Real Estate Marketing Blog

Real Estate Calendars | How to Get More Out of Your Holiday Mailers

Holiday greeting cards are a great goodwill mailing and a perfect opportunity to connect with past clients and prospects. But there is a way to add that much more to your greeting card mailers this year: send them with a calendar. A magnetic calendar is a great add-in that the majority of those in your farm will most-likely keep. Why? Because calendar magnets serve two purposes that just about everyone can use: they tell the date –and- they can be used to post things such as pictures, coupons, etc. to a refrigerator or other magnetic object. Most people put them on their fridges, an added benefit for you as the kitchen on average has the most traffic in the house.

By putting a calendar in your greeting card mailer this year, you are also giving what is perceived as a gift in the spirit of the season. In a lot of cases, the calendar will even cost less than the greeting card itself! And because your clients and prospects hold onto your calendar, you get even more value for your marketing dollar. Postage will most likely cost a little more if you do a greeting card / calendar combo mailing, but you’ll save money on postage if you mail them as one piece as opposed to sending two separate mailings. You will also save the time and effort needed to do an extra mailing, and you won’t have to type up any extra marketing letter to insert with your real estate calendars

If you’re going to send one marketing product out this season, real estate calendars are the way to get the most bang for your buck.  A lot of your clients and prospects will hold onto your magnetic calendars both for its use as a calendar and to use it to stick other items to their fridges such as pictures, coupons, etc. It’s because of this dual function, that people will keep your magnets for a year or even longer. And because the most common place for a magnet in the house is on the fridge, your guaranteed to get a lot of exposure (think about how many times a day the fridge gets opened in your home).

For such a low price (some real estate calendars are as low as 34 cents/each) you can market yourself for 365 days or longer. That’s much less than a penny a day per household!

Real estate calendars also make great holiday gifts as mailers and at open house giveaways. Your Thanksgiving and/or holiday greeting cards will have that much more impact if you insert a calendar in them. They are also great gifts to hand to clients and prospects if you are canvassing your farm neighborhood.

The most cost-effective marketing products you can send out all year are real estate calendars For less than pennies a day per household, you can market yourself for 365 days or longer. But there are also some ways you can save even more with your calendars; on postage.

The best way to make an impact on your clients and prospects is with a personal meeting. By hand delivering your calendars you save on postage, you have an extra reason to be there (in addition to your services, you’re offering this calendar as a gift), and your presence lasts that much longer after they close the door. 

If you don’t have the time this fall for hand delivery, you can mail your calendars, but you have to factor postage costs into your budget. However, there are several ways to save on your postage costs. If you get a bulk rate permit from the Post Office, your magnets may take a little longer to reach your list, but you’ll save the difference in the cost of mailing them first class. Oftentimes your broker may already have a bulk rate permit to mail with.

Before purchasing your real estate calendars , check the weight to see if it will mail for the 1-oz. or 2-oz. rate to save additional postage costs. Here’s a tip for those who are planning on doing a separate mailing for your greeting cards this year. Slip a magnet calendar into each greeting card in your Thanksgiving / holiday mailing. It will save you the time it takes to stuff 2 separate mailings, you won’t have to write any extra correspondence for the calendar, and in the long run you’ll save on postage too.

What Every Realtor Should Know About Real Estate Calendars 

Did you know that the average person owns 7 calendars? It’s true. The simple fact is that just about everybody needs to know the date. It is little commonalities like this, and holidays / seasonal changes that we all share. And you can use these little similarities to build relationships with prospects and keep in touch with existing clients. Real estate calendars fit this bill perfectly; because you are giving people something they need and will most likely hold onto for a whole year.

When you personalize your calendar magnets and send (or hand) them out, clients and prospects will view them as gifts. They will most likely keep your calendars with your contact info and post it on the fridge in the most trafficked room in the house; the kitchen. Your calendar will not only be viewed several times daily by family members, but also by any guests that happen into the kitchen. Also, your calendar magnets will take on the dual function of both a calendar, and a magnet to affix things to the fridge. It is very possible that your magnets will be kept even longer than a year, because they can still be used to stick coupons, notes, etc. to the fridge.

But the best thing about real estate calendars is that they are relatively inexpensive. You can purchase them for as low as 34 cents each here, and many styles mail for the 1-oz. rate. That’s 365 days of advertising for much less than a penny a day. Where else can you get that kind of impact for your marketing dollar? Calendar magnets are also great for giveaways at events such as open houses or as gifts in a Thanksgiving or holiday greeting card.