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Use 2019 Sports Calendars to Connect with Home Buyers

Posted by Reamark Marketing on Jul 24th, 2018

Most people love sports. Those who play the game and those who watch from the sidelines want to be connected with one another. If you want to make an impression with the ultimate sports fan, promote the home team! Let fan loyalty work to your advantage and give you a way to stay top-of-mind.

Be a Reliable Source of Information

If you’re looking to attract fans who want to be close to their favorite teams, offer them the information they need in terms of game schedules, practice times, and local meet and greets where they can interact with their favorite players. Providing potential buyers with the right information is essential if you want to close the sale. Sports fans want to support their team in any way they can. If they live close by, many will want to attend games as often as possible. Use your newsletter to cross-promote with other local businesses who may be offering incentives, such as season tickets, or admission to an event that is sponsored by the team.

sports schedules for real estate

Help Make Tailgating Easier

Provide your sports fans with recipes or ideas for throwing a great tailgate party. Tailgate parties are always fun and it gives fans a chance to gather together to show the team they are there to cheer them on. As a realtor, you can sponsor a tailgate party. Hand out recipe cards for the best in tailgating foods. Give participants game schedules and encourage them to set up future tailgate parties well in advance. Sports teams get excited when they see this type of support and, in some areas, may even stop by.

When you want to attract the sports fans, you do so by giving them the things they need to make supporting their team easier. The key is to show potential buyers that you are just as big a fan as they are! Show your team spirit! Keep a few extra team schedules in your car and hand them out whenever you notice a tried and true fan. Odds are they already know the schedule, but with one of yours, they will get to know you too!

2018 season schedules are now available for Football, Hockey, Baseball and NASCAR. We offer a variety of sizes including business cards and full magnets. Order now before the season begins!

4 Reasons to Send Postcards or Newsletters Rather Than an Email

Posted by Reamark Marketing on Jul 10th, 2018

While email remains one of the most cost-effective ways to communicate with your clients, there’s danger in solely relying on it to get your marketing messages across. Most industries send emails, and the frequency is giving consumers a severe case of email fatigue. Consider the following four reasons why it’s better to create a postcard or a newsletter to help your potential buyers avoid email overload.

1. Consumers Are Savvy

Few of your buyers are rushing to check their email because they know that most of the information they’ll find in their Inbox simply isn’t relevant to them. There’s a good chance a ‘once-in-a-lifetime’ sale is likely to be repeated again next week, so where’s the urgency? When you want to send out information that is actually important (e.g., a change in your phone number or your office has moved to a new address), you should use at multiple different avenues to really catch people’s attention. We have several neighborhood marketing postcard designs you can use to communicate important details to your farm.

Newsletters for Real Estate Agents

2. It’s Too Easy to Hit Delete

Holding a physical item in your hands is more difficult to discard than an email. With emails, it’s as easy as clicking on all unread messages and then moving them to the trash folder. But, sending out a postcard or a newsletter encourages buyers to scan information. Touch creates a tactile memory. Delivering your real estate marketing messages via something physical means they’re experiencing a different medium, which can cause them to be more open to what’s inside.

3. You Want to Make an Impression

Real estate newsletters and postcards allow a little more creativity than email does when it comes to making an impression on your clients. So, when you have a new agent join the team, you now have a chance to introduce them to your farm with a little bit of gusto. From fancy calligraphy to heavy stock paper; there are plenty of ways we can help you go the extra mile. Plus, people are much more willing to open a piece of mail that’s been hand-addressed to them than they are another impersonal email.

direct mail tips and advice real estate marketing postcard offer

4. You Want to Establish an Emotional Connection

Postcards and newsletters are a good way to establish a rapport with clients. You can make them themed or tell a (somewhat) serialized story about how the market is doing. You can make them funny, brief, or picturesque. It’s these little extras that you do that can help you distinguish yourself from your competition so you can tempt more people to your side.

ReaMark can help you find the postcard and newsletter templates you need to ensure that buyers will remember you. Our postcards and newsletters can be seamlessly worked into your marketing campaign, so you can give yourself the best chance of sales success!

Mailbox photo by Xavier Massa on Unsplash

Five Summer Marketing Ideas for Real Estate Agents

Posted by Reamark Marketing on Jun 7th, 2018

An effective newsletter provides enhanced communication and connection with your clients. It bridges the gap between marketing and establishing lasting relationships with customers. As the warmer months of the year roll around, real estate agents will want to send out newsletters that touch on various summer marketing topics to ensure they stay connected with their targeted farms. Let’s explore five of these topics.

Family Fun

There’s nothing better than cooling off in the pool after a long day at work. Real estate agents can highlight specific properties and neighborhoods with pools when communicating with clients who live in their targeted farms. From pool maintenance tips to the importance of pool safety; there are many ways to touch on family activities and water fun.

Backyard Entertaining

Who doesn’t love roasting marshmallows by an open fire pit on a cool summer night? Or throwing a BBQ potluck party? With this in mind, real estate agents will want to include a bulleted list of ways to enjoy fun with friends and family in their summer newsletters. Here are a few ideas to get you started:

Self-Improvement

Summertime is the perfect opportunity to get out and about and get in shape. Real estate agents can use this time of the year to highlight certain walking paths and parks in and near the farms they are targeting. They can also provide a section of tips outlining the reasons to stay hydrated during the summertime when exercising in the heat.

Local Discounts

Consumers love catching a good deal, and they love people who share deals with them even more. Establishing long-term relationships with clients becomes much easier when real estate agents include a section in their newsletters that showcase the best summer deals and discounts from local businesses. This an effective way to cross-promote your services with other local businesses!

Vacation

Whether it be a two-week vacation or a two-day short getaway, summer is a time of the year when many families choose to leave their homes and get away from the hustle and bustle of their everyday lives. While away on vacation, though, these families want to rest assured their homes are going to be safe and secure. With this in mind, real estate agents will want to include a section in their newsletters that identify local resources that can be used to keep the home safe and secure while away having fun. From neighborhood watch programs that correlate with the farms they are targeting to local stores that sell video camera systems, there are plenty of security tips to detail in a newsletter.

ReaMark has a great selection of newsletter templates. With more than 60 options to choose from, we can help you build your client base and increase sales. We also have seasonal promotional items like hand fans, grilling and entertaining recipe postcards and seed packets for summer planting.

Take advantage of our anniversary sale to maximize your summer savings. Use code WEB50 to receive:
$10 off $50
$20 off $125 or
$50 off $199

Call, mail or fax your order today!

Mixing Digital and Print in Your Real Estate Content Marketing

Posted by Reamark Marketing on Mar 28th, 2018

If you’ve been involved in real estate for any length of time, you’ve experienced the rising impact digital marketing has had on the industry. Initially, some veteran agents and brokers may have been reluctant to embrace digital marketing and social media. Now, of course, many use social media and content marketing strategies like blogs and articles to help promote their business.

If you want to create a high powered real estate marketing strategy in the new year, you should consider creating a more balanced print and digital content marketing mix.

The Goal of Content Marketing

The goal of content marketing is two-fold. First, you want to funnel leads and prospects to you by providing valuable and useful content. This can be done through tips, tricks, the latest real estate news, and even updates on real estate that may be available in your target market or that which has just sold. Secondly, the information you provide can position you as an expert and trusted resource for real estate for your target market. The goal is that when they are in the market to buy or sell, they are more likely to reach out to you.

The challenge is to get the attention of potential leads in the first place. This can be accomplished to some degree by promoting your content on social media. It can also be done by using effective search engine optimization (SEO) strategies. As you know, however, real estate is an extremely competitive business and SEO takes specific skills and can be time-consuming.

The answer is pushing visitors to your content through print, including direct mail.

reamark special offers

Postcards, newsletters, and promotional materials to promote your web presence can bring a whole new set of eyes to your digital marketing efforts. Tempt prospects to your website or blog with invitations to “Learn what your home is currently worth”, “Discover 10 ways to save on your next mortgage” or “See what homes are selling for in your neighborhood”. Of course, these direct mail pieces would include your web address or the address of a landing page designed specifically for that promotional piece.

At ReaMark, we can help you develop a more balanced digital/print marketing mix that can supercharge your digital marketing efforts. We can also help you better target your market with EDDM (Every Door Direct Mail) strategies that are proven effective.

Contact ReaMark today and learn about our buy five get one free and buy 10 get two free special offer postcard program. Inject new energy into your digital content marketing plan with print marketing materials from ReaMark!

Goals and Expectations for Your Real Estate Postcard Campaign

Posted by Reamark Marketing on Mar 15th, 2018

Virtually every successful real estate professional has learned the value of goal setting. Much of this goal setting revolves around sales and income. It can be valuable, however, to set goals on other aspects of real estate like the number of leads or prospects generated in a month. It can also be important to set goals for and track real estate marketing efforts.

At ReaMark, we specialize specifically in real estate related marketing and promotional pieces. Through the years, one of our most popular programs has been our real estate postcards. Real estate marketing postcards reach consumers directly in their homes and can be targeted neighborhood by neighborhood. They have repeatedly been proven to be an effective real estate marketing tool. But having the proper goals and expectations is important for postcard mailing campaigns. Here are some tips for goal setting when developing your postcard mailing campaign.

Setting Proper Expectations

It is widely accepted in direct mail marketing that a 2% response rate is successful. While on the surface that may seem minimal, consider the impact. A 2% response rate could potentially translate into 20 solid leads and prospects. That can turn into a significant return on investment.

You should be aware, however, that response rate will be impacted by a variety of factors. If your postcard includes a free offer, it may get a better response than if it is more passive. If you are new to real estate, your response may not be as high as someone who already is known in a community or neighborhood.

spring real estate post card

Be Consistent

The best way to build your brand and increase lead generation is through consistency. ReaMark can help you accomplish that through a wide selection of timely real estate postcards and a program that gives you a free design for every 5 deigns purchased and two free postcards for every 10 purchased. Reaching consumers every month or every other month builds familiarity and name recognition.

Be Patient

Remember, you are building your business. Many of our postcard designs are designed to provide helpful information, tips, or timely reminders. While your potential prospects will appreciate the information and view you favorably, many will not immediately respond. After all, the percentage of people who are in the market to buy or sell real estate at any given moment is relatively small. Your campaign, however, can eventually bring leads into the marketplace and more importantly, keep your name front and center when they do.

Contact Our Professionals for Assistance

We invite you to contact our marketing professionals at ReaMark to assist you with your real estate postcard marketing campaign. We can even help with EDDM and custom graphic designs. Let us help you reach your real estate marketing goals at ReaMark.

5 Tips for Putting Together Your Annual Real Estate Marketing Plan

Posted by Reamark Marketing on Feb 6th, 2018

There may be a variety of reasons you entered the real estate business. You may enjoy working with people, you may like the freedom and flexibility a career in real estate can offer, and you may even appreciate the financial rewards. It’s not likely, however, that you entered real estate because you love marketing and advertising. Nevertheless, marketing is a critical component of a successful real estate career.

At ReaMark, we specialize in real estate marketing products and in helping real estate professionals just like you put together marketing plans that work. Here are some tips to help you put together a yearly marketing plan.

  1. Build your marketing program seasonally, around events and holidays. Consider Spring time change reminders for February, free home evaluations in March at the beginning of real estate season, and football season in August/September. Of course, the holidays at the end of the year are perfect for greeting cards and calendars.
  2. Finance your plan sufficiently. Make sure you have enough “fuel” to build that fire you are trying to create.
  3. Use a variety of tools. While you’ll want to invest in promotional and direct mail items, you’ll also want to include low to no cost strategies like social media, email, and getting involved in community and charitable events. Marketing is all about visibility and consistency.
  4. Use your marketing plan to build your brand. Make sure your marketing efforts deliver your core message consistently using the same colors, logo, and font. Ask yourself how you want prospects and clients to perceive you and build upon that.
  5. Know who your target market is. While many agents feel their market is “everybody”, that is simply not practical unless you have unlimited time and resources. Target a demographic and/or area and go after it. Of course, that doesn’t mean you’ll turn down business that comes to you but make sure your annual marketing plan is targeted to your audience.

 

At ReaMark, we can help you construct the foundation of an annual marketing plan with promotional items, newsletters, postcards, sports schedules, and more. These items can make sure you stay in front of your target market consistently. We make our graphics team available so you can build your brand in a visually appealing way. We can even help you farm specific neighborhoods through Every Door Direct Marketing (EDDM). Act now and take advantage of our buy five and get one or buy 10 and get two free postcard special.

Remember, people usually don’t plan to fail, they fail to plan. Create your annual real estate marketing plan today with the help of ReaMark!

2017 Marketing Tax Write Off and Ordering Deadlines

Posted by Reamark Marketing on Dec 18th, 2017

Do you need a tax write off?

Don’t miss your opportunity to make one last marketing write off for the year! We are now taking last-minute orders from hundreds of our customers so they can take advantage of the tax benefits of 2017.

We will be open and working over time to get orders, proofed, printed and shipped by Friday, December 29th. In addition, when you order by Tuesday, December 26th, we will give you additional discounts:
$25 off orders of $149 or more OR
$50 off an order of $299 or more

marketing write off

Mention or enter this special offer code: Save2550

In addition, we are still accepting calendar orders where you can save up to 30% off and use the same offer code above for additional savings! One last reminder: the order deadline for 2018 Spring Time Change items is Sunday, February 25th.

Hurry, don’t wait to get your marketing materials for 2018! Call us at 1-800-932-2957 if you have any questions.

2018 Magnetic Calendars Can Do So Much More Than Occupy Space on the Fridge!

Posted by Reamark Marketing on Nov 22nd, 2017

What comes to mind when someone mentions they got a new magnetic calendar in the mail? Just another mini advertisement from your local insurance agent? Something to clutter up the refrigerator front? Another supply of “tacks” for your child’s artwork? With a little creativity and thoughtful design, the 2018 magnetic calendars you send out this year can do so much more than occupy a spot on the cold storage locker in your kitchen!

We’ve all seen the magnets with a handy list of national holidays displayed, cooking substitutes and metric conversion charts. But, there are some unique ways to use your mailers as an extension of your community outreach and overarching marketing strategy. You can create beautiful real estate marketing pieces designed to make life easier for your farm with these Reamark tips.

  1. Use the generous space to showcase local upcoming charity events.
  2. Provide names, addresses and phone numbers for businesses every homeowner may need at some point during the year – think plumbers, HVAC service companies, small engine repair shops for the lawnmower or snowblower, emergency maid service, roofers, landscapers, insurance agents, and on-demand contractors.
  3. Create a list of public service contacts – the mayor, constable, police, commissioners, animal control, and other elected officials.

magnetic calendar real estate agents

Draw attention to special classes or community events your agency hosts. If you routinely carve out a couple of hours a month to present informative talks at the Senior Citizens Center or local college, take this opportunity to post your annual schedule.

Here’s a tip: If offering free workshops isn’t already part of your marketing plan, consider it. No-strings-attached presentations let your community know you care about them, even if they aren’t currently working with you. You can personalize talks for diverse groups. For example, seniors often look for information on retirement planning, converting a residence to a short-term rental while they head south for the winter and tips on downsizing. College students will appreciate educational content concerning saving for a down payment, finding a low-interest loan and tips on reducing student debt.

A calendar can be a tool to simply locate the date, or a valuable resource that homeowners refer to frequently throughout the year. Intentional, thoughtful design ensures your name stays in front of current and potential clients.

Inspired to create a unique marketing piece that reflects your agency values? Call a live Reamark operator to get started designing your professional custom 2018 magnetic calendars today. The call is free and so is the consultation.

Success in 2018 Begins Now: Tips for Effective Holiday Card Mailings

Posted by Reamark Marketing on Nov 9th, 2017

The most successful real estate careers are built on solid, enduring relationships with clients. With fall now firmly entrenched and the holiday season fast approaching, many agents are thinking about their client relationships and how they can keep them healthy and productive in 2018.

Successful Agents Rely on a Time-Tested Relationship Builder

Using greeting cards for real estate marketing is a time-tested marketing strategy that successful real estate agents and brokers have relied on for years. Surprisingly, many are finding them to more successful now than ever before. With most communication now handled through impersonal email, the receipt of a brightly colored holiday card with a personal message from their real estate agent or broker is more apt to be warmly remembered and cherished than ever before. The only question then becomes how to make sure that any greeting card for real estate mailings you do will have even more impact.

Customizing the Mailing to Stand Out From the Crowd

While any holiday card mailing is a positive message that tells your clients that your remember and care about them, there are still some ways in which you can maximize your efforts. One excellent way is to consider sending out a holiday card for Thanksgiving or New Years, instead of a traditional mid-December holiday card.

realtor-thanksgiving-recipe-postcard-mailer

If sending a Thanksgiving card, consider adding extra value by choosing postcards with turkey cooking tips or a delicious recipe to help the recipients enjoy turkey leftovers. When sending a New Year’s greeting card, consider including a customizable magnetic calendar for their fridge to help them keep you top of mind throughout 2018.

Streamline the Process With These Holiday Card Mailing Tips

The holidays are busy times for agents and brokers both at home and at work. Unfortunately, this level of activity can push marketing activities to the back burner, even when agents and brokers know how critical they are to their continued success.

december-holiday-realtor-postcard-mailer

To avoid this problem and ensure that your holiday card mailings are sent out exactly when you need them to be, speak with your ReaMark customer service specialist about ordering early and having them handle the entire mailing process. By doing this, busy agents and brokers can relax and enjoy their own holiday season, all while knowing they have successfully reached out to all their past and current clients and their entire sphere of influence.

This is What Happens When You Don’t Do Print As Part of Your Real Estate Marketing

Posted by Reamark Marketing on Aug 24th, 2017

Real estate brokers and agents have more control of their real estate marketing than ever before. They can control their branding through blogs, social media, email campaigns, and more. Along the way, however, print marketing has been taking more of a backseat. That can be a big mistake.

  1. Print marketing and direct mail have been proven to be effective in real estate marketing.
  2. Printed materials, calendars, and sports schedules have a long shelf life.
  3. Mail boxes are less cluttered, giving your pieces bigger impact.
  4. Print material builds your brand and positions you in the marketplace.
  5. A well-planned real estate marketing plan that includes printed and promotional material can keep you on track.

As some young agents move toward digital marketing, and older agents retire, it is leaving a big opportunity in some markets for other agents and brokers to take the lead using direct mail marketing. At ReaMark, we’ve been helping real estate professionals grow their businesses for 17 years. We’ve been able to help agents plan a real estate marketing schedule to help them farm and nurture real estate markets throughout the country.

January – Plan out quarterly newsletters
February– Spring time Change Postcards
March, April, May, June – “Real Estate Season”- Choose from promotional postcards such as “Just Listed”, “Just Sold”, and “Free Home Evaluation”. Use door hangers and magnetic baseball schedules
July, AugustFootball schedules and back to school calendars. Consider calendars for the upcoming year
September – Fall time-change postcards and calendars
October – Thanksgiving greeting cards and calendars
NovemberHoliday recipes and promotional materials
December – Holiday greetings

Not including print and direct mail in your marketing plan can put you on a slippery slope. Don’t make the mistake of believing all of your prospects are online, all the time. There is great value in reaching out to them where they live and ReaMark can help. Contact us today for our “buy 5 get 1 design free” and “buy 10 get two free” postcard specials.

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