Real Estate Marketing Blog

Everyone enjoys getting mail, but during the holiday season, every letter gets a bit more attention. From a real estate agent’s point of view, then, this is the key time to begin networking and building your reach. We will show you how easy it is to perform real estate farming using direct mail; specifically with holiday themed materials.

How to Use Holiday Greeting Cards to Reach Your Farm

Holiday greeting cards are by far one of the most effective brand-building tools real estate agents have during the season. This is the ideal goodwill gesture your firm can make. And, it is a proven marketing tool. From the end of November through the first week of January, you have a prime opportunity to distribute holiday cards to your community.

Why Does This Direct Mail Opportunity Matter?

During the holidays, people are more respectful to interacting with those they know. They are also more likely to open the mail they get each day, wondering who is sending them something and thinking of them during the holidays. Real estate agents will find this is a simple way to communicate several messages:

Season’s Greetings
For many agents, sending a holiday card is just good form. Business etiquette would encourage you to send a card during this time of the year to show respect to your previous clients. A simple, formal greeting card can communicate that you are thinking of them.

Saying Thanks
Holiday cards are also the ideal way to say thank you to your clients. This is especially important for those who closed a deal with you this year. Sending a special message of gratitude at Thanksgiving shows your client you appreciate them.

A Friendly, Family-like Charm
Depending on the specific card selected, you may be able to use this direct mailing campaign to show your previous and prospective clients that you see them as part of the family. You, and your organization, is there for them. A helpful Time Change reminder card says,”we’re looking out for you.”

Personally Connect with the Community
Through the use of holiday greeting cards, it is possible for real estate agents to connect within the community. Create a personalized message to those in a prime neighborhood. Connect with old clients who may be back in the market. Show existing clients how much you value them, so they can help encourage others to work with you.

While holiday greeting cards are a straightforward direct mail campaign, you may wish to send specific clients a new calendar for the upcoming year or a special magnet with your contact information on it. These types of gifts can help to solidify your organization’s name and branding message for years to come. More so, it helps you to build a community-first image your would-be home buyers and sellers can appreciate and remember when they need your services.

Reamark offers several options including pre-printed and personalized greeting cards. Be sure to check our special savings area. We have many holiday themed materials in our clearance section.

It’s that time of year again. Yes, it’s time to start handing out your 2019 real estate marketing calendars. As you already know, handing out free calendars with your agency’s branding prominently displayed is one of the most effective, and budget-friendly, tactics in your overall marketing strategy.

A Proven Solution

In an age when so much emphasis is put on digital marketing, which is of course vital to your overall marketing approach, it’s easy to neglect the classic, time-proven marketing tools. Although it might seem counterintuitive in this digital age, paper calendars are still extremely popular with consumers, and the industry has seen impressive growth over the last decade. Surveys have shown that the average household has at least three calendars in use, of different types, including wall calendars, magnetic calendars, most often attached to the refrigerator, and desk calendars.

Further, consumer research has shown that 82% of people love receiving a free calendar, and that 70% of those consumers will consider doing business with the companies they get them from.

Reasons Paper Calendars Are Effective

Part of the reason that paper calendars are still so popular is simply because they are low tech. People often feel overwhelmed by the amount of digital information they’re surrounded by each day, so its something of an escape to use a simple, familiar calendar. Plus they add an aesthetic appeal that can’t be achieved with digital calendars, one that everyone who enters a room can enjoy, and they can be personalized in an observable way.

Bottom line, the customer appreciates a free gift, and it’s a practical one they can use every day in the home, the workplace, or even their car. Real estate marketing calendars work, and they should have a place in every agency’s marketing strategy.

Tips For Designing A Real Estate Marketing Calendar

As with any marketing tactic there are ways to ensure you’re getting the maximum out of your calendars. Here are a few things to remember:

• Get them out sooner rather than later. Although it might seem like if you start handing out 2019 calendars months before the New Year that people will misplace them and not use them, it’s just not true. The majority of people will keep their free calendars until they need them, and they tend to keep the first ones they receive, so it’s important to start handing them out early.
• Make sure your agency’s info is noticeable. It’s tempting to keep your business’s banner small and at the bottom of the calendar page so as not to interfere with the function and aesthetics, but the whole point is to make people notice you. Make sure your message stands out.
• Make sure your contact information is correct. A real estate marketing calendar is no place to let typos slip through. People will be using them for a year, and giving referrals from them, so make sure your displayed info is accurate before ordering.

Order your calendars and start giving them away now, and you’ll enjoy the benefits till the end of 2019, and beyond!