Real Estate Marketing Blog

Have you ever seen direct mail pieces that lead with, “I have a buyer looking in your neighborhood”? As direct as this message might appear, it does attract the attention of homeowners and could result in more real estate listings in your farm area. It’s a powerful and proven real estate marketing technique.

You can use this tactic to connect buyers to homes they actually like. You can also use it to identify the area or type of home your client wants. This makes it easier for you to send personalized letters to homeowners in a particular area or with the type of house your client is looking for. It’s important to use tax records to get the right name or your target audience will quickly dispose of postcards and door hangers designed to intrigue them into selling their home.

Sample Text for Micro-targeted Door Hangers and Postcards

Here’s a sample excerpt of this type of marketing message:

Dear[first and last name of homeowner],

My name is Rela State, and I’m an agent representing clients looking to move into this area. They want a three-bedroom home with an attached garage and a large yard. While touring the area, my client expressed interest in your home. If you are interested in showing your home for a potential sale, please let me know at your earliest convenience.

You can reach me at 444-4444-4444 or email me at realestate@brokername.com.

Sincerely,

Real State

Licensed Real Estate Agent

You can also use customized postcards and door hangers with information about recent sales in the area, particularly if you have sold similar homes in the neighborhood.

Develop an Effective Message for “I Have a Buyer…” Door Hangers

ReaMark offers a wide selection of customized door hangers that can help you successfully target potential listings. Place the “I have a buyer for your home” message on one side and proof of your skills on the other with the following door hangers:

• Just Sold Top Dollar!
• I Deliver Dreams
• Just sold!

Our 4.5” x 11” door hangers provide plenty of space for graphics and pictures of sold homes. You can also provide real facts to show homeowners what they have to gain. Use “I Have a Buyer…” messaging on one side and list the prices and descriptions of recent sales in the neighborhood on the other. Here are two great door hangers for this purpose:

• Confused About the Real Estate World? Let me be your guide.
• Now’s the Time to Sell

Make “I Have a Buyer…” Postcards Work for You

Our sales team can help you come up with great ideas to use “I Have a Buyer…” messaging to attract homeowners and boost your listings. We recommend double-sided jumbo postcards that draw attention to prospective buyers on one side and showcase your specialization on the other.

Consider the following examples for reverse side messaging:

• Custom Postcards
• Neighborhood Marketing
• FSBO

For product bundling in your next real estate marketing campaign, consider purchasing weather-friendly 9” x 14” plastic bags and stuffing them with postcards, calendars, door hangers and your best marketing materials.

Keep your sales pitch to a minimum and use real data and statistics along with “I Have a Buyer for Your Home” teasers to boost your conversion rate for new listings. Remember that the team of ReaMark is always here to help you generate effective real estate marketing campaigns.

You can target every homeowner in a neighborhood without wasting a moment on building a mailing list. Find out how Every Door Direct Mail (EDDM) works and how the pros at ReaMark can help you automate this real estate marketing service. Work with us to take advantage of this USPS marketing tool and watch your prospects soar.

Every Door Direct Mail Marketing

The U.S. Postal Service offers EDDM to help businesses with local marketing campaigns. This service enables real estate agents to deliver customized postcards to every door along a route. You can save hundreds of hours of research when you want to build your brand. ReaMark agents can help you navigate the USPS EDDM website where you can select zip codes or mail carrier routes. The easy-to-use tool also gives you a total count to help you budget and plan your real estate marketing campaign.

ReaMark Full-Service EDDM

We provide step-by-step instructions on how to select a target zip code or carrier route, choose a personalized design for your postcards and arrange for delivery. If you get stuck or want some help using the USPS EDDM site, we’re happy to walk you through the process.

With our Every Door Direct Marketing service, you can receive the postcards at your home or have us take them to the post office for delivery — for automatic marketing that doesn’t require you to get your hands involved.

When to Use EDDM Real Estate Marketing

EDDM can help you achieve fast, affordable target marketing in neighborhoods or entire zip codes. The local post office typically delivers EDDM postcards within several days of receiving them.

Here are some examples of when to use this dynamic direct mail on marketing tool:

• Introduction postcards
• REALTORS® farming postcards
• Just sold marketing postcard campaigns to celebrate your latest sales
• Postcard marketing that highlights your skills
• Community-Specific Messaging: you can create hyper-local marketing campaigns using EDDM. For example: “Maple Grove home prices rose 15% this year.” That’s information that will grab the attention of local homeowners thinking about selling.
• Large-scale marketing campaigns to grow your client base
• Perfect for targeting high net-worth zip codes

USPS EDDM Size Requirements

You may already know that the USPS has minimum and maximum sizes for EDDM deliveries. Fortunately, ReaMark offers EDDM custom postcards and pre-printed postcards designed to maximize your response while meeting USPS size requirements.

Designing Your Post Cards for Maximum Response Rates

Your EDDM postcards can include a local market report, recipes and home improvement tips to provide valuable information and build a relationship with your clients and prospective clients.

Choose from a plethora of backside layout designs that match your branding goals. We can include quotes, photos, contact details, websites, logos, and many other elements in a clear, eye-catching layout.

Sample backside message: “As your local real estate expert and neighbor, I am more than familiar with the current market conditions, home sales and real estate opportunities. If you or someone you know is thinking of buying or selling, please call me.”

Contact ReaMark for more information on how to get started with your EDDM postcard campaign today!