Real Estate Marketing Blog

When it comes to your real estate marketing, there are five essential tools that make a lasting impression on prospective clients. Stay ahead of the competition with realtor postcards, calendars, newsletters, recipe cards, and greeting cards recipients will love. With high-quality products your clients can see and touch, you’ll leave a lasting impression, generate leads, and attract more referrals. The ReaMark marketing experts have compiled the top 5 real estate marketing tools you’ll need to make 2024 a successful year!

1. Postcard Marketing

Realtor postcards promote your listings and services and provide unique ways to enhance your brand. You can send postcards to specific neighborhoods, referrals, past clients, and prospective clients. By including your website, you can tie your direct mail campaign into your online content for a more cohesive marketing strategy.

Some tips to make the most of your realtor postcards include the following:

• Use high-quality photos of your listings.
• Incorporate home maintenance tips.
• Highlight testimonials from buyers and sellers.
• Add a QR code or a URL to direct people to your website.
• Customize your postcards.

2. Real Estate Marketing Calendars

Calendars make it easy to keep your name in front of clients and prospects throughout the year. Recipients will most likely keep and display their calendars in prominent places, such as kitchens and offices. This keeps your name and contact information in front of them all year long.

Some tips for creating effective real estate marketing calendars are:

• Use professional and relevant photos for each month.
• Include important dates and reminders for your clients.
• Offer value-added content such as market updates and home maintenance tips.

3. Newsletters

Newsletters provide valuable information, updates, and insights about the real estate market. You can customize them to meet the needs of different demographics.

Some tips for creating effective newsletters are:

• Use an attractive and consistent layout and design.
• Write engaging and informative content that appeals to your audience.
• Add a personal note to showcase your expertise.
• Include a call to action such as an offer for a free consultation.

4. Recipe Postcards

What’s your favorite recipe? Share it with clients or choose popular recipes available on the ReaMark site. Send jumbo postcards that feature delicious recipes for holidays, seasons, or special events. Some of our favorites include the following:

• Southwestern eggrolls and other quick meals
• Delicious desserts (Try the Tropical Macaroons)
• Casual entertainment dishes such as buffalo chicken dip
• Work with our creative team to simplify your own recipes.

5. Realtor Marketing Holiday Cards

Our wide assortment of holiday cards help you honor your clients and show your appreciation. From Valentine’s Day to Christmas and other holidays, you’ll find gorgeous greeting cards that recipients are proud to display. You can also send out anniversary cards for new homeowners. This is a great idea to get referrals!

Contact ReaMark for More Realtor Marketing Tips

Use these marketing tools to build and strengthen relationships with prospective clients. If you would like assistance with optimizing your 2024 real estate marketing plan, we can help. Reach out to the ReaMark team today to gather the tools you need to succeed in the new year.