2018 Magnetic Calendars Can Do So Much More Than Occupy Space on the Fridge!
What comes to mind when someone mentions they got a new magnetic calendar in the mail? Just another mini advertisement from your local insurance agent? Something to clutter up the refrigerator front? Another supply of “tacks” for your child’s artwork? With a little creativity and thoughtful design, the 2018 magnetic calendars you send out this year can do so much more than occupy a spot on the cold storage locker in your kitchen!
We’ve all seen the magnets with a handy list of national holidays displayed, cooking substitutes and metric conversion charts. But, there are some unique ways to use your mailers as an extension of your community outreach and overarching marketing strategy. You can create beautiful real estate marketing pieces designed to make life easier for your farm with these Reamark tips.
- Use the generous space to showcase local upcoming charity events.
- Provide names, addresses and phone numbers for businesses every homeowner may need at some point during the year – think plumbers, HVAC service companies, small engine repair shops for the lawnmower or snowblower, emergency maid service, roofers, landscapers, insurance agents, and on-demand contractors.
- Create a list of public service contacts – the mayor, constable, police, commissioners, animal control, and other elected officials.
Draw attention to special classes or community events your agency hosts. If you routinely carve out a couple of hours a month to present informative talks at the Senior Citizens Center or local college, take this opportunity to post your annual schedule.
Here’s a tip: If offering free workshops isn’t already part of your marketing plan, consider it. No-strings-attached presentations let your community know you care about them, even if they aren’t currently working with you. You can personalize talks for diverse groups. For example, seniors often look for information on retirement planning, converting a residence to a short-term rental while they head south for the winter and tips on downsizing. College students will appreciate educational content concerning saving for a down payment, finding a low-interest loan and tips on reducing student debt.
A calendar can be a tool to simply locate the date, or a valuable resource that homeowners refer to frequently throughout the year. Intentional, thoughtful design ensures your name stays in front of current and potential clients.
Inspired to create a unique marketing piece that reflects your agency values? Call a live Reamark operator to get started designing your professional custom 2018 magnetic calendars today. The call is free and so is the consultation.