Real Estate Marketing Blog

With social distancing and shelter in place orders affecting nearly every state, real estate clients are suffering from cabin fever just like everyone else. Everyone is looking for ways to bust boredom in these uncertain times. This leaves an opportunity for real estate agents to provide fun ways for clients to pass time while they are stuck at home. 

Spot Six Differences Postcards

The Spot Six Differences postcards come in many different themes. You can choose humorous cartoon styles that also appeal to children. Use these to give families a break from the monotony and work together to spot differences on the cards. Each set comes with your choice of black and white or full-color text and graphics. Other themes show home interiors that inspire owners looking for staging ideas for their properties.

Whimsical themes include A Boy and His Bike as well as other stylistic and seasonal options that you can stock up on now. Order standard or jumbo size cards with your contact information included. ReaMark can mail the cards for you or send them to you to distribute as needed.

Recipe Cards

One of the bright sides of the stay-at-home orders is that more people are cooking at home. Of course, coming up with new meal ideas taxes the imagination of even the most creative home chefs. ReaMark offers recipe postcards that provide nutritious, quick dishes that clients can use to feed their hungry crew. 

On one side, prospective clients find a full recipe. On the other side, you can share information about your services and contact information. Nearly 200 options allow you to include contact information and photos on both sides. Additionally, the postcards come in regular and jumbo sizes that fit into most recipe boxes and binders. You pick the crowd-pleasing recipes you want, such as bacon grilled hot dogs, avocado egg boats and tomato basil bisque.

Want to keep it simple? Recipe postcards with six ingredients come in handy for those with limited supplies at home. 

Staying Productive at Home

This is a great time for homeowners to catch up on repairs and declutter. That’s especially true if prospective clients are thinking about selling their homes. Home tips postcards offer valuable tips that improve the quality of living for homeowners, especially if they are homebound. Topics include decluttering the kitchen, basic upkeep tips, how to keep the house smelling fresh, and easy home energy fixes. 

Aside from helping clients make the home a more pleasant place to live, other topics tie into getting the landscaping and garden in order for the warmer weather. The Home Advisor series gives home buyers and seller’s options that make moving less stressful. This can encourage clients to give you a call while they have extra time on their hands! If you need ideas on how to make life a bit easier and bust the boredom of being stuck at home, contact ReaMark today. We are happy to share our input and find out your real estate marketing needs. Our real estate marketing postcard mailers may be more valuable than you know.

Seed packets are such a perfect promotional opportunity for springtime. Customize your message to reach out to new or prospective clients.

You can start with recent closings, and send former customers a “Thank you” seed packet. The seeds will grow into lovely flowers or fresh plants that spruce up your client’s landscaping and serve as a constant reminder of your commitment to customer service. Also, people love talking about their landscaping, and these conversations also promote your business.

Turning Leads Into Conversions

To maximize your budget, scale down your marketing campaign by answering the following questions:

• Do you have accurate contact information for the prospect?
• Did the prospect provide their housing needs?
• Has the lead reached out to you on social media or via other means?
• Is this a referral or a purchased lead?

You can add your own questions, based on how you generated the lead list. The more “yes” answers you have, the more likely the lead is to turn into a conversion.

Labeling the Leads

Your original list can now be separated into “Ready to Nurture” and “Not Ready” piles. Include the customers in the “Ready” pile in your seed packet campaign. Any leads generated via digital touchpoints are potentially hot leads. The “Put Down Roots with Us” seed packet generates a lot of excitement and reminds people who have put their home search on hold that it’s time to get out there and look again. It also positions you as the agent who can get the job done. 

If you have a list of leads for high-net-value home buyers and sellers, sending a seed packet with your photo and contact information gets your name in front of them. This in itself may generate enough interest to start new client relationships. However, just like the seeds themselves, you may have to feed and care for this budding relationship before it bears fruit. That’s where other promotional items, such as calendars and localized sports schedules come in really handy.

The more times a prospective client hears your name, the better your conversion rate becomes.

Prioritizing Prospects

Not all leads deserve equal attention. Some of the people who visit your website may really be looking to buy or sell property. Others have just started to think about the process and may need a little convincing. Whether you’re advertising online or in the real world, the goal is the same. You want to show customers that you are willing to take the time to get to know them and that you can do the job.

The Bee Feed Mix seed packets are great for clients who need a nudge. Imagining a lovely garden where bees bounce from flower to flower brings out the nesting instinct and gives a nod to sustainable landscaping. That’s something many modern home buyers care about. All and all, it’s a lovely sentiment that helps keep your name at the forefront of the prospective client’s mind.

If you need assistance with promotional marketing strategies, contact us today at 1-800-932-2957 for a free consultation. Let us help you nurture and grow your leads into lifelong clients.

Catch up with your buyers and sellers in time for spring and summer buying seasons. Creating and distributing newsletters builds a sense of community among former and prospective clients. It also builds name recognition and strengthens your brand by highlighting your success stories. 

Over 40 Styles to Choose From

Whether you choose to go old-style with black and white print or invest in color, there are two personalization areas where you can build your brand. The rest of the newsletter comes in full-color and offers tips and tricks for homeowners. We want you to be totally satisfied with your personalized text and graphics, so you get to approve proofs before we print your 8.5 x 11-inch newsletter. You can save time and hassle by having us mail your newsletters or mail them yourself at the 1-ounce or first-class rate.

Find out more about how to order newsletters from ReaMark here. The process moves along quickly — you receive proofs of the personalized sections in 1-2 days — but it’s a good idea to reach out as soon as you decide to send an updated newsletter. The newsletters come in bi-fold and tri-fold layouts.

What Type of Content Can You Expect?

When you purchase a newsletter, the content is provided as part of the cost. There are 20+ newsletter styles to choose from, and each contains three unique content layouts with one or more sections. Newsletters may include FAQs for home improvement or buying and selling a home, recipes, games, gardening advice, and other topics that might appeal to real estate clients.

The provided content is timeless. It doesn’t target geographical areas. So, you can send your newsletter anywhere and it will still be relevant. Each 4-page newsletter has stories that are 60% real estate focused and 40% other topics or interests.

Here are samples of the content that you can choose from:

• Avoid Costly Home-selling Mistakes
• Renovations and Upgrades on a Budget
• What is a Qualified Mortgage?
• Dessert recipes
• Curb Appeal Makeovers

Build Your Client Base

Use ReaMark 4-page newsletters to build rapport and grow your client base. By providing information your prospective clients can use immediately, you build your brand. Also, these newsletters are likely to get passed around to friends and family members, which generates potential new leads for future business. 

Marketing Tip: You can ask local doctors, dentists, and small businesses if it’s okay to leave a few newsletters in their lobbies. These businesses may be open to fresh reading material for clients waiting for their appointments. 

We have sold more than 10 million copies, so you can rest assured that newsletters are well-received and effective. Check out our newsletter page to find discounts of 25% to 40% off.