Grow Your Real Estate Business One Seed at a Time
Seed packets are such a perfect promotional opportunity for springtime. Customize your message to reach out to new or prospective clients.
You can start with recent closings, and send former customers a “Thank you” seed packet. The seeds will grow into lovely flowers or fresh plants that spruce up your client’s landscaping and serve as a constant reminder of your commitment to customer service. Also, people love talking about their landscaping, and these conversations also promote your business.
Turning Leads Into Conversions
To maximize your budget, scale down your marketing campaign by answering the following questions:
- Do you have accurate contact information for the prospect?
- Did the prospect provide their housing needs?
- Has the lead reached out to you on social media or via other means?
- Is this a referral or a purchased lead?
You can add your own questions, based on how you generated the lead list. The more “yes” answers you have, the more likely the lead is to turn into a conversion.
Labeling the Leads
Your original list can now be separated into “Ready to Nurture” and “Not Ready” piles. Include the customers in the “Ready” pile in your seed packet campaign. Any leads generated via digital touchpoints are potentially hot leads. The “Put Down Roots with Us” seed packet generates a lot of excitement and reminds people who have put their home search on hold that it’s time to get out there and look again. It also positions you as the agent who can get the job done.
If you have a list of leads for high-net-value home buyers and sellers, sending a seed packet with your photo and contact information gets your name in front of them. This in itself may generate enough interest to start new client relationships. However, just like the seeds themselves, you may have to feed and care for this budding relationship before it bears fruit. That’s where other promotional items, such as calendars and localized sports schedules come in really handy.
The more times a prospective client hears your name, the better your conversion rate becomes.
Prioritizing Prospects
Not all leads deserve equal attention. Some of the people who visit your website may really be looking to buy or sell property. Others have just started to think about the process and may need a little convincing. Whether you’re advertising online or in the real world, the goal is the same. You want to show customers that you are willing to take the time to get to know them and that you can do the job.
The Bee Feed Mix seed packets are great for clients who need a nudge. Imagining a lovely garden where bees bounce from flower to flower brings out the nesting instinct and gives a nod to sustainable landscaping. That’s something many modern home buyers care about. All and all, it’s a lovely sentiment that helps keep your name at the forefront of the prospective client’s mind.
If you need assistance with promotional marketing strategies, contact us today at 1-800-932-2957 for a free consultation. Let us help you nurture and grow your leads into lifelong clients.