Real Estate Marketing Blog

Springtime brings a burst of life and exuberance that’s contagious. As part of your real estate marketing strategy, encourage homeowners to complete maintenance tasks that make their properties appealing. Proper maintenance is essential for prospective sellers to move their listings to the closing table quickly. However, you can also stay connected with new homeowners with essential home maintenance tips delivered via postcards, newsletters, or door hangers.

The team at ReaMark can help you customize your spring maintenance postcards. Here are a few ideas to get started!

Scheduling HVAC Tune-Ups Early

As the seasons change, homeowners can take proactive steps to maintain their HVAC systems. In the spring, that means scheduling annual maintenance for ACs, mini-splits, or heat pumps before the season rush. There are many benefits to booking HVAC tune-ups early, including:

• Preventing Breakdowns: By scheduling a tune-up, you minimize the risk of unexpected breakdowns.
• Longevity: Well-maintained HVAC systems last longer. Preventive maintenance can extend the life of your equipment.
• More comfortable environment: Scheduling cooling system maintenance in the early spring ensures a comfortable environment for homeowners as well as prospective buyers.

You can expand your spring real estate marketing campaign with maintenance reminders for plumbing, gutters, and other systems.

Fertilizing the Yard

Homeowners can lay the seeds for a future sale by creating a lush yard. A green lawn forms the foundation of beautiful landscaping that will wow prospective buyers. Regular fertilization minimizes weeds and contributes to a beautiful landscape. Include these tips for your realtor marketing this spring:

• Soil Testing: Start by conducting a soil test, so you can select the right fertilizer for a richer lawn.
• Type of Fertilizer: Select a balanced fertilizer with nitrogen (N), phosphorus (P), and potassium (K). Ratios of 10-10-10 or 20-10-10 are effective.
• Follow instructions: Follow the instructions on the fertilizer package. Use a spreader to evenly distribute the fertilizer across your lawn.
• Watering: Watering the lawn distributes the fertilizer deep into the soil.

Follow up your fertilizer reminders with additional real estate postcards featuring tips on how to create lasting curb appeal for fast spring and summer sales.

Adding Flowers and Other Features for Curb Appeal

Choose landscape maintenance tips prepared by the ReaMark team or customize your message to add flower power to potential listings. Here are a few ideas, but you can also add your own!

• Flower Beds: Plant colorful flowers in well-defined beds along walkways or near the entrance. Choose varieties that thrive in your climate and require minimal maintenance.
• Upgrade your outdoor lighting: Install outdoor lighting fixtures to illuminate pathways, highlight architectural features, and create a warm ambiance during evenings.
• Front Door Upgrade: Consider painting your front door in a bold color or replacing it with a stylish design. The front door is a focal point and sets the tone for your home.

Add continuity to your realtor marketing with summer maintenance tips you can send out in June or July.

Need more ideas for your springtime realtor postcards? Contact the ReaMark team today!