Focusing on consumer perception and relationship building before a need arises has never been more important than it is today. In the same way that you hand out business cards and extend your hand to people you meet in person, your real estate marketing campaign is an introduction that creates a lasting first impression.
If your current lead generation efforts aren’t working for you, maybe you need a new lens. Ask yourself these three questions to find out if it’s time to revise your marketing strategy.
Are you creating value with your real estate marketing tools?
Most real estate professionals invest in marketing campaigns during the lean times, but if that is your primary strategy you’re missing opportunities.
Statistics show almost two thirds of people looking to sell or purchase a home engage the first realtor they call. Keeping your name in front of potential clients is critical for success. SOLD postcards mailed on a monthly or quarterly schedule ensure your name is visible when the time is right for new buyers.
Is your plan for success on an “as-time-permits” basis?
You’re busy – professional development conferences, showing properties, staffing an open-house event. No matter how busy you are, carve out time to write a detailed twelve-month touch-point marketing plan, similar to the one we’ve laid out.
Don’t have a plan yet? Get your calendar out and schedule your contacts. Consistency builds recognition – and brand recognition creates recall. When a need arises, your brand will be the first one that comes to mind.
Outline times, dates and target demographics for mailing thank you cards, calendars, postcards and newsletters. Consider social media timing and frequency, too.
Is your message clear and concise?
Remember those irritating late night infomercials where the host keeps repeating over and over, “But, that’s not all!” Although the strategy was annoying, it worked because an emotional pitch to keep listening led to a clear call to action. Your goal should be to lead the reader toward your purpose with engaging content that creates value; then tell them what their next step should be. A great example of a call to action might be, “Call today to find out how much your home is worth!”
Right now, while it’s on your mind, grab your pen and paper and make an outline for developing your real estate marketing campaign. Follow-up postcards are a cost effective tool to put you on the road to success to building relationships and generating leads for the future. Browse through our selection of promotional real estate tools to select your style, then contact us to get started!