Real Estate Marketing Blog

Inject your spring marketing campaign with the vitality of the season. You can do this by sending out postcards with home maintenance and landscaping tips that enhance curb appeal. Alternatively, you can incorporate seasonal topics in your newsletters and door hangers. It’s also a great time to share your latest sales and listings or neighborhood market updates on spring-themed postcards. Are you ready to help your customers shake off the winter doldrums and spring into the real estate market now with these helpful tips from ReaMark’s realtor direct mail marketing pros?

Garden-Themed Open House

Your existing listings can generate interest in your services. Send garden-themed direct mail pieces with lush images of blooming flowers and serene outdoor spaces. As well as including details about the open house, you can feature your contact information on both sides of colorful door hangers and postcards. Door hangers are a great way to reach prospective clients without paying postage. On the other hand, spring postcards delivered through our Every Direct Door Mail services connect you with every homeowner in the neighborhood.

Curb Appeal Tips for Spring

Winter weather takes its toll on even the best maintained properties. So, send out tips to help clients maximize the curb appeal of their properties. Here are a few topics that work well on individual postcards or combined in a seasonal newsletter:

• Gardening tips that add excitement to outdoor seating and growing areas.
• Landscape maintenance checklists to spruce up properties following harsh winter weather.
• Home maintenance reminders, such as scheduling a roof inspection and turning on outdoor spigots.
• Inspirational messaging to inspire prospective buyers and sellers.
• Customized messaging that ties into your personal branding.

What topics can you include in your seasonal direct mail marketing? Incorporate tips such as planting colorful flowers along walkways and maintaining a well-manicured lawn. If you want to combine and customize your tips, the ReaMark team can help you put together a four-page newsletter full of ideas, such as how to choose the ideal exterior paint or upgrade your bland front door.

April Showers Bring Real Estate Opportunities

Take advantage of fun themes, such as raindrop graphics or umbrella illustrations. This is a great way to remind clients that real estate opportunities grow as the weather warms up. Custom postcards are a great way to connect with homeowners and prospective buyers. Spring showers bring May flowers and real estate opportunities. So, get creative with your messaging while echoing the sentiments of growth and renewal evident throughout spring.

Remember to incorporate your branding and contact information in your realtor direct mail marketing pieces. Need more tips on how to invigorate your marketing campaign? Reach out to our team any time.

Contact a Realtor Direct Marketing Professional Today

If you need inspiration for your spring postcards and newsletters, help is close at hand. Call the ReaMark team at 1-800-932-2957 or contact us online to expedite your marketing campaign. We would be delighted to help you capitalize on seasonality throughout the year and encourage clients to spring into the real estate market now!

Obtaining a listing is a huge deal, but the job isn’t done until you have a signed contract from a qualified buyer. How can you capitalize on your listings and sales long after closing? Start by advertising your success in your direct mail campaigns with ReaMark Just Listed and Just Sold postcards.

Let Your Listings and Sales Speak for Themselves

With custom just listed/just sold postcards, you can use photos of your actual listings and sales. Full-color graphics on the front and back of jumbo postcards entice new and existing customers to learn more. Our experts can help you craft personalized messages, but so can your clients!

• Put the message in your customer’s voice by asking them to write a letter about how you helped them sell their property.
• For shy clients, ask if you can draft a message to submit for their approval.
• Consider including a picture of the listed or sold property next to the quote.

This approach has two advantages. Not only do you strengthen your bond with your clients, but you also give them a unique voice that new sellers and buyers can relate to.

How to Close the Deal

When you send just listed/just sold postcards, give recipients a motivating reason to act. Otherwise, your news updates and self-promotion will fail to generate new listings and sales. Consider the following tactics to create a sense of urgency:

• Offer a free valuation of the homeowner’s property to move prospective sellers down the sales funnel.
• Include a “hotline” number for free advice for prospective clients who want to sell their homes.
• Curate a database of your target audience. Include income range and length of residence, along with any other information you can glean during interactions with people online or in person. Do they have children?

Families with children move every 5 years on average, increasing the odds of repeat business and long-term relationships. If you’re working in a new neighborhood, consider Every Door Direct Mailing campaigns to increase your brand recognition. Our marketing team can assist with newsletters, calendar mailings and greeting cards that appeal to your demographic.

The Unique Appeal of Direct Mail Campaigns

People can hold postcards, door hangers and other direct mail pieces in their hands. This tangible contact with your message makes it more memorable. Additionally, many homeowners will pass your message on to friends and family members looking for a qualified real estate agent. Here are just a few ReaMark products to consider in your spring and summer marketing campaigns:

• Newsletters featuring information about community events and your latest listings and sales.
• Market updates on postcards with your contact information on two sides.
• Followup postcards with animal themes to entertain recipients and keep your name top of mind.
• Recipe cards that residents can collect and share.
• Neighborhood news for new and established homeowners and prospective buyers.

At ReaMark, our marketing team is a valuable resource when it comes to brainstorming effective ways to increase your listings and close more sales. Real estate direct marketing is a valuable tool for professionals looking to build long-term relationships with clients.Contact us today to motivate sellers and buyers to move forward with their decisions.