Bridging Online and Offline Marketing Tools for Realtors

Posted by Rick on Nov 21st, 2013

Consumer data aggregate programs are some of the most powerful online marketing tools for realtors. However, the true results are shown when you can use that data to connect offline with potential clients.

The Power of Custom Postcards

Imagine that you log in to your realtor data software and see that the same person has been on your website at 3:30 p.m. every day for the last month. Finally, they log in using your Facebook application and provide you with their name and address.

This is a prime opportunity to reach out to that consumer, and an ideal way to do so is with custom postcards designed specifically for real estate agents.

Whether you want to announce an upcoming open house or a listing that you just sold, custom realtor postcards are an excellent means of communicating your relevancy as a real estate agent.

It shows that you invest the time and money to market your clients’ listings, and it gives the potential client the confidence they need to move forward with selecting you as their agent.

Best of all, by utilizing offline marketing tools like postcards you create more ways capitalize on your online real estate data. You take advantage of leads and you start realizing greater opportunities for success.

3 Reasons to Send Recipe Calendars this Month

Posted by Rick on Nov 14th, 2013

Persistence is the key to survival in real estate. That’s why it’s so important to invest in hard-working marketing tools for realtors, and why at this time of year the best choice is recipe calendars.

Exclusive front-and-back design of recipe calendars encourages longer visual engagement.

Here are three reasons to get sending:

  • All of Your Information, All of the Time – With recipe calendars, your contact information stays at the top even as the sheets are torn away each month. And because they’re magnetic, these calendars stay on the fridge where homeowners are reminded of you often.
  • Different from Other Calendars – While many businesses send calendars, you can stand out by mailing a recipe calendar that is attractive and interesting. You’d be surprised by how many people keep the recipes – and, by default, your information – for years to come. Talk about a tenacious marketing tool for realtors.
  • Less Ingredients, Longer Engagement – The recipes selected for these calendars are easier to make and follow because they feature a lower number of ingredients. Plus, the high quality, front-and-back design provides longer visual engagement and promotes a professional image.

With the unique format and effective design of a magnetic recipe calendar, it’s not hard to imagine why these are some of the best-selling marketing tools for today’s real estate agent.

If you’re looking for a way to stand out and stay in front of customers in 2014, don’t wait to order your personalized recipe calendars. You’ll want to be one of the first in the homes of your potential buyers and sellers.

The One Item to Include in Real Estate Holiday Cards

Posted by Rick on Nov 6th, 2013

‘Tis the season for homemade stuffing, wrapping presents, and real estate holiday cards. Yes, you read that last item correctly; it’s time to send tidings of cheer to your past, present and potential clients. Before you do, there’s one item you should include with every real estate holiday card: a personalized magnet calendar.

Considering refrigerators are visited 18 times per day, magnet calendars are a smart way to promote your real estate business.

 

With magnet calendars, you create the opportunity to promote yourself on a daily basis. In fact, 25 percent of American households have two refrigerators, and “the fridge” is visited approximately 18 times per day. That’s 540 times in 30 days.

Sending a magnet calendar with your real estate holiday cards is easy: all magnet calendars insert into most greeting cards and the incremental postage is minimum or, in some cases, absolutely nothing.

Best of all, your clients will perceive the calendar as a free gift.

So whether you’re considering greeting cards for Thanksgiving or December holidays, be sure to pick up some stamps and, of course, personalized magnet calendars.

Thanksgiving realtor holiday cards can easily accommodate magnet calendars.

Thanksgiving Real Estate