Real Estate Marketing Blog

You may fully understand the value you bring to each listing. However, that doesn’t mean that potential sellers do. More and more sales are happening through unconventional channels, including social media and online websites. While this type of sale can save sellers money, it comes with many risks. Communicate potential risks and real advantages of working with an experienced agent to potential sellers. The following topics would make great material for your real estate direct mail postcards, newsletters, and door hangers.

1. Agents Know the Local Market

There are many ways to put your name in front of prospective clients via neighborhood marketing postcards. Just listed/sold postcards are a great way to show homeowners the latest trends in sales prices. You can also offer homeowners a free competitive market analysis of their homes. This demonstrates a unique service they won’t have if they try to sell the property on their own. 

As a savvy realtor, you make it your business to follow ebbs and flows in the neighborhood. This in-depth knowledge will help clients get the highest sales prices for their homes. Use door hangers and customized postcards to deliver a bespoke message that resonates with local property owners. 

Staging services include decluttering, furniture arrangement, and advice on how to make a home appealing to buyers. If this skill is in your wheelhouse, work with the ReaMark team to craft postcard content promoting this essential real estate service.

2. Realtors Present the Facts, Helping Sellers Avoid Emotional Decisions

Clients benefit from the fierce negotiating skills of a talented sales agent. You act as a sounding board to help sellers work through various emotions until they can evaluate an offer objectively. Additionally, agents create a buffer between pushy or demanding buyers. To avoid low-ball offers, clients can give you an idea of the price range they are willing to entertain. At the same time, an objective real estate expert can prevent sellers from overestimating the values of their homes.

Share past successes with Just Sold/Listed postcards that present a realistic picture of current home sales in the area.

3. Your Extensive Network of Buyers Benefits Sellers

Whether you’ve been an agent for two years or a decade, you’re likely to have an extensive network of potential buyers. This gives you the power to reach prospects directly, putting information about a listing directly into buyers’ hands. Real estate direct mail delivers more exposure than emails and other online marketing channels. To discuss the most effective ways to maximize direct mail campaigns (without annoying clients), reach out to the team at ReaMark. We make it easy to canvas the entire neighborhood or reach targeted distribution lists with valuable, informative postcards, newsletters, and other direct mail pieces. 

4. A Network of Professionals: Making Life Easy for Sellers

Your connections in the business benefit buyers and sellers. Cultivate relationships with stagers, photographers, cleaners, plumbers, contractors, and other professionals that can help sellers spruce up a home before listing it. This valuable network can streamline the maintenance and upgrade tasks typically required prior to selling a home. 

5. Realtors Provide Industry Expertise

When buyers demand concessions or shadows appear in the title search, home sales can become complicated. As a real estate agent, you can explain the problem and work with the client’s legal representative to quickly resolve the issue. This is another area where your network of professionals can help move a potential sale closer to the closing table. 

We recommend expanding on these benefits by highlighting your specific skills in the form of newsletters and postcards clients will receive in the mail. Contact the team at ReaMark for advice on how to turn your expertise into marketing material for your next direct mail campaign.

Sellers won’t choose you as their listing agent unless they know who you are and what you can do for them. Real estate direct mail increases brand awareness by putting your name in front of homeowners in your farm territory. However, real estate postcards, newsletters, and door hangers may end up in the trash unless they have the right appeal. Find out how to optimize your content and design choices for the greatest impact.

Real Estate Postcard Ideas

Real estate postcards offer a cost-effective way to deliver important information to your clients. ReaMark offers diverse designs and topics so that you can choose the right message for your audience. Here are just a few ideas that resonate with perspective sellers:

• Market report: The real estate market in any area can change quickly. To keep your prospects informed, deliver market updates on recently sold homes and average sales prices in their neighborhoods.
• Free comparative marketing analysis: Introduce yourself to new clients by showcasing your expertise. Offer a free comparative marketing analysis to educate homeowners on potential sales prices.
• Recipe real estate postcards: Working homeowners can benefit from quick, nutritious recipes that help them get dinner on the table faster. Present your own recipes or choose from ReaMark’s extensive selection of delicious ideas for meals, snacks, and beverages.
• Custom postcards: You can use your own images and ideas to create full-color postcards designed with your clients in mind.

Connect With Homeowners Via Neighborhood Newsletters

You can also connect with homeowners with customized newsletters. If you want to cultivate deeper relationships in the community, a newsletter covering local topics can bridge the gap while providing information your clients value. Unlike emails and online ads, potential sellers are likely to look through real estate direct mail, such as newsletters, increasing your brand exposure.

• You can tie in interesting topics that appear on your real estate postcard ideas for more extensive coverage or present unique information, such as profiles of local businesses and people.
• ReaMark maintains a library of 25 newsletters containing non geographical and timeless topics for you to share with prospective sellers.
• Show that you know the area by highlighting upcoming events and interesting destinations. From music festivals to fireworks displays, every neighborhood features local events that help attract potential buyers. Show sellers you know how to sell not only their property but the entire community. Tip: If you attend local events, take pictures and selfies to share with readers!

For the best results, follow up with fresh newsletters every few months.

Personalized Letters Make a Deeper Impact

You can tuck personalized notes and letters into door hanger bags and packages.

• Include your business card and a few postcards or newsletters to make an immediate impression.
• Generate a Dear Neighbor Letter that includes your name, real estate credentials, and selling strategies.
• Let potential sellers know why they should trust you to sell their home by mentioning the technology at your disposal (virtual tours, drone services, whatever technology you embrace to sell houses.)

Contact the team at ReaMark for more real estate direct mail tips that will help you increase your listings!