Real Estate Marketing Blog

Focusing on consumer perception and relationship building before a need arises has never been more important than it is today. In the same way that you hand out business cards and extend your hand to people you meet in person, your real estate marketing campaign is an introduction that creates a lasting first impression.

If your current lead generation efforts aren’t working for you, maybe you need a new lens. Ask yourself these three questions to find out if it’s time to revise your marketing strategy.

Are you creating value with your real estate marketing tools?

Most real estate professionals invest in marketing campaigns during the lean times, but if that is your primary strategy you’re missing opportunities.

Statistics show almost two thirds of people looking to sell or purchase a home engage the first realtor they call. Keeping your name in front of potential clients is critical for success. SOLD postcards mailed on a monthly or quarterly schedule ensure your name is visible when the time is right for new buyers.

Is your plan for success on an “as-time-permits” basis?

You’re busy – professional development conferences, showing properties, staffing an open-house event. No matter how busy you are, carve out time to write a detailed twelve-month touch-point marketing plan, similar to the one we’ve laid out.

Don’t have a plan yet? Get your calendar out and schedule your contacts. Consistency builds recognition – and brand recognition creates recall. When a need arises, your brand will be the first one that comes to mind.

Outline times, dates and target demographics for mailing thank you cards, calendars, postcards and newsletters. Consider social media timing and frequency, too.

Is your message clear and concise?

Remember those irritating late night infomercials where the host keeps repeating over and over, “But, that’s not all!” Although the strategy was annoying, it worked because an emotional pitch to keep listening led to a clear call to action. Your goal should be to lead the reader toward your purpose with engaging content that creates value; then tell them what their next step should be. A great example of a call to action might be, “Call today to find out how much your home is worth!”

Right now, while it’s on your mind, grab your pen and paper and make an outline for developing your real estate marketing campaign. Follow-up postcards are a cost effective tool to put you on the road to success to building relationships and generating leads for the future. Browse through our selection of promotional real estate tools to select your style, then contact us to get started!

Unique real estate marketing tools help professionals connect  and interact with prospects in personal ways to build new relationships. Personalized messages create opportunities to generate leads without a hard push.

This no-strings-attached method of marketing is highly effective today. Some campaign managers use online business directories to provide value-packed information about their local area, with only a subtle offer of assistance.

Here are seven off-line real estate marketing ideas to build relationships without shouting at your prospects.

Personalize Postcards

Give your current clients something to look forward to with a monthly recipe postcard. Mailing seasonal recipes and easy-fix dinner ideas on real estate postcards throughout the year keeps your brand visible and adds value.

Newsy Newsletters

Showcase your new listings, highlight community events or share success stories with your farm about recently sold properties in the area. A mix of non-marketing news and industry focused topics keeps the content engaging.

Organization Opportunities

Everyone is busy today. Managing hectic schedules is easier with helpful aids like calendars and bulletin boards. Sending your client base a school calendar magnet is a real estate marketing tactic that works 24/7. Every time someone visits the fridge, your brand is there, helping them stay organized.

Fans and Fun

Magnetic football schedules also stay on the refrigerator in plain sight. Your agency gets a full season of exposure. Magnets are a constant reminder you care about your community and not just getting to the closing table.

Thankfulness and Thanksgiving

Take advantage of the Thanksgiving season to remind your clients you value their business and their support. Thanksgiving is about appreciation. A personal note goes a long way in relationship building after the sale – even if your connections happened weeks or months before the holiday rolls around.

Well Wishes and Wall Calendars

December is a month of celebration and anticipation of the new year ahead. Sending holiday cards with a complementary wall calendar early gives people an opportunity to prepare for the future. Order your supply before November so your gift has time to arrive before January 1st.

ReaMark real estate marketing materials help you connect with clients. Design your own or browse more than 800 real estate postcard standards that include recipes, helpful tips for homeowners, new listings and so much more.
Browse our inventory today online or request a catalogue.

Providing valuable information to prospects has always been a good way to turn them into leads in the real estate industry. This has been a proven effective way to build your brand and trust. Real estate newsletters have been a tried and true way to stay in contact with prospects, customers and leads. Realtor newsletters fall into what marketers refer to as “content marketing.” The point is to position yourself as the neighborhood expert in real estate. If you use real estate newsletters as part of your real estate marketing materials, here are 10 tips to keep in mind for your next one.

1. A Local Market Update – Your potential clients want to know what the real estate market is in their neighborhood. Bring them into the loop with info such as local inventory and length of time on the market.

2. Recently Listed and Sold Properties in your Farm – This can be a real eye opener and motivator for those in your farm. You don’t have to just include your listings either. Include a disclaimer and as many listings as you’d like.

3. Community Involvement – Showcase charitable work you’ve and your team has done or community events you have participated in. If you are having a hard time coming up with events, maybe you need to be more proactive in this area.

4. Real Estate Trivia – Challenge your readers with trivia or real estate definitions. Get them to participate mentally while reading.

5. Include a Real Estate Joke, Pun or Cartoon – Make sure material isn’t copyrighted or you have permission. This can show a less serious side.

6. Have a Coupon for a Local Business – Team with a local business to give the business exposure and your readers something they will view as having value. Make sure the coupon is worth redeeming.

7. Include Several Calls to Action – “Send us referrals”, “Enter our contest” or “see how much your home is worth” are examples.

8. Client Testimonial – These are powerful ways to show how your efforts are paying off for other people in your farm.

9. Social Media URLs – Be sure to include your website address and social media connections with a call to action to follow you on social media. You may even include a teaser to find the answer to a newsletter question on your social media.

10. Upcoming Area Events – Demonstrate you are connected by including a list of upcoming area events. People may eventually seek you out to help them promote their event.

Let ReaMark help you create a custom marketing piece today. We can efficiently and effectively show you how to use a real estate newsletter and other printed promotional material to increase your leads, listings and sales. Contact ReaMark today and save 15-30% on a customized newsletter!

There is strategy and planning that goes into real estate marketing that isn’t unlike other industries. Some marketing campaigns can be planned in advance, while other need to be flexible as the market changes. However, in real estate, constant communication is necessary for company and agent branding, since growth in housing availability can quickly produce new opportunities.

There are real estate marketing tools you can use each quarter, such as newsletters and real estate postcards, to help you meet your goals, but don’t feel like you have to be limited to using only one at a time.

To get the most bang for your marketing buck, use the resources you have to complement each other and plan around the potential each month has. For example, March ushers in the start of the spring season, but it’s also the month of St. Patrick’s Day and the beginning of March Madness for college basketball. You can use a combination of these events to your advantage and create fun marketing themes based on your audience and what you’re trying to promote in that month.

Larger pieces like a magnetic sports calendar or note pads can be sent each quarter with small materials sent on a monthly basis as a friendly reminder of upcoming open houses, new listings, and real estate news updates. Your branding should be consistent with your contact information and logo listed every time, but your marketing message can change when a new property becomes available or there is an event planned for your client base.

Don’t forget to take notes of the successes (and failures) of your marketing strategies and analyze what has been most effective in the past. If you feel like you’ve reached a stagnant period, switch up your tactics with fresh material. With ReaMark, you have all the real estate marketing tools directly available at a price that can fit into any budget. We’re always adding new styles and designs to our product line (over 1,000 new items every year) to help real estate professionals keep up with the pace of the fast-moving marketing world.

With less than two months away from the official start of a new season, now is the perfect time to spring ahead and put your marketing strategy into action. Reaching out to prospects with real estate postcards is an engaging and effective way to remind clients of the time change, while also encouraging them to contact you about their real estate needs.

Sending real estate postcards allows your branding and message to be placed in front of a client at every possible opportunity. Even if the client reminder is to change the clocks ahead one hour for daylight savings time (taking place on March 8th) or simply a friendly spring greeting, seeing your information may be the spark necessary to get the conversation going in regards to their 2015 real estate decisions.

Make sure regular brand visibility is part of your marketing strategy for 2015. Occasion postcards provide an easy and inexpensive way to make sure your messaging stays consistent and your clients know you are engaged. Our company has several styles to choose from including:

• Animal designs;
• Motivational quotes;
• Cartoon humor; and
• Scenic photographs, just to name a few!

Now is the time to order your real estate postcards to ensure there is adequate time to print and ship your selections. We have postcards for realtors to fit any situation. Send one as a fun reminder of the new spring season. Provide spring cleaning tips for those clients who may want to sell their home this year. Or, let your clients know of new listings appearing in your Spring 2015 Real Estate “Collection.” Whatever you want the message to be, you can customize your real estate postcards to market specifically to your particular audience, so make them your own.

For every five postcards you order from ReaMark, you receive one free. Get your prospects excited about what’s in store for the months ahead and invite them to take advantage of your special spring offers and showings. Our real estate marketing products are designed to fit your every need. Make sure your prospects know how they can contact you. Customize and order your real estate postcards today.

The holiday season is already here and before you know it, it will be the first of the New Year. Now is the time to spread goodwill and lay the groundwork for your success in 2015. Holiday greeting cards are a simple way to reach out to your contact list, show your appreciation, and increase your listings. Select from a variety of ReaMark holiday greeting cards to show your clients and prospects you care and stay in their thoughts.

The holidays are also the time to start planning for next year. What’s the best way to get the maximum return on your marketing dollar and keep your name in front of prospective and existing clients all year long? A calendar branded with your name and contact information. Real estate calendars are a time-tested, proven marketing tool to help get more listings and sales throughout the year.

Real Estate Calendars: The Perfect Holiday Gift

Getting your branded magnetic calendar on a prospective or existing client’s fridge or kitchen wall will help you build a foundation for a profitable year. Real estate calendars also make the perfect holiday gift for residents in your neighborhood. As people are flooded with bills and holiday flyers, you stand apart as a neighbor offering something of value to the household.

Order Before Calendar Stock Runs Out

However, it’s important to get your wall, peel-n-stick, school, or magnetic calendar to the household before a competitor. Claim that sweet spot in the center of the home with a professionally branded calendar. Additionally, placing your order now increases the chance you will be the first to deliver a 2015 calendar to your prospective or existing clients. Take the extra step and create a fully customized calendar for only $10 more. Don’t delay placing your order since the calendar stock will run out by the end of November.

Place your order for holiday cards and real estate calendars together to get the most value for your marketing dollar. Order by December 1st and save up to 35% off!

When farming a neighborhood for potential listing and to elicit referrals, the right promotional tool is essential for your success. Tear-off magnetic calendars are a proven marketing tool that easily accommodates any real estate agent’s budget. The calendars stay on the home owner’s fridge all year, so prospects and existing clients see your name and business card every day.

Get Results with Tear-Off Magnetic Calendars

Tear-off magnetic calendars are a time-tested marketing tool for real estate agents that provide the most ROI for any size budget. ReaMark’s 2015 real estate calendars enable you to continuously solicit leads and new home listings throughout the year without any extra effort on your part. Choose from a wide variety of styles and designs to customize your magnetic calendars, including recipes, home tips, scenic views, and real estate calendar designs.
Every order of magnetic calendars includes free envelopes and ReaMark’s exclusive reinforced page design. Customize your calendar with your own business card and enjoy the confidence that your ReaMark real estate calendars for 2015 will last the entire year.

Why Purchase Calendars from ReaMark?

ReaMark has over 14 years of experience providing real estate agents with high quality, effective marketing tools. Our promotional tools are proven to be powerful, successful marketing tools for real estate agents looking to increase referrals and win potential listings.

We offer free custom designs provided by our professional in-house designers with every tear-off magnetic calendars order. Personal service is a core value at ReaMark. When ordering your magnetic calendars, you will speak to a live customer service representative who works with you to create a design that fits your needs and budget.

Get the real estate marketing tools you need to attract new leads, listings, and home sales today. Be the first Realtor in your neighborhood to deliver these valuable magnetic calendars. Order your real estate calendars for 2015 by December 1st and save up to 20% off your calendar magnets. View our selection of designs and options for tear-off magnet calendars.

A Powerful Making Tool: Real Estate Calendars 2015

Realtor calendars continue to be a powerful marketing tool for brokers and agents. For just pennies a day, calendars can keep your name in front of leads and prospects throughout an entire year. They are a perfect real estate farming tool and are considered a nice gift to share as the year comes to a close.

If you purchase only one marketing or promotional item through the entire year, you should consider making it a calendar. Each year ReaMark is pleased to offer new designs and styles. This year, we are offering over 400 different designs in 10 separate types of calendars for you to choose from. You are certain to find a calendar type and style that communicates your personality, a hobby or interest, or maybe one that shares a life philosophy.

Here is a look at the ten.

Magnetic Tear-off Calendars. Magnetic tear-off calendars for realtors provide a full year of exposure. Choose from home tips to recipes and more.

Jumbo Postcards with Magnetic Strip. Here’s a direct mail piece, calendar and marketing item all in one. Customize with your own art or choose ours!

Peel-N-Stick Stock Calendars. Choose from six different types of artwork in these calendars for the budget minded. Peel and stick your business card on top and you have a very affordable marketing piece.

Real Estate Full Magnetic Calendars. These calendars are completely printed on a magnetic surface to ensure year-long adhesion to any metal surface.

Wall Calendars. Our wall calendars offer an amazing array of style choices, and you can even select optional envelopes for mailing or hand delivery.

House Shaped Magnets. These calendars, formed in the shape of a house, are a clever way to gain attention.

Sports Calendar Schedules. Choose from baseball, football, NASCAR, or hockey. Each comes in a variety of style types.

Magna-Peel Calendars. These are a clever combination of a holiday postcard, rounded corner magnet and calendar all in one terrific marketing piece.

Real Estate School Calendars. Here’s a nice way to show your support for the community and provide a useful promotional item for your leads.

Custom Real Estate Calendars. ReaMark is pleased to offer a variety of customized calendars for those in the real estate for a nominal fee. Contact us for custom designs.

Now is the time to order to get your calendar in your prospects hands early, or consider sending your holiday card along with your calendar to save on postage!

Remember, at ReaMark, we only offer real estate marketing and promotional products. Because we specialize in this area we are experts at assisting agents and brokers grow their business. Contact us today for assistance in placing your order for your 2015 real estate calendars!

Real Estate Postcard Ideas for Fall

The fall time change is coming up on November 2nd and now is the time to order fall time change reminder real estate post cards from ReaMark. This year we have five brand new designs created to gain attention and get your name in front of your potential prospects. Each can be personalized and customized by one of our professional designers at no additional charge.

ReaMark’s high-quality digital printing is on thick, quality 12 pt. card stock. All of our cards are printed in full-color on the front and your choice of black and white or full color personalization on the back. Choose from the standard size of 4 1/8″ x 6″ or select jumbo sized postcards that are an attention-getting 5 1/2″ x 8 1/2″. These professional pieces look good and will be appreciated.

If you have never used fall time change postcards in your real estate marketing efforts, you should be aware that the fall time change is the third most popular reason to contact your farm. It is a friendly reminder for the neighborhood to “fall back” an hour on November 2nd, and many recipients will post the card on their refrigerator or bulletin board as a reminder. That means for you to get the most exposure for your investment, the time to order is NOW!

Time change real estate postcards are just one in a series of seasonal postcards designed to build your name recognition. Be sure to check our catalog for other valuable marketing ideas!

Why You Should Choose ReaMark for Your Real Estate Marketing Needs?

Real estate postcard ideas are just the start of the marketing ideas you’ll find at ReaMark. We also offer a variety of magnets, direct mail pieces, color brochures, calendars, flyers, business cards and more. With ReaMark, you are doing business with real people who focus specifically on the real estate industry. We work with brokers and agents throughout the country and put this experience to work in creating effective marketing products for you.
We are the only real estate marketing company that still produces a printed catalog that you can browse at your convenience anywhere. If you do not get our catalog let us know. We will be happy to send you one. We also have a helpful staff willing to help you place your order by phone if online ordering is not for you.

When you think of real estate marketing ideas, think ReaMark! We have hundreds of marketing concepts and promotional tools that have proven effective in marketing and branding. Consider adding fall time change postcards to your marketing tools this year and ReaMark is here to help!

Have you ever wondered why other real estate marketing companies don’t celebrate when they print a new products catalog? Because other than ReaMark, almost no other real estate marketing and promotion company prints a new product catalog!

At ReaMark, we believe it is important for our clients to have the option of browsing our thousands of items in a printed catalog. For many, seeing these items on colorfully-printed pages help them better envision the products they are considering ordering. It is not just a matter of convenience, but for many of our veteran real estate agents and brokers, it is also a matter of comfort.

At ReaMark we are excited because our 2015 catalog is almost ready. We expect the catalog to be shipped between September 5th and the 9th and encourage you to look out for it! We are proud of this new catalog with some brand new marketing and real estate promotional items, and the return of tried and true favorites.

You’ll find our new catalog a great way to brainstorm realtor marketing ideas you may not have previously considered. There are direct mail marketing campaigns, and promotional and marketing pieces for every season. Our quality products will help keep you name in front of prospects and help you build leads and sales! At ReaMark, we understand you need to see an ROI on your promotional and marketing items. That’s why we focus only on the real estate industry with real estate marketing ideas that have proven effective.

We don’t view printing a catalog as “old fashioned”. After all, we have a vibrant website with over 2,000 products you can order online should you choose. We see printing a catalog as a way to more personally reach our clients. Another example is that when you call ReaMark, you can talk to a live person who will assist you with your order details.  We even have designers on staff to help customize your products, and there’s no extra charge for the service. Our team works with real estate professionals from all over, and they will be glad to help you.

As we begin thinking about the New Year ahead, we are pleased to offer you our new catalog. If you are not currently on our mailing list, simply ask for it. We look forward to hearing from you once you get a chance to browse through it!