Real Estate Marketing Tools

The beginning of the year is the perfect time to plan out your 2022 real estate postcard marketing campaign. It’s important to stay in touch with your current and future clients and there’s no better way to do that than with direct mail pieces with your contact information. Keep your name and skill set top of mind when your buyers and sellers decide to get serious about their real estate goals!

January

Buying or Selling? Get buyers and sellers out of holiday mode with this reminder that it’s time to get back in the market. The suggested message encourages prospective clients to reach out to you for help. You can customize your own message letting them know about your latest sales and offering tips on how to get the best deals.

February

Show your clients a little love with 2022 real estate marketing ideas centering on holidays. You can go for the Home Is Where the Heart Is postcard that underscores the importance of finding the right place to live. More traditional themes, such as Valentine’s hearts, convey warmth and charm and may help your clients warm up to the idea of using your services.

March

March into spring with postcards celebrating your most recent sales. Just Sold in Your Area postcards accomplish two things:

• First, they give prospective sellers an idea of what they can list their house for.
• Second, they remind clients of your expertise and success.

Choose one of our stock photos or customize your postcard with a photo you provide.

April

Help homeowners gear up for spring cleaning with postcards featuring a home cleaning checklist on the front and your name and contact info on the back. You can also include a prescribed or customized message relating to spring cleaning to getting the house ready for sale!

May

May is the perfect time to help buyers and sellers gear up for the busiest time of the year for real estate. Prospect for new customers by taking advantage of Every Door Direct Mail (EDDM) campaign postcards on offer at ReaMark. Just tell us the zip codes and carrier routes you wish to target, and we’ll take care of everything else.

June

Show your regard for the health and wellness of your clients with full-color Summer Health Tips. As always, the back gives you plenty of room to add your contact information and a message reminding them of your professional services should they be ready to buy or sell a home.

July

Use our other fun summer postcards to inspire additional 2022 real estate marketing ideas. For example, we have both patriotic and real estate-themed July 4^th postcards!

August

Establish your expertise in a particular neighborhood with area expert postcards offering free home valuations for current and future clients. This is a great way to motivate sellers who have procrastinated to get their homes on the market while the selling season is still hot.

September

The fall time wreath postcard has useful tips for fall maintenance and a reminder to turn back the clocks. This is just one of our postcards that are likely to hang around on the fridge or countertop.

October

There are many options to continue your 2022 real estate marketing in October. Choose a spooktacular Halloween theme, send fall time change reminders, or go with a pumpkin patch theme. (Why not try all three!)

November

November is the perfect time to send out holiday postcards for Thanksgiving and Christmas. Our inclusive holiday greetings postcards allow you to reach potential clients of all faiths. Or, you can choose a customized postcard featuring your latest sales or listings.

December

Gear up to end the year strong with EDDM calendar postcards that reach every home in the chosen postal code! Choose attractive designs to increase the likelihood these postcards will remain in use throughout the new year — all customers have to do to find your information is turnover the calendar on their desktop. Still, need more 2022 Real Estate Postcard Marketing ideas? Contact our team today!

If you’re looking for fresh real estate marketing ideas in 2022, you’ve come to the right place. ReaMark has innovative direct mail products that will help you stay in touch with recurring clients and prospect for new ones. Keep reading for innovative ways to connect with your prospects. And, remember, the more times people see your face and contact information, the more likely they are to remember you when it comes time to sell their home and buy a new one.

Let’s start things off with a simple postcard.

1. Send a Postcard

From time change postcards to holiday themes to inspirational postcards that will motivate and help your clients, we have a wide selection to choose from:

• Want to build a custom postcard? Reach out to our team for assistance and ideas.
• For an easy, breezy marketing plan, check out our monthly menus and choose the patterns and themes that best meet your needs.

Postcards are a cost-effective way to provide some useful information such as home maintenance tips and recipes. They’re also a great way to highlight your achievements throughout the year (Just Sold/Just Listed postcards).

Find out more about our jumbo-sized postcards by browsing through the site or contacting us directly.

2. Include Swag Inside Envelopes to Get Prospects Excited

As people sift through their mail, they have a low tolerance for what they consider junk mail. So, in order to get them to read your marketing materials, it’s important to pique their interest. You could do this by adding small, flat objects that won’t skyrocket your mailing costs. We have a few ideas and many products that will help with this campaign:

• Magnetic-backed baseball and other sports schedules are always popular and provide valuable information to fans/prospective clients.
• House-shaped hand fans can both amuse, intrigue, and keep clients cool when temperatures rise. With your information and photo on one side, they also become walking advertisements when clients take them to the beach or a neighborhood barbeque!
• Real estate professionals from across the country report to us that notepads are one of the most popular giveaway items and a great way to spread information about your services. They also tuck nicely into envelopes for direct mail purposes.

Choose promotional items that are easy to mail for one of the best real estate direct mail marketing strategies you can employ in 2022.

3. Send Existing Customers Home Anniversary Cards

Browse through our holiday cards to choose from a wide selection of greetings that you can send to your clients and future clients. Thank you cards and referral cards are a great way to add an old-fashioned touch that customers appreciate. It also gives them a tangible way to connect with you and to pass along your information to new home buyers and sellers.

4. Give Customers Something to Keep

ReaMark has numerous magnet products that provide a useful, attractive way to keep your contact information in front of current and potential clients. We also have other items that you can hand out, such as pens showcasing your contact information and brokerage. Our staff can even help you put together a cookbook of delicious recipes as a housewarming present or teaser for future business.

Use these ideas as a springboard for your 2022 real estate direct mail roadmap. Need more ideas? Contact the pros at ReaMark for a plethora of ideas on effective real estate direct mail marketing tools!

Order your 2022 real estate calendars now to make sure your clients and prospects get them before the new year. Calendars are universal organization tools that can help your clients and also keep your name top of mind for future listings and home buying clients.

You can choose from wall calendars with a different theme every month to magnetic tear-off calendars that customers can post on their fridge or filing cabinets. Learn more about the types of calendars available and why it’s okay to send more than one to the same household.

Why 2022 Real Estate Calendars Are a Great Promotional Opportunity

Because there is a new theme each month, your audience stays engaged. Even better, every time they look at their calendar, they’ll see your contact information and photo. Calendars offer continuous promotion without you spending an extra dime. Are you ready to make ReaMark your one-stop shopping for 2022 real estate calendars for your clients?

We offer calendars in all shapes and sizes so that you can choose the best one for your demographic. For example, our Magnetic tear-off calendars include sports schedules, school schedules, and traditional calendar styles.

Work with us to retain 100% control over your message. We offer assistance with choosing calendar designs that work best for you. Our team can also help you maximize your advertising spend with other direct mail pieces such as postcards or newsletters. Remember, the more you can get your name in front of your clients throughout the year, the more likely they are to call you when they’re ready to move, buy a home or refer you to a friend.

Choose a Style and Add Your Personal Touch

ReaMark has several real estate direct mail veterans who can help you design a branded, personalized calendar that highlights your expertise.

For example, our stapled wall calendars can feature gorgeous homes that inspire clients to invest in a vacation home or upgrade to a larger home to house a growing family. Alternatively, choose the Remember When theme for a nostalgic reminder of yesteryear. We have 27 new styles for 2022 real estate calendars and we can help you narrow down the choices for maximum appeal in your farm area. Wall calendars look great in the kitchen or someone’s home office, but it isn’t the only style available.

Magnapeal calendar postcards combine two real estate direct mail pieces in one. Clients get a calendar, rounded corner magnet, and postcard all in one product! After adhering a clear poly film, we can ship them directly to your mailing list.

Contact Us Today for Assistance

Contact ReaMark today for assistance finding and choosing your calendar style and design. Let us streamline the process and get your calendars in the mail quickly!

Are you ready to end the year strongly with a heartfelt real estate direct mail campaign? Sending Christmas and holiday cards is an important tradition for some families. Many people enjoy opening mail at this time of year because it’s bound to contain at least one or two greeting cards. Real estate greeting cards can add to the festive mood and help you connect with clients on a genuine level. Personalize your cards and prepare for more phone calls and inquiries following the holidays!

Personalization Options

Personalize real estate greeting cards with your demographic in mind. You can choose from patriotic to beach to snowy mountain backdrops.  After you choose a template, you can personalize your message to meet your business goals.

ReaMark offers both pre-printed cards with no personalization and personalized cards to attract customer attention and get your name in front of the client. Add your name, brokerage, logo and other vital information accompanied by gorgeous color graphics. The pre-printed cards include free blank envelopes.

Real Estate Greeting Cards

Are you looking for real estate direct mail pieces that can help you start the new year strongly? We offer inexpensive greeting cards that contain beautiful graphics in a range of themes and the ability to customize your message. We use high-quality materials and vibrant color to ensure lasting quality.

Forget the cute holiday e-Cards and put something tangible into your prospective client’s hands!

Choose Your Designs

Without leaving our site, you can choose from dozens of real estate greeting card options for the holidays. From puppies to fireplaces, ReaMark offers numerous designs for Christmas, Hanukkah and New Year’s Eve. Choose from any of our fun, humorous or sweet themes:

• Peace, love and joy
• House with snow
• Candles and mantles
• Puppies in holiday finery
• New Year’s themes
• And many more!

Are you looking for help with messages for your real estate greeting cards? We can help. The non-personalized greeting cards come with pre-printed messages. You can also opt to write your own messages.

Ideas for writing your own card messages:

• Let us find you a new home and sell the old one for a joyous holiday season!
• May the blessings of the season fall upon you and your family. May your new year be filled with prosperity and happiness.
• Greetings to new homeowners, clients and friends in the area.
•  Enjoy the holidays in your new home!

Contact ReaMark today to get your orders in before it’s too late!

Few things can impact your realtor marketing more than sending out the right real estate direct mail pieces during the last few months of the year. This is the time when you determine what your bottom line will be and set your business up for success in the coming new year. Recipe postcards and calendars are always popular and tend to stick around longer than other real estate direct mail strategies.

People always appreciate a good meal, even if they have to cook it themselves. You can make life a little easier on prospects during the busy holiday season by providing recipe ideas on postcards with beautiful graphics. You have several options to promote yourself on one or both sides of the postcards. More importantly, recipe postcards often stick around throughout the holidays and beyond. Some people may pass them on to a friend who requires real estate services!

Postcards that Offer Yummy Holiday Recipes

ReaMark’s postcards typically provide a simple recipe that can help your clients put together a holiday staple. Our holiday recipe postcards include a mouthwatering honey-glazed ham postcard. Alternatively, some clients might enjoy the beef Wellington recipe postcard.

We also offer several holiday recipe postcards with instructions on how to make delectable seasonal desserts such as the following:

• Cheesecake cookie cups
• Cranberry spiced cheesecake
• Apple cranberry crumble

Holiday get-togethers almost always include some kind of meal. So, help your prospective clients stretch their repertoire of recipes for satisfying holiday fare. At the same time, you can increase your brand awareness through repetition with multiple recipe postcards during the holiday season.

Magnetic Tear-Off Calendars for Recipes

Choose from various designs of magnetic tear-off calendars with holiday recipes. When your client flips the month, they’ll see a recipe on the opposite side. Homeowners can use them to keep dinner interesting throughout the holidays and beyond. Additionally, this is a great boost for your realtor marketing as your contact information remains visible throughout the year.

Contact Us Today for Assistance

If you would like more ideas on how to amp up your real estate direct marketing throughout the holiday season, we can help. From newsletters to greeting cards, we can help you achieve multiple touchpoints without annoying your future customers.

Contact ReaMark today for assistance finding popular recipe postcards and calendars your clients may like. We can also help you strategize your realtor marketing for the upcoming year!

Variety is the spice of life  ̶  and your real estate direct mail marketing campaign! Many real estate professionals start off their direct mail campaigns with beautiful full-color postcards with their contact information and recipes, home maintenance tips, and more.

Postcards are a fantastic way to break the ice and repetition is key when it comes to grabbing the attention of your prospective clients. However, to keep your name at the top of their minds when they finally decide to buy or sell real estate, it’s important to change up your routine.

At ReaMark, we offer a variety of ways to draw the interest of your future clients!

Custom Memo Boards

Magnetic custom memo boards are easy to display at work or school. This makes them an effective form of real estate marketing. Your current and future clients can use them for to-do lists and reminders. Every time they look at their custom business card or school memo board, they will see your contact information — and so will anyone passing by!

Sports Schedules

Make it easy for baseball, football, and NASCAR fans to keep up with the most exciting games and races of the year! Sports schedules are an effective way to connect with your target audience. Put this fun real estate direct marketing method to work for you!

Greeting Cards

You don’t have to wait till the holidays to give greeting cards to your loyal customers. Whether you want to connect with your entire demographic or pinpoint a carefully curated mailing list, greeting cards are a great way to add variety to your Realtor marketing campaign.

Send out happy first-year anniversary messages to customers you have helped buy a new home. Greet prospective clients on holidays and welcome new arrivals to the neighborhood with a personalized greeting card.

Newsletters

What’s up? Newsletters provide a unique way to update your clients on your latest just sold and listed properties. This could generate referrals and serve as reinforcement of your reputation. To take full advantage of this real estate marketing technique, find out what your clients are interested in and address that in your newsletter.

What goals do they want to reach and what problems do they need to solve? The more useful recipients find your newspaper content, the more likely they are to read it and pass it along to friends and neighbors.

Calendars

Magnetic school calendars, tear-off calendars suitable for an office environment, and stapled wall calendars to adorn home office and kitchen walls all make great gifts for prospective and current clients. Do you need help determining which calendar would make the most effective real estate direct marketing piece for you? Reach out to the experts at Reamark for advice and help to brainstorm what would work best for your farm area.

Contact us today for assistance in planning out a comprehensive Realtor marketing campaign. We can help you choose postcards, calendars, newsletters, gifts, and more that will resonate with your target market.

Every top-producing Realtor will have their own proven methods of lead generation, conversion, and sales. Do you know what they all have in common?

Savvy professionals use Realtor marketing such as Direct Mail to promote their skills and attract new clients.

If you’ve heard that direct mail is dead, here are just a few stats to show that’s it’s not only alive but an effective way to connect with clients:

• 82% of millennials trust printed messages more than digital ones.
• 92% of Y generation shoppers would rather read printed than digital ads.
• Households receive up to 157 unsolicited emails every day. Compare that to two direct mail pieces per day and the possibilities become clear.

What’s the Preferred Direct Mail for Real Estate Marketing?

Postcards are the most effective method of direct mail real estate marketing!

When you use postcards in your direct mail campaigns, you put the information you want the user to know directly in their hands. It’s nearly impossible for prospective customers to handle the postcard without at least catching your contact information and headlines. So, if you’ve recently listed or sold homes in the area, they are likely to know about it even if they immediately throw the postcards away.

That’s another thing to consider. Full-color jumbo postcards are likely to remain in the home for at least a few days. That gives prospective buyers and sellers plenty of time to read your recipes, home maintenance tips, and contact information!

Follow up your postcard campaigns with real estate calendars, magnets, or real estate newsletters to solidify the connection with multiple touchpoints.

How Long Does It Take to Work?

There is one goal and one goal only when it comes to direct mail marketing—or any other marketing for that matter! That’s securing leads to buy or sell houses. However, it doesn’t happen overnight. It can take up to 6 to 8 months to see results in a particular farm area. Don’t become discouraged. It’s like dominoes. Once you make one buyer or seller happy, you begin to grow your reputation and can use the bragging rights on your next batch of just listed/just sold postcards!

People learn about anything through repetition. Therefore, the more you can get your name and face in front of people, the more likely they are to think of you when they need real estate assistance.

Research shows that direct mail is more effective than other forms of marketing put together. If you need help coming up with a direct mail strategy for your Realtor marketing, feel free to reach out to one of our friendly team members for help.

Target Your Audience

Cultivating a personal list of past and future clients is the most effective way to build an effective direct mail list. However, you can also use tools such as the USPS Every Day Direct Mail service. EDDM allows you to target all the addresses within a certain zip code or postal route with your direct mail pieces.

If you have the time and energy, you can even go door to door with door hangers containing success stories, tips, or other information of use to prospective clients. Always make sure that your contact information appears on the front and back of your messaging. You want maximum exposure, so anything that gets your name in front of prospects improves your chances for future sales and listings.

Don’t miss our Realtor marketing tips for detailed strategies on running a successful direct mail campaign. We also invite you to review our customer testimonials to find out how ReaMark direct mail products have improved sales for other real estate professionals.

Contact us today to get started with your real estate marketing strategy!

Whether you are new to realtor marketing or just farming a new neighborhood, real estate direct mail is a powerful way to reach prospective clients. If you haven’t had time to build your own database of customers, you may wonder where to start.

Two of the main sources for lead generation include the USPS Every Door Direct Mail (EDDM) service or buying a mailing list from a reputable mail list company. Consider the following pros and cons for each of these options.

EDDM Real Estate Marketing

When you use Every Door Direct Mail, you can skip the hassle and the expense of buying a mailing list. The mailer goes to every address in a specified route or zip code. Unfortunately, you cannot provide instructions to exclude businesses and other non-residential addresses. However, the US Post Office does deliver your postcards, newsletters, and other realtors direct mail marketing pieces to every home. This is a great way to save money when you want to saturate a neighborhood.

EDDM Benefits

• Save money.
• Include oversized postcards and flyers.
• Target an entire zip code or just a postal route.
• Pay one discounted flat rate.
• Create a campaign online in less than 10 minutes.
• Save a trip to the post office.

This is ideal for brokers and agents targeting geocentric audiences. Limitations include the inability to personalize the mail. EDDM delivers these pieces to “Local Postal Customer.” You cannot refine your list, so your greeting cards, recipe cards, and other real estate direct mail pieces hit every mailbox. Envelope mail is not an option for the service.

Mailing Lists for Real Estate Direct Mail

For in-house database or purchased mailing lists, sending your home maintenance tips and Just sold/Just listed postcards direct mail let you personalize your content. When you want to engage in a highly targeted realtor marketing campaign, this is the best option.

Mailing List Benefits

• Allows you to target who will receive the direct mail.
• Mail letters, flyers, and other mail requiring an envelope.
• Outsource delivery service to your in-house database or purchased list of prospects.
• Enables you to target very specific demographics.
• Potentially provides a higher response rate because of its targeted nature.

Although mailing lists have many advantages over EDDM, they do not guarantee you a higher rate of return. Customized real estate marketing also tends to cost more than EDDM. Keep in mind that some people don’t like to see their personalized information on unsolicited marketing pieces.

Which One Should You Choose?

That depends on what you want to accomplish. With EDDM, you can get your name out quickly and reach every resident in the zip code. If you already have a curated database of prospects or have purchased a mailing list, direct mail is the way to go, even though it costs more without the EDDM discount.

ReaMark can help you choose the right postcards, newsletters, calendars and other real estates direct mail marketing pieces. We can also mail them out to your potential clients as a value-added service. Contact us today for more realtor market tips and strategies or to order postcards, newsletters, and other real estate direct mail pieces.

At the end of the year, smart Realtors concentrate on real estate direct mail marketing campaigns. End the current year on a high note and start building leads for next year with customized greeting cards and other Realtor marketing tools.

Many people have stopped sending holiday cards, but everyone loves to get warm messages in the mail. Capitalize on this marketing opportunity to thank customers for their support, ask for referrals, and send a small gift in the form of a recipe calendar.  

Thank You Cards: Reach Out Before the Competition

Beat the holiday rush on greeting cards by sending thank you notes for completed closings year-round. Add an extra Thank You card in October or early November to let past and present clients know you appreciate their business. Since you can customize your cards, you can include your contact information and ask for referrals or remind them that it’s still a great time to buy or sell.

Example: Real Estate Closing Thank You Letter For Buyers

Dear [customer name],

It was so much fun helping you find a home that meets your family’s needs! I wish you and your family a happy holiday season and hope you can add many joyful future memories here.

Reach out if you have any questions or future real estate needs. I look forward to staying in touch and would love to work with your family or friends to help them achieve the same happiness that comes with homeownership.

Congratulations and Happy Holidays!

When you order early, you can get your cards out before everyone else is filling up your customers’ mailboxes.

Follow Up With Magnetic Recipe Calendars

Calendars are useful tools that add a bit of color as well as a reminder of the day of the month. Our recipe calendars provide a beautiful picture of the finished meal as well as a recipe that clients can tear off and share or file away for future use. Every time your client or perspective client checks the date, they’ll see your smiling face and contact information. Keep your name top of mind with rectangular or house-shaped recipe magnet tear-off calendars. We also throw in free envelopes to protect the top recipes and give your gift a more professional look.

Magnetic calendars help you engage with your clients daily and they are a cost-effective way to maintain exposure all year. Clients particularly love recipe calendars because of their utility. Everyone is always looking for new ideas to switch up the dinner routine, especially during the busy holiday shopping season.

Customize your magnetic recipe calendars with your contact information, picture, and other crucial information. That way, when your client is ready to buy or sell, they’ll have a realtor at their fingertips. It’s a highly effective real estate marketing tool!

Send an “I Love Referrals” Postcard in January

Start building leads early next year with custom postcards requesting referrals from satisfied clients. Let your customers play the hero by connecting friends and family with an experienced real estate agent who’s already helped them.

You can follow this up with humble but assertive self-promotional postcards listing your recent sales and closings.

Contact ReaMark today for more ideas on how to build a strong real estate direct mail campaign for the end of the year!

As you know, real estate marketing in the fourth quarter can help you meet or exceed your sales goal for the year. Luckily, it’s still a sellers’ market — if you can just get homeowners over their uncertainty about listing their homes! Keep your name top of mind with tasty real estate direct mail marketing.

ReaMark’s recipe postcards are easy to read — especially when you use jumbo sizes. They are also easy to follow and easy to pass on to family and friends. Increase your listings, buyer contacts, and referrals with our wide selection of recipe cards. Here are six choices, including recipes we’ve tried and served to our own families, to get your customers’ taste buds singing!

Six Highly Effective Recipe Postcards for Q4 Realtor Marketing

• Looking for October recipe ideas for your end-of-year marketing blitz? Try this apple-cranberry crumble recipe postcard. Apples are fresh, crisp and sweet during the autumn harvest. So, remind your clients and prospects that the real estate market has never been sweeter with this yummy recipe card. 
• Cranberry spiced cheesecake makes a welcome addition to your Thanksgiving meal. This delectable recipe is easy to customize to the tastes of individual homeowners or prospective homeowners. This real estate direct mail piece is sure to stay on the refrigerator door and make its way into the recipe files of many clients. So, make your messaging count!
• Unforgettable holiday glazed ham will have guests asking for the recipe. There’s no finer compliment than having your name come up in a dinner conversation. So, set tongues wagging with this delicious glazed ham recipe postcard that also makes a great centerpiece for Sunday dinners all year long.

December Blitz (It’s a great idea to order ahead and start early!)

As December approaches, so does your opportunity to nail your target sales and get a fresh batch of leads to start the new year strong. Amp up your real estate direct mail marketing game with delicious entrees and desserts such as:

• Make restaurant-quality Beef Wellington achievable with a simplified recipe postcard that cuts corners on prep time but not on taste. Perhaps your accompanying sales pitch will leave your clients’ mouths watering for fast sales before the holidays hit.
• Roll into the final weeks of the year by pumping up your farming list with this chocolate cake roll recipe postcard. It’s easy to get young professionals and new parents to think about expanding their living space with a new home by giving them a recipe they can use to create their own family traditions.
• For your final postcards of the year, choose a unique recipe that best reflects your demographic. Need some more help choosing recipe postcards? Contact our marketing team for input on popular recipes that have worked in other regions, but that hasn’t been plastered over your neighborhoods yet.

You can save time and money by ordering a batch of six postcards today. To make the deal even tastier, we have a buy five, get one free promotion running throughout the end of the year. Time is of the essence as some recipe postcards sell out quickly.

Contact ReaMark today with all your end-of-year real estate marketing needs!