Real Estate Marketing Blog

The beginning of the year is the perfect time to plan out your 2022 real estate postcard marketing campaign. It’s important to stay in touch with your current and future clients and there’s no better way to do that than with direct mail pieces with your contact information. Keep your name and skill set top of mind when your buyers and sellers decide to get serious about their real estate goals!

January

Buying or Selling? Get buyers and sellers out of holiday mode with this reminder that it’s time to get back in the market. The suggested message encourages prospective clients to reach out to you for help. You can customize your own message letting them know about your latest sales and offering tips on how to get the best deals.

February

Show your clients a little love with 2022 real estate marketing ideas centering on holidays. You can go for the Home Is Where the Heart Is postcard that underscores the importance of finding the right place to live. More traditional themes, such as Valentine’s hearts, convey warmth and charm and may help your clients warm up to the idea of using your services.

March

March into spring with postcards celebrating your most recent sales. Just Sold in Your Area postcards accomplish two things:

• First, they give prospective sellers an idea of what they can list their house for.
• Second, they remind clients of your expertise and success.

Choose one of our stock photos or customize your postcard with a photo you provide.

April

Help homeowners gear up for spring cleaning with postcards featuring a home cleaning checklist on the front and your name and contact info on the back. You can also include a prescribed or customized message relating to spring cleaning to getting the house ready for sale!

May

May is the perfect time to help buyers and sellers gear up for the busiest time of the year for real estate. Prospect for new customers by taking advantage of Every Door Direct Mail (EDDM) campaign postcards on offer at ReaMark. Just tell us the zip codes and carrier routes you wish to target, and we’ll take care of everything else.

June

Show your regard for the health and wellness of your clients with full-color Summer Health Tips. As always, the back gives you plenty of room to add your contact information and a message reminding them of your professional services should they be ready to buy or sell a home.

July

Use our other fun summer postcards to inspire additional 2022 real estate marketing ideas. For example, we have both patriotic and real estate-themed July 4^th postcards!

August

Establish your expertise in a particular neighborhood with area expert postcards offering free home valuations for current and future clients. This is a great way to motivate sellers who have procrastinated to get their homes on the market while the selling season is still hot.

September

The fall time wreath postcard has useful tips for fall maintenance and a reminder to turn back the clocks. This is just one of our postcards that are likely to hang around on the fridge or countertop.

October

There are many options to continue your 2022 real estate marketing in October. Choose a spooktacular Halloween theme, send fall time change reminders, or go with a pumpkin patch theme. (Why not try all three!)

November

November is the perfect time to send out holiday postcards for Thanksgiving and Christmas. Our inclusive holiday greetings postcards allow you to reach potential clients of all faiths. Or, you can choose a customized postcard featuring your latest sales or listings.

December

Gear up to end the year strong with EDDM calendar postcards that reach every home in the chosen postal code! Choose attractive designs to increase the likelihood these postcards will remain in use throughout the new year — all customers have to do to find your information is turnover the calendar on their desktop. Still, need more 2022 Real Estate Postcard Marketing ideas? Contact our team today!

If you’re looking for fresh real estate marketing ideas in 2022, you’ve come to the right place. ReaMark has innovative direct mail products that will help you stay in touch with recurring clients and prospect for new ones. Keep reading for innovative ways to connect with your prospects. And, remember, the more times people see your face and contact information, the more likely they are to remember you when it comes time to sell their home and buy a new one.

Let’s start things off with a simple postcard.

1. Send a Postcard

From time change postcards to holiday themes to inspirational postcards that will motivate and help your clients, we have a wide selection to choose from:

• Want to build a custom postcard? Reach out to our team for assistance and ideas.
• For an easy, breezy marketing plan, check out our monthly menus and choose the patterns and themes that best meet your needs.

Postcards are a cost-effective way to provide some useful information such as home maintenance tips and recipes. They’re also a great way to highlight your achievements throughout the year (Just Sold/Just Listed postcards).

Find out more about our jumbo-sized postcards by browsing through the site or contacting us directly.

2. Include Swag Inside Envelopes to Get Prospects Excited

As people sift through their mail, they have a low tolerance for what they consider junk mail. So, in order to get them to read your marketing materials, it’s important to pique their interest. You could do this by adding small, flat objects that won’t skyrocket your mailing costs. We have a few ideas and many products that will help with this campaign:

• Magnetic-backed baseball and other sports schedules are always popular and provide valuable information to fans/prospective clients.
• House-shaped hand fans can both amuse, intrigue, and keep clients cool when temperatures rise. With your information and photo on one side, they also become walking advertisements when clients take them to the beach or a neighborhood barbeque!
• Real estate professionals from across the country report to us that notepads are one of the most popular giveaway items and a great way to spread information about your services. They also tuck nicely into envelopes for direct mail purposes.

Choose promotional items that are easy to mail for one of the best real estate direct mail marketing strategies you can employ in 2022.

3. Send Existing Customers Home Anniversary Cards

Browse through our holiday cards to choose from a wide selection of greetings that you can send to your clients and future clients. Thank you cards and referral cards are a great way to add an old-fashioned touch that customers appreciate. It also gives them a tangible way to connect with you and to pass along your information to new home buyers and sellers.

4. Give Customers Something to Keep

ReaMark has numerous magnet products that provide a useful, attractive way to keep your contact information in front of current and potential clients. We also have other items that you can hand out, such as pens showcasing your contact information and brokerage. Our staff can even help you put together a cookbook of delicious recipes as a housewarming present or teaser for future business.

Use these ideas as a springboard for your 2022 real estate direct mail roadmap. Need more ideas? Contact the pros at ReaMark for a plethora of ideas on effective real estate direct mail marketing tools!