMark. You can almost hear your prospects saying “Oh, that’s right!” as they read your postcard and put in up on their refrigerator.

Spring is the start of “real estate” season so it is a prudent time to stay top-of-mind in your farm and with your prospects. Our time-change postcards are the perfect, attention-getting solution. Now is also the time to plan a follow-up mailing that features a just sold or newly listed property. Our professional designers can customize all of our postcards to fit your needs. Would you like help deciding exactly what to say? Call ReaMark and let our experienced pros help!

Keep in mind that although February has an extra day this leap year, it is still a short month. That means March will be here before you know it. By ordering now, you can save in two ways. First, you can avoid rush-shipping charges. Plus, when you when you order 5 sets of postcards you can get your 6th set free. That means you will have a complete marketing plan set for the entire year! ReaMark is also pleased to offer our direct mailing service for as little as 32 cents per postcard.

Our postcards for realtors have proven to be effective for years. Every year, these marketing tools have turned prospects into leads, leads into listings and listings into sales. We have cards for every season and for every reason. Choose from of hundreds of designs, sizes and customizations. From household and gardening tips to sports schedules and inspirational cards, choose from our effective marketing postcards that are perfect for your brand and image.

Be the bearer of good news this Spring. Be the first to remind your prospects about the Spring time-change and bring a warm smile to their face. At the same time you’ll be positioning yourself for success! Order your Spring time change postcards from ReaMark today!