Direct Marketing Tips for Realtors
Direct mail gives you a great way to connect with customers and prospective clients. Follow the tips below to get and keep the attention of your target audience. By sending various marketing materials frequently, you can stay in touch with your clients without overwhelming them.
Do you want to improve your direct mail conversion rate? Follow these tips to increase your ROI and improve your branding strategy.
How Often Should You Contact Your Clients?
As a general rule of thumb, contacting your clients once a month can keep you top-of-mind without irritating them. You can also learn by trial and error by tracking your response rates with campaigns using different frequencies.
Maximize your conversion rate by bumping up your contact rate in the selling season from spring through fall. You can save money by sending out fewer mail pieces during the holidays and offseason in your farming area.
How Can You Catch Your Audience’s Attention?
Standing out enough to attract your clients’ attention is tricky. People glance through their mail prior to throwing it in the trash. Therefore, give them the information they need at the first glance.
Once you determine your audience, focus on their interest and concerns regarding buying or selling real estate. If you have a unique message on one side of the postcard, you can use the other side to go into depth regarding your services.
Compelling images and catchy titles can help your client understand that it’s worth their while to read through your newsletter or a door hanger. If you want to direct their attention to online listings, make your social media and marketing website stand out.
For example, we have several self-promoting postcards that help you build your reputation in the community, express your thanks and let prospective clients know more about your recent transactions. We even have postcards that promote you twice!
Optimize Your Content
Effective direct mail pieces tell the recipient what they need to know. If you want them to hang on to the door hanger or postcard, cater to their interests and needs.
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Follow Up
Once you get your client’s attention, make sure that you are available to answer their questions. The fastest way to lose a warm lead is to ignore their text, email or phone call. If you wait too long to respond, they will find someone else to handle their real estate needs.
When you begin a direct mail campaign, focus on the long-term goal. You may not see a spike in sales with the first round of postcards you send out. However, by increasing brand awareness and generating leads, you will see your revenue increase over time.
Customized Postcards
If you have very specific goals, we can help you personalize your direct mail campaign to your target audience. Customized postcards allow you to choose your images and message to maximize the impact of your marketing dollars.
Contact us today to find out about our specials and discounts or for guidance on how to kickstart your direct mail campaign.