Real Estate Marketing Blog

Real estate success is all about building a reputation and getting referrals. You know that great customer service and results keep your clients happy and help you build relationships for life. But even after you’ve done the legwork to build your portfolio, there are times when you need to expand and rebuild your base.

The best way to find new clients is through marketing and advertising, but ads and shipping can really add up and make you wonder if it’s worthwhile. An alternative to direct mail campaigns is to use real estate door hangers to represent your business and let prospective buyers and sellers know that you can help.

Let’s take a closer look at some of the benefits of door hangers and what you can print on them to get the most bang for your buck.

Benefits of Door Hangers

Real estate door hangers relay information about your company and help you establish name recognition in a neighborhood. They are also very effective in connecting with homeowners who’ve been thinking about selling their home but need a little nudge. Here are some of the other benefits of door hangers:

• No postage necessary for shipping savings
• Reliable delivery method
• No competition with inserts stuffed into mailboxes
• Customizable message to tie-in to your corporate identity 
• Engaging message and graphics draw customer attention to recent successes
• Inexpensive real estate marketing

What to Include on Door Hangers

Your message should be very targeted for the greatest success and include a call-to-action. High-quality photography is also a way to boost your response rate and present a professional appearance. With eye-catching door hangers for real estate, you’re likely to get calls from clients you’ve never meet. Here are a few  tips for getting the best response with great content:

• Highlight properties that have recently sold in the neighborhood. Include the sale price and pertinent details, such as how many days ago it sold or if it sold before it hit the market. If you’ve recently sold a home in the area, definitely include that, but you can frame any sale attractively to entice homeowners into selling.
• Offer a free home valuation clients can sign up for on your website. Then, include a trackable link which lets you capture their email address for easy follow-up.
• Offer tips on home repair, getting a home ready to sell and related topics. You can direct readers to your website to sign up for a free “Complete Home Selling Guide” or add them to a Home Maintenance Postcard campaign through direct mail.  The goal is to create as many contact points as possible so that recipients remember you well enough to call you first when they’re ready to buy or sell.
• If you live in a rainy area, door hanger bags ensure that your advertisement stays clean and dry.

ReaMark has added over 10 new door hangers to increase your leads listing and sales! Our marketing and design professional can help you create a beautiful piece to be proud of. We also offer Quick Ship Door hanger designs as low as 18 cents each that ship out the next day for FAST results. 

What was the best door hanger marketing you’ve ever seen? Or the worst?? Share your stories in the comments below!