Real Estate Marketing Blog

At the end of the year, smart Realtors concentrate on real estate direct mail marketing campaigns. End the current year on a high note and start building leads for next year with customized greeting cards and other Realtor marketing tools.

Many people have stopped sending holiday cards, but everyone loves to get warm messages in the mail. Capitalize on this marketing opportunity to thank customers for their support, ask for referrals, and send a small gift in the form of a recipe calendar.  

Thank You Cards: Reach Out Before the Competition

Beat the holiday rush on greeting cards by sending thank you notes for completed closings year-round. Add an extra Thank You card in October or early November to let past and present clients know you appreciate their business. Since you can customize your cards, you can include your contact information and ask for referrals or remind them that it’s still a great time to buy or sell.

Example: Real Estate Closing Thank You Letter For Buyers

Dear [customer name],

It was so much fun helping you find a home that meets your family’s needs! I wish you and your family a happy holiday season and hope you can add many joyful future memories here.

Reach out if you have any questions or future real estate needs. I look forward to staying in touch and would love to work with your family or friends to help them achieve the same happiness that comes with homeownership.

Congratulations and Happy Holidays!

When you order early, you can get your cards out before everyone else is filling up your customers’ mailboxes.

Follow Up With Magnetic Recipe Calendars

Calendars are useful tools that add a bit of color as well as a reminder of the day of the month. Our recipe calendars provide a beautiful picture of the finished meal as well as a recipe that clients can tear off and share or file away for future use. Every time your client or perspective client checks the date, they’ll see your smiling face and contact information. Keep your name top of mind with rectangular or house-shaped recipe magnet tear-off calendars. We also throw in free envelopes to protect the top recipes and give your gift a more professional look.

Magnetic calendars help you engage with your clients daily and they are a cost-effective way to maintain exposure all year. Clients particularly love recipe calendars because of their utility. Everyone is always looking for new ideas to switch up the dinner routine, especially during the busy holiday shopping season.

Customize your magnetic recipe calendars with your contact information, picture, and other crucial information. That way, when your client is ready to buy or sell, they’ll have a realtor at their fingertips. It’s a highly effective real estate marketing tool!

Send an “I Love Referrals” Postcard in January

Start building leads early next year with custom postcards requesting referrals from satisfied clients. Let your customers play the hero by connecting friends and family with an experienced real estate agent who’s already helped them.

You can follow this up with humble but assertive self-promotional postcards listing your recent sales and closings.

Contact ReaMark today for more ideas on how to build a strong real estate direct mail campaign for the end of the year!

As you know, real estate marketing in the fourth quarter can help you meet or exceed your sales goal for the year. Luckily, it’s still a sellers’ market — if you can just get homeowners over their uncertainty about listing their homes! Keep your name top of mind with tasty real estate direct mail marketing.

ReaMark’s recipe postcards are easy to read — especially when you use jumbo sizes. They are also easy to follow and easy to pass on to family and friends. Increase your listings, buyer contacts, and referrals with our wide selection of recipe cards. Here are six choices, including recipes we’ve tried and served to our own families, to get your customers’ taste buds singing!

Six Highly Effective Recipe Postcards for Q4 Realtor Marketing

• Looking for October recipe ideas for your end-of-year marketing blitz? Try this apple-cranberry crumble recipe postcard. Apples are fresh, crisp and sweet during the autumn harvest. So, remind your clients and prospects that the real estate market has never been sweeter with this yummy recipe card. 
• Cranberry spiced cheesecake makes a welcome addition to your Thanksgiving meal. This delectable recipe is easy to customize to the tastes of individual homeowners or prospective homeowners. This real estate direct mail piece is sure to stay on the refrigerator door and make its way into the recipe files of many clients. So, make your messaging count!
• Unforgettable holiday glazed ham will have guests asking for the recipe. There’s no finer compliment than having your name come up in a dinner conversation. So, set tongues wagging with this delicious glazed ham recipe postcard that also makes a great centerpiece for Sunday dinners all year long.

December Blitz (It’s a great idea to order ahead and start early!)

As December approaches, so does your opportunity to nail your target sales and get a fresh batch of leads to start the new year strong. Amp up your real estate direct mail marketing game with delicious entrees and desserts such as:

• Make restaurant-quality Beef Wellington achievable with a simplified recipe postcard that cuts corners on prep time but not on taste. Perhaps your accompanying sales pitch will leave your clients’ mouths watering for fast sales before the holidays hit.
• Roll into the final weeks of the year by pumping up your farming list with this chocolate cake roll recipe postcard. It’s easy to get young professionals and new parents to think about expanding their living space with a new home by giving them a recipe they can use to create their own family traditions.
• For your final postcards of the year, choose a unique recipe that best reflects your demographic. Need some more help choosing recipe postcards? Contact our marketing team for input on popular recipes that have worked in other regions, but that hasn’t been plastered over your neighborhoods yet.

You can save time and money by ordering a batch of six postcards today. To make the deal even tastier, we have a buy five, get one free promotion running throughout the end of the year. Time is of the essence as some recipe postcards sell out quickly.

Contact ReaMark today with all your end-of-year real estate marketing needs!