Real Estate Marketing Blog

Tap into the power of spring with real estate calendars and postcards that capture the feel of the season. Eye-catching postcards with useful information and calendars featuring local sports teams and events can help you connect with current and future clients. Utilize the following ideas from ReaMark in your spring marketing campaign.

Four Ways to Connect With Clients Via Postcards This Spring

You can choose from our existing selection of spring realtor postcards, or work with your ReaMark marketing expert to customize a theme and message of your own:

• Flower Power: Showcase the beauty of blooming flowers in your area. Use vibrant floral images as the backdrop for your postcards. You can even include gardening tips or information about local flower festivals.
• Spring Cleaning Tips: Many homeowners or prospective homeowners use the burst of energy that comes with spring to do some heavy housekeeping. Include checklists for decluttering, organizing, and refreshing living spaces. You can nudge prospective sellers by reminding them that decluttered homes sell faster.
• Springtime Fun: Outdoor activities often kick in gear during the spring. Look for local events to promote. This might include art and music festivals, spring events, farmers’ markets, art festivals, and open houses. Include event dates, locations, and dates, along with your contact information on both sides of our jumbo postcards.
• Before and After: Many homeowners spruce up their landscape in spring. Consider sponsoring a contest of before and after winter to spring photos. Alternatively, you can send tips on home to enhance curb appeal without breaking the bank.

If you’re looking for more ideas to continue your spring marketing campaign, refreshing recipes, neighborhood market updates, and just listed/just sold messaging with seasonal graphics are always a great way to showcase your commitment to providing added value to your clients.

Choose Spring Sports Themes for Real Estate Calendars

Do you have a local major league or farm sports team? Besides offering traditional 12-month calendars, you can keep your target audience informed with spring training calendars. Here are just a few ideas that will build on local interests:

• Baseball team schedules for training and games.
• Combine sports with outdoor activities and events.
• Race Day Calendar for local marathons, 5Ks, and cycling events.
• Youth Sports Spotlight Calendar (Little League baseball, soccer, track and field).

Featuring local sports teams in your calendar direct mail has other benefits besides providing valuable information to prospective clients. You can tie into marketing on other channels by highlighting the same information and providing background information on local sports personalities and teams. If you sponsor a local team, including them in your calendar could deepen your connection with the community. Additionally, it’s not too early to think about school calendars that will stay on display throughout the summer and beyond.

From 4 x 7 jumbo realtor postcards to magnetic calendars that are easy to display on metallic surfaces, ReaMark has a wide selection of styles and sizes to choose from.

Ready to Get Started?

Contact the ReaMark marketing team to build your spring postcard and calendar direct mail pieces. If you need assistance with crafting an effective message, feel free to reach out to a member of our team. We also have informative blogs with ideas that can fuel your realtor direct mail marketing all year long.Call our team today for ideas for spring real estate postcards and calendars, or to get your campaign up and running. It’s easy to order by phone at 1-800-932-2957!