Real Estate Marketing Blog

Are you looking for real estate direct mail ideas for spring? Boost your customer base with postcards and other mail pieces that keep your name top of mind for buyers and sellers. With the federal reserve raising interest rates for the first time in three years, many buyers are looking to secure homes. Show them you can help them close in the tight market with the help of the right marketing message.

Realtor Marketing for Spring

Sending customers and prospects Just Listed and Just Sold postcards shows that you have what it takes to close deals during the busy spring season. Here are a few tips to guide your campaign decisions with the help of a ReaMark expert!

Know Your Market

If you are farming a new neighborhood, Every Door Direct Mail (EDDM) campaigns can help you reach every household in your target zip code. However, for more targeted campaigns, it’s important to keep your audience in mind. For example, if you want to market to customers ready to sell their homes, you can use a different strategy than that needed for first-time homebuyers. While it’s important to maintain or obtain the right mailing list, we advise giving equal attention to the realtor marketing you send to them.

Here are a few examples of effective springtime marketing pieces:

• Springtime Opportunities Post Card
• Customized Spring Door Hangers for Potential Sellers
• Spring Baseball Schedules for Local Teams

Pay Attention to Seasonal Trends

Seasonal trends are important as spring approaches. For example, effective spring realtor direct mail can lead to early listings prior to the busy summer season. For real estate professionals, direct mail provides a tangible reminder that clients and prospective clients can display on their refrigerator or desktop or hand to an interested friend.

For example, you can use customized postcards with spring maintenance tips and reminders. Remember to display your contact information on the back and front for maximum exposure. We can also help you frame a compelling message for your spring campaign!

Choose from postcards in standard or jumbo sizes available in full color.

Persistence Is Key

Planning your spring real estate marketing campaign starts with a basic understanding of how marketing works. The more times you can get your name in front of customers, the more likely they are to call you when they want to buy or sell a home.

So, sending out a first direct mail campaign may boost your sales but send out monthly or quarterly mail pieces throughout the year help you build brand recognition within your target market. It takes five or more times for a person to recognize and build trust in the sender. Additionally, the more useful you make your messaging, the longer it’s likely to hang around.

Use Spring Colors

Customers automatically associate spring with growth and transformation. What better way to draw attention than using spring colors for your realtor’s direct mail?

Contact our team today for more tips on maximizing your messaging this spring!

Baseball is back! Score big with fans with magnets or laminated wallet cards featuring schedules for Major League Baseball or local teams. Help sports fans get to the ballpark on time, despite the curveballs thrown by the pandemic. ⁠This easy real estate marketing solution can keep you from striking out and keep your name on the minds of baseball fans and homeowners looking to buy or sell properties in your territory. So, make baseball schedules an important component of your real estate direct mail campaign!

SAVE up to 30% OFF 2022 Real Estate Baseball Schedules

Baseball schedules make a great promotional swag for your customers and prospective customers. These promo products make great handouts for open houses, sports events, and grand openings. You can leave them in restaurants, hair salons, and anywhere that baseball fans can pick them up.

Generally, home sales pick up in May through August, coinciding with many baseball schedules. This alignment can help you provide a service to fans, show your support for local teams and drive more business through the crucial second and third quarters. This is a big win for you, your favorite teams in the area, and baseball fans who would make ideal clients.

Choose from four styles that you can tailor to your realtor marketing:

• 4 x 7 Full Magnets
• 3.5 x 9 Full Magnets
• Magnetic Business Cards
• Laminated Wallet Cards

Where Can You Distribute Baseball Schedules?

There are many ways to share these valuable gifts as part of your marketing. Send them as part of your realtor’s direct mail strategy and partner with local businesses to get them into the hands of your target demographic.

Coffee shops, doctor’s offices, and pubs make great partners and often have memo boards or counters for local businesses to post business cards and other promotional materials.

Hand out a stack to friends and family members to give to coworkers, colleagues, and employees. Barbershops, hair salons, and nail salons are all great places to leave your baseball schedules, which, of course, also include your contact information so that home buyers and sellers can easily reach you.

It’s crucial to maximize your realtor marketing while staying within your budget. However, it’s equally important that your giveaways resonate with potential clients. So, choose one of the styles above to upgrade your baseball schedule.

Do you support local high school or college teams already? Be sure to incorporate baseball schedules into your marketing plan!

Contact Us Today for Assistance with Preparing Your Baseball Schedules

Not sure what will impact your audience effectively? Use our pre-written messages or work with our team to maximize the space on branded magnetic or laminated baseball schedules.

Call 800-932-2957 or contact us online to pitch your campaign today!