Real Estate Marketing Blog

What comes to mind when someone mentions they got a new magnetic calendar in the mail? Just another mini advertisement from your local insurance agent? Something to clutter up the refrigerator front? Another supply of “tacks” for your child’s artwork? With a little creativity and thoughtful design, the 2018 magnetic calendars you send out this year can do so much more than occupy a spot on the cold storage locker in your kitchen!

We’ve all seen the magnets with a handy list of national holidays displayed, cooking substitutes and metric conversion charts. But, there are some unique ways to use your mailers as an extension of your community outreach and overarching marketing strategy. You can create beautiful real estate marketing pieces designed to make life easier for your farm with these Reamark tips.

1. Use the generous space to showcase local upcoming charity events.
2. Provide names, addresses and phone numbers for businesses every homeowner may need at some point during the year – think plumbers, HVAC service companies, small engine repair shops for the lawnmower or snowblower, emergency maid service, roofers, landscapers, insurance agents, and on-demand contractors.
3. Create a list of public service contacts – the mayor, constable, police, commissioners, animal control, and other elected officials.

Draw attention to special classes or community events your agency hosts. If you routinely carve out a couple of hours a month to present informative talks at the Senior Citizens Center or local college, take this opportunity to post your annual schedule.

Here’s a tip: If offering free workshops isn’t already part of your marketing plan, consider it. No-strings-attached presentations let your community know you care about them, even if they aren’t currently working with you. You can personalize talks for diverse groups. For example, seniors often look for information on retirement planning, converting a residence to a short-term rental while they head south for the winter and tips on downsizing. College students will appreciate educational content concerning saving for a down payment, finding a low-interest loan and tips on reducing student debt.

A calendar can be a tool to simply locate the date, or a valuable resource that homeowners refer to frequently throughout the year. Intentional, thoughtful design ensures your name stays in front of current and potential clients.

Inspired to create a unique marketing piece that reflects your agency values? Call a live Reamark operator to get started designing your professional custom 2018 magnetic calendars today. The call is free and so is the consultation.

The most successful real estate careers are built on solid, enduring relationships with clients. With fall now firmly entrenched and the holiday season fast approaching, many agents are thinking about their client relationships and how they can keep them healthy and productive in 2018.

Successful Agents Rely on a Time-Tested Relationship Builder

Using greeting cards for real estate marketing is a time-tested marketing strategy that successful real estate agents and brokers have relied on for years. Surprisingly, many are finding them to more successful now than ever before. With most communication now handled through impersonal email, the receipt of a brightly colored holiday card with a personal message from their real estate agent or broker is more apt to be warmly remembered and cherished than ever before. The only question then becomes how to make sure that any greeting card for real estate mailings you do will have even more impact.

Customizing the Mailing to Stand Out From the Crowd

While any holiday card mailing is a positive message that tells your clients that your remember and care about them, there are still some ways in which you can maximize your efforts. One excellent way is to consider sending out a holiday card for Thanksgiving or New Years, instead of a traditional mid-December holiday card.

If sending a Thanksgiving card, consider adding extra value by choosing postcards with turkey cooking tips or a delicious recipe to help the recipients enjoy turkey leftovers. When sending a New Year’s greeting card, consider including a customizable magnetic calendar for their fridge to help them keep you top of mind throughout 2018.

Streamline the Process With These Holiday Card Mailing Tips

The holidays are busy times for agents and brokers both at home and at work. Unfortunately, this level of activity can push marketing activities to the back burner, even when agents and brokers know how critical they are to their continued success.

To avoid this problem and ensure that your holiday card mailings are sent out exactly when you need them to be, speak with your ReaMark customer service specialist about ordering early and having them handle the entire mailing process. By doing this, busy agents and brokers can relax and enjoy their own holiday season, all while knowing they have successfully reached out to all their past and current clients and their entire sphere of influence.