Real Estate Marketing Blog

EDDM, or Every Door Direct Mail, is a great real estate marketing tool for Realtors to generate new leads. With spring arriving early in many parts of the country, now is the time to get those promotional materials into mailboxes and start getting new leads.

EDDM is an easy to use service that allows you to select target neighborhoods and reach all of the residents. Our team of professionals will help you select the best marketing piece for your needs and the U.S. postal service does the rest! There is no easier way for real estate agents to reach their potential clients. EDDM is also a cost effective method with postage as low as $0.22 per card.

Getting Started with EDDM

Sending a marketing piece out is as easy as 1-2-3:

1. Take a look at the mailing routes in your area to determine your quantity.
2. Select your preferred design from our website or call us for one-on-one assistance. Bonus: We offer free custom design with your purchase. Customize your piece easily to showcase a new listing or recent sale.
3. Approve your design within 2-3 business days.

That’s all it takes to reach every home in your farm. EDDM should stand for Easy Door to Door Marketing.

Tips for Getting the Most from EDDM

As with any marketing effort, you want to be sure that you are getting a return on your investment. Here are a few ways that you can track the effectiveness of your direct mailers.

Free Home Value Analysis – Create a call to action on your mailer to get a free market analysis with a unique link to your website. You can use free services like Bit.ly to track how many visitors visit your page from this particular mailer. Be sure to require an email address in your form so that you can follow up.

Ask for Referrals – Using a call to action for referrals is another great way to generate leads from postcards. Offer a $5 coffee shop gift card for each referral that someone sends your way.

Telephone Tracking – Another way to track how many leads are generated is with a call-tracking phone number. Be sure to research this methods as there are a few pros and cons.

Ready to get started with EDDM? Browse our designs now or give us a call at 800-932-2957.

If you are working on your real estate marketing plan for 2016, now is a great time to consider your options from ReaMark. By buying your marketing materials now, like postcards for realtors, just sold post cards and real estate newsletters, you can take advantage of 2015 write-offs. You can also take advantage of our end-of-year savings where you can get $30 off your purchase of $175 or more or choose free shipping.

A 2016 Real Estate Marketing Plan That Works

Based on some of our experience with thousands of realtors and brokers for 15 years, here is a sample 2016 real estate marketing plan that can work for you.

January – Send out your quarterly newsletter. Make sure you highlight the recent sales in the area (yours or not) and give tips on home improvement ideas to get houses ready to sell. You’ll want to include a personal note asking for referrals.

February – This is the time to order and send out your Spring-time change postcards. Prospects and clients alike appreciate the reminder that could end up on their refrigerator.

March – As weather improves, this is a good time to order and distribute door hangers that go to all of the houses in your “farm”. This can generate some terrific leads for the busy season ahead.

April – Fuel the emerging real estate season with a “Just Sold” postcard campaign into your farm. Highlight a recent sale and be sure to ask for referrals.

May – It is time for your quarterly newsletter. This is a good time to show all the homes for sale in the area to give people an idea of their own home’s value. It is also a good time to highlight a local business, outdoor activity, community event, or give tips on landscaping.

June – Order your 4th of July postcards and have them ready to go by the end of the month. Stay top of mind and again, ask for referrals!

July – This is the perfect time to send a delicious summer recipe postcard that may include a barbecue recipe.

August – Time to order back to school magnets that include important dates, phone numbers, and a school calendar. We can produce these fully customizable to your local school.

September – Football schedule magnets are an excellent choice this time of year. Schedules can include NFL, college, or your local high school teams. These customizable calendars stay on the fridge for months.

October – Remind prospects of the upcoming fall time-change keeping your name and brand top of mind.

November – It is time, once again, for holiday greeting cards and your quarterly newsletter. It’s a good time to express gratitude and keep prospects updated on home prices in the neighborhood. Local holiday events and entertaining tips are appreciated.

December – Make sure you are delivering your 2017 calendars from ReaMark that stay on the wall or refrigerator all year!

Contact ReaMark today to take advantage of end of year savings, tax advantages and to better propel you to your 2016 goals! We look forward to assisting you!

Take advantage of our 15th Anniversary Sale now through January 22nd! Take $30 off your order of $175 or more* with code: BLOG15.

*Offer cannot be combined with other discounts.

This is an important time of the year if you are planning real estate marketing for 2016. The first reason is that if you buy your marketing materials before the New Year from ReaMark, your purchases qualify as a deduction on your 2015 business taxes. The second reason is that right now, we are offering significant savings, which we’ve detailed for you below. The third reason is that it solidifies at least a portion of your marketing goals for 2016 and you’ll be off to a great start for the New Year.

Limited Time Savings on Our Real Estate Marketing Products

Now through January 22nd, 2016, when you purchase $175 or more in marketing materials, you have your choice of $30 or free shipping! This can bring you serious savings, which are much needed this time of year. Use these savings on monthly recipe postcards for your farm that contain unique and delicious recipes that will go right on the fridge. Our quarterly newsletters or door hangers are also great choices and proven marketing tools. These are savings you can put right in your pocket or reinvest in additional marketing materials. The choice is yours!

Setting goals and resolutions for the New Year are fine, but taking action on those resolutions is even more critical. Contact one of our professional customer services and marketing experts today to help you make the most out of your 2016 budget, right now in 2015. Use code BLOG15 when ordering to apply your savings.

At ReaMark, we specialize only in real estate marketing and promotional specialty products. We offer products that have been proven in the field and will help you develop your farm. These are products designed to increase your prospects, your listings, your sales and ultimately your income.

Thank You for Your Loyalty

We are pleased to be celebrating 15 years serving thousands of real estate agents and brokers with their real estate marketing products. We want to express our sincere gratitude for your loyalty. We encourage you to take advantage of this once a year opportunity. Call us before January 22nd and get your share of the savings from ReaMark. Here’s to a prosperous New Year!

Right now, real estate agents across the country are making plans for a successful 2016. How can you stay in front of your prospects 365 days a year? Consider investing in real estate marketing calendars. Did you know, for example, that the average American has four calendars? Did you further know that most people look at a printed calendar at least once a day and some, as many as five times a day? It’s no wonder real estate calendars are such a popular choice for agents looking to better brand themselves and gain name recognition.

How can you get the most out of your real estate calendars?

Here are some calendar marketing tips for Realtors.

1. The earlier you send out your calendars, the better. In our 15 years in business, we’ve discovered that calendars that get into the home first, get used the most. September and October are not too early. That doesn’t mean that calendars still aren’t effective as a holiday token gift in November and December.

2. Choose a calendar design and style that is unique. Prospects will quickly decide how much value your calendar has. Having an eye-catching style or a calendar with tips included may perform better than a generic one.

3. Consider our Recipe and Home Tips calendars. These types of calendars get discussed by family and friends. We have talked with real estate agents who didn’t provide these helpful calendars after doing so previously and they had clients asking; “Where’s my calendar?”

4. Our ReaMark calendars are reinforced to prevent pages from falling out. Your promotional calendar is a reflection of you. You want a quality made calendar that will last through the year and will have a good reflection on your business. We have heard complaints from realtors who have ordered from competitors, only to be disappointed with poor quality and pages that fall out.

It’s not too late to order your calendars for 2016 and right now you can save 30%. Contact ReaMark and choose from a wide array of styles and designs. Our in-house graphics department can even custom design your calendar. We’ve worked with over 35,000 real estate professionals through the years and would love to assist you. Don’t settle for less. Get the quality you deserve and your prospects expect. Contact ReaMark today.

Why should you send your prospects and clients Thanksgiving greeting cards? Well, the purpose of marketing is to help you stand apart from your competition. While they will be waiting around to send their holiday greeting cards in December, you will be top of mind and first in the home this season. You may even want to consider sending a 2016 wall calendar with your Thanksgiving cards. Sending your calendar with your Thanksgiving card ensures it too, will be first in the home and increase its opportunity for use.

Order Thanksgiving Greeting Cards Before November 7th

Thanksgiving greeting cards are one of our tried and true real estate marketing tools. When you order by November 7th, your cards will ship with free blank envelopes included. Select imprinted envelopes for as little as 14 cents. Choose from multiple designs that express your gratitude of the season. Thanksgiving cards can be ordered in 100 card minimums but be sure to see the significant savings when you order more.

Holiday greeting cards are a terrific way to stay in front of your prospects and clients. They are just one of our real estate marketing items like refrigerator magnets, postcard recipe cards, sports schedules, memo pads and more. Our team of marketing professionals can help show you how to better reach into your target neighborhoods. They can show you the power of consistent drip marketing that positions you as the neighborhood real state expert.

Planning for a Successful 2016 with the Right Marketing Tools

Now is the time to plan your marketing for the New Year and ReaMark’s arsenal of promotional and marketing products can help ensure your success. Many agents send postcards to their farm bi-monthly. Others use occasional door hangers, time change postcards and newsletters. If you need help with your marketing efforts, contact ReaMark today!

Discover the ReaMark Difference

At ReaMark, we have live operators to assist you with placing your orders. We have free custom design and quick turnaround times. We are always adding to our inventory with fresh ideas and designs. We still print our catalogue which is available free and we offer free samples. We will beat any competitor’s prices and most importantly, we back our products with a 100% guarantee.

See why more and more agents and brokers count on ReaMark for real estate marketing tools that work. Start by being first in home this season with Thanksgiving cards in your choice of designs. Remember, order from ReaMark before November 7th for shipping with free envelopes.

Focusing on consumer perception and relationship building before a need arises has never been more important than it is today. In the same way that you hand out business cards and extend your hand to people you meet in person, your real estate marketing campaign is an introduction that creates a lasting first impression.

If your current lead generation efforts aren’t working for you, maybe you need a new lens. Ask yourself these three questions to find out if it’s time to revise your marketing strategy.

Are you creating value with your real estate marketing tools?

Most real estate professionals invest in marketing campaigns during the lean times, but if that is your primary strategy you’re missing opportunities.

Statistics show almost two thirds of people looking to sell or purchase a home engage the first realtor they call. Keeping your name in front of potential clients is critical for success. SOLD postcards mailed on a monthly or quarterly schedule ensure your name is visible when the time is right for new buyers.

Is your plan for success on an “as-time-permits” basis?

You’re busy – professional development conferences, showing properties, staffing an open-house event. No matter how busy you are, carve out time to write a detailed twelve-month touch-point marketing plan, similar to the one we’ve laid out.

Don’t have a plan yet? Get your calendar out and schedule your contacts. Consistency builds recognition – and brand recognition creates recall. When a need arises, your brand will be the first one that comes to mind.

Outline times, dates and target demographics for mailing thank you cards, calendars, postcards and newsletters. Consider social media timing and frequency, too.

Is your message clear and concise?

Remember those irritating late night infomercials where the host keeps repeating over and over, “But, that’s not all!” Although the strategy was annoying, it worked because an emotional pitch to keep listening led to a clear call to action. Your goal should be to lead the reader toward your purpose with engaging content that creates value; then tell them what their next step should be. A great example of a call to action might be, “Call today to find out how much your home is worth!”

Right now, while it’s on your mind, grab your pen and paper and make an outline for developing your real estate marketing campaign. Follow-up postcards are a cost effective tool to put you on the road to success to building relationships and generating leads for the future. Browse through our selection of promotional real estate tools to select your style, then contact us to get started!

It has been said that “What you say times how many times you say it is the only thing that works in marketing.” That is why real estate post cards are so valuable in a marketing plan today. When you touch base with a specific market consistently over the course of time, it serves to brand you and your business as being a local expert. You are demonstrating you will be there over the long term.

Right now, real estate season is in full swing and it is the perfect time to lay out your six month real estate postcard marketing plan and ReaMark is here to help. We are offering a Buy 5 Get One Free offer on our postcards for realtors. This will give you six straight months of “touches” with your desired prospects.

What’s more, we’re even giving you six ideas to use in your new marketing plan!

April – Just Listed Postcard

Early Spring is a perfect time to show activity is blooming with a “Just Listed” mailing. We have over 190 styles to choose from. One will be perfect to help you encourage new listings.

May – Just Sold Postcard

When you follow up your “Just Listed” April mailing with a “Just Sold” postcard, it shows there is movement in the market and demonstrates your capabilities. Ask about our custom options.

June/July – Summer Recipe or 4th of July Postcard

Select a recipe card that has a timely summertime or Fourth of July recipe. We have over 260 styles of recipe cards to give you the widest selection of easy to make recipes your prospects will love. We’ve tried them all! Recipe cards give you long-lasting exposure and are often shared. We also have a great selection of 4th of July Postcards to choose from.

August – Activity or Cartoon

The heat of summer is the perfect time to lighten things up with one of our “Cartoon Humor” cards or fun “Spot the 6 Differences” cards. It also communicates you have a sense of humor and are approachable.

September – Home Tips

The kids are back in school and it’s time to get your home ready for the colder weather ahead. Your “Home Tips” card will arrive just in time! Choose from 100 styles with everything from maintenance suggestions to money saving energy tips.

October – Fall Time Change Postcard

It is time to “Fall Back” and your prospects will appreciate this “timely” reminder to set clocks back an hour.

Real estate postcards have been proven effective time and time again. With our special Buy 5 Get 1 Free offer there may be no better time to give it a shot! You may discover it’s your new favorite way to farm a neighborhood.

At ReaMark we specialize in real estate marketing products. We work with our professional real estate clients to develop promotional and marketing products that work. If you are ready to increase your listings, sales, and income, contact ReaMark today!

There is strategy and planning that goes into real estate marketing that isn’t unlike other industries. Some marketing campaigns can be planned in advance, while other need to be flexible as the market changes. However, in real estate, constant communication is necessary for company and agent branding, since growth in housing availability can quickly produce new opportunities.

There are real estate marketing tools you can use each quarter, such as newsletters and real estate postcards, to help you meet your goals, but don’t feel like you have to be limited to using only one at a time.

To get the most bang for your marketing buck, use the resources you have to complement each other and plan around the potential each month has. For example, March ushers in the start of the spring season, but it’s also the month of St. Patrick’s Day and the beginning of March Madness for college basketball. You can use a combination of these events to your advantage and create fun marketing themes based on your audience and what you’re trying to promote in that month.

Larger pieces like a magnetic sports calendar or note pads can be sent each quarter with small materials sent on a monthly basis as a friendly reminder of upcoming open houses, new listings, and real estate news updates. Your branding should be consistent with your contact information and logo listed every time, but your marketing message can change when a new property becomes available or there is an event planned for your client base.

Don’t forget to take notes of the successes (and failures) of your marketing strategies and analyze what has been most effective in the past. If you feel like you’ve reached a stagnant period, switch up your tactics with fresh material. With ReaMark, you have all the real estate marketing tools directly available at a price that can fit into any budget. We’re always adding new styles and designs to our product line (over 1,000 new items every year) to help real estate professionals keep up with the pace of the fast-moving marketing world.

With less than two months away from the official start of a new season, now is the perfect time to spring ahead and put your marketing strategy into action. Reaching out to prospects with real estate postcards is an engaging and effective way to remind clients of the time change, while also encouraging them to contact you about their real estate needs.

Sending real estate postcards allows your branding and message to be placed in front of a client at every possible opportunity. Even if the client reminder is to change the clocks ahead one hour for daylight savings time (taking place on March 8th) or simply a friendly spring greeting, seeing your information may be the spark necessary to get the conversation going in regards to their 2015 real estate decisions.

Make sure regular brand visibility is part of your marketing strategy for 2015. Occasion postcards provide an easy and inexpensive way to make sure your messaging stays consistent and your clients know you are engaged. Our company has several styles to choose from including:

• Animal designs;
• Motivational quotes;
• Cartoon humor; and
• Scenic photographs, just to name a few!

Now is the time to order your real estate postcards to ensure there is adequate time to print and ship your selections. We have postcards for realtors to fit any situation. Send one as a fun reminder of the new spring season. Provide spring cleaning tips for those clients who may want to sell their home this year. Or, let your clients know of new listings appearing in your Spring 2015 Real Estate “Collection.” Whatever you want the message to be, you can customize your real estate postcards to market specifically to your particular audience, so make them your own.

For every five postcards you order from ReaMark, you receive one free. Get your prospects excited about what’s in store for the months ahead and invite them to take advantage of your special spring offers and showings. Our real estate marketing products are designed to fit your every need. Make sure your prospects know how they can contact you. Customize and order your real estate postcards today.

Many of us plan for success. More importantly, we need to take the action to be successful. At ReaMark, we specialize in real estate marketing and promotional products to help take your business to the next level. A choice that has proven itself time and time again is our very popular selection of real estate post cards. Postcards for realtors come in a wide choice of themes, but perhaps none are more anticipated by those receiving them than our recipe postcards. They are truly a recipe for your success!

Sending recipe postcards into your farm is a terrific way to position yourself while keeping your name visible. As people get used to seeing them come in the mail they begin to look forward to receiving them, and just as importantly, trying them and sharing them with family and friends.

Through the years we have built an amazing array of delicious recipes, each tried by the staff here at ReaMark. We have also gotten feedback from many of our realtor clients who will testify their popularity. Each is designed to be easy to make, using minimal and common ingredients. We are particularly proud of our most recent 12 recipes added within the last several months.

With ReaMark, you can select from over 200 styles of one-sided postcards, or over 60 styles of two-sided postcards that promote you both on the front and back. Right now, when you order our recipe postcards for realtors, we’ll include a FREE bonus! Order 5 months of our proven recipe cards and you’ll get the 6th month real estate postcard free. Choose 10 months of these business-building cards and you get TWO months free.

We even offer two shipping options. We can print your cards and ship them to you, or you can choose to have us mail to your list directly. Our recipe real estate postcards come with free professional design services, allowing your cards to be customizable for you and your agency.

Make this the year you discover the power of recipe postcards for realtors with the wide selection from ReaMark. See our selection online or request our printed catalog. Sharing recipes is a tried and true way to build relationships and we can help. Contact us today to order yours!