Real Estate Marketing Blog

Did you know that ReaMark can mail your postcards/newsletters/calendars or other marketing materials directly to your clients? All you have to do is send us your mailing list and we will handle all of the details for you. No longer will you have to hassle with applying hundreds of address labels and stamps to your marketing materials and then hauling them off to the post office. Let ReaMark do the work for you! We start by CASS certifying your mailing list, to remove any invalid or duplicate addresses. Then, we ink-jet your clients’ addresses directly onto the marketing piece for a professional finished look. Plus, we add FREE UV coating to all postcards that are mailed with ReaMark’s Mailing Service. Lastly we deliver mail to the post office twice a week to ensure your product mails as soon as production is complete. To learn more, ask questions or place an order, call us at 800-932-2957 or visit our website as www.ReaMark.com.

Last month, ReaMark Real Estate Marketing Products celebrated the accomplishment of serving 40,000 satisfied customers. We are very proud of how customers have responded to our unconditional commitment to service, and accomplishing this feat rewards us with confidence.  Most of our customers are ordering our exclusively designed Real Estate Postcards and Real Estate Newsletters. With over 40,000 customers in all fifty states, we receive a large variety of requests for certain types of products. One of our best sellers this year has been our NEW “Spot Six Differences” Real Estate Postcards and our NEW Mail-able Seed Packets. We have also seen a 15% sales increase in our four-page Real Estate Newsletters.

The secret to our success is that we treat each and every customer as the most important customer we have. We realize and understand the importance of what we provide to our Real Estate Professionals, and are not afraid to go the extra mile to make sure that they are satisfied. It is not uncommon for our trained Real Estate sales consultants to assist two or three agents on one call; by ordering as a group customers are able to maximize the value that we provide.

In regards to marketing, it is now Fourth-of-July season for realtors, so we are receiving a lot of orders for Fourth-of-July Real Estate Postcards and Seed Packets. Maintaining our commitment to customer service, we make sure that most orders ship within just three days of receipt.

We realize that times are tough, especially in the Real Estate market. So, we have not increased any of our prices, even though the cost of paper has increased three times in the last twelve months. We feel very fortunate and sincerely appreciate each and every customer we serve with our Real Estate Marketing Products

With the real estate market being slow, you may be wondering if you should continue to use real estate marketing products to drum up business. The answer really depends on your budget, but one thing is for certain: If you are not consistently mailing your past clients and contacts regularly, then you are losing money. The scary fact is this: Only about 12% of sellers use an agent they’ve used before. But your chances of getting a past client’s business again dramatically increase if you’re keeping in touch with them regularly. Direct mail including postcards, newsletters and calendars are the most inexpensive offline way to market to your clients and contacts on a regular basis.

The general rule of thumb in business is that 20% of your clients will be responsible for 80% of your income. This percentage will most likely be higher for Real Estate Professionals if you consider that much of your business comes from referrals from these clients. This means that you are not only marketing for past clients’ business, you are also marketing for them to refer their friends and family members. By mailing them regularly, they’ll be more likely to remember you if someone they know is looking for an agent.

If you’re having trouble covering your marketing costs with the income you are generating, cut back on the prospecting. You should find that it is more cost-effective to market to past clients than to spend money on finding new ones. For more info on real estate marketing products visit ReaMark.com or for marketing advice, call (800) 932-2957.