Real Estate Marketing Blog

Real estate is truly a numbers game. The more aware homeowners are of you and your business, the greater chance there is that they will turn to you when they are ready to sell their home. We have found that in sending one real estate mailer about our business (whether through real estate newsletters or perhaps real estate postcards) that there is often very little feedback. Others in real estate also have the same experience.

This is one reason why we advocate sending out many real estate mailers to homeowners. The more you send, the more likely they are to think of you when they are ready to sell their home and if they don’t have plans at the time the real estate mailer is sent out, it will remind them later on. And what better way to establish yourself as a successful realtor than sending them your information regularly to let them know you are always ready for the next listing?

Another reason is that many people wait until the last minute to really make decisions when it comes to finding someone to list their home. If they always see your information via real estate newsletters, there’s a greater likelihood that they will choose you for their realtor.
Try some of our solutions for getting your name out there and see how our real estate postcards and real estate newsletters can help you build your reach among homeowners looking to sell or thinking about selling. Happy listing!

YOU ARE LOSING MONEY…GUARANTEED

If you are not contacting clients, friends and acquaintances monthly!

GOLDEN RULES that you should follow in order to be a Success.

1.     You MUST contact your past clients, friends and acquaintances at least every month.

Over 50% of your business should come from referrals. YOU ARE LOSING MONEY If you are not mailing your contact list consistently. The larger your list the more successful you will be. You really need to sit down and put this lists into a workable database.

2.      Mail Just Listed/ Just Sold / Market updates and Open House Postcards.

Announce your success. Since referrals are the largest part of your business and you want to build up your contact list, these are the second most effective tool at your disposal. You should mail the entire neighborhood and also your current contact list.

3.     Set a Budget and track your results over time

The beauty of direct marketing is that is affordable and track able. If you have 400 contacts then you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year.

4.     Become known as a specialist of your farm.

A business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same you must find ways to differentiate yourself. I get calls everyday from customers thanking me two years later telling me that they now get 25, 30 and even 50% of all listings in their neighborhood.

CORPORATE PROGRAMS AND BENEFITS:

• DISCOUNTS: We offer different levels of discounts depending upon the number of employees and ordering level.
• FLEXABILITY: YOU choose how YOU want us to work with YOU! We can work with one manager or individual agents.
• CUSTOMIZATION: We can develop a line of cards JUST FOR YOU or you can use our stock / custom products and Brand them to your company.
• FREE SUPPLIES: We will put together a corporate price list; send you FREE catalogs and samples of any items you wish.
• PROGRAM DEVELOPMENT:  We know what works and what doesn’t! You tell us your ideas, goals and budgets and we will present you with options of how to achieve your goals.

How to Market Yourself in a Slow Market with Real Estate Postcards

Even though the market can be tough right now, abandoning your marketing plan can be detrimental to your business. If you’re depending on all your past clients to just remember you, then you may be shocked to hear this fact: On average, only 35.5% of homebuyers would use the same agent again without regular contact. That means that you can be losing a whopping 64.5% of your business if you do not market yourself regularly.

In a slow market, rather than cut your marketing plan altogether, trim your expenses to accommodate your budget. Direct mail is proven to be the most cost-effective offline marketing medium. By sending postcards, you can market to each client/prospect every month for as little as 37 cents! 

Your past clients and their referrals on average should account for about 80% of your business. So before you spend a dime prospecting, make sure you market to your client and personal contact list first. Direct mail allows you to track your response rate so you can segment your client list and prospect list and make cuts where necessary.

For more information on Real Estate Postcards and other marketing products, please visit ReaMark.com or call 800-932-2957.