Real Estate Marketing Blog

ReaMark’s 4-page Real Estate Newsletters help you build your client base and increase your sales! ReaMark’s newsletters are the best in the industry, with 2 large customization areas, available in black and white or full-color imprint. What really sets ReaMark’s Real Estate Newsletters apart is that we reserve the top third of the back page to personalize anyway you want. I would like to share with you some of the best proven back panel designs:

Option A: Market Update

This is a great opportunity to let your customer’s know what is happening in their local real estate market. People who are getting ready to buy or sell will be particularly interested in this part of your newsletter and will look for your market update information month after month.

Option B: Just Listed/Just Sold Information

Many customers will use the back panel of the real estate newsletter to advertise their newest Just Listed or Just Sold properties. And with ReaMark’s full-color printing options, it makes the personalized panel blend right into the information packed newsletter.

Option C: Advertise with a Co-op

This is a fantastic way to cut your advertising costs! Find a local mortgage broker or title company that wants to co-market with you and we can split the personalization area any way you’d like. You ask them to pay a portion of your printing and postage costs and suddenly marketing is more affordable!

Option D: Advertise with a Local Business

Similar to advertising with a co-op, find a local business that would like to publish a coupon in your newsletter. Again, this is a great way to reduce your marketing costs by sharing the personalization space.

Option E: Create a marketing message

Use the back panel to connect with your customers by writing a marketing message, or by using one of ReaMark’s messages. Some people will use the same message month after month as a way to build familiarity with their contacts, while others will write a different message based on the current season or holiday. Whatever you want to say, ReaMark’s newsletters give you the space!

Option F: Customize it any way you want!

If you don’t want to choose from one of the previously mentioned back panel designs, ReaMark welcomes you to create your own layout. You are welcome to use any of ReaMark’s messages or photos, or provide your own. We will work with you to create a custom design you are sure to love.

Each of ReaMark’s newsletters are packed with interesting articles regarding real estate, finance, home improvement ideas, gardening tips, scrumptious recipes, health tips, and so much more. And with ReaMark’s unique personalization options, the newsletter will look and feel like a product all your own

Call 1-800-932-2957 today to order or request samples and visit our website at http://www.reamark.com/catalog/all_newsletters.htm, where you can view all 60 newsletters in their entirety.

We can tell you over and over again that ReaMark is different from other companies and that our products actually work. But why don’t you hear it from other Realtors like you, actual ReaMark customers. These are just some of the testimonials we have received over the years:

“Guaranteed to increase your business — no doubt about it! I’ve been using ReaMark’s professional postcards and newsletters for 10 years and I bank on the business they generate. My customers, sphere and farm love these mailers. ReaMark’s courteous, attentive customer service and good looking materials keep me coming back!
Thank you ReaMark.”
Jane Pedigree
Coldwell Banker-Winter Springs

“The folks at ReaMark are amazing” “They do more than take your order. They go out of their way to make sure the order is exactly what you want. The competition can’t come close to the value ReaMark offers.”
Mary Towler
Keller Williams Realty – Signature Partners

“I WILL NEVER GO ANYWHERE ELSE! I have been a customer since 2002 and have ordered with ReaMark over 20 times. I must say that each and every time I have received Exceptional Service. The product quality is always outstanding and I can definitely attribute the increase in my business directly to your professional products. You have a customer for life. In addition, if any of your customers would like to talk with me directly please feel free to give out my phone number.”
Rebecca Compton
Coldwell Banker–Boise, Idaho

“Five leads and one new listing!” “Thank you ReaMark! The response to my postcards has been outstanding. I received five new leads and one new listing in just the first two months. My postcard program is already profitable.”
Susan Keeble
Coldwell Banker–Jackson, Georgia

“Thank you! You’ve made a Believer of me!” “I’ve used postcard marketing before, but got fed up with being quoted two weeks for delivery, then waiting eight! My order was delivered in two weeks! Hooray! And, I really like being able to mix and match the designs I like best. The best part is that I don’t have to buy huge minimums! Now I can keep my budget in line—even when it changes month-to-month.”
Regina Noetzoldt
Realty Executives–Carlsbad, California

“ReaMark, you have a very satisfied customer in Royal Oak, Michigan.” “Since I started farming with your postcards, I couldn’t be happier with the results! Your card selections are wonderful and I know my customers love them. Another thing that I like is your service. Your friendly and professional staff process and ship my order to perfection each and every time! I plan to order from you for many years to come.”
Bill Bouscher
Prudential–Royal Oak, Michigan

“Ten calls and two new clients in just the first week!” “I could have never imagined the response that I have gotten from your recipe series. It has put my name in front of my existing clients as well as new ones. I will definitely keep sending your postcards.”
Jean Fenlon
Century 21–Egg Harbor, Wisconsin

“Ten new transactions— we know your postcards work!” “We received ten new transactions, both sales and listings thanks to ReaMark’s postcards. It was our best return on advertising last year. We have had people ask to be put on our mailing list because they like your monthly recipe cards so much.”
Alex Gniazdowski & Harriett Mclean
Century 21–Ft. Myers, Florida

“Thank you for the wonderful postcards” “You provided us with quality cards in a timely manner! Your website is the best for placing orders! We look forward to doing business again next year!”
David & Brenda Wakeman
Realty One–North Royalton, Michigan

I sold over 8 million dollars worth of real estate last year. I really like the way ReaMark does business! They have great products to help me promote my business. I sold over 8 million dollars worth of real estate last year. In addition, I have a 2-year old and I am also a co-owner of the company so I don’t have time to waste. ReaMark’s staff are knowledgeable, efficient and very helpful. They are also fun to work with. To me dealing with happy and helpful people always make my day! Ordering from ReaMark is a GREAT experience that I plan to keep repeating! I really value their professional assistance as well as their wonderful customer service. I highly recommend ReaMark to everyone! Thanks for everything!
Lana Muir Fowler
DeCaro Realty Inc.–Cordova, TN

I have been in direct sales for 35 years and I am not easily impressed… My business partner kept nagging me about this great company she had ordered some “marketing stuff” from and wanted me to call them. We receive tons of magazines and specialty item catalogs. She saw something different with ReaMark and emailed me copies of their products. WOW! They looked great! I started my own correspondence with ReaMark. They were extremely helpful, suggesting all the right things and were also great in timely communication. No matter how confused I got and how “wishy-washy” I was, everyone was patient and helpful. I have been in direct sales for 35 years, and I am not easily impressed, but my business partner was right! ReaMark has top-notch quality products and a staff I could almost call family! Everyone was always happy and helpful—a rare combination. I highly recommend ReaMark for great products, prices and a pleasant experience.
Pam Martello
DeCaro Realty, Cordova, TN

I have been a satisfied ReaMark customer for over 3 years now. Since I started mailing your newsletters to keep in touch with my clients, I couldn’t be happier with the results! I am getting more listings, and I can definitely attribute a large portion of the increase to the success of your newsletters. Your friendly and knowledgeably staff is always eager to go the extra mile in giving suggestions on how to maximize my return.
Donna Richardson
Moorestown, NJ

Your animal series was a tremendous, TREMENDOUS hit. I can’t believe I’m still getting calls a month later. Seriously, I just got another call this morning. I got like a 6% return response and have listed $1.5 million in property from it… and I am in a little rural community so that is a lot for me in my little market. I had to literally send a letter to 190 people that had lots for sale that I turned away. It was a real hit!
Greg Balk
Properties Unlimited, Inc., Rutherfordton, NC

Having researched many other companies I selected ReaMark and have been using them for the past 4 years for my advertising needs. I am extremely satisfied with the products and services that they have to offer. Their Customer Care Representatives are always available to offer support and suggestions to make my monthly mailings a success. I have been mailing around 5,000 newsletters a month, and have only been mailing them for four months. I have already received several new listings in return! My clients love the different home savings tips and recipes offered in each newsletter. I look forward to continuing to utilize ReaMark for my marketing needs for a long time to come.
Dave Sousa
Atlantic Realtors, Modesto, CA

My very FIRST mailing of 1100 recipe cards generated within 3 DAYS a $335,000 listing at 6% commission!!! This covers the cost of my whole year’s mailing plus several thousand dollars. Thank you ReaMark.
Pablo Hoffmann
Boardwalk Realty, Wellington, FL

“I have used ReaMark for several years. They have worked with me on several custom postcards and I have had tremendous results. I have appreciated their product quality and their thoroughness and smoothness in the process from creating to mailing. Their pricing has been competitive, the service and communication has been great. I would highly recommend looking into how ReaMark can help your business grow.”
Vince Grant
RE/MAX Northwest Realtors–Bothell, Washington

ReaMark’s marketing specialists know that the single most important factor in direct mail marketing is repetition. Monthly mailings help establish your credibility and better your chances of catching clients and prospects at that moment when they are ready to buy or sell. To make it easier and more affordable for you, we have created our ReaMark Postcard Kits.

For every 5 postcards you buy, ReaMark will give you an additional postcard style, at the same quantity for FREE. You can order as few as 100 postcards per style and you can mix and match any of ReaMark’s stock real estate postcards together. We offer the kit pricing with all customization options: standard size black & white, standard size full-color and jumbo full-color.

ReaMark will print and ship all of your postcards together, so you can manage when each card is mailed out. We even offer payment plans for order of 300 qty per style or more. And mailing customers can also take advantage of our kit pricing! Here at ReaMark, we truly are committed to making monthly marketing as easy and affordable as possible.

For more information, to request samples or to place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com today!

Dear Fellow Real Estate Professional,

Hello I’m Richard Brown, president of ReaMark. I have been in direct marketing for over 25 years with the last 12 years helping Real Estate Professionals, just like you, substantially increase their listings, sales and ultimately their income.

Times are tough in today’s ever changing real estate market. However, all signs point to a slow but steady rise in our business. Affordability is at an all time high while interest rates are at record lows.

Each year I personally take hundreds of calls and the same questions keep popping up time and time again. “Rick, what works best? How can I make more money?”

So last week I sat down, got away from the kids, and really thought about all of the success stories, trials and errors that Realtors have told me during the past two years. With all being equal why are some realtors more successful than others? What does actually work? What has been proven time and time to be the Golden Truths of success? What makes a top agent? How can my business survive when I have less money to spend because I am making less money?

One glaring fact is that my business only makes money if the programs we recommend make you money. And I came up with the four things you should be doing if you are serious about increasing your annual income.

1. You MUST contact your past clients contact list at least every month.

Over 50% of your business should come from referrals. If you are not mailing your contact list then you are losing money. You contact list should includes anyone who knows you, your friends and your family. The larger the list the more successful you will be. You really need to sit down and put this list into a workable database.

2. Mail Just Listed/ Just Sold / Market Updates and Open House Postcards.

Announce your success. Since referrals are the largest part of your business and you want to build up your contact list, these are the second most effective tools at your disposal. You should mail the entire neighborhood and also your current contact list. If your budget is strained these could be part of your planned monthly budget but for better results you should be doing these mailings in addition to your regular contact list.

3. Track your results over time.
The beauty of direct marketing is that is affordable and trackable. If you have 400 contacts then you could be mailing them 12 times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year of marketing!

4.Become known as a specialist of your farm.

A business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same, you must find ways to differentiate yourself. I get calls everyday from customers thanking me two years later telling me that they now get 50% or more of all listings in their neighborhood. Walk your neighborhood twice per year, create and submit articles and or advertise in the neighborhood newsletters and finally educate them on community activities including the local real estate market.

Did you know that ReaMark can mail your postcards/newsletters/calendars or other marketing materials directly to your clients? All you have to do is send us your mailing list and we will handle all of the details for you. No longer will you have to hassle with applying hundreds of address labels and stamps to your marketing materials and then hauling them off to the post office. Let ReaMark do the work for you! We start by CASS certifying your mailing list, to remove any invalid or duplicate addresses. Then, we ink-jet your clients’ addresses directly onto the marketing piece for a professional finished look. Plus, we add FREE UV coating to all postcards that are mailed with ReaMark’s Mailing Service. Lastly we deliver mail to the post office twice a week to ensure your product mails as soon as production is complete. To learn more, ask questions or place an order, call us at 800-932-2957 or visit our website as www.ReaMark.com.