Real Estate Marketing Blog

Who’s ready for a do-over from 2020? We know we are. Follow our tips below to wrap up your marketing plans for the new year. 

Even if you generate leads online and carefully plan out email and social media campaigns, nothing has the personal touch of a promotional tool that your prospective clients can hold in their hands. Follow our suggestions below or contact us for great ideas on how to promote your real estate services.

What Kind of Content Works With Real Estate Direct Mail?

At ReaMark, we get this question a lot. So, we have put together suggestions for each month of the year. Use these suggestions and browse through our postcards, calendars, newsletters, and door hangers to create a unique marketing package for your mailing list. Unlike emails, direct mail pieces are received, read and often appreciated by current and future customers. 

Recipes, home improvement tips and updates on your recent listings and sales all provide valuable information that keeps you in the minds of your clients. 

We suggest sending 1-2 postcards a month, including holiday wishes, special events and fun facts. 

January

Neighborhood marketing tools such as door hangers and postcards remind residents in your farm area that real estate sales are still robust. You can customize door hangers with information about recent transactions. 

February

Sweet Valentine’s Day postcards featuring chocolate, hearts and flowers help lovers young and old get in the mood for cupid’s big day. Customize the message on the back with your photo, contact information and tips for dining out in local restaurants. 

March 

Fun postcards to celebrate St. Patrick’s Day and Easter help you connect with your client base and remind them that spring is a great time to sell or buy. Don’t forget to order your first quarterly newsletter!

April 

Check our What’s New category frequently for fun ideas and our latest products. Spring is a great time to send out a schedule for local sports teams. Promote your brand and show your community spirit. 

May 

Summer is coming! Home cleaning and improvement tips help homeowners prepare their homes for sale and put you top of mind when they need an experienced real estate agent. Put your door hangers in bags in preparation for seasonal showers. 

June

Economize with discounted newsletters that inform your clients of local real estate trends and showcase your sales and listings.

July 

Choose from dozens of patriotic designs on July 4th postcards that connect you to the country’s biggest national holiday.

August 

Summer is a busy time in real estate. Don’t forget to order postcards that highlight just sold/just listed properties and scoop up fall listings early. 

September

Remind clients to set their clocks for the fall time change in October. Now is a great time to put together your quarterly newsletter. 

October 

Wrap up your year-end sales with a big marketing push. Now is a great time for recipe postcards prospective home buyers and sellers can use for the holidays. 

November 

Order wall calendars and magnetic calendars that help your clients plan for the coming year. 

December

Customize your marketing with greeting cards for the holidays. We offer “Happy Holidays” cards appropriate for every faith.

Need more ideas? Contact us today for help boosting business at any time of the year.

According to the National Association of Realtors, 2020 remains an incredible time to sell your home.  Low interest rates combined with declining inventory make this a seller’s market. More people want to buy than sell, with national inventory declining by 38.3% over last year. At the same time, listing prices continue to rise, with the median home price at $350,000, 12% higher than last year. Homes are selling within 53 days, 13 days less than October 2019.

How Will You Stand Out in the Crowd?

Sellers have their pick when it comes to choosing a realtor to represent them. Now is the time to let them know what you have to offer. Differentiate your direct marketing with customized holiday greeting cards.

Remember: ReaMark has a Dec. 5th cut-off on holiday greeting cards orders to avoid upgraded shipping costs. So, avoid the hassle of rush shipping charges by choosing your favorite cards now. We work in an industry based on personal branding. Say what you want how you want to say it on a color-printed greeting card. 

Which Card Will You Choose?

Choose the Home for the Holidays greeting card for wide appeal or save money on our clearance cards, which you can buy for as little as 24 cents each. Humorous greeting cards can boost the spirits of families who are feeling down in this tumultuous year.

One of our favorites features Santa’s hat on a tropical beach while other cards provide scrumptious recipes for family gatherings. No matter what holiday cards you choose, your branding on the back makes it convenient for homeowners to save the cards for future references.

All greeting cards come with free envelopes for easy mailing and to protect the card during shipping and delivery to your prospective clients.

Other Ways to Get the Word Out

How else can you get the word out that real estate goes on despite the pandemic? Design a year-round campaign that includes greeting cards, postcards featuring your most recent sales, and 2021 calendars that clients can refer to when they’re ready to contact you. Need more ideas? We have plenty. Contact our helpful, knowledgeable sales staff today for assistance picking out greeting cards that best represent your brand. We can help you come up with a direct mail package that keeps you top of mind with area homeowners ready to sell their properties.