Real Estate Marketing Blog

Key Mailing Dates, Surefire Contact Lists and Real Estate Thank You Notes

Strategies for Real Estate Postcard Prospecting

In the blink of an eye, we’ll be looking at another 365 days of possibilities. That’s why, before the clock begins, we want to talk about strategies for real estate postcards prospecting – from which contact lists to use to the reason why real estate thank you notes are a staple for new realtors.

It’s All About Who You Know

When you’re just starting out in real estate, you likely don’t have an abundance of contacts. But what you do have are friends and family.

These are contacts.

Send monthly real estate postcards to these individuals before prospecting for new business. This way, you can work on generating referrals, which typically convert to new business faster than farming.

(And, if you do get a referral, remember to send the referring party a thank you note.)

Acknowledge Referrals with Real Estate Thank You Cards

And Knowing When to Send

As a fledgling realtor, you want to be prepared at all times. A good way to do so is by sending postcards on these key dates:

• Spring Time Change (March)
• Independence Day (July)
• Calendar for Next Year (August/September)
• Fall Time Change (October)
• Thanksgiving (November)
• Holidays (December)

In addition, you should consider mailing a Just Listed or Just Sold (depending on circumstances at the time) postcard every month to the area and to your contact list.

Again, real estate thank you notes are a kind gesture for those that list their property with you or when you sell the property down the line.

That Make the Difference

Once you grow your personal contact list to 400 people and you mail them monthly, you could easily be enjoying a six-figure income.

We’ve seen it happen, and we want to encourage you to be successful in 2014 with strategies that are realistic and attainable.