Real Estate Marketing Tools

It’s time to put the winter blues behind you. After all, your prospects are thinking about a change of pace — and how to invest their tax returns. Could rethinking your outreach tactics help you get into the springtime fervor?

Seasonal real estate agent marketing depends on timely nuance to keep people engaged. Although promo cards, calendars, and mailers are tried-and-true outreach assets, you’re not the only one using them. Here are some tips on ensuring you stand out with a utility-first approach.

Easy Tips for Making Your Spring Marketing Assets More Useful

Effective advertising offers value that goes beyond the obvious. For instance, even though your customers might find it useful to learn that you offer local services, they could obtain that same information by Googling “real estate agents” or looking at your yard signs. Going the extra distance with more creative marketing increases the chances that people might pay attention.

Good agents differentiate their marketing by imbuing it with added value. Fortunately, spring offers numerous opportunities to make a lasting mark in the margins, headers, and footers of your promotional assets:

• Include timely property maintenance tips and information resource links on your promo cards, like reminders that this is the best time to get AC units cleaned out. You’ll earn bonus points if you stick to tidbits that are particularly relevant to your area and its yearly weather trends.
• Help families prep for spring and summer events, such as by including magnetic baseball schedules with your promotional mailings. It’s always wise to customize your calendars to include noteworthy local happenings, such as fairs, cultural festivals, and similar gatherings. This kind of community-aware marketing encourages people to associate your brand with good times instead of merely ignoring your calendars because they lack relevant content.
• Provide would-be sellers and buyers with choice strategy tips for transacting during spring and summer. While you don’t have to give away your secret recipes, sharing some unique insights can help you establish brand authority and build trust. This is also an excellent opportunity to insert shortened URL links to helpful third-party articles or QR codes to your agency blogs and social posts.
• Swap your conventional marketing materials for something a bit more original. For instance, spring is the ideal time to send out branded seed packets. If you’re lucky, your future clients will take the hint by beautifying their landscaping before they ask you to help them with tough sells.

Reconsider Your Visuals

Many consumers expect to encounter a particular flavor of marketing materials during spring. While you should always capitalize on vibrant imagery, rich colors, and balanced layouts, avoid the cookie-cutter approach.

Aesthetic appeal is also a form of utility. Don’t be afraid to compose materials that stray from the standard with local sights instead of stock images and attractive artistic illustrations. As long as you have a good designer to keep you on track, you’ll find it easy to appeal to homeowner values while fulfilling people’s craving for novelty.

Now that the New Year is approaching, it’s time to think about marketing to new and existing clients. Calendars provide utility, promote your business, and act as an ongoing advertisement every time someone passes by one. That’s why it’s important to establish relationships with businesses that can post complimentary wall calendars featuring your picture and information. Some businesses hand out their own calendars, but plenty of others would be willing to hand out yours to their customers.

Business Calendar Campaigns

If you have associates that you cross-brand with, such as cleaning services, lawn services and other home maintenance companies, consider asking them to hand out your calendars to their clients. This can work well with businesses you trust to do a good job and recommend to clients. If the business has a physical location, you can leave a wall calendar to hang in the lobby or reception area.

Magnetic School Year Calendars

Magnetic school calendars with your image and contact information give busy parents a quick reference for teacher service days, holidays and the first and last days of the school year. Hand out a few of these to clients, so they can share the information — and promote your services — to friends and family. Since they weigh just 2 oz., magnetic school calendars make great promotions for direct mail campaigns. 

Wall Calendars with Geographic and Patriotic Themes

Oversized wall calendars with scenes from your state or patriotic pictures connect your name with nostalgic feelings of home and patriotism. These attractive calendars are likely to end up on many walls, garnering interest and prospective clients.  The large boxes give recipients plenty of room to write down appointments and other reminders. Every time someone jots down details in a date, they are reminded who to call for their real estate needs.

UV Card Calendars

These colorful calendars are an affordable way to highlight peel and stick business cards. Choose the design that best matches your branding or one you believe prospective clients will like. This is a great filler for mail campaigns since they mail at the 1 oz. rate.  UV card calendars are just 9 inches long, increasing the likelihood that your target demographic will display them on desks and counter tops, where they are plainly visible. Whichever calendar you choose to fulfill your resolution to market or re-market your real estate services, calendars are a great way to let clients know who to call when it’s time to buy or sell a property.

Do you have 2020 vision? In this case we’re referring to the vision for your 2020 marketing plan. Sometimes it seems like the seasons slip right by, but it’s time to put a plan in place for the year ahead.

In the first quarter, your focus may be on new year-related materials such as calendars or perhaps quarterly newsletters. Plus, even when the weather is still cold out it is time to think about spring. Will you be in touch with your customers about “springing forward?” 

In spring, real estate season is in full swing. You will want to be at the forefront of your customer’s minds. This is when you want to offer home evaluations or connect with potential buyers. 

As summer arrives, many people travel and have family commitments. However, home buyers are still out there searching for the perfect place to call home. It can be a great time to find new homes for the market. Homes may sell at a good price during this season so it makes sense to focus additional marketing effort during this time. Don’t forget to think about back to school calendars or football schedules as a possible marketing tool too.

When fall comes, there are more reasons to connect with the surrounding community. You may be able to hand out cards at a local fall festival or send your current customers a reminder to “fall back” when the time changes. Plus, Thanksgiving gives you a good chance to remind your clients that you are thankful for their business.

Finally, the holiday season will be back again before you can blink. If you want next year’s holidays to be even merrier, consider customized greeting cards to reconnect with all of your customers from throughout the year. You never know when a former client may wind up needing your services once again. The reality is that the marketing season never stops. You must have 2020 vision throughout the year–and keep that vision in years ahead if you want to connect with your customers and grow your real estate business. We would love to help you find the perfect postcard, calendar or other products that will help you keep your name and face in the minds and hearts of your customers. Reach out to us at Reamark today and let us help you with that 2020 vision!

Real estate professionals have faced career change at a faster pace than many of those who work in other industries. An excellent example of this is the lightning speed at which digital marketing has succeeded in overshadowing more traditional options for reaching potential buyer and seller clients, such as farming by neighborhood or by specific demographics. 

However, brokers and agents who no longer farm or those who are guilty of second-guessing its value may want to take a second look. Now, with 2020 fast approaching, is the perfect time to learn more about the potential a good farming campaign can have as a complement to a modern digital marketing strategy.  

The Physical VS Digital Introduction

One of the reasons that farming has worked so well in the real estate industry in years past is its ability to provide an introduction that prospective clients can see and touch. When someone receives an attractive calendar or a well-designed postcard that can be held in their hand, there is an instant perception of value that helps the sender become more memorable. 

The average person today likely finds themselves targeted by hundreds of digital marketing ads each week. Because of this, many have become somewhat immune to digital messaging, especially when there is no prior introduction or existing connection.  

Agents who opt to use high-quality memorable materials as proactive farming tools are helping to provide a warm, non-threatening introduction to their company, brand, and services. Prospective clients on the receiving end of this type of marketing will have been effectively pre-introduced to the agent, a process that can foster and promote mutually beneficial ongoing relationships.

Building Long-Term Relationships VS Getting Digital Impressions

Online marketing success is often measured in digital impressions, but this type of interaction may not be enough in an industry such as real estate, where trust and familiarity are required for a successful, long-term relationship.  Agents and brokers who want 2020 to be their most successful year yet can use a timely gift of a tasteful wall or desk calendar to introduce themselves and their services. This initial introduction can then be followed with periodic, affordable postcard mailings, all of which serve to familiarize prospective clients with your photo, brand, logo, and website. 

Prospective clients who receive tangible farming messages from an agent or broker over several months will also be more receptive of their digital marketing efforts because they are able to easily recognize them from their farming efforts. 

Agents who would like to learn more about the benefits of using high-quality calendars and postcards as farming aids to enjoy greater success in 2020 can depend on Reamark for the answers and marketing advice they need. Calls and inquiries are answered by specially trained order consultants who work with each agent or broker to develop a marketing strategy that is simple, effective, and budget friendly in any market. 

Thanksgiving is often thought of as the traditional starting point of the long holiday season. It is a time when both private citizens and businesses tend to feel thankful for their health, happiness, and success. 

For the real estate agent or broker, the Thanksgiving holiday can offer even more. Instead of being just a time of passive reflection, agents and brokers can also use the season to actively give thanks and appreciation for both past and current clients. Agents who would like to make the most of the upcoming Thanksgiving holiday season can benefit from these gifting tips. 

Offer a Tasty Treat for Long-Time or Repeat Clients

Most successful real estate agents have more than a few special long-time or repeat clients. These clients are the ones that may have only purchased or sold one or two properties, yet formed a bond with their agent that has fostered many more transactions over the years through referrals of friends, relatives, and coworkers. 

These are the past clients that you know well enough to send a basket of tasty treats with a favorite bottle of locally produced wine or cider.

In addition to food and beverages which will likely be savored soon after receipt, agents and brokers can also enclose a timely, but more lasting gift, such as a beautiful wall calendar or a tasteful magnet for their refrigerator. This type of gift, specially chosen based on the agent’s knowledge of their client’s preferences, offers both immediate appeal and a tangible reminder of your services and appreciation that will continue to generate referrals. 

Give Something That Gives Back 

When food is not an appropriate gift for past clients due to dietary restrictions or health concerns, real estate agents may want to consider gifting them with something that gives back. In keeping with the Thanksgiving theme, agents may want to make a donation in their client’s name to a favorite local cause or charity or volunteer in their client’s name. 

Notice of even a small donation or service, accompanied by tasteful Thanksgiving card and a 2020 wall calendar will help to ensure that past clients continue to feel a warm bond with the real estate agent that they quickly began to regard as a treasured friend. 

In addition to gifts inspired by the Thanksgiving season, real estate agents and brokers should consider making proactive changes to their ongoing marketing strategies that will continue to grow their business in the future. ReaMark, along with their specially trained consultants, can provide the products and marketing advice real estate agents and brokers need to grow their business throughout 2020 and the years to come. 

What’s the best way to ensure you get a rolling start into your 2020 real estate marketing plan? It is to build momentum here at the end of 2019. While some of your competitors may be cruising through the fourth quarter you can get a head start on the new decade building a new wave of leads and prospects that will result in more sales. The team of professionals at ReaMark is here to help you finish the year strong and build a plan to ensure success for your 2020 real estate marketing budget!

Start with a helpful reminder of the upcoming time-change with our “fall-back” postcards. We have over 60 styles of our attention-getting fall time-change postcards. These are sure to be a conversation starter and a welcome reminder for those who receive them.

Our holiday and greeting cards are a friendly way to send seasons greetings and build name recognition in a target area. Our line-up of greeting cards includes options for both Thanksgiving and the Christmas season. Choose from personalized or non-personalized cards. Do you want something totally unique? We can customize greeting cards specifically just for you and your real estate business. At ReaMark we provide free design and free proofs and you can order them in an amount as little as 250 cards! For the budget-minded, check out our line-up of clearance greeting cards with discounts up to 55% and cards starting as little as 19 cents apiece!

Now is also the time to plan to be one of the first-in-home calendars for your prospects and clients. Our calendars provide extraordinary value, staying on desks, in wallets, and on refrigerators for month after month. ReaMark offers our clients a wide range of calendar options that include magnetic calendars, wall calendars, jumbo calendars, UV card and even school and sports schedule calendars. Ask us how many of our clients have built their businesses largely through the use of these valuable calendars.

Another popular way to build your brand and business is to take advantage of the popularity of cooking shows by sending out holiday recipe cards. These cards are not only frequently kept but often shared with family and friends. This extends your real estate marketing budget even further.

While building that momentum in the fourth quarter, now is also the time to plan your marketing for the first quarter and throughout 2020. We can help create a plan that will fuel your business to new levels in the new year.

Contact ReaMark today. Now is the time to ensure your successful 2020 by getting a rolling start throughout the 4^th quarter of 2019.

Are you looking for a boost to your fourth-quarter real estate marketing efforts? Are you in search of something that has a high return on investment? A marketing idea that people will share and has a long shelf life? If so, holiday recipe postcards may just be the perfect solution to boost lead generation in your target market.

There are multiple reasons holiday recipe postcards are so effective.

• They Get Directly into Potential Prospects Hands. Unlike digital marketing, holiday recipe postcards are tangible. When a recipe postcard is retrieved from a mailbox, it has substance and will stand out from the crowd.
• Postcards Can Be Targeted. You choose the area you wish to target for your marketing postcards. Maybe it is a farm you have worked before or an entirely new area. You decide on the precise area(s) you want to develop.
• Recipes are Popular. People love cooking and trying new recipes. This is evidenced by the number of cooking shows and celebrity chefs on television. You can associate yourself with this popular trend through holiday recipe postcards.
• They are Timely. You will be reaching your target market right when they will be looking for recipe ideas for the holidays. This adds value and a sense of timeliness to your marketing efforts.  
• They have a Long Shelf Life. Your branded holiday recipe postcards will likely not only last through this holiday season but may be kept for years. 
• There is a Good Chance Recipes Will Be Shared. People love to share recipes. This means there’s a good chance your sponsored recipes will be shared with friends and family members, stretching the value of your postcards even further! 
• You Can Customize Your Cards. You can choose from a selection of designs, recipes, and standard or personalized messages. Our design team will help create an effective design and marketing messages for you, even providing proofs at no charge. 

For almost two decades ReaMark has been providing a variety of valuable marketing and promotional materials created specifically for real estate professionals.  Our products have been proven to be effective by agents and brokers from throughout the country. Our products can even be used to help promote your digital marketing efforts, listing your social media and webpage addresses.  Are you prepared to finish 2019 strong and build momentum for the new year? Let us help with a range of holiday recipe postcards from ReaMark. They are the marketing choice for real estate pros that keeps on giving! We look forward to assisting you. 

Promotional wall calendars are popular marketing choices for real estate professionals. When considering a promotional calendar for your farm, remember that the best wall calendar is the one that people will actually use – you won’t get any attention from your marketing material if it ends up in the trash or stashed in a drawer out of sight.

Choose a calendar that is attractive, has room for writing notes or penciling in appointments and showcases special occasions in the calendar blocks or in a separate listing on the inside front cover.

Themed calendars are very popular among our real estate clients. With Reamark, you get all three features, plus myriad stock sizes and styles to complement your business and engage your community.

 If you haven’t nailed down a 2020 theme, here are five possible choices for your consideration.

1. Inspiring Dreams

Professional artwork or photography adds to the attractiveness of any wall calendar. The Sun, Sand & Surf wall calendar has 12 stunning photographs of beach scenes sure to please almost everyone who looks forward to the annual getaway.  (If you’re wondering whether beach scenes appeal to a large segment of your farm, there’s this:  six of the top ten 2019 summer destination vacation spots for property management company Vascasa customers were ocean-side communities in California, Oregon, Florida and Louisiana.)

2. Marking Special Events

Publishing schedules to school concerts, ball games and UIL competitions with a customizable school calendar is one way to simplify life for parents. Our Recipes wall calendar is a wonderful way to encourage special family meal times that will create lasting memories. Enjoy twelve mouth watering recipes, one for each month, for main courses, side dishes and desserts. Bon Appétit!

3. Sharing Home Decor Tips

There are certain things every homeowner should be doing to keep their home in peak condition – routine carpet cleaning, inspecting rain gutters and downspouts, checking windows for leaks and gaps. A calendar with trending home decor and design layouts may motivate your clients to rearrange the furniture (and give their rooms a top-to-bottom cleaning while they’re at it) for a fresh, new look.

4. Planting Gardening Ideas

Gardening enthusiasts devote time year round to planning their seasonal gardens. What better gift to give your customers than tips and tricks for growing an indoor herb garden, caring for fruit bearing trees and companion planting to keep nuance insects away from your vegetables?

5. Showcasing Architecture

Architecture is such a fascinating topic. A twelve-month customized calendar gives Realtors the perfect opportunity to highlight the architectural diversity in a certain region. A spiral-bound Homes wall calendar provides 12 samples of home types seen around the country.

Adding stapled wall calendars for 2020 to your promotional marketing list is a cost-effective way to start the conversation with homeowners looking to sell and buyers looking for a new home. You’ll have your brand details “hanging around” businesses and homes for the entire year.

Need help designing your calendars, business cards and postcards? Simply reach out to a Reamark representative today, and we will walk you through the process.

Giving out promotional calendars is a great way to remind your real estate clients that you are available to help them when they are ready to buy or sell a home. Calendars are exceptionally effective as promotional items because people look at them every day, all year round. When you give people attractive calendars that match their interests, they will be glad to display them in their homes or offices.

Find Calendars That Meet Your Needs

When you have many types of calenders to choose from, you can find the ones that best meet your needs. The ReaMark company offers a variety of attractive calendars that fit into your promotional budget and appeal to the types of customers you want to reach. When you order from ReaMark, your promotional calendars will be as individual as you are. No matter what style you choose, you will enjoy the advantages that come with increased name recognition in your community.

Wall Calendars

Printed calendars are hugely popular. Eighty percent of homes have them, with an average of three calendars per home. ReaMark offers 18 styles of stapled wall calendars and six styles of spiral wall calendars, including calendars featuring recipes, health tips, animals, regional photos, gardening, and inspiration.

Magnetic Tear-Off Calendars

With ReaMark magnetic calendars, you can have your contact information printed right on the magnet. These convenient calendars feature a choice of recipes, scenic views, home tips, or real estate themes. Each month’s page tears off and has useful information printed on both the front and the back. To further personalize your calendars, you get a choice of covers.

Jumbo Postcard Calendars

Our jumbo postcard calendars have a strong magnet attached to the back so people can easily put them on their refrigerators where they will see them often. They come with free envelopes and UV coating. These 5-1/2″ x 8-1/2″ calendars come in a wide variety of styles, include “Dates to Remember,” beautiful photographs, and custom postcard calendars made with any image you supply.

Promotional calendars are highly effective sales tools for real estate agents, but only if they are attractive and high quality. ReaMark specializes in making the best promotional items for the real estate industry. Your customers will love our beautiful and useful calendars and will be happy to place them where they will see them often. After seeing your name and picture every day, It’s only natural that they will think of you when they need a local real estate professional. This is an easy way to help establish your reputation as a neighborhood expert. 

We invite you to see our quality for yourself. Call us at 1-800-932-2957, and we would be glad to send you a catalog and samples. You can also see our products on our website. 

In this technology-rich age, when everything seems to be about automation and electronic connections, a traditional holiday greeting card may seem a bit archaic and outdated. However, incorporating old-fashioned holiday greeting cards into your real estate business marketing plan can be quite effective.

Here are three reasons your competition is going old-school this holiday season, and you should, too.

Make Emotional Connections

Connecting with past and current customers from time to time helps you develop strong, lifelong relationships built on loyalty and mutual respect. The sales boost you get from referrals is just a bonus.

When you personalize 2019 greeting cards with a handwritten note, your mailer will trigger memories of positive experiences sure to bring a smile to your clients face. There’s just something about knowing that a company invested time (and money for printing, stamps, etc.) to send a personal note rather than go the modern route of email or text which only takes few seconds and is practically free.

And, research shows that the more comfortable a consumer feels with a brand, the more likely they are to form a bond with a brand. Stronger bonds mean repeat business and a satisfaction level that leads to more referrals and recommendations in person and on social media sites.

Prioritize Relationships

Most of us can send a text or email in our sleep – literally. About 10 percent of the population suffers from sleep texting disorder, a medically recognized condition associated with bedtime activities. Taking the time to add a handwritten note to a customized holiday greet card allows us to prioritize our business relationships. When you are only going to write a few words, you’ll want to think about the message before you start writing. Handwritten notes allow us to prioritize relationships by giving them the attention they deserve.

The time you invest creating a mailing list, and crafted personal notes is time and effort well-spent growing your business that will reward you with a healthy ROI in the future. Would you rather get an email inviting you to contact a brand if you need a product or service, or a handwritten note in a card that invites you to drop by to discuss your needs over a cup of freshly brewed coffee and a fresh-from-the-oven pumpkin spice cookie?

Generate Gratitude

While many real estate professionals send annual mailings to generate new business within their communities, others see the holiday greeting card season as a perfect opportunity to express their appreciation and gratitude for existing clients.

The cards you send to your clientele speak volumes. They provide hints about your work ethic, the quality of your relationships and even how you run your business. When you express genuine gratitude for your customers, not only do your clients feel valued, you experience all the warm-fuzzy feelings that naturally flow between friends. Expressing gratitude also elevates your own mood, attitude and self-worth.  Expressing your thankfulness for support and loyalty is a win-win.

Technology has a place in real estate marketing plans. But, when it comes to holiday greeting cards, a personal touch trumps convenience every time. Contact Reamark for help designing holiday greeting cards, promotional calendars, door hangers and memo boards.