Real Estate Marketing Blog

One of the truly effective ways to reach leads and build sales in real estate is by building relationships with your target market. One of the easiest ways to do this is through a direct mail newsletter filled with helpful information about real estate, mortgages, homeowner maintenance tips, recipes, and more. A well constructed, consistently delivered newsletter helps build your brand and deliver your message. It also demonstrates you are in touch with your potential prospects and helps build trust.

If you are considering sending a  Spring newsletter to your farm, here are five timely homeowner tips to include.

1. Gardening Tips
   Of course, the Spring is a perfect time to talk about gardening. Including tips about either flower or vegetable gardening is an effective, attention-getting real estate marketing strategy that appeals to many.
2. Spring Cleaning Tricks 
   Include tips on how to make Spring cleaning easier or safer using natural homemade cleaning products. Discuss the benefits of less clutter and the fresh feeling of a freshly scrubbed home.
3. Helpful Home Maintenance Strategies
   The Spring is the time to visually inspect your home after the colder weather and take steps to keep it well-maintained. This includes clearing the area around your outdoor A/C unit, cleaning gutters, picking up your yard, inspecting the roof, changing HVAC filters, and more.
4. Steps to Take for Severe Weather SafetyThe spring is tornado and thunderstorm season throughout much of the country and supplying some reminders about severe weather safety can be well received. Explain the difference between watches and warnings, where the safest place in a home can be during a tornado, and even provide some severe weather safe driving tips.
5. Spring Break and/or Summer Travel Ideas
   Many families get cabin fever during the cold weather season and the thought of planning a trip is often very welcome. Be sure to include some destination ideas, packing tips, and money saving strategies.

ReaMark newsletters are chock full of timely information and are designed to be sent throughout the year. They also provide enough space so you can customize your newsletter to best fit your area, your image, and to build your brand. Newsletters are available in black and white or full color and in a half-fold or tri-fold series. We have sold over 10 million newsletters to real estate agents and brokers just like you! Start building relationships with your target market the easy, proven way through ReaMark real estate marketing newsletters.

There may be a variety of reasons you entered the real estate business. You may enjoy working with people, you may like the freedom and flexibility a career in real estate can offer, and you may even appreciate the financial rewards. It’s not likely, however, that you entered real estate because you love marketing and advertising. Nevertheless, marketing is a critical component of a successful real estate career.

At ReaMark, we specialize in real estate marketing products and in helping real estate professionals just like you put together marketing plans that work. Here are some tips to help you put together a yearly marketing plan.

1. Build your marketing program seasonally, around events and holidays. Consider Spring time change reminders for February, free home evaluations in March at the beginning of real estate season, and football season in August/September. Of course, the holidays at the end of the year are perfect for greeting cards and calendars.
2. Finance your plan sufficiently. Make sure you have enough “fuel” to build that fire you are trying to create.
3. Use a variety of tools. While you’ll want to invest in promotional and direct mail items, you’ll also want to include low to no cost strategies like social media, email, and getting involved in community and charitable events. Marketing is all about visibility and consistency.
4. Use your marketing plan to build your brand. Make sure your marketing efforts deliver your core message consistently using the same colors, logo, and font. Ask yourself how you want prospects and clients to perceive you and build upon that.
5. Know who your target market is. While many agents feel their market is “everybody”, that is simply not practical unless you have unlimited time and resources. Target a demographic and/or area and go after it. Of course, that doesn’t mean you’ll turn down business that comes to you but make sure your annual marketing plan is targeted to your audience.

At ReaMark, we can help you construct the foundation of an annual marketing plan with promotional items, newsletters, postcards, sports schedules, and more. These items can make sure you stay in front of your target market consistently. We make our graphics team available so you can build your brand in a visually appealing way. We can even help you farm specific neighborhoods through Every Door Direct Marketing (EDDM). Act now and take advantage of our buy five and get one or buy 10 and get two free postcard special.

Remember, people usually don’t plan to fail, they fail to plan. Create your annual real estate marketing plan today with the help of ReaMark!