Real Estate Marketing Blog

As a new real estate licensee, you already know that obtaining the license is just the first step in building a professional career that can be both personally and financially rewarding. But you also know that you need to have a plan for gaining market recognition and establishing yourself as the trusted real estate professional in your area and the use of well-chosen real estate promotional materials should be part of that plan.

How Real Estate Promotional Materials Can Help New Agents

For most Americans today, the family home is likely to be the most expensive investment they will make in their lifetime. Because buying or selling a home represents such a significant portion of a family’s overall net worth, buyers and sellers want to be sure they are working with an agent they know and trust to take care of their interests. As a new agent, building this type of bond with the prospective clients you want to serve begins with making sure that your name becomes recognized and associated with real estate services throughout your market area.

A good way to build this type of name recognition is through the use of quality real estate promotional materials capable of offering 24/7 exposure. Items like calendars, postcards, and notepads allows the new agent to easily place their name and contact information in front of each potential buyer and seller in their farming area. Unlike email drip campaigns and phone calls that have no real staying power and risk annoying potential clients, hand-delivering small, but useful items to each home in your farm is a great way to introduce yourself and make a positive, no-pressure first impression. Since these are items that most households will find useful, your name and contact information is likely to remain in their home, boosting your name recognition each time they use the item.

Getting Maximum Impact from the Use of Real Estate Promotional Materials

Building name recognition is not an overnight process. Instead, it requires a continued effort to make sure that new agents see maximum benefits. To do this effectively, new agents should devise a workable plan to visit each home in their market area, introduce themselves to the occupant, and offer a small gift, such as a notepad or memo board. While this may sound like a huge undertaking, setting aside just an hour or two each day for walking your farm area is an easy way to achieve your goal.

Once new agents have initially canvassed their entire farm area, it is important to continue to remain in contact with each household. This can be done in an affordable, efficient way by setting up a monthly or quarterly postcard mailing. Reamark, a leading supplier of high-quality real estate promotional materials, offers specially trained order consultants to answer questions about using real estate promotional materials and help new real estate agents design an automatic, customized postcard mailing program that can be scaled to fit most any budget.

Real estate professionals who have been in the business for a few years often experience feelings that their marketing is becoming stagnant and no longer capable of generating the leads they need for growth. This is especially true in markets that are highly competitive or those that are being impacted by economic trends capable of affecting the local real estate market. But slowing business growth can also occur when agents fail to maintain quality contact with their current and past clients. Allowing this to happens causes agents to fail in maximizing the potential for referrals from these groups, and effectively losing out on valuable leads for new business. If you are an agent feeling the impact of local market trends or one who is struggling to maintain the level of contact required for good business growth, real estate marketing postcards can be an excellent, cost-effective vehicle to help you rev up your lead generation machine and restore and maintain healthy levels of business growth.

Strategy One: Using Postcards for Realtors to Renew Contact with Past Clients

Past sellers and buyers are a prospecting gold mine because you have already demonstrated your real estate skills by helping them successfully buy or sell property in the past. Maintaining contact with them through a quarterly mailing of postcards for realtors is a great way to make sure they continue to remember you and refer their friends, neighbors, relatives, and coworkers to you.

Strategy Two: Using Postcards to Increase Name Recognition in Your Farm Area

Farming is another marketing activity that can be made much more effective by utilizing a series of monthly contacts through the use of informational real estate marketing postcards after your initial meeting. A long established marketing rule has proven that successful marketing requires at least seven contacts before most people are likely to begin to really recognize your name and think about doing business with you.

Strategy Three: Instituting a Postcard Campaign for Lead Generation

Maintaining contact with new prospects, especially those who call to find out more about one of your listings or those with general questions about the buying and selling process can get lost in the rush to service active buyers and sellers. But busy agents who find an effective way to remain in contact with these future buyers and sellers are working to fill their lead pipeline for years to come. Choosing to contact these prospects through a quarterly postcard campaign for lead generation purposes is a very easy and affordable way to make this happen.

No matter where you are in your real estate career, ReaMark, a market leader in real estate promotional supplies, can help. Take a moment today and contact one of our specially trained customer service specialists for information on special value options and helpful tips on customizing your real estate marketing to get the best possible results.