Real Estate Marketing Blog

Help parents get organized for the first year of the decade by giving them a complimentary calendar. List your services and contact information while providing color-coded reminders of the first and last day of school, in-service days, holidays and early release days. When parents want to plan vacations or days off for R and R, they can glance at the condensed calendar posted on their refrigerator, bulletin board or desk. Every time they do, they see your smiling face to remind them who to call for real estate services.

Cross-Branding with School Names Is a Winning Strategy

The school name displays across the top, which makes our real estate calendars the perfect promotional item to give to teachers, school secretaries and parents who want to show school pride. One option leaves space for frequently used numbers to the right of the calendar. Customize this section with the number for local pizza shops, nearby schools, emergency numbers, and other must-have numbers that parents can use for quick references. The more useful the calendar, the more often parents and visitors will use it, increasing your exposure many times over.

School Calendars Make Great Direct Mail Stuffers

Mail out these calendars with brochures or letters of welcome to new families in the area. They mail at the 2 oz. rate, which keeps your marketing budget down. Be sure to check out our customized envelopes, which you can order with your calendars for a sharp, professional delivery.

School Dates Calendars

At 4 x 7 inches, school calendars are small enough for students to place in their lockers and for parents to carry in purse, totes, and briefcases. The School Date Calendars provide a cheat sheet of important dates, as well as prominent display areas for your contact information and graphics, as well as the months of the year. The months contain color-coded dates for holidays, in-service days and other milestones. Further, this is another marketing tool that will generate leads and help your previous clients remember to refer you to friends and family members who are ready to buy or sell a home.

Available graphics for the school name and address include a collage of children and various chalkboard themes. There are many designs and options to help you customize your orders, such as black and white or color printing, landscape or portrait orientation and a selection of information options that let you choose the best way to service your clients and potential clients.

ReaMark calendars, postcards, pens and other products are made of quality materials for long-lasting use to your clients for longer exposure time and greater return on investment. Call us today at 1-800-932-2957 to discuss any products you feel can help you market your real estate services. We are happy to strategize with customers looking for great ideas.

It’s time to put the winter blues behind you. After all, your prospects are thinking about a change of pace — and how to invest their tax returns. Could rethinking your outreach tactics help you get into the springtime fervor?

Seasonal real estate agent marketing depends on timely nuance to keep people engaged. Although promo cards, calendars, and mailers are tried-and-true outreach assets, you’re not the only one using them. Here are some tips on ensuring you stand out with a utility-first approach.

Easy Tips for Making Your Spring Marketing Assets More Useful

Effective advertising offers value that goes beyond the obvious. For instance, even though your customers might find it useful to learn that you offer local services, they could obtain that same information by Googling “real estate agents” or looking at your yard signs. Going the extra distance with more creative marketing increases the chances that people might pay attention.

Good agents differentiate their marketing by imbuing it with added value. Fortunately, spring offers numerous opportunities to make a lasting mark in the margins, headers, and footers of your promotional assets:

• Include timely property maintenance tips and information resource links on your promo cards, like reminders that this is the best time to get AC units cleaned out. You’ll earn bonus points if you stick to tidbits that are particularly relevant to your area and its yearly weather trends.
• Help families prep for spring and summer events, such as by including magnetic baseball schedules with your promotional mailings. It’s always wise to customize your calendars to include noteworthy local happenings, such as fairs, cultural festivals, and similar gatherings. This kind of community-aware marketing encourages people to associate your brand with good times instead of merely ignoring your calendars because they lack relevant content.
• Provide would-be sellers and buyers with choice strategy tips for transacting during spring and summer. While you don’t have to give away your secret recipes, sharing some unique insights can help you establish brand authority and build trust. This is also an excellent opportunity to insert shortened URL links to helpful third-party articles or QR codes to your agency blogs and social posts.
• Swap your conventional marketing materials for something a bit more original. For instance, spring is the ideal time to send out branded seed packets. If you’re lucky, your future clients will take the hint by beautifying their landscaping before they ask you to help them with tough sells.

Reconsider Your Visuals

Many consumers expect to encounter a particular flavor of marketing materials during spring. While you should always capitalize on vibrant imagery, rich colors, and balanced layouts, avoid the cookie-cutter approach.

Aesthetic appeal is also a form of utility. Don’t be afraid to compose materials that stray from the standard with local sights instead of stock images and attractive artistic illustrations. As long as you have a good designer to keep you on track, you’ll find it easy to appeal to homeowner values while fulfilling people’s craving for novelty.