Real Estate Marketing Blog

Your successful sales are the most powerful marketing tool you have. Are you incorporating them into your real estate direct mail marketing? As an entrepreneurial business person knows, the art of follow-up results in references and leads that can expand your customer base.

As a realtor, you know that you have to create your own opportunities by investing in impactful advertising and marketing. Staying in touch with your clients can result in repeat business, as well as new business. Additionally, when done correctly, it delights rather than annoys your clients. Use ReaMark postcards to showcase your expertise and gain your customers’ trust and confidence.

Postcards that Keep You Front of Mind With Clients and Prospects

Everyone likes to feel appreciated. So, your first contact with a client after helping them sell or find a home should be Heartfelt Thank You & Congratulations Cards. When clients do refer customers to you, you can stay in touch and express your gratitude with a Thank you for your referral card.

Customize your message or go with our messaging suggestion for each design you choose. Here’s a sample of a great referral thank you message:

“Client referrals are the foundation of my business, and I want you to know how much I appreciate your loyalty. Thank you for your trust and confidence in my services.”

We are happy to help you formulate your own message customized for your personal brand.

Just sold in your area postcards give you the option of including between one and 10 photos of homes you have sold in the neighborhood. This shows your expertise in the real estate market in their backyard and helps you localize your real estate direct mail marketing. ReaMark also offers full-service Every Door Direct Mail (EDDM) to help you reach every home in the zip code.

Sending home tips postcards to recent buyers allows you to stay in touch with past and future clients while providing valuable information. Plus, the better your clients maintain their property, the easier it will be for you to sell it for them down the road. These cards include the following themes and more:

• Staging tips
• Curb appeal ideas
• Landscaping
• Gardening
• Seasonal maintenance

If you want to become a part of your client’s life story, be there for the important events. You can do this unobtrusively by sending Happy Home anniversary postcards and holiday greeting cards also available through our real estate marketing products.

Use Your Success Stories

Use your success stories in your real estate marketing to add authenticity and attract new buyers and sellers who’d want to work with a seasoned pro. When you want someone to trust you, offering proof of your success could give you the opportunity to find them a new home or sell their existing one (or both!)

Also, postcards give your clients an opportunity to provide your information to a friend or a family member looking for a realtor. Your realtor marketing makes it easy for your happy customers to become brand ambassadors for your services.

Here’s the Deal

Buy 5 designs and get the next one free or buy 10 designs and get three free! Contact ReaMark today for your real estate direct mail marketing needs.

It’s easy for potential buyers and sellers to become distracted over the summer holidays. That’s why it’s important to help get them back on track with effective real estate marketing such as postcard campaigns.

Like many other marketing efforts, repetition is the key to improving your conversion rate. In fact, Realtor marketing through direct mail becomes incredibly effective after the fourth or fifth touch. So, keep the channels of communication open and target specific geographic locations with ReaMark postcards.

6 Types of Real Estate Marketing Postcards  

After you’ve sent out July 4th cards, you still have plenty of other options for your summer real estate marketing campaigns. To get the creative juices flowing, here are some recommendations from the marketing pros at ReaMark:

1. Get Listings Cards: Neighborhood marketing cards can nudge sellers into getting their homes ready for sale. You can also use these cards to publish recent sales in the area. Reminding them that this is a sellers’ market can help you get more listings.
2. Just Sold Cards: Choose from predesigned stock postcards for fast turnaround or customized designs that allow you to add up to 10 photos showcasing your most recent sales.
3. BBQ Recipe Cards: From BBQ pork sliders to BBQ chicken pizza, we have dozens of recipe cards that your prospective clients will collect and use.
4. Buy/Sell To-do lists: Reminding homeowners or buyers what to do to reach their real estate goals can motivate them to commit to the process, with your help.
5. Fall Home Checklist: Nobody likes to think about the end of summer. However, you can motivate your clients with a fall home checklist that’s likely to remain on the fridge for the next couple of months. (It may even get passed on to neighbors and friends who are also homeowners or prospective buyers!)
6. Fall Time Change Postcards: This important customer service reminder may have longevity on an office bulletin board or desktop.
   
   BONUS:
7. Calculate Home Value: Setting the right price can help homeowners get a great price for their property without waiting weeks or months for a sale. Use the message on the back of the card to showcase your experience and skill in this area. This is one of the most effective real estate direct mail marketing strategies because it actually relates to what you can do for them.

What Makes a Great Real Estate Marketing Postcard?

Real estate postcards should add value and areas that interest potential buyers and sellers. Most importantly, your message should include a clear call to action to motivate prospective clients to begin the buying or selling process with you.

Why Choose ReaMark?

If you require assistance with your real estate direct mail marketing, ReaMark professionals have your back. We can provide full EDDM service to help you cover lucrative neighborhoods in your farm areas. In addition, here’s a deal (we hope) you can’t resist to wrap up your midsummer marketing campaign.

WHEN YOU BUY FIVE DESIGNS YOU GET THE SIXTH ONE FREE

Contact us today for pointers on how to kick off your realtor marketing campaign.