Real Estate Marketing Blog

ReaMark’s 4-page Real Estate Newsletters help you build your client base and increase your sales! ReaMark’s newsletters are the best in the industry, with 2 large customization areas, available in black and white or full-color imprint. What really sets ReaMark’s Real Estate Newsletters apart is that we reserve the top third of the back page to personalize anyway you want. I would like to share with you some of the best proven back panel designs:

Option A: Market Update

This is a great opportunity to let your customer’s know what is happening in their local real estate market. People who are getting ready to buy or sell will be particularly interested in this part of your newsletter and will look for your market update information month after month.

Option B: Just Listed/Just Sold Information

Many customers will use the back panel of the real estate newsletter to advertise their newest Just Listed or Just Sold properties. And with ReaMark’s full-color printing options, it makes the personalized panel blend right into the information packed newsletter.

Option C: Advertise with a Co-op

This is a fantastic way to cut your advertising costs! Find a local mortgage broker or title company that wants to co-market with you and we can split the personalization area any way you’d like. You ask them to pay a portion of your printing and postage costs and suddenly marketing is more affordable!

Option D: Advertise with a Local Business

Similar to advertising with a co-op, find a local business that would like to publish a coupon in your newsletter. Again, this is a great way to reduce your marketing costs by sharing the personalization space.

Option E: Create a marketing message

Use the back panel to connect with your customers by writing a marketing message, or by using one of ReaMark’s messages. Some people will use the same message month after month as a way to build familiarity with their contacts, while others will write a different message based on the current season or holiday. Whatever you want to say, ReaMark’s newsletters give you the space!

Option F: Customize it any way you want!

If you don’t want to choose from one of the previously mentioned back panel designs, ReaMark welcomes you to create your own layout. You are welcome to use any of ReaMark’s messages or photos, or provide your own. We will work with you to create a custom design you are sure to love.

Each of ReaMark’s newsletters are packed with interesting articles regarding real estate, finance, home improvement ideas, gardening tips, scrumptious recipes, health tips, and so much more. And with ReaMark’s unique personalization options, the newsletter will look and feel like a product all your own

Call 1-800-932-2957 today to order or request samples and visit our website at http://www.reamark.com/catalog/all_newsletters.htm, where you can view all 60 newsletters in their entirety.

We can tell you over and over again that ReaMark is different from other companies and that our products actually work. But why don’t you hear it from other Realtors like you, actual ReaMark customers. These are just some of the testimonials we have received over the years:

“Guaranteed to increase your business — no doubt about it! I’ve been using ReaMark’s professional postcards and newsletters for 10 years and I bank on the business they generate. My customers, sphere and farm love these mailers. ReaMark’s courteous, attentive customer service and good looking materials keep me coming back!
Thank you ReaMark.”
Jane Pedigree
Coldwell Banker-Winter Springs

“The folks at ReaMark are amazing” “They do more than take your order. They go out of their way to make sure the order is exactly what you want. The competition can’t come close to the value ReaMark offers.”
Mary Towler
Keller Williams Realty – Signature Partners

“I WILL NEVER GO ANYWHERE ELSE! I have been a customer since 2002 and have ordered with ReaMark over 20 times. I must say that each and every time I have received Exceptional Service. The product quality is always outstanding and I can definitely attribute the increase in my business directly to your professional products. You have a customer for life. In addition, if any of your customers would like to talk with me directly please feel free to give out my phone number.”
Rebecca Compton
Coldwell Banker–Boise, Idaho

“Five leads and one new listing!” “Thank you ReaMark! The response to my postcards has been outstanding. I received five new leads and one new listing in just the first two months. My postcard program is already profitable.”
Susan Keeble
Coldwell Banker–Jackson, Georgia

“Thank you! You’ve made a Believer of me!” “I’ve used postcard marketing before, but got fed up with being quoted two weeks for delivery, then waiting eight! My order was delivered in two weeks! Hooray! And, I really like being able to mix and match the designs I like best. The best part is that I don’t have to buy huge minimums! Now I can keep my budget in line—even when it changes month-to-month.”
Regina Noetzoldt
Realty Executives–Carlsbad, California

“ReaMark, you have a very satisfied customer in Royal Oak, Michigan.” “Since I started farming with your postcards, I couldn’t be happier with the results! Your card selections are wonderful and I know my customers love them. Another thing that I like is your service. Your friendly and professional staff process and ship my order to perfection each and every time! I plan to order from you for many years to come.”
Bill Bouscher
Prudential–Royal Oak, Michigan

“Ten calls and two new clients in just the first week!” “I could have never imagined the response that I have gotten from your recipe series. It has put my name in front of my existing clients as well as new ones. I will definitely keep sending your postcards.”
Jean Fenlon
Century 21–Egg Harbor, Wisconsin

“Ten new transactions— we know your postcards work!” “We received ten new transactions, both sales and listings thanks to ReaMark’s postcards. It was our best return on advertising last year. We have had people ask to be put on our mailing list because they like your monthly recipe cards so much.”
Alex Gniazdowski & Harriett Mclean
Century 21–Ft. Myers, Florida

“Thank you for the wonderful postcards” “You provided us with quality cards in a timely manner! Your website is the best for placing orders! We look forward to doing business again next year!”
David & Brenda Wakeman
Realty One–North Royalton, Michigan

I sold over 8 million dollars worth of real estate last year. I really like the way ReaMark does business! They have great products to help me promote my business. I sold over 8 million dollars worth of real estate last year. In addition, I have a 2-year old and I am also a co-owner of the company so I don’t have time to waste. ReaMark’s staff are knowledgeable, efficient and very helpful. They are also fun to work with. To me dealing with happy and helpful people always make my day! Ordering from ReaMark is a GREAT experience that I plan to keep repeating! I really value their professional assistance as well as their wonderful customer service. I highly recommend ReaMark to everyone! Thanks for everything!
Lana Muir Fowler
DeCaro Realty Inc.–Cordova, TN

I have been in direct sales for 35 years and I am not easily impressed… My business partner kept nagging me about this great company she had ordered some “marketing stuff” from and wanted me to call them. We receive tons of magazines and specialty item catalogs. She saw something different with ReaMark and emailed me copies of their products. WOW! They looked great! I started my own correspondence with ReaMark. They were extremely helpful, suggesting all the right things and were also great in timely communication. No matter how confused I got and how “wishy-washy” I was, everyone was patient and helpful. I have been in direct sales for 35 years, and I am not easily impressed, but my business partner was right! ReaMark has top-notch quality products and a staff I could almost call family! Everyone was always happy and helpful—a rare combination. I highly recommend ReaMark for great products, prices and a pleasant experience.
Pam Martello
DeCaro Realty, Cordova, TN

I have been a satisfied ReaMark customer for over 3 years now. Since I started mailing your newsletters to keep in touch with my clients, I couldn’t be happier with the results! I am getting more listings, and I can definitely attribute a large portion of the increase to the success of your newsletters. Your friendly and knowledgeably staff is always eager to go the extra mile in giving suggestions on how to maximize my return.
Donna Richardson
Moorestown, NJ

Your animal series was a tremendous, TREMENDOUS hit. I can’t believe I’m still getting calls a month later. Seriously, I just got another call this morning. I got like a 6% return response and have listed $1.5 million in property from it… and I am in a little rural community so that is a lot for me in my little market. I had to literally send a letter to 190 people that had lots for sale that I turned away. It was a real hit!
Greg Balk
Properties Unlimited, Inc., Rutherfordton, NC

Having researched many other companies I selected ReaMark and have been using them for the past 4 years for my advertising needs. I am extremely satisfied with the products and services that they have to offer. Their Customer Care Representatives are always available to offer support and suggestions to make my monthly mailings a success. I have been mailing around 5,000 newsletters a month, and have only been mailing them for four months. I have already received several new listings in return! My clients love the different home savings tips and recipes offered in each newsletter. I look forward to continuing to utilize ReaMark for my marketing needs for a long time to come.
Dave Sousa
Atlantic Realtors, Modesto, CA

My very FIRST mailing of 1100 recipe cards generated within 3 DAYS a $335,000 listing at 6% commission!!! This covers the cost of my whole year’s mailing plus several thousand dollars. Thank you ReaMark.
Pablo Hoffmann
Boardwalk Realty, Wellington, FL

“I have used ReaMark for several years. They have worked with me on several custom postcards and I have had tremendous results. I have appreciated their product quality and their thoroughness and smoothness in the process from creating to mailing. Their pricing has been competitive, the service and communication has been great. I would highly recommend looking into how ReaMark can help your business grow.”
Vince Grant
RE/MAX Northwest Realtors–Bothell, Washington

ReaMark’s marketing specialists know that the single most important factor in direct mail marketing is repetition. Monthly mailings help establish your credibility and better your chances of catching clients and prospects at that moment when they are ready to buy or sell. To make it easier and more affordable for you, we have created our ReaMark Postcard Kits.

For every 5 postcards you buy, ReaMark will give you an additional postcard style, at the same quantity for FREE. You can order as few as 100 postcards per style and you can mix and match any of ReaMark’s stock real estate postcards together. We offer the kit pricing with all customization options: standard size black & white, standard size full-color and jumbo full-color.

ReaMark will print and ship all of your postcards together, so you can manage when each card is mailed out. We even offer payment plans for order of 300 qty per style or more. And mailing customers can also take advantage of our kit pricing! Here at ReaMark, we truly are committed to making monthly marketing as easy and affordable as possible.

For more information, to request samples or to place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com today!

Interest rates are lower than ever, more people are applying for mortgage loans and we are in the prime time of the year for sales. With the average home sale price climbing to $330,000 in May, now is the time to grow your listing database. Attract interest with neighborhood marketing campaigns that let homeowners know what they have to gain, and offer a free home valuation to get your foot in the door.

Tips on Using a Free Home Valuation in Your Direct Marketing

Try our real estate marketing tools, such as door hangers and jumbo cards to create special offers. You can customize your message on one side and include contact information on the other. We recommend a free home valuation to establish trust and showcase your skills. You can also include contact information and highlight recent sales in the area.

On your customized marketing pieces, explain the value of using a licensed real estate agent — including a free estimate on how much their home is worth. As you gather this information, homeowners can think about whether it’s time to put their property on the market. If the homeowners ultimately decide not to sell, you have still gained their trust and contact information to follow up with them periodically, growing your prospect list. However, at least some homeowners you approach will want to move forward with a listing.

Virtual Walkthroughs

Sellers want to maximize their sales price but may not agree to a walkthrough of their property during the pandemic. Explain the importance of understanding any possible defects to obtain an accurate valuation. Additionally, they can walk you through the home using FaceTime, Facebook Video Chat, Zoom or other free apps. That way everyone stays safe and you get a general idea on the condition of the home. Some real estate agents are sending surveys or questionnaires to homeowners to calculate an accurate comparative market analysis without physically touring the home.

Remember to underscore the importance of up-to-date information available only to experienced real estate agents via the MLS and other tools. 

Build trust throughout the process. This goodwill pays off if the estimate falls short of their expectations. It may take sellers some time to decide to sell. In the meantime, build value through Home Tips postcards and other ReaMark products that deepen the relationship. Consider sending COVID-19 postcards to help families understand that we are in it together.

Home Valuation Packet

Highlight the advantages of using a real estate agent to sell their home by developing a market report that includes not only the CMA but the recent neighborhood sales used to create it. Send photos and information with the listed versus final sales price. This is a great opportunity to include endorsements from happy clients and personal marketing information that shows your expertise. 

Safety Precautions Agents Are Taking

The NAR continues to suggest virtual showings to limit in-person contact. Some states have reopened but stress the importance of maintaining social distancing and proper hygiene. Ensure prospective clients that when in-person showings resume, you will wipe down the doorknob and surfaces touched by clients following the showing. Print out some of the recommendations from the NAR to reassure your clients that you follow state and industry guidelines to prevent the spread of the coronavirus.

It may be some time before things return to business as usual. However, there are ways to reassure clients and keep the industry going with a little common sense and client education on the precautions taken to ensure their safety.