Real Estate Marketing Blog

Providing valuable information to prospects has always been a good way to turn them into leads in the real estate industry. This has been a proven effective way to build your brand and trust. Real estate newsletters have been a tried and true way to stay in contact with prospects, customers and leads. Realtor newsletters fall into what marketers refer to as “content marketing.” The point is to position yourself as the neighborhood expert in real estate. If you use real estate newsletters as part of your real estate marketing materials, here are 10 tips to keep in mind for your next one.

1. A Local Market Update – Your potential clients want to know what the real estate market is in their neighborhood. Bring them into the loop with info such as local inventory and length of time on the market.

2. Recently Listed and Sold Properties in your Farm – This can be a real eye opener and motivator for those in your farm. You don’t have to just include your listings either. Include a disclaimer and as many listings as you’d like.

3. Community Involvement – Showcase charitable work you’ve and your team has done or community events you have participated in. If you are having a hard time coming up with events, maybe you need to be more proactive in this area.

4. Real Estate Trivia – Challenge your readers with trivia or real estate definitions. Get them to participate mentally while reading.

5. Include a Real Estate Joke, Pun or Cartoon – Make sure material isn’t copyrighted or you have permission. This can show a less serious side.

6. Have a Coupon for a Local Business – Team with a local business to give the business exposure and your readers something they will view as having value. Make sure the coupon is worth redeeming.

7. Include Several Calls to Action – “Send us referrals”, “Enter our contest” or “see how much your home is worth” are examples.

8. Client Testimonial – These are powerful ways to show how your efforts are paying off for other people in your farm.

9. Social Media URLs – Be sure to include your website address and social media connections with a call to action to follow you on social media. You may even include a teaser to find the answer to a newsletter question on your social media.

10. Upcoming Area Events – Demonstrate you are connected by including a list of upcoming area events. People may eventually seek you out to help them promote their event.

Let ReaMark help you create a custom marketing piece today. We can efficiently and effectively show you how to use a real estate newsletter and other printed promotional material to increase your leads, listings and sales. Contact ReaMark today and save 15-30% on a customized newsletter!

If you haven’t ordered holiday cards for your clients and prospects for the rapidly upcoming season, the clock is quickly ticking. Order your ReaMark realtor holiday cards now. They are designed to suit your personality. Our new styles are out and we encourage you to order by December 5th to make sure your exact selection is available and to avoid last-minute upgraded shipping expense.

Greeting cards are not only a terrific way to stay in touch, but they are also an excellent way to show your gratitude. We help make it affordable for you by including free blank envelopes with your order. If you choose, you can add a touch of style by ordering custom printed envelopes at just 14 cents each. There is a modest minimum order of 250 when custom printing of envelopes is requested.

Cards come in vibrant full color printing on the cover and the insides are available in your choice of black & white printing or they may be ordered blank. Personalization is absolutely free on orders of 500 cards or more, but our cards are available to purchase in lots as little as 100. Each card is a standard 5” x 7” when folded.

Holiday cards are a timely, convenient and heartfelt way to show your appreciation while making yet another contact with your customers and prospects. When ordering, be sure to see how your price per card can dramatically decrease as your order amount increases! Save money and use your remaining cards next year!

Why Choose ReaMark for Real Estate Holiday Cards?

Like you, ReaMark is focused on the real estate business. Through our years of experience, we have worked with our clients in honing what works and what doesn’t.

You can order directly online, or call us and talk with a customer service representative. They will help walk you through our process and assist you in making the choice that is best for you. They will also be happy to set you up with a subscription for our free printed catalog or even send you a sample of our products.

Here’s a tip: Save on postage by mailing your customized calendars with your greeting cards this year. To take advantage of this technique, make sure you get your calendars ordered quickly as well.

There are very good reasons successful real estate veterans use real estate postcards in their marketing and farming efforts. Postcards for realtors build their brands, build their leads, and build their business. At ReaMark, we are pleased to offer a wide array of effective real estate postcards. Brokers and agents can choose from mortgage postcards, seasonal sports cards, sports schedule postcards, time change reminder postcards and many other options.

If you are an agent or broker and are currently using or considering sending a market update to your farm, there are some tips that can help you increase your odds of success.

The Secret to Making Market Update Postcards Work for You

Most brokers will market into or “farm” a neighborhood every 3 months. When they send these market update postcards, they will include data like their list of new listings, their pending listings, and their closed deals. But here’s the real secret pros are using: the listings don’t have to just include their own personal listings.  By adding the simple disclaimer “These listings came from various real estate agents” on the bottom of the card, you can include much more information. This is information the neighbors love to read and it has several positive effects.

• You are educating the community about the current condition of the real estate market in their own backyard. Without your current data, they may be under misconceptions about what their home is worth. This can help bring them into the market.
• It positions you as the real estate expert in the neighborhood. Residents ultimately perceive you as being on top of the transactions in their area.
• You are creating top of mind awareness in the neighborhood.
• These postcards help brand you as a real estate professional.

Our Postcards for Realtors are Proven Effective

There have been some significant changes in the real estate business over the last half-dozen years. One thing that has not changed is the effectiveness of our real estate postcards. ReaMark’s real estate postcards are specifically designed for the real estate business. These quality cards come in a variety of full-color designs and are customizable for your specific business at no extra charge. You can choose from regular sized postcards or select attention-getting jumbo cards. Each year we add new attention-getting designs.

We will even design a market update postcard just for you! Just email us your property’s’ information, sales message, photos, and design ideas and we will get a free proof back to you within just 2 business days. We offer you the option of printing and shipping to you for mailing, or you can choose to use our direct mailing services.
Need help in making your purchase? Simply call us. You can talk to a real person who is experienced in the marketing and promotional item businesses, and specifically in working with agents and brokers just like you!

Real Estate Postcard Ideas for Fall

The fall time change is coming up on November 2nd and now is the time to order fall time change reminder real estate post cards from ReaMark. This year we have five brand new designs created to gain attention and get your name in front of your potential prospects. Each can be personalized and customized by one of our professional designers at no additional charge.

ReaMark’s high-quality digital printing is on thick, quality 12 pt. card stock. All of our cards are printed in full-color on the front and your choice of black and white or full color personalization on the back. Choose from the standard size of 4 1/8″ x 6″ or select jumbo sized postcards that are an attention-getting 5 1/2″ x 8 1/2″. These professional pieces look good and will be appreciated.

If you have never used fall time change postcards in your real estate marketing efforts, you should be aware that the fall time change is the third most popular reason to contact your farm. It is a friendly reminder for the neighborhood to “fall back” an hour on November 2nd, and many recipients will post the card on their refrigerator or bulletin board as a reminder. That means for you to get the most exposure for your investment, the time to order is NOW!

Time change real estate postcards are just one in a series of seasonal postcards designed to build your name recognition. Be sure to check our catalog for other valuable marketing ideas!

Why You Should Choose ReaMark for Your Real Estate Marketing Needs?

Real estate postcard ideas are just the start of the marketing ideas you’ll find at ReaMark. We also offer a variety of magnets, direct mail pieces, color brochures, calendars, flyers, business cards and more. With ReaMark, you are doing business with real people who focus specifically on the real estate industry. We work with brokers and agents throughout the country and put this experience to work in creating effective marketing products for you.
We are the only real estate marketing company that still produces a printed catalog that you can browse at your convenience anywhere. If you do not get our catalog let us know. We will be happy to send you one. We also have a helpful staff willing to help you place your order by phone if online ordering is not for you.

When you think of real estate marketing ideas, think ReaMark! We have hundreds of marketing concepts and promotional tools that have proven effective in marketing and branding. Consider adding fall time change postcards to your marketing tools this year and ReaMark is here to help!

If you are even thinking about ordering real estate calendars for the New Year, now is the time to take action. Realtor wall calendars are effective marketing tools for real estate agents and brokers, and are so popular; we sell out by the end of November.

Successful real estate professionals order wall calendars early, and the get them distributed quickly. They understand when it comes to calendars, it really is a case of the “early bird gets the worm”. They also understand quality and attractiveness are key elements in making sure your calendar gets used over others.

We offer over twenty styles of calendars to suit your personality. Choose from:

• Motivational Quotes
• Gardening
• Inspirational Quotes
• Scenic America
• Classic Cars
• Golf
• Recipes and many, many more!

When open, the wall calendars are a large 10.5 ” x 18.25″ in size and made of 60 lb. glossy stock with UV coated covers. These are 13 month calendars that allow for their use in December. They have the popular large block dates that are perfect for writing in important dates, memos and reminders.

Each calendar is customized with your contact information in a 1.5” x 9” space. You can order as few as 150 of these attractive calendars, with plain mailing envelopes also available. Please allow 10 working days plus shipping time for delivery. We have professional designers on staff to provide free assistance with your project.

Place your order for our 2015 calendars and you can save an additional 20% off!

At ReaMark, we specialize in quality marketing tools for real estate agents and brokers that have proven to be effective. When you call us, you will talk with a real person to help assist you with your order. Ask us for your free printed catalog. We are one of the only real estate marketing and promotions company to still offer a printed catalog. You can also order from our updated website of over 2,000 items to select from.

Now is the time to plan for an amazing 2015. It can start by ordering your choice of our attractive calendars for your clients and prospects from ReaMark. Remember to order today and save 20%!

Have you ever wondered why other real estate marketing companies don’t celebrate when they print a new products catalog? Because other than ReaMark, almost no other real estate marketing and promotion company prints a new product catalog!

At ReaMark, we believe it is important for our clients to have the option of browsing our thousands of items in a printed catalog. For many, seeing these items on colorfully-printed pages help them better envision the products they are considering ordering. It is not just a matter of convenience, but for many of our veteran real estate agents and brokers, it is also a matter of comfort.

At ReaMark we are excited because our 2015 catalog is almost ready. We expect the catalog to be shipped between September 5th and the 9th and encourage you to look out for it! We are proud of this new catalog with some brand new marketing and real estate promotional items, and the return of tried and true favorites.

You’ll find our new catalog a great way to brainstorm realtor marketing ideas you may not have previously considered. There are direct mail marketing campaigns, and promotional and marketing pieces for every season. Our quality products will help keep you name in front of prospects and help you build leads and sales! At ReaMark, we understand you need to see an ROI on your promotional and marketing items. That’s why we focus only on the real estate industry with real estate marketing ideas that have proven effective.

We don’t view printing a catalog as “old fashioned”. After all, we have a vibrant website with over 2,000 products you can order online should you choose. We see printing a catalog as a way to more personally reach our clients. Another example is that when you call ReaMark, you can talk to a live person who will assist you with your order details.  We even have designers on staff to help customize your products, and there’s no extra charge for the service. Our team works with real estate professionals from all over, and they will be glad to help you.

As we begin thinking about the New Year ahead, we are pleased to offer you our new catalog. If you are not currently on our mailing list, simply ask for it. We look forward to hearing from you once you get a chance to browse through it!

At Reamark, we strive to provide our customers with the best products and service possible so that they can be successful within their own businesses. What better way to showcase all that we do for our clients than by hearing directly from them?  In today’s blog post, we interview the office of long time client, Charlie Commander of Century 21 Commander Realty, Inc in Panama City, who shared their experience with Reamark over the years.

Reamark: How long have you been in the real estate business?

C-21 Commander: Our office was opened in Panama City in 1969 by Charles Commander senior, who built the company to be the #1 Century 21 in Bay County year after year. His son Charlie Commander joined the business about 18 years ago and is currently the #1 agent in Panama City, FL in existing home sales.

Reamark: Which Reamark marketing products are you currently using and how often are you sending out into your farm?

C-21 Commander: We are big advocate of the real estate postcards and use them for every opportunity that we can. We send out into our farm about 10 times a year or more. We just sent out a Just Listed Jumbo Card, as well as a 4th of July card.

Reamark: Why do you choose Reamark over other companies?

C-21 Commander: With other companies, we just didn’t get the same response time. The Reamark staff is so easy to work with and they help us easily customize our postcards. Whatever we need, they can take care of for us.

Reamark: Is there anything else that you think others could benefit from learning about Reamark?

C-21 Commander: We have about 30 or more agents that work for us and encourage them to use Reamark’s marketing products often by participating in a reimbursement program for the agents. We have found so much success for our office with these mailings, that we like to tell our agents to promote themselves often into their farms as well.

Reamark: Thank you for taking the time to talk to us. We really appreciate it!

Have you found success with our marketing products or real estate post cards and would like to share your story? Check us out on Google Plus and leave a review. We love to hear how we can help your business grow!

There is something to be said for hometown advantage when it comes to real estate marketing strategies. As a current resident, you know the streets, houses, open spaces, schools, restaurants, and major benefits of your neighborhood. As a real estate professional, you even thought these benefits were enticing enough to buy a home in the neighborhood. It’s your neighborhood and you are the experienced real estate professional.

Your Neighborhood, Your Advantage

As a real estate agent, it’s essential to have a strong contact strategy for your own neighborhood. Creating strong real estate marketing strategies establish you as the go-to realtor for all your neighbors and friends. You live, work, and play in your “farm,” and you are the most knowledgeable real estate professional in the area. Your contact strategy for your own neighborhood should firmly establish you as the premier resource for real estate questions in your neighborhood. Your neighbors and local residents should see you as the only authority on real estate in your area.

Real Estate Marketing in Your Neighborhood

When targeting your own neighborhood, your contact strategy will be different from marketing in other areas. New real estate marketing tools are being developed all the time. A strong contact strategy for your local neighborhood can incorporate more than postcards for realtors. Set yourself apart from your competition with the latest mortgage postcards, real estate calendars, newsletters, door hangers, and other marketing tools. The marketing tools provided by ReaMark are designed from input received by over 40,000 real estate customers and can be customized to fit with your contact strategy.

Don’t wait for your competition’s postcards to show up in your local neighborhood. As a local resident and homeowner, put the hometown advantage to work for your real estate marketing strategy.

Check out our new real estate marketing tools and tell us what you’d like to see on a design!

By Rick Brown

It’s already the middle of May and although it may not seem like it, 4th of July is just around the corner. Time is running out to order your postcards so that you can get them in mailboxes by the beginning of July. Here are the top reasons that those 4th of July postcards could get you new listings.

Suggest the Best Fireworks Displays & Become the Expert

With Reamark’s customizable designs, you can easily add your favorite spot to watch the fireworks in your farm area. This shows that you know the neighborhood and as a bonus, they will keep that postcard on the fridge to remind them where they should plan on seeing the fireworks!

Continue Building Rapport

30% of real estate marketing success is how frequently you mail your list. Use every possible opportunity you can to touch base with your potential clients and keep your business top of mind when they are ready to sell their home.

Create a Sense of Camaraderie Through Patriotism

Homeowners want to feel that personal and trusting connection with their real estate agent and what better way to build that trust than with a show of patriotism?

Don’t wait any longer! Browse through our many designs of 4th of July postcards now!

By Rick Brown

Selling season is in full swing and successful real estate agents are blanketing their territorial farms with marketing pieces in order to get more listings. Whether you’re showcasing a recent sale or sharing your listings or marketing yourself as the neighborhood real estate expert, real estate door hangers have many benefits.

1. Stand Out from the crowd

With more and more marketing messages headed to the mailbox, why not stand out from the crowd with a door hanger that is sure to be noticed when home owners head home from their workdays? A door hanger must be removed from the door and therefore taken in hand by the prospect, increasing your changes of impressing your message rather than getting lost in the shuffle of traditional mail.

2. Save on Postage & Mailing Hassles

Another benefit of door hangers is that you don’t have to fuss with renting lists or preparing your own, let alone pay for postage. You are guaranteed to reach your target audience because you know your message is hanging from their front door. Marketing with door hangers is a cost effective and simple way to touch base with your farm.

3. Create A Custom Design

Marketing 101 will tell you that creating a design that stands out from the rest is the key to any successful marketing campaign. Using your picture, company logo, and even your own recently sold listings will establish your brand within your target neighborhoods and begin to build relationships you need for new listings.

Reamark knows that most real estate agents are not graphic designers, which is why we offer free design services for all of our products and door hangers. Choose from single or double-sided options that are designed to your specifications by our professional design team. Whether you want a fully custom design or would like to choose from over 25 quick ship styles that ship the next day, we can accommodate your needs. Get started today by browsing our many door hanger designs or call us at 800-932-2957. With over 30,000 real estate clients and selling more than 4 million door hangers, we know what works.