Bridging Online and Offline Marketing Tools for Realtors

Posted by Rick on Nov 21st, 2013

Consumer data aggregate programs are some of the most powerful online marketing tools for realtors. However, the true results are shown when you can use that data to connect offline with potential clients.

The Power of Custom Postcards

Imagine that you log in to your realtor data software and see that the same person has been on your website at 3:30 p.m. every day for the last month. Finally, they log in using your Facebook application and provide you with their name and address.

This is a prime opportunity to reach out to that consumer, and an ideal way to do so is with custom postcards designed specifically for real estate agents.

Whether you want to announce an upcoming open house or a listing that you just sold, custom realtor postcards are an excellent means of communicating your relevancy as a real estate agent.

It shows that you invest the time and money to market your clients’ listings, and it gives the potential client the confidence they need to move forward with selecting you as their agent.

Best of all, by utilizing offline marketing tools like postcards you create more ways capitalize on your online real estate data. You take advantage of leads and you start realizing greater opportunities for success.

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