Real Estate Marketing Tools

At the end of the year, smart Realtors concentrate on real estate direct mail marketing campaigns. End the current year on a high note and start building leads for next year with customized greeting cards and other Realtor marketing tools.

Many people have stopped sending holiday cards, but everyone loves to get warm messages in the mail. Capitalize on this marketing opportunity to thank customers for their support, ask for referrals, and send a small gift in the form of a recipe calendar.  

Thank You Cards: Reach Out Before the Competition

Beat the holiday rush on greeting cards by sending thank you notes for completed closings year-round. Add an extra Thank You card in October or early November to let past and present clients know you appreciate their business. Since you can customize your cards, you can include your contact information and ask for referrals or remind them that it’s still a great time to buy or sell.

Example: Real Estate Closing Thank You Letter For Buyers

Dear [customer name],

It was so much fun helping you find a home that meets your family’s needs! I wish you and your family a happy holiday season and hope you can add many joyful future memories here.

Reach out if you have any questions or future real estate needs. I look forward to staying in touch and would love to work with your family or friends to help them achieve the same happiness that comes with homeownership.

Congratulations and Happy Holidays!

When you order early, you can get your cards out before everyone else is filling up your customers’ mailboxes.

Follow Up With Magnetic Recipe Calendars

Calendars are useful tools that add a bit of color as well as a reminder of the day of the month. Our recipe calendars provide a beautiful picture of the finished meal as well as a recipe that clients can tear off and share or file away for future use. Every time your client or perspective client checks the date, they’ll see your smiling face and contact information. Keep your name top of mind with rectangular or house-shaped recipe magnet tear-off calendars. We also throw in free envelopes to protect the top recipes and give your gift a more professional look.

Magnetic calendars help you engage with your clients daily and they are a cost-effective way to maintain exposure all year. Clients particularly love recipe calendars because of their utility. Everyone is always looking for new ideas to switch up the dinner routine, especially during the busy holiday shopping season.

Customize your magnetic recipe calendars with your contact information, picture, and other crucial information. That way, when your client is ready to buy or sell, they’ll have a realtor at their fingertips. It’s a highly effective real estate marketing tool!

Send an “I Love Referrals” Postcard in January

Start building leads early next year with custom postcards requesting referrals from satisfied clients. Let your customers play the hero by connecting friends and family with an experienced real estate agent who’s already helped them.

You can follow this up with humble but assertive self-promotional postcards listing your recent sales and closings.

Contact ReaMark today for more ideas on how to build a strong real estate direct mail campaign for the end of the year!

As you know, real estate marketing in the fourth quarter can help you meet or exceed your sales goal for the year. Luckily, it’s still a sellers’ market — if you can just get homeowners over their uncertainty about listing their homes! Keep your name top of mind with tasty real estate direct mail marketing.

ReaMark’s recipe postcards are easy to read — especially when you use jumbo sizes. They are also easy to follow and easy to pass on to family and friends. Increase your listings, buyer contacts, and referrals with our wide selection of recipe cards. Here are six choices, including recipes we’ve tried and served to our own families, to get your customers’ taste buds singing!

Six Highly Effective Recipe Postcards for Q4 Realtor Marketing

• Looking for October recipe ideas for your end-of-year marketing blitz? Try this apple-cranberry crumble recipe postcard. Apples are fresh, crisp and sweet during the autumn harvest. So, remind your clients and prospects that the real estate market has never been sweeter with this yummy recipe card. 
• Cranberry spiced cheesecake makes a welcome addition to your Thanksgiving meal. This delectable recipe is easy to customize to the tastes of individual homeowners or prospective homeowners. This real estate direct mail piece is sure to stay on the refrigerator door and make its way into the recipe files of many clients. So, make your messaging count!
• Unforgettable holiday glazed ham will have guests asking for the recipe. There’s no finer compliment than having your name come up in a dinner conversation. So, set tongues wagging with this delicious glazed ham recipe postcard that also makes a great centerpiece for Sunday dinners all year long.

December Blitz (It’s a great idea to order ahead and start early!)

As December approaches, so does your opportunity to nail your target sales and get a fresh batch of leads to start the new year strong. Amp up your real estate direct mail marketing game with delicious entrees and desserts such as:

• Make restaurant-quality Beef Wellington achievable with a simplified recipe postcard that cuts corners on prep time but not on taste. Perhaps your accompanying sales pitch will leave your clients’ mouths watering for fast sales before the holidays hit.
• Roll into the final weeks of the year by pumping up your farming list with this chocolate cake roll recipe postcard. It’s easy to get young professionals and new parents to think about expanding their living space with a new home by giving them a recipe they can use to create their own family traditions.
• For your final postcards of the year, choose a unique recipe that best reflects your demographic. Need some more help choosing recipe postcards? Contact our marketing team for input on popular recipes that have worked in other regions, but that hasn’t been plastered over your neighborhoods yet.

You can save time and money by ordering a batch of six postcards today. To make the deal even tastier, we have a buy five, get one free promotion running throughout the end of the year. Time is of the essence as some recipe postcards sell out quickly.

Contact ReaMark today with all your end-of-year real estate marketing needs!

Fall is just around the corner. Soon, the crisp autumn air will mark the start of a new season and students will settle into the school year. Some homeowners and prospective buyers now have more time to devote to their real estate goals. So, now is the ideal time to send out calendars for the new school year or 2022. Remember that some lead time is required to place your order, making this the ideal time to select your style and message.

Calendars Make Effective Real Estate Direct Marketing Pieces

Would you like to end the year with higher sales? Then, it’s crucial to get ahead of your real estate calendar marketing. Learn about the different styles available and choose the ones that best meet the needs of your business. Here’s what one realtor had to say about ReaMark calendars:

“I have been a loyal customer since 2010 and I can truly say that I get most of my business from sending your Recipe Magnetic Tear-Off Calendars in October and then staying in touch by complimenting them with regular mailings of ReaMark Recipe Postcards. My business is built on referrals and my clients perceive my cards and calendars as free gifts.- “Phyllis Vollrath, Vollrath Realty – Brandon, Florida

Types of ReaMark Calendars to Choose From

Magnetic calendars stick to refrigerators, filing cabinets, and metal desk frames. They provide a useful tool for your clients and keep your contact information handy year-round. You can select house-shaped, rectangular, or custom designs in a variety of styles. Tear-off magnetic calendars come with recipes, tips, or scenic views. Also, home and business owners are likely to glance at calendar realtor marketing often, keeping you top of mind when they decide to buy or sell in your farm area.

Save on shipping with jumbo postcards with a magnetic strip or go traditional with stapled wall calendars featuring recipes or seasonal pictures. Themes include black history and patriotic styles as well as health tips, motivational themes, and scenes from across America. Need help selecting fun styles for your real estate marketing? Our staff is happy to lend a few pointers based on our extensive industry experience.

Choose from school calendars to help busy parents stay organized. Alternatively, you can send out sports schedules for basketball, football, and other local sports franchises. Die-hard fans will never miss a game and these marketing calendars help them associate your service with teams they love.

Whatever style you choose, calendars are an effective form of real estate direct mail marketing.

Calendar Realtor Marketing Benefits and Tips

Now is the time to order. Here are just a few benefits and tips to keep in mind for your calendar realtor marketing plans:

• Beat the end-of-year rush and avoid delays in getting your message out.
• Help busy parents keep track of school service days and holidays.
• Include your contact information and website to make it easy for clients to reach you.
• Give prospective clients a useful gift that creates goodwill.
• Use calendars to highlight your services or help homeowners get their property ready for sale.

Sending more than one calendar type and style gives prospects an easy way to share your information with family and friends. They can also keep one at the office and one at home, resulting in additional exposure for you!

Contact ReaMark today for more information on calendar realtor marketing ideas. We would be happy to suggest ways to combine calendars with other real estates direct mail marketing such as postcards and holiday newsletters to keep your name in front of clients. Get your order in now to help increase your sales for the year!

First-time home buyers often begin searching in the fall, after the kids are back in school and competition is less fierce. According to Trulia, starter home listings increase up to 7% in the fall. Of course, modest homes at modest prices are a rarity in the hot seller’s season we have going. To attract both buyers and sellers, amp up your fall real estate marketing by meeting your clients where they already hang out.

Here are three realtor marketing strategies to build your brand and increase your customer base.

1. Fall Community Events

Community events, such as school football games and block parties, and charitable events, such as 5Ks, all present ample opportunities to get the word out about your services. Volunteer in a booth at the harvest festival, hand out school or sports calendars with your marketing information on them, and network with area homeowners.

Remember to collect names, addresses, and email addresses so that you can add prospects to your realtor’s direct mail marketing database. You can even sponsor events that benefit local groups by providing T-shirts or purchasing advertising space on local sports fields. Supporting the local community earns you automatic bonus points with parents and neighbors, and it’s a fun way to connect with potential buyers and sellers in the area.

2. Stay Helpful Online

Although spring and summer are the monster seasons for buying and selling homes, it’s not too late to get additional listings and buyers to close out the year strongly. Use your online resources for free marketing by sharing insights and blogs with your clients and prospects. You can stay helpful online by adding insight for fall buyers such as those seeking starter homes.

Additionally, you can use direct mail to boost your real estate agent marketing. Check out our spooktacular Halloween postcards and awesome autumn themes. Don’t forget to add your website and email address to make it easy for customers to contact you any way they wish.

Do you have leads that have gone cold? Follow up with jumbo postcards with fall recipes and home maintenance tips.

3. Take Advantage of Lower Competition

As volume slows down, other agents tend to dial back their realtor marketing efforts. However, it’s a great time to take advantage of the lower competition. Send an email or direct mail newsletters reminding clients that the market is still going strong. You could also educate buyers and sellers with informative postcards on recent sales information for their neighborhood.

Contact ReaMark today to finalize your fall real estate direct mail marketing order. Need more ideas for your fall marketing campaigns, we’re happy to help you choose direct marketing materials that your prospects find helpful and memorable.

Your successful sales are the most powerful marketing tool you have. Are you incorporating them into your real estate direct mail marketing? As an entrepreneurial business person knows, the art of follow-up results in references and leads that can expand your customer base.

As a realtor, you know that you have to create your own opportunities by investing in impactful advertising and marketing. Staying in touch with your clients can result in repeat business, as well as new business. Additionally, when done correctly, it delights rather than annoys your clients. Use ReaMark postcards to showcase your expertise and gain your customers’ trust and confidence.

Postcards that Keep You Front of Mind With Clients and Prospects

Everyone likes to feel appreciated. So, your first contact with a client after helping them sell or find a home should be Heartfelt Thank You & Congratulations Cards. When clients do refer customers to you, you can stay in touch and express your gratitude with a Thank you for your referral card.

Customize your message or go with our messaging suggestion for each design you choose. Here’s a sample of a great referral thank you message:

“Client referrals are the foundation of my business, and I want you to know how much I appreciate your loyalty. Thank you for your trust and confidence in my services.”

We are happy to help you formulate your own message customized for your personal brand.

Just sold in your area postcards give you the option of including between one and 10 photos of homes you have sold in the neighborhood. This shows your expertise in the real estate market in their backyard and helps you localize your real estate direct mail marketing. ReaMark also offers full-service Every Door Direct Mail (EDDM) to help you reach every home in the zip code.

Sending home tips postcards to recent buyers allows you to stay in touch with past and future clients while providing valuable information. Plus, the better your clients maintain their property, the easier it will be for you to sell it for them down the road. These cards include the following themes and more:

• Staging tips
• Curb appeal ideas
• Landscaping
• Gardening
• Seasonal maintenance

If you want to become a part of your client’s life story, be there for the important events. You can do this unobtrusively by sending Happy Home anniversary postcards and holiday greeting cards also available through our real estate marketing products.

Use Your Success Stories

Use your success stories in your real estate marketing to add authenticity and attract new buyers and sellers who’d want to work with a seasoned pro. When you want someone to trust you, offering proof of your success could give you the opportunity to find them a new home or sell their existing one (or both!)

Also, postcards give your clients an opportunity to provide your information to a friend or a family member looking for a realtor. Your realtor marketing makes it easy for your happy customers to become brand ambassadors for your services.

Here’s the Deal

Buy 5 designs and get the next one free or buy 10 designs and get three free! Contact ReaMark today for your real estate direct mail marketing needs.

It’s easy for potential buyers and sellers to become distracted over the summer holidays. That’s why it’s important to help get them back on track with effective real estate marketing such as postcard campaigns.

Like many other marketing efforts, repetition is the key to improving your conversion rate. In fact, Realtor marketing through direct mail becomes incredibly effective after the fourth or fifth touch. So, keep the channels of communication open and target specific geographic locations with ReaMark postcards.

6 Types of Real Estate Marketing Postcards  

After you’ve sent out July 4th cards, you still have plenty of other options for your summer real estate marketing campaigns. To get the creative juices flowing, here are some recommendations from the marketing pros at ReaMark:

1. Get Listings Cards: Neighborhood marketing cards can nudge sellers into getting their homes ready for sale. You can also use these cards to publish recent sales in the area. Reminding them that this is a sellers’ market can help you get more listings.
2. Just Sold Cards: Choose from predesigned stock postcards for fast turnaround or customized designs that allow you to add up to 10 photos showcasing your most recent sales.
3. BBQ Recipe Cards: From BBQ pork sliders to BBQ chicken pizza, we have dozens of recipe cards that your prospective clients will collect and use.
4. Buy/Sell To-do lists: Reminding homeowners or buyers what to do to reach their real estate goals can motivate them to commit to the process, with your help.
5. Fall Home Checklist: Nobody likes to think about the end of summer. However, you can motivate your clients with a fall home checklist that’s likely to remain on the fridge for the next couple of months. (It may even get passed on to neighbors and friends who are also homeowners or prospective buyers!)
6. Fall Time Change Postcards: This important customer service reminder may have longevity on an office bulletin board or desktop.
   
   BONUS:
7. Calculate Home Value: Setting the right price can help homeowners get a great price for their property without waiting weeks or months for a sale. Use the message on the back of the card to showcase your experience and skill in this area. This is one of the most effective real estate direct mail marketing strategies because it actually relates to what you can do for them.

What Makes a Great Real Estate Marketing Postcard?

Real estate postcards should add value and areas that interest potential buyers and sellers. Most importantly, your message should include a clear call to action to motivate prospective clients to begin the buying or selling process with you.

Why Choose ReaMark?

If you require assistance with your real estate direct mail marketing, ReaMark professionals have your back. We can provide full EDDM service to help you cover lucrative neighborhoods in your farm areas. In addition, here’s a deal (we hope) you can’t resist to wrap up your midsummer marketing campaign.

WHEN YOU BUY FIVE DESIGNS YOU GET THE SIXTH ONE FREE

Contact us today for pointers on how to kick off your realtor marketing campaign.

Now that you have gotten set up for success in the third quarter, it’s time to close the year with irresistible real estate direct mail marketing pieces customers will post on the fridge and hand off to home-owning friends. Here’s a comprehensive marketing plan to keep your inbox full and the phone ringing with prospective home buyers and sellers.

A Q4 Real Estate Marketing Plan as Easy as 1-2-3 (& More)!

Browse through our selection of holiday cards and place your orders early to meet the end-of-year marketing rush. Here are some tips to touch base with prospective buyers and sellers and thank your recurring clients:

• Show gratitude with Thanksgiving Cards that feature turkey day recipes, autumn themes and expressions of thanksgiving to your loyal clients.
• Check out discount greeting cards to reinforce your Thanksgiving realtor marketing campaign and save money.
• Tie into multi-channel marketing campaigns. You can use the customizable message to link to your social media or blog posts highlighting your involvement in the community. Toy Drives, Christmas events at retirement homes, and local sports sponsorships make great material for this content.
• Get creative juices flowing with Thanksgiving Holiday Recipe Postcards. From pumpkin layer cream pie to turkey tips, your postcards can help holiday hosts score big. The bigger the recipes go over, the larger you can count on free marketing as your clients share the postcards or post them on social media — encourage posters to share and include your contact information!
• It seems like the Christmas holiday rolls up faster every year. You can help clients get ready with holiday safety tips and more Christmas recipe postcards (We love the apple cranberry crumble!)
• Don’t forget to tout your talents with year in review postcards or newletters that make an effective real estate marketing tool. Highlight your biggest successes so prospective customers see what you can do for them.

Set Clients and Your Business Up for Success With Promotional Calendars (Order Early and Avoid the Rush)

Calendars are an essential part of your Q4 realtor marketing campaign. We suggest ordering ahead in September to ensure that your calendars reach clients in time for the holidays. (They also make great gifts!)

• Sports Schedules
• Real Estate Magnetic Calendars
• Magnetic Tear-Off Calendar
• Jumbo Postcard Calendars with Magnetic Strip

There are a variety of calendars available to suit your real estate marketing needs throughout the coming year!

I get most of my business from your recipe calendars and postcards.

“Your Customer Service has been Fantastic! I read testimonials from other companies and I think… “oh yeah, like those are real.” Well I felt that I should supply you with a 100% heartfelt testimonial that I hope you will use. I have been a loyal customer since 2010 and I can truly say that I get most of my business from sending your Recipe Magnetic Tear-Off Calendars in October and then staying in touch by complimenting them with regular mailings of ReaMark Recipe Postcards. My business is built on referrals and my clients perceive my cards and calendars as free gifts.”

-Phyllis Vollrath
Vollrath Realty – Brandon, Florida

Customers like Phyllis understand the value of having a comprehensive marketing plan for Q4. It sets the pace for the coming year and helps you bring in additional leads for a strong year-end performance.

Contact ReaMark with any questions you have regarding Q4 postcards, newsletters, and calendars, and we’ll be happy to share tips for a successful real estate direct mail marketing campaign.

Our essential Q3 real estate marketing plan includes real estate direct mail marketing pieces that effectively highlight your services and knowledge. With interest rates slipping below 3% and new home sales topping 500,000 per month, the NAR is predicting the continuation of a hot seller’s market. Many sellers are anxious to sell and get into a new home before schools reopen, the weather turns, and the holidays are upon us. Here are some ideas to showcase your talents and services with real estate direct mail marketing.

Just Sold Postcards

Realtor marketing highlights your individual sales and listings, showing clients that you know the market and get results.

Just Listed/Just Sold postcards allow you to get more leads by showing that you have a proven track record. In this hot market, competition is fierce and anything you can do to show off your skills will draw in more prospective clients.

Market Update Postcards

Real estate marketing requires a variety of elements. For example, real estate professionals must prove their knowledge of the local market in order to gain the confidence of potential sellers.

Show your knowledge of the market and give homeowners the courage needed to finally list their property. Market Update postcards list recent sales in the area for a hyperlocal promotion tool resulting in warm leads.

School Memo Boards

For many school districts, 2021-22 marks the return to the classroom for students learning at home throughout the pandemic. Parents and students have to get used to school routines all over again. Help your clients get organized with School Memo Boards that stay on the fridge all year round. With your contact information front and center, you’ll be the first one to call when they’re ready to sell their home or refer you to a friend.

Let us turn you into a satisfied customer, like Amy Bremer…

Every listing I received this last year came from your Postcards!

“Your Customer Service has been Fantastic! I’ve been ordering a monthly market update postcard for the past year and have seen wonderful results. Every listing I received this last year came from those mailings. Anytime I had a question or an issue your service was quick and friendly and you were able to work with me through several situations to make it work for both of us, plus you catch my mistakes even before I do! It’s been great working with you, and I plan to continue for many years to come!”

Amy Bremer
Windermere Real Estate

Your essential Q3 real estate marketing plan should include fresh ideas and tips and tricks for clients considering buying or selling a home in your area. If you need assistance getting starting, contact the friendly marketing experts at ReaMark. We love to help our customers save money. For example, when you order five postcard designs, we’ll give you a sixth one free.

While you’re putting together your Q3 realtor marketing plan, get started on your Q4 plan ahead of the competition.

The 4^th of July provides prime real estate direct mail opportunities. It’s one of the most popular holidays and many prospective buyers and sellers love the patriotic themes that surround this historic holiday. We recommend sending seasonal newsletters and postcards to kick your summer marketing into overdrive. Best of all, ReaMark already has impressive options for you to choose from, giving you plenty of time to enjoy the holiday!

Don’t Forget Your Seasonal Newsletter!

Newsletters sent out around major holidays get more attention, especially if you include seasonal themes. ReaMark has 29 newsletters with timeless topics including recipes, home improvement tips and real estate related content. Our newsletter designs include opportunities to customize your content — so you can include local 4th of July articles.

What should you include in your 4th of July newsletter? Here are some tips on stories and features that enhance your real estate marketing strategy:

• Tips on hosting a barbeque-themed open house
• Firework safety information
• Your current listings
• Food and beverage recipes for those entertaining at home

We take a lot of the legwork out of designing your newsletter. Our four-page templates include Evergreen content and space for unique red, white and blue content.

You can invite prospective buyers to attend local holiday events to become more familiar with the area. Don’t forget to include your website and social media information so new and existing clients can find you across multiple channels.

Looking for a deal on your real estate direct mail newsletter? Check out our clearance newsletters!

Sponsor an Event in Your Community

If you sponsor local sports teams or belong to groups hosting carnivals and parades, create some goodwill by promoting these events in your newsletter or postcards. This is a great way to promote your interest in the community and honor local veterans or volunteers.

July 4^th Postcard Ideas

Here are some tips for producing effective real estate direct mail marketing around America’s most patriotic holiday:

• Bring on the Stars and Stripes. We have tons of July 4^th postcards featuring Old Glory waving majestically, displayed outside homes and many other styles.
• Promote local Independence Day events and provide a list of area fireworks.
• Include safety tips for fireworks. (What are the local rules?)
• Home decorating tips help homeowners show their patriotism.

Would you like more real estate marketing ideas for July 4^th? Contact ReaMark today to get help organizing your summer real estate direct mail strategy.

Have you ever seen direct mail pieces that lead with, “I have a buyer looking in your neighborhood”? As direct as this message might appear, it does attract the attention of homeowners and could result in more real estate listings in your farm area. It’s a powerful and proven real estate marketing technique.

You can use this tactic to connect buyers to homes they actually like. You can also use it to identify the area or type of home your client wants. This makes it easier for you to send personalized letters to homeowners in a particular area or with the type of house your client is looking for. It’s important to use tax records to get the right name or your target audience will quickly dispose of postcards and door hangers designed to intrigue them into selling their home.

Sample Text for Micro-targeted Door Hangers and Postcards

Here’s a sample excerpt of this type of marketing message:

Dear[first and last name of homeowner],

My name is Rela State, and I’m an agent representing clients looking to move into this area. They want a three-bedroom home with an attached garage and a large yard. While touring the area, my client expressed interest in your home. If you are interested in showing your home for a potential sale, please let me know at your earliest convenience.

You can reach me at 444-4444-4444 or email me at realestate@brokername.com.

Sincerely,

Real State

Licensed Real Estate Agent

You can also use customized postcards and door hangers with information about recent sales in the area, particularly if you have sold similar homes in the neighborhood.

Develop an Effective Message for “I Have a Buyer…” Door Hangers

ReaMark offers a wide selection of customized door hangers that can help you successfully target potential listings. Place the “I have a buyer for your home” message on one side and proof of your skills on the other with the following door hangers:

• Just Sold Top Dollar!
• I Deliver Dreams
• Just sold!

Our 4.5” x 11” door hangers provide plenty of space for graphics and pictures of sold homes. You can also provide real facts to show homeowners what they have to gain. Use “I Have a Buyer…” messaging on one side and list the prices and descriptions of recent sales in the neighborhood on the other. Here are two great door hangers for this purpose:

• Confused About the Real Estate World? Let me be your guide.
• Now’s the Time to Sell

Make “I Have a Buyer…” Postcards Work for You

Our sales team can help you come up with great ideas to use “I Have a Buyer…” messaging to attract homeowners and boost your listings. We recommend double-sided jumbo postcards that draw attention to prospective buyers on one side and showcase your specialization on the other.

Consider the following examples for reverse side messaging:

• Custom Postcards
• Neighborhood Marketing
• FSBO

For product bundling in your next real estate marketing campaign, consider purchasing weather-friendly 9” x 14” plastic bags and stuffing them with postcards, calendars, door hangers and your best marketing materials.

Keep your sales pitch to a minimum and use real data and statistics along with “I Have a Buyer for Your Home” teasers to boost your conversion rate for new listings. Remember that the team of ReaMark is always here to help you generate effective real estate marketing campaigns.