Earth Friendly Real Estate Marketing Products

Posted by Reamark Marketing on Mar 28th, 2017

April is the month of showers, spring planting, the start of real estate season and Earth Day. It is also the time to gather prospects, leads, listings and sales. This year, let ReaMark help take your efforts to a new level with earth friendly real estate marketing products that offer real value and appeal.

Earth friendly real estate marketing products help position you as the “green” real estate professional and as environmentally conscious. This is a very appealing position that can put you in a better position for greater visibility and ROI.

Here are three earth friendly real estate marketing products to help propel your business this spring:

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  1. Seed Packets – Choose from a selection of seed packets that are sure to garner the attention of your prospects. Packets include attention getting messages like “Where Memories Grow”, “Put Down Your Roots” and more. Seed packets can be personalized with labels, photos, logos and others. Hand them out as they are or direct mail them in available envelopes. Watch your own listings grow with these timely, earth friendly real estate marketing products.
  2. Newsletters with “Green” IdeasNewsletters have long been a popular and proven real estate marketing tool, and including “green” ideas for homeowners and families in the spring can add to that power. Select from tips to improve gas mileage, recycling tips, beneficial plants and more. Be sure to ask about free customization and our “buy three designs and get one free” promotion!
  3. Recipe Cards – Our recipe postcards have a lengthy shelf life and are a terrific marketing tool for real estate. These cards provide short term visibility and serve your long-term branding needs. To help you get started, take advantage of our “buy five designs, get one free” or “buy 10 designs and get two free” promotion.

 

The Long-Standing Leader in Real Estate Marketing Products

ReaMark is a long-standing leader in real state advertising and promotional marketing to help agents and brokers get more leads, listings and sales. Direct mail is a powerful tool, especially when farming specific areas and neighborhoods. Let our professionals help! Contact us today and let your prospects know you care about their environment with green marketing products from ReaMark.

Supercharge Your Real Estate Marketing Plan with Timely Marketing Postcards

Posted by Reamark Marketing on Mar 24th, 2017

It varies across the country, but generally, recent signs indicate that this could be a very lucrative “real estate season.” Buyers and sellers may have been hibernating for months, but they are about to become active with the spring weather and the recent news of increasing interest rates. This is going to move many prospects into the market on their own. How will you know they will come to you? A creative and timely real estate marketing plan may be your ticket to a supercharged real estate season. ReaMark is here to help!

Products Designed for You and Your Market

Let your prospects know you understand what they’re thinking with postcards that show “Recently Listed” and “Recently Sold” properties. Offer them something they may perceive as value like “Get Your Free Property Evaluation”. You can even make them aware of trends like “Property Values are Rising Rapidly.”

Your Spring postcard real estate marketing plan may also include helpful and timely items like magnetic baseball season schedules, gardening and home maintenance and improvement tips. You can provide reminders about holidays like Memorial Day, the Fourth of July and Labor Day. The opportunities are almost endless, and our professionals can help.

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A real estate marketing plan that includes Every Door Direct Mail (EDDM) can be a powerful tool in farming desired areas. At ReaMark, we can not only help you choose a marketing program and materials, but can assist you with free custom design. We then can print and even mail your items. This is touching your prospects literally where they live and it has been proven to generate leads, listings and sales. Perhaps best of all, you now have an opportunity to get one free postcard for every five you purchase, and two for every ten. This can set you up for success for a complete year!

Contact Us for Help With Your Real Estate Marketing Plan Today!

Contact ReaMark today and talk to one of our customer service specialists. Tell them what’s going on in your market and ask for suggestions. They can help you design your entire plan. Feeling confident? Make your own selections from our wide selection of marketing and promotional products right online. Reach out more efficiently and effectively than your competition this real estate season with the help of ReaMark!

Why Newsletters Need to Be Part of Your Marketing Plan

Posted by Reamark Marketing on Feb 28th, 2017

Have you mailed real estate newsletters to your farm lately? With our great selection of newsletter designs, the process has never been easier! If you haven’t yet included these mailings in your real estate marketing, now is the perfect time to add them to your marketing plan for a few reasons.

Become the Local Expert

Newsletters help you show your farm that you’re the authority in the area. Highlighting community events, local businesses, and attractions illustrates to potential real estate clients that you have intimate knowledge of the area. After you’ve established your authority, clients will be contacting you for your expert home evaluation.

In addition to the included recipes and helpful articles that already come with the newsletters, you can use the two large customizable areas to offer a free home evaluation or discuss current financing options that are available. You could also have a list of local resources for the neighborhood, like plumbers, landscapers and popular restaurants. Finally, make sure to include all your credentials and just sold properties, so your readers can see all that you’ve achieved. By incorporating elements like these, you establish yourself as the local real estate thought leader.
newsletters-real-estate-marketing-plan

Build Trust

When you send marketing newsletters on a consistent basis, your farm will see that you’re a real player in the local real estate market. When you send out your quarterly mailing, you help your recipients connect with you and your business. After a time, they will expect to find your newsletter in their mailbox. If you’ve made sure the content is timely and relevant, your readers will eagerly look forward to receiving and reading your mailing each time. This build up of trust helps you form a bond with your readers, and makes your name more memorable when it comes time for them to buy or sell property.

Become a Presence in Their Home

When you have an interesting newsletter, your recipients will look forward to sitting down and reading it. In the meantime, you become a presence in the home, sitting on the coffee table or kitchen table while they relax or have a meal. This helps to keep your name in front of your potential clients in a similar way to calendars and sports schedules. Providing great resources might even spark family conversation about an upcoming event or home tip you’ve provided.

Newsletters are a tried and true method of marketing that really work. Why not get started now with your newsletter marketing plan? There has never been a better time!

4 Things to Include on Your Marketing Postcard

Posted by Reamark Marketing on Feb 21st, 2017

If you haven’t yet ordered your print marketing postcards for your real estate business, get ready to. EDDM (Every Door Direct Mail) postcards can generate mountains of customer leads for you and your agency. Your biggest challenge will be how to organize your new call list.

EDDM is a service provided by the USPS where you can have your postcards delivered to every door on a route without having to put a name or address on it. When you combine this service with ReaMark’s print marketing postcards, that’s a winning combination too good to pass up. When you order your custom postcards or pre-designed postcards at ReaMark, be sure to include the following for best results.

1. Your Professional Photo

Homebuyers and sellers like to see whom they will be spending their time with. When you include your professional photo on your postcard, new customers will be able to see that you’re professional and friendly looking. For the best photos, hire a professional photographer. Selfies won’t deliver the professional lighting and other effects you’ll need.

2. Knowledge About the Area

Buyers and sellers like to know they’re working with someone who is familiar with the area. Prove that you’re a “local” by including some pertinent information about the neighborhood, such as information about a local house that just sold, or trends in the local real estate market.

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3. A Line About Your Expertise

Don’t forget to include something about what makes you the expert. Under your name, mention how many years you’ve been in the real estate business or any certifications or awards you have. This will tell buyers and sellers that when they work with you, they’re working with an expert.

3. Lots of Color

Your postcard should be bright and colorful. Remember that it won’t be the only thing your potential customers receive in the mail that day, so you want it to really stand out. Use images with lots of color and positive imagery to entice recipients to read it.

4. All the Ways to Contact You

Be sure to include all your contact information; not just your phone number. Remember that different people prefer different ways to contact professionals. Some may prefer text, others email and still others like calling on the phone. Let your customer decide by including all the ways they can get in touch with you.

Print marketing postcards and real estate newsletters are made even better when you remember these essential elements to include. Get your postcards today at RealMark.

New Real Estate Licensee? Business Building Tips You Cannot Afford to Ignore

Posted by Reamark Marketing on Jan 31st, 2017

Successful New Real Estate Agent As a new real estate licensee, you already know that obtaining the license is just the first step in building a professional career that can be both personally and financially rewarding. But you also know that you need to have a plan for gaining market recognition and establishing yourself as the trusted real estate professional in your area and the use of well-chosen real estate promotional materials should be part of that plan.

How Real Estate Promotional Materials Can Help New Agents

For most Americans today, the family home is likely to be the most expensive investment they will make in their lifetime. Because buying or selling a home represents such a significant portion of a family’s overall net worth, buyers and sellers want to be sure they are working with an agent they know and trust to take care of their interests. As a new agent, building this type of bond with the prospective clients you want to serve begins with making sure that your name becomes recognized and associated with real estate services throughout your market area.

A good way to build this type of name recognition is through the use of quality real estate promotional materials capable of offering 24/7 exposure. Items like calendars, postcards, and notepads allows the new agent to easily place their name and contact information in front of each potential buyer and seller in their farming area. Unlike email drip campaigns and phone calls that have no real staying power and risk annoying potential clients, hand-delivering small, but useful items to each home in your farm is a great way to introduce yourself and make a positive, no-pressure first impression. Since these are items that most households will find useful, your name and contact information is likely to remain in their home, boosting your name recognition each time they use the item.

Getting Maximum Impact from the Use of Real Estate Promotional Materials

Building name recognition is not an overnight process. Instead, it requires a continued effort to make sure that new agents see maximum benefits. To do this effectively, new agents should devise a workable plan to visit each home in their market area, introduce themselves to the occupant, and offer a small gift, such as a notepad or memo board. While this may sound like a huge undertaking, setting aside just an hour or two each day for walking your farm area is an easy way to achieve your goal.

Once new agents have initially canvassed their entire farm area, it is important to continue to remain in contact with each household. This can be done in an affordable, efficient way by setting up a monthly or quarterly postcard mailing. Reamark, a leading supplier of high-quality real estate promotional materials, offers specially trained order consultants to answer questions about using real estate promotional materials and help new real estate agents design an automatic, customized postcard mailing program that can be scaled to fit most any budget.

3 Real Estate Marketing Strategies to Grow Your Business

Posted by Reamark Marketing on Jan 8th, 2017

Real estate professionals who have been in the business for a few years often experience feelings that their marketing is becoming stagnant and no longer capable of generating the leads they need for growth. This is especially true in markets that are highly competitive or those that are being impacted by economic trends capable of affecting the local real estate market. But slowing business growth can also occur when agents fail to maintain quality contact with their current and past clients. Allowing this to happens causes agents to fail in maximizing the potential for referrals from these groups, and effectively losing out on valuable leads for new business. If you are an agent feeling the impact of local market trends or one who is struggling to maintain the level of contact required for good business growth, real estate marketing postcards can be an excellent, cost-effective vehicle to help you rev up your lead generation machine and restore and maintain healthy levels of business growth.

Strategy One: Using Postcards for Realtors to Renew Contact with Past Clients

Past sellers and buyers are a prospecting gold mine because you have already demonstrated your real estate skills by helping them successfully buy or sell property in the past. Maintaining contact with them through a quarterly mailing of postcards for realtors is a great way to make sure they continue to remember you and refer their friends, neighbors, relatives, and coworkers to you.

Strategy Two: Using Postcards to Increase Name Recognition in Your Farm Area

Farming is another marketing activity that can be made much more effective by utilizing a series of monthly contacts through the use of informational real estate marketing postcards after your initial meeting. A long established marketing rule has proven that successful marketing requires at least seven contacts before most people are likely to begin to really recognize your name and think about doing business with you.

Strategy Three: Instituting a Postcard Campaign for Lead Generation

Maintaining contact with new prospects, especially those who call to find out more about one of your listings or those with general questions about the buying and selling process can get lost in the rush to service active buyers and sellers. But busy agents who find an effective way to remain in contact with these future buyers and sellers are working to fill their lead pipeline for years to come. Choosing to contact these prospects through a quarterly postcard campaign for lead generation purposes is a very easy and affordable way to make this happen.

No matter where you are in your real estate career, ReaMark, a market leader in real estate promotional supplies, can help. Take a moment today and contact one of our specially trained customer service specialists for information on special value options and helpful tips on customizing your real estate marketing to get the best possible results.

Agents: Use These Smart Marketing Ideas to Make 2017 Your Best Year Yet!

Posted by Reamark Marketing on Dec 29th, 2016

Real Estate AgentsWhether you have been in the business for awhile or have just become a licensed real estate agent, you already know that the real estate industry is constantly changing. Local and national economic trends, politics, and even the weather can have a profound and immediate effect on the number of houses that sell and the amount of income you earn.

The most successful agents in the real estate business have learned to combat these influences with effective marketing strategies to maintain relationships with current and past clients as they consistently generate and develop new business prospects. If you are ready to make 2017 your best year ever, these smart marketing tips will help you take maximum advantage of those time-tested marketing strategies to expand your business and keep it growing, year after year.

The Importance of Establishing & Maintaining Regular Contact

Growing your business requires careful nurturing of your relationship with all current and past clients and any new prospective clients that you come into contact with. This is done most effectively by establishing and maintaining a program that uses regular points of contact to help your name and brand become so familiar to them that they will instantly think of you whenever they or someone they know mentions buying or selling a home.

Contact Ideas That Your Clients & Prospects Will Welcome 

In order to be effective, any methods that you use for contacting your clients and prospective clients has to be both welcome and useful. Cold calls are annoying and most unsolicited email is never opened by the recipient. This is why it makes sense to instead choose a quality direct mail program that provides information and items of value to the recipient.

To do this effectively, look around your market area and determine what information might be most helpful to the residents who live there. Then use this knowledge to design a targeted, customized direct mail program that will specifically appeal to the area. For example, if many of the residents follow a particular sports team, a schedule of those sporting events is an idea for one such mailing, which you would schedule to send out shortly before the team’s season begins.

Other useful ideas to use for maintaining regular points of contact include, gardening seeds or tips in the spring, home repair tips in the summer, and local school schedules and information in the fall. As the year winds down, a beautiful wall or magnetic calendar is a wonderful gift that is certain to be kept and used throughout the coming year.

For additional ideas and helpful assistance in setting up the best possible direct mail campaign to give your business a well-deserved boost in 2017, contact Reamark today. As a proven leader in the real estate marketing products business, Reamark’s order consultants are specially trained to help you select and develop a marketing campaign that will be welcomed and remembered by all your current and past clients, while also helping to attract and hold the attention of prospective clients.

Last Minute Holiday Gift Ideas for Real Estate Clients

Posted by Reamark Marketing on Dec 8th, 2016

As 2017 comes to a rapid close, many real estate agents are scrambling to find that perfect last-minute gift to send to their real estate clients. Many agents are looking to touch base with past clients or continue the conversation with new leads. At Reamark, we have great marketing products that fit any budget or need and can still ship before the new year.

2017 Planet Earth Wall Calendars for Real Estate AgentsCalendars for any budget

Calendars are a great choice for any real estate agent looking to send a gift that will be on the fridge, wall, or desk all year long. We have several different types of calendars to meet any budget requirement. Are most popular calendars are the wall calendars that come with large date blocks so that clients can easily write events, appointments, birthdays, and anniversaries. We also offer desk calendars that can be customized and pricing can be as little as $1.09 each. Other popular calendar styles include our home tips and recipe magnetic tear off calendars that provide helpful information to your leads throughout the year. For those agents who are looking for a quick solution to their end-of-the-year gift giving, we also have Peel and stick calendars that come in a variety of designs. You simply place your business card and send!  Right now you can save 20% on peel and stick calendars and get them for as low as $.29 each.

Stand out with magnetic memo boards

If you’re looking for an alternative to sending a 2017 calendar this year, consider sending a customizable magnetic memo board. Memo boards typically go right up on the fridge and are used on a daily basis so you’re name gets seen every time they make a note. These products are a great value because they last three or more years and come with a free dry erase pen. Memo boards are 8 1/2″ by 10 7/8″ incoming variety of styles to fit your brand. Save 20% when you order now and get these memo boards for as little as $.89 each.

For those agents who are REALLY in a hurry we also offer memo boards that allow you to peel and stick your business card. These memo boards usually ship within the next business day and arrive within 1 to 5 business days depending on shipping location.

Customized booklets that add value

Customizable Cookbook for Real Estate AgentsStand out this year by sending one of our customizable cookbooks or info books. Cookbook styles include “Good for you” recipes or gluten free recipes that are very popular these days. We also offer info books such as “101 ways to prepare your home for sale” or a home information book which is a great tool for homeowners. These books have full color personalization on the front page with a laminated cover to protect your information. Book sizes are 5.5″ x 8.5″ with twin loop binding. Each book is 88 pages long and cost as well as $2.49 each. These books take 8 to 10 business days for production so you want to order as soon as possible to ensure arrival before the new year. Call us at 800-932-2957 and we will be happy to send you free samples.

We offer thousands of real estate marketing products for any season or occasion. We’ve helped thousands of agents generate more leads, listings, and sales in our 16 years in business. Our professional marketing specialists are more than happy to help you select products that right for your budget and needs. Browse through our inventory or give us a call today.

Four Newsletter Ideas for your 2017 Real Estate Marketing

Posted by Reamark Marketing on Nov 22nd, 2016

Make 2017 a banner year for sales using a smart and effective approach to marketing your real estate services with newsletters. Get a jump on the competition by ordering your 2017 quarterly newsletters now.

Here at Reamark, we offer many different, 4-page newsletters for real estate agents that each feature two large customizable areas. Don’t worry if you’re not artistically inclined. Our in-house professional designers can help you with a design that reflects your business and region.

Wondering what to include in each newsletter to make the most of your marketing plan? Here are four newsletter ideas for our 2017 real estate marketing campaign.

Realtor Newsletter Option1st Quarter Beginning January

This is a time when the holidays are over and people are taking a closer look at their budget. Tax season is on the horizon, and financial decisions are being made regarding SEP and 401K contributions. Your readers may be contemplating selling or buying and trying to figure out how much they could make on their homes, or how much they can afford.

Send this half-fold newsletter to provide timely information your readers can use. Provide information about how to make household budgets, how to save money, and offer a mortgage calculator table in your newsletter.

2nd Quarter Beginning April

The busy season in real estate is getting underway in the spring. Readers are looking for bargains on lawn care equipment in the area, as well as advice on how to give their homes more curb appeal. Use this half-fold newsletter style to share how homeowners can improve their homes with specific lawn care and exterior touch-ups tips. Offer your expert advice on whether now is the time to buy or if they should keep renting. Consider using the customizable areas to showcase recently listed or sold properties in the neighborhood. Include a call to action along with your contact information.

3rd Quarter Beginning July

With summer in full swing, homeowners might be planning a staycation, or looking for ways to keep their kids occupied on the long summer days. Offer your ideas about improving a home’s value through additions and amenities like central air conditioning, backyard living spaces and more. Don’t forget to include your family’s favorite marinade for backyard grilling, or a recipe for a cool summer dessert. Use the customizable area in this newsletter to highlight a great house deal in the area.

Newsletters for Real Estate Agents4th Quarter Beginning October

With the holidays right around the corner, your readers will enjoy reading about home decoration craft ideas, how to keep the holiday tree fresh and green, how to keep pets and children safe during the holiday, and tips on year-end tax planning. Use the customizable area in this  real estate newsletter to ask for referrals and send holiday wishes from you and your family and pets.

To get a well-deserved bargain for yourself, order from Reamark now to save 15%! Contact us today to learn more about how newsletters can grow your real estate business.

Get a Jump on Your 2017 Real Estate Marketing Plan

Posted by Reamark Marketing on Oct 28th, 2016

2017 Real Estate Marketing Plan Outline

Before the busy holiday season gets into full swing, now is the time to launch your 2017 real estate marketing plan. By starting now, you’ll be filling your prospect pipeline before the competition and you’ll be in better position to have the success you want in the new year. At ReaMark, we know and understand real estate marketing because it’s what we specialize in. We also offer hundreds of products to improve your business.

Send Thanks + Get Ahead of the Competition

We suggest starting by choosing from our wide selection of Thanksgiving cards. Why Thanksgiving? By starting out early, you’ll gain attention and traction. You’ll also be ahead of the competition who wait until Christmas to touch their customers and potential customers.

2017 Calendars Stay on the Wall All Year Long

For December, we offer a range of calendars for the new year that not only serve as a greeting, but as a nice gift. Calendars tend to be displayed throughout the year, giving you the biggest bang for your buck. Position yourself as “the home expert” with our Home Tips tear-off calendars, providing useful and helpful home care advice. These magnetic tear-off calendars make it simple to put up on refrigerators throughout your farm.

Add Value with Neighborhood Marketing Postcards

From there, send action-oriented postcards like our Neighborhood Marketing selections. These cards use calls to actions like “I know the value of homes in your neighborhood because I’m also your neighbor.” Choose the message most appropriate for your situation. Early in 2017 is an excellent time to plant the seeds to sell and to get homes ready for sale. Use this strategy and watch the leads flow in!

Quarterly Newsletters to Stay in Touch

Highlight recently sold or just listed properties, while also promoting community events by sending quarterly newsletters. Our customizable newsletters can include market updates, home tips, school schedules, and more.  They are a great way to be the neighborhood expert and build rapport within your farm.

EDDM Postcards to Reach More Leads

Alternate your quarterly newsletters with one of our Just Listed/Just Sold postcards throughout the year to remind your potential customers that both you and the market is active.  Our Every Door Direct Mail (EDDM) service allows you to select specific mail routes so that you can reach even more of your target homes.

Call ReaMark today to talk with one of our real estate marketing professionals. We can help you design the best 2017 real estate marketing plan for your specific goals and budget. We are pleased to not only offer professional marketing consulting but also free design on many of our products. We look forward to helping you make 2017 your best year ever!

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