Real Estate Marketing Blog

Spring cleaning gives homeowners a jump on tidying up cluttered spaces. Not only does an organized space make things easier to find, but it also makes it easier for buyers to envision how the home functions. Your real estate postcards for this season should include spring cleaning and organizing tips that make potential listings that much more appealing. Besides, a fresh space feels inviting and may even increase the number of offers for the home.

Spring is a great time to remind prospective sellers that first impressions matter. Feel free to use the following tips from the team at ReaMark in your realtor marketing.

Windows: Conquering Dust and Grime

No matter how great the view, potential buyers won’t enjoy looking through grimy windows. Make it easy for your target audience to cut through the dust and dirt standing between them and fantastic curb appeal, starting with proper window washing techniques:

• Wash curtains and window treatments.
• Replace bent or damaged curtain rods.
• Use a damp cloth to dust the window sills.
• Clean the panes with a non-streaking glass cleaner and microfiber cloth.
• A portable vacuum cleaner does a great job of clearing out window tracks and clearing any loose debris.
• For blinds, use a microfiber cloth to wipe each slat. You can also soak most blinds in soapy water to loosen stubborn dirt.
• Steam or iron curtains before rehanging them.

Carpets: Put Your Best Foot Forward with Clean Floors

Help your clients showcase large rooms and unique architectural details without the negative attention generated by carpet stains and odors. Include these carpet cleaning tips on your realtor postcards to kick off your marketing for the warmer seasons:

• Going through the home room by room, taking breaks in between, is the best strategy for spring carpet cleaning. 
• Thoroughly vacuum the carpet, moving furniture to get under and behind everything.
• Sprinkle baking soda on carpets before vacuuming to neutralize pet and household odors.
• To remove stains and refresh your carpets, break out the shampoo (or rent one for the job).
• Deep cleaning removes dirt deep in carpet fibers and removes dust mites.

Other Tips for Spring Cleaning Realtor Postcards

With nature burgeoning outside, many homeowners find themselves with extra energy in the spring. Encourage your clients to harness their inner neat freak to tackle areas that collect dust, including the following:

• Baseboards and molding: Use a microfiber cloth with a solution of warm water and dish soap to wipe them clean. Say goodbye to dust that can trigger allergies with top to bottom cleaning!
• Ceiling fans: Dust ceiling fan blades using a long-handled duster to avoid back strains and falls. You can wash the blades with warm water and dish soap but dry them completely before reattaching. Tip: If you reverse the fan blades to heat your home more efficiently in the winter, remember to switch them back. 
• Door frames and knobs: Wipe down door frames and knobs with a damp cloth. Tip: Use disinfectant wipes to get rid of greasy fingerprints.
• Light fixtures: It’s hard to spotlight layered lighting beneath layers of dust. Clean lamp shades and surfaces as directed by the manufacturer. You can use an upholstery attachment or wipe down lighting fixtures.
• Air vents: For improved indoor air quality, homeowners should remember to clean the vents. Removing the vent cover makes it easier to clean and gives you access to the vent interior.

Clean Homes Sell Faster

A sparkling home is easier to stage for photos and showings.  By removing clutter, homeowners create open spaces and facilitate traffic flow during showings and open houses. Most importantly, clean homes sell faster than cluttered ones. So incorporate spring cleaning tips in your real estate marketing to connect with prospective sellers and help maximize their sales price (and your commission). Contact the team at ReaMark for additional ideas for your real estate marketing. You can customize your real estate postcards or send out home maintenance tips put together by our team for your convenience.