Top 5 Reasons Sellers Choose a Listing Agent
You may fully understand the value you bring to each listing. However, that doesn’t mean that potential sellers do. More and more sales are happening through unconventional channels, including social media and online websites. While this type of sale can save sellers money, it comes with many risks. Communicate potential risks and real advantages of working with an experienced agent to potential sellers. The following topics would make great material for your real estate direct mail postcards, newsletters, and door hangers.
1. Agents Know the Local Market
There are many ways to put your name in front of prospective clients via neighborhood marketing postcards. Just listed/sold postcards are a great way to show homeowners the latest trends in sales prices. You can also offer homeowners a free competitive market analysis of their homes. This demonstrates a unique service they won’t have if they try to sell the property on their own.
As a savvy realtor, you make it your business to follow ebbs and flows in the neighborhood. This in-depth knowledge will help clients get the highest sales prices for their homes. Use door hangers and customized postcards to deliver a bespoke message that resonates with local property owners.
Staging services include decluttering, furniture arrangement, and advice on how to make a home appealing to buyers. If this skill is in your wheelhouse, work with the ReaMark team to craft postcard content promoting this essential real estate service.
2. Realtors Present the Facts, Helping Sellers Avoid Emotional Decisions
Clients benefit from the fierce negotiating skills of a talented sales agent. You act as a sounding board to help sellers work through various emotions until they can evaluate an offer objectively. Additionally, agents create a buffer between pushy or demanding buyers. To avoid low-ball offers, clients can give you an idea of the price range they are willing to entertain. At the same time, an objective real estate expert can prevent sellers from overestimating the values of their homes.
Share past successes with Just Sold/Listed postcards that present a realistic picture of current home sales in the area.
3. Your Extensive Network of Buyers Benefits Sellers
Whether you’ve been an agent for two years or a decade, you’re likely to have an extensive network of potential buyers. This gives you the power to reach prospects directly, putting information about a listing directly into buyers’ hands. Real estate direct mail delivers more exposure than emails and other online marketing channels. To discuss the most effective ways to maximize direct mail campaigns (without annoying clients), reach out to the team at ReaMark. We make it easy to canvas the entire neighborhood or reach targeted distribution lists with valuable, informative postcards, newsletters, and other direct mail pieces.
4. A Network of Professionals: Making Life Easy for Sellers
Your connections in the business benefit buyers and sellers. Cultivate relationships with stagers, photographers, cleaners, plumbers, contractors, and other professionals that can help sellers spruce up a home before listing it. This valuable network can streamline the maintenance and upgrade tasks typically required prior to selling a home.
5. Realtors Provide Industry Expertise
When buyers demand concessions or shadows appear in the title search, home sales can become complicated. As a real estate agent, you can explain the problem and work with the client’s legal representative to quickly resolve the issue. This is another area where your network of professionals can help move a potential sale closer to the closing table.
We recommend expanding on these benefits by highlighting your specific skills in the form of newsletters and postcards clients will receive in the mail. Contact the team at ReaMark for advice on how to turn your expertise into marketing material for your next direct mail campaign.