Real Estate Marketing Blog

Do you want to strengthen your real estate marketing strategy to reach more clients and earn their business? When it comes to real estate marketing, agents and brokers have to consider more than their ability to sell a property or find the right home for their clients. Building your brand in this business requires establishing trust and authority and proving your character through positive customer interactions. Often, this requires multiple touchpoints across various marketing channels.

At ReaMark, we pride ourselves on producing great products that prospective buyers and sellers are happy to receive. Postcards, calendars and door hangers are just a few examples of how to provide valuable promotional materials that users refer to again and again.

Let’s take a look at three ways you can interact with your prospective clients:

• Online strategies
• Community outreach
• Direct mail campaigns

Online Strategies

These days, people shop for everything online, including houses. So, it makes sense to invest time and money into developing your real estate website. By writing helpful blogs and promoting them in your social media, you can attract potential clients to your website. This gives them the opportunity to browse your active listing or find out more about your experience and successful transactions.

You can tie your direct mail real estate marketing tools into your online presence. Simply coordinate with the attentive team at ReaMark to display your website on postcards, door hangers and holiday cards you send to your current and prospective clients.

Community Outreach

As a real estate professional, you represent a local business. Like other local businesses, you should look for ways to stay active in the community and interact with potential clients. When you join the Chamber of Commerce, sponsor a sports team, or support a local charity, you prove your loyalty to the community and begin to build a positive reputation.

It doesn’t hurt to keep your promotional items close at hand when you attend community events such as high school football games or fundraisers. If someone happens to mention that they or someone they know needs a real estate agent, you can casually bring up your profession and offer to add them to your mailing list. This “always on” mode is part and parcel of the real estate profession. Just make sure to have your real estate marketing tools on hand when you need them.

Direct Mail Campaigns

Spend the time and money you need to produce high-quality postcards, calendars, newsletters, door hangers and memo boards. Postcards give you countless ways to communicate with your client. In fact, many of our clients send out postcards every month to remind customers of their services.

If you need help varying the message, look over our postcard collections based on themes, tips, recipes, and other categories that can help homeowners stay organized. You can also look for specials designed to save you money.We would love to become part of your marketing team to help you achieve positive responses across multiple channels. When you’re successful, we’re successful, so let’s kick off your next direct mail campaign together. Contact a ReaMark real estate marketing specialist today for tips and tricks we’ve picked up over the years.

At ReaMark, we understand that customer relationships are essential to building your real estate business. When you partner with us, you benefit from the help of a seasoned real estate marketing team that puts customer relationships at the top of our priority list. — but don’t just take our word for it.

“I’ve been using ReaMark for many years for my farming postcards. I’m the postcard king in my office! … I can get a little nitpicky about design and layout sometimes, but their art department and customer service folks are always VERY helpful and accommodating, – Mark Signs of Ruhl & Ruhl Realtors in Coralville, Iowa.

Making the Connection with Customized Postcards

Before you can connect with prospective clients, you have to show them who you are as a real estate professional – and prove what you can do for them. As our customer testimonials show, real estate marketing works when done correctly, and our clients trust our expertise to help them build a strong marketing strategy.

“I’ve been ordering a monthly market update postcard for the past year and have seen wonderful results. Every listing I received this last year came from those mailings … It’s been great working with you, and I plan to continue for many years to come!” – Amy Bremer of Windermere Real Estate.

We know better than anyone that happy customers return to buy more products which increases revenue and benefits everyone involved. Satisfied clients also help to build a better relationship with your target audience. Let us help you get your contact information and message into the hands of clients who need your services.

Customer Loyalty Starts With Top Quality Products

ReaMark postcards, door hangers, calendars and recipe cards are printed on high-quality paper stock with colorfast ink and beautiful images. Your customers will be proud to pass them on to a neighbor or friend looking to buy or sell a home. Even longtime professionals are impressed when they first handle samples of our work.

“I have been in direct sales for 35 years, and I am not easily impressed, but my business partner was right! ReaMark has top-notch quality products and a staff I could almost call family! … I highly recommend ReaMark for great products, prices and a pleasant experience.” – Pam Martello of DeCaro Realty in Cordova, Tennessee.

Great Service and Effective Direct Mail Campaigns Work Hand in Hand

We know that our next sale starts with consistent service and timely delivery on the current order. So, we’ve based our company culture around positive customer experiences. When you follow up your direct mail campaign with responsive service and fast results, your brand reputation will soar too.

“We know your postcards work! We received ten new transactions, both sales and listings, thanks to ReaMark’s postcards. It was our best return on advertising last year. We have had people ask to be put on our mailing list because they like your monthly recipe cards so much.” – Alex Gniazdowski & Harriett Mclean of Century 21 in Ft. Myers, FloridaContact our customer service team to find out how you can reach your prospective customers with effective direct mail pieces from ReaMark.

Contact our customer service team to find out how you can reach your prospective customers with effective direct mail pieces from ReaMark.