Real Estate Marketing Tools | How to Farm Successfully
Real Estate Marketing Tools | How to Farm Successfully
Once you have established an ongoing consistent mailing to your personal list then you have to have means to build that list through farming and prospecting. Over two thirds of all top performers use a territorial or geographic farm.
Going back to the formula of direct marketing success, the most important aspect is the list you select. So choosing your farm should be based upon the following:
1) Look for an area with and higher than a 8% turnover rate
2) Make sure that there is not a dominate realtor or real estate company with more than 75% of the listings.
Once you have selected your farm, YOUR GOAL IS TO BECOME THE REAL ESTATE SPECIALIST IN THAT FARM.
You should again be in contact with each household at least 8 times per year. Again you can utilize these key dates listed above and if possible you should try to walk your farm (Deliver calendars, free gifts, etc) twice per year.
Other ideas could include:
a) Advertising in the neighborhood newsletter. (If you do not have one develop one and get key local businesses to offset all or the majority of cost.
b) Advertise the neighborhood activates such as: firework locations, school dates, neighborhood history facts, home market updates, free flag or pumpkin giveaways, charity events, etc.
These are just some of the more common characteristics of successful agents, for more ideas please contact ReaMark Real Estate Marketing Tools and we will help you develop and customize a personal marketing plan to fit your budget, lifestyle and goals. (800) 932-2957