Real Estate Marketing Tools

Have you ever seen direct mail pieces that lead with, “I have a buyer looking in your neighborhood”? As direct as this message might appear, it does attract the attention of homeowners and could result in more real estate listings in your farm area. It’s a powerful and proven real estate marketing technique.

You can use this tactic to connect buyers to homes they actually like. You can also use it to identify the area or type of home your client wants. This makes it easier for you to send personalized letters to homeowners in a particular area or with the type of house your client is looking for. It’s important to use tax records to get the right name or your target audience will quickly dispose of postcards and door hangers designed to intrigue them into selling their home.

Sample Text for Micro-targeted Door Hangers and Postcards

Here’s a sample excerpt of this type of marketing message:

Dear[first and last name of homeowner],

My name is Rela State, and I’m an agent representing clients looking to move into this area. They want a three-bedroom home with an attached garage and a large yard. While touring the area, my client expressed interest in your home. If you are interested in showing your home for a potential sale, please let me know at your earliest convenience.

You can reach me at 444-4444-4444 or email me at realestate@brokername.com.

Sincerely,

Real State

Licensed Real Estate Agent

You can also use customized postcards and door hangers with information about recent sales in the area, particularly if you have sold similar homes in the neighborhood.

Develop an Effective Message for “I Have a Buyer…” Door Hangers

ReaMark offers a wide selection of customized door hangers that can help you successfully target potential listings. Place the “I have a buyer for your home” message on one side and proof of your skills on the other with the following door hangers:

• Just Sold Top Dollar!
• I Deliver Dreams
• Just sold!

Our 4.5” x 11” door hangers provide plenty of space for graphics and pictures of sold homes. You can also provide real facts to show homeowners what they have to gain. Use “I Have a Buyer…” messaging on one side and list the prices and descriptions of recent sales in the neighborhood on the other. Here are two great door hangers for this purpose:

• Confused About the Real Estate World? Let me be your guide.
• Now’s the Time to Sell

Make “I Have a Buyer…” Postcards Work for You

Our sales team can help you come up with great ideas to use “I Have a Buyer…” messaging to attract homeowners and boost your listings. We recommend double-sided jumbo postcards that draw attention to prospective buyers on one side and showcase your specialization on the other.

Consider the following examples for reverse side messaging:

• Custom Postcards
• Neighborhood Marketing
• FSBO

For product bundling in your next real estate marketing campaign, consider purchasing weather-friendly 9” x 14” plastic bags and stuffing them with postcards, calendars, door hangers and your best marketing materials.

Keep your sales pitch to a minimum and use real data and statistics along with “I Have a Buyer for Your Home” teasers to boost your conversion rate for new listings. Remember that the team of ReaMark is always here to help you generate effective real estate marketing campaigns.

You can target every homeowner in a neighborhood without wasting a moment on building a mailing list. Find out how Every Door Direct Mail (EDDM) works and how the pros at ReaMark can help you automate this real estate marketing service. Work with us to take advantage of this USPS marketing tool and watch your prospects soar.

Every Door Direct Mail Marketing

The U.S. Postal Service offers EDDM to help businesses with local marketing campaigns. This service enables real estate agents to deliver customized postcards to every door along a route. You can save hundreds of hours of research when you want to build your brand. ReaMark agents can help you navigate the USPS EDDM website where you can select zip codes or mail carrier routes. The easy-to-use tool also gives you a total count to help you budget and plan your real estate marketing campaign.

ReaMark Full-Service EDDM

We provide step-by-step instructions on how to select a target zip code or carrier route, choose a personalized design for your postcards and arrange for delivery. If you get stuck or want some help using the USPS EDDM site, we’re happy to walk you through the process.

With our Every Door Direct Marketing service, you can receive the postcards at your home or have us take them to the post office for delivery — for automatic marketing that doesn’t require you to get your hands involved.

When to Use EDDM Real Estate Marketing

EDDM can help you achieve fast, affordable target marketing in neighborhoods or entire zip codes. The local post office typically delivers EDDM postcards within several days of receiving them.

Here are some examples of when to use this dynamic direct mail on marketing tool:

• Introduction postcards
• REALTORS® farming postcards
• Just sold marketing postcard campaigns to celebrate your latest sales
• Postcard marketing that highlights your skills
• Community-Specific Messaging: you can create hyper-local marketing campaigns using EDDM. For example: “Maple Grove home prices rose 15% this year.” That’s information that will grab the attention of local homeowners thinking about selling.
• Large-scale marketing campaigns to grow your client base
• Perfect for targeting high net-worth zip codes

USPS EDDM Size Requirements

You may already know that the USPS has minimum and maximum sizes for EDDM deliveries. Fortunately, ReaMark offers EDDM custom postcards and pre-printed postcards designed to maximize your response while meeting USPS size requirements.

Designing Your Post Cards for Maximum Response Rates

Your EDDM postcards can include a local market report, recipes and home improvement tips to provide valuable information and build a relationship with your clients and prospective clients.

Choose from a plethora of backside layout designs that match your branding goals. We can include quotes, photos, contact details, websites, logos, and many other elements in a clear, eye-catching layout.

Sample backside message: “As your local real estate expert and neighbor, I am more than familiar with the current market conditions, home sales and real estate opportunities. If you or someone you know is thinking of buying or selling, please call me.”

Contact ReaMark for more information on how to get started with your EDDM postcard campaign today!

Do you want to strengthen your real estate marketing strategy to reach more clients and earn their business? When it comes to real estate marketing, agents and brokers have to consider more than their ability to sell a property or find the right home for their clients. Building your brand in this business requires establishing trust and authority and proving your character through positive customer interactions. Often, this requires multiple touchpoints across various marketing channels.

At ReaMark, we pride ourselves on producing great products that prospective buyers and sellers are happy to receive. Postcards, calendars and door hangers are just a few examples of how to provide valuable promotional materials that users refer to again and again.

Let’s take a look at three ways you can interact with your prospective clients:

• Online strategies
• Community outreach
• Direct mail campaigns

Online Strategies

These days, people shop for everything online, including houses. So, it makes sense to invest time and money into developing your real estate website. By writing helpful blogs and promoting them in your social media, you can attract potential clients to your website. This gives them the opportunity to browse your active listing or find out more about your experience and successful transactions.

You can tie your direct mail real estate marketing tools into your online presence. Simply coordinate with the attentive team at ReaMark to display your website on postcards, door hangers and holiday cards you send to your current and prospective clients.

Community Outreach

As a real estate professional, you represent a local business. Like other local businesses, you should look for ways to stay active in the community and interact with potential clients. When you join the Chamber of Commerce, sponsor a sports team, or support a local charity, you prove your loyalty to the community and begin to build a positive reputation.

It doesn’t hurt to keep your promotional items close at hand when you attend community events such as high school football games or fundraisers. If someone happens to mention that they or someone they know needs a real estate agent, you can casually bring up your profession and offer to add them to your mailing list. This “always on” mode is part and parcel of the real estate profession. Just make sure to have your real estate marketing tools on hand when you need them.

Direct Mail Campaigns

Spend the time and money you need to produce high-quality postcards, calendars, newsletters, door hangers and memo boards. Postcards give you countless ways to communicate with your client. In fact, many of our clients send out postcards every month to remind customers of their services.

If you need help varying the message, look over our postcard collections based on themes, tips, recipes, and other categories that can help homeowners stay organized. You can also look for specials designed to save you money.We would love to become part of your marketing team to help you achieve positive responses across multiple channels. When you’re successful, we’re successful, so let’s kick off your next direct mail campaign together. Contact a ReaMark real estate marketing specialist today for tips and tricks we’ve picked up over the years.

At ReaMark, we understand that customer relationships are essential to building your real estate business. When you partner with us, you benefit from the help of a seasoned real estate marketing team that puts customer relationships at the top of our priority list. — but don’t just take our word for it.

“I’ve been using ReaMark for many years for my farming postcards. I’m the postcard king in my office! … I can get a little nitpicky about design and layout sometimes, but their art department and customer service folks are always VERY helpful and accommodating, – Mark Signs of Ruhl & Ruhl Realtors in Coralville, Iowa.

Making the Connection with Customized Postcards

Before you can connect with prospective clients, you have to show them who you are as a real estate professional – and prove what you can do for them. As our customer testimonials show, real estate marketing works when done correctly, and our clients trust our expertise to help them build a strong marketing strategy.

“I’ve been ordering a monthly market update postcard for the past year and have seen wonderful results. Every listing I received this last year came from those mailings … It’s been great working with you, and I plan to continue for many years to come!” – Amy Bremer of Windermere Real Estate.

We know better than anyone that happy customers return to buy more products which increases revenue and benefits everyone involved. Satisfied clients also help to build a better relationship with your target audience. Let us help you get your contact information and message into the hands of clients who need your services.

Customer Loyalty Starts With Top Quality Products

ReaMark postcards, door hangers, calendars and recipe cards are printed on high-quality paper stock with colorfast ink and beautiful images. Your customers will be proud to pass them on to a neighbor or friend looking to buy or sell a home. Even longtime professionals are impressed when they first handle samples of our work.

“I have been in direct sales for 35 years, and I am not easily impressed, but my business partner was right! ReaMark has top-notch quality products and a staff I could almost call family! … I highly recommend ReaMark for great products, prices and a pleasant experience.” – Pam Martello of DeCaro Realty in Cordova, Tennessee.

Great Service and Effective Direct Mail Campaigns Work Hand in Hand

We know that our next sale starts with consistent service and timely delivery on the current order. So, we’ve based our company culture around positive customer experiences. When you follow up your direct mail campaign with responsive service and fast results, your brand reputation will soar too.

“We know your postcards work! We received ten new transactions, both sales and listings, thanks to ReaMark’s postcards. It was our best return on advertising last year. We have had people ask to be put on our mailing list because they like your monthly recipe cards so much.” – Alex Gniazdowski & Harriett Mclean of Century 21 in Ft. Myers, FloridaContact our customer service team to find out how you can reach your prospective customers with effective direct mail pieces from ReaMark.

Contact our customer service team to find out how you can reach your prospective customers with effective direct mail pieces from ReaMark.

Direct mail gives you a great way to connect with customers and prospective clients. Follow the tips below to get and keep the attention of your target audience. By sending various marketing materials frequently, you can stay in touch with your clients without overwhelming them.

Do you want to improve your direct mail conversion rate? Follow these tips to increase your ROI and improve your branding strategy.

How Often Should You Contact Your Clients?

As a general rule of thumb, contacting your clients once a month can keep you top-of-mind without irritating them. You can also learn by trial and error by tracking your response rates with campaigns using different frequencies.

Maximize your conversion rate by bumping up your contact rate in the selling season from spring through fall. You can save money by sending out fewer mail pieces during the holidays and offseason in your farming area.

How Can You Catch Your Audience’s Attention?

Standing out enough to attract your clients’ attention is tricky. People glance through their mail prior to throwing it in the trash. Therefore, give them the information they need at the first glance.

Once you determine your audience, focus on their interest and concerns regarding buying or selling real estate. If you have a unique message on one side of the postcard, you can use the other side to go into depth regarding your services.

Compelling images and catchy titles can help your client understand that it’s worth their while to read through your newsletter or a door hanger. If you want to direct their attention to online listings, make your social media and marketing website stand out.

For example, we have several self-promoting postcards that help you build your reputation in the community, express your thanks and let prospective clients know more about your recent transactions. We even have postcards that promote you twice!

Optimize Your Content

Effective direct mail pieces tell the recipient what they need to know. If you want them to hang on to the door hanger or postcard, cater to their interests and needs.

· Home tips

· Cartoon humor

· Animal themes

· Recipes

Follow Up

Once you get your client’s attention, make sure that you are available to answer their questions. The fastest way to lose a warm lead is to ignore their text, email or phone call. If you wait too long to respond, they will find someone else to handle their real estate needs.

When you begin a direct mail campaign, focus on the long-term goal. You may not see a spike in sales with the first round of postcards you send out. However, by increasing brand awareness and generating leads, you will see your revenue increase over time.

Customized Postcards

If you have very specific goals, we can help you personalize your direct mail campaign to your target audience. Customized postcards allow you to choose your images and message to maximize the impact of your marketing dollars.

Contact us today to find out about our specials and discounts or for guidance on how to kickstart your direct mail campaign.

When people hire you to sell their home, they want to feel confident that you have the skills to move their property or find them the home they’ve been searching for. With comprehensive marketing campaigns, you can reach your target clients online and through strategic direct mailing campaigns to stay top-of-mind in their Realtor search.

If you feel like you’ve run out of ideas to capture people’s attention, review the suggestions below and mix and match your online marketing efforts with physical promotional pieces. Newsletters, door hangers and postcards give prospective clients information they can review without the distraction of the internet.

Optimize Your Listing Campaigns

If you want to highlight your ability to sell homes, start by letting homeowners know about your recent success stories. Include homes that you have sold and ones currently on the market to give homeowners an idea of prices they could command if they put their home up for sale. Use a variety of channels to reach your target demographic, including:

• Emails and door hangers highlighting information about your services as well as recent sales.
• Postcards featuring Just Listed properties that may appeal to homebuyers and sellers.
• Newsletters distributed via social media, email and print formats.

Reach your prospective audience where they spend the majority of their time. Right now, that’s online or at home.

Newsletters Delivered to Your Clients’ Doorsteps

Develop your newsletter into a visual experience for your prospects with colorful imagery and useful information that enhances your branding message. It can be worth the cost to print and deliver physical mail since many residents receive dozens or hundreds of emails every week. A multi-page document with photos, statistics and recent listings and sold properties will help you establish authority and trust with current and future clients.

Choose one of our templates for a four-page newsletter or work with our team to create a free customized layout to meet your needs. Great topics include:

• Recently sold properties
• Recent listings
• Tips for homebuyers and sellers
• Tips for home improvement projects
• Recipes

Just Listed/Sold Postcards

You can connect the dots between your online marketing and direct mail campaigns. If you have your own web page, include that information on just listed and sold postcards sent to residents in your farm area. Brokers and agents also include their social media information on direct mail pieces so clients can connect with them electronically.

High-quality mailers can help you reach your local market and provide contact information that clients can pass on to friends and neighbors. Choose interesting content and graphics that promote your services and experience and don’t forget to add testimonials. Contact a ReaMark representative for assistance with your marketing campaign. You don’t pay until you have approved the design, content, and features for your direct mail pieces. Choose from jumbo postcards, four-page newsletters, door hangers, and myriad other promotional pieces.

Realtors are always looking for new ways to get their name and contact information in front of prospective customers. Creative marketing helps you push ahead of the competition and establish a real connection with potential clients. Nothing does this better than direct marketing tools such as tear-off calendars. 

Tear-Off Calendars Are Great for Real Estate Promotion

Homeowners will appreciate quick-reference magnetic calendars they can stick to the refrigerator or a filing cabinet at work. Every time they look at the calendar to get the date, they will see your contact information. This keeps you top-of-mind when prospective clients are ready to buy or sell a property. It also makes it easy for them to pass your card on to someone who is ready to list or buying in the near future!

Peel and Stick Your Business Card

Peel off the protective covering and attach your business card at the top left so clients can connect with you when they need real estate representation. Every time they cross off a day to count down to vacation or circle a date for a special event, the magnetic peel-off calendar gives you more exposure. 

We can also print your customized business card, depending on what calendar style you choose.

Tear-off Recipe Calendars

On the front of each tear-off recipe calendar, homebuyers and sellers see a deliciously prepared dish and the calendar itself. On the back, the ingredients and directions help them create delicious, nutritious food for their families. 

Tear-off Home Tip Calendars

From insurance renewal tips to spring home maintenance how-to’s, tear-off home tips calendars offer summary tips below the printed calendar and in-depth advice on how to perform the task on the back. 

Using Tear-Off Calendars Effectively in Your Marketing

Here are some tips for using tear-off calendars to promote your real estate services:

• Use your branding and ensure that your prospects know who provided the calendars (include a business card)
• Include calls-to-action to contact you, along with a phone number and website
• Direct clients to your social media sites
• Make the promotional information of interest to the client

You can use tear-off calendars throughout the year and add new leads to your distribution list for next year. Contact us today to speak with a ReaMark sales specialist for more marketing ideas for your real estate marketing services!

Interest rates continue to drop to historic lows, and this is an ideal time to remind home sellers and buyers that you are great at your job. Stir up interest and take advantage of spring fever to help your clients finally commit to listing or buying.

Valentine’s Day Post Cards

Our Valentine’s Day postcards come in a nice selection that varies from sophisticated to sweet and neighborly. You can wish your prospects a sweet holiday with chocolate-themed postcards, or send direct mail pieces with hearts and flowers on one side and your contact info on the other!

Time Change Post Cards

Even though smartphones and tablets change the time automatically, many homeowners and prospective buyers forget to change their analog or digital wall clocks. Also, it’s always a great idea to get mentally prepared for the time shift.

Time change postcards feature spring themes such as flowers, butterflies, animals and outdoor scenery. Give your customers an emotional boost and get your information in front of their eyes in time for the spring selling season.

Home Improvement Tips Postcards

Send out informative home tips, such as choosing an area rug or building an emergency kit, to help your prospective sellers brighten areas of their home. Easy home improvement projects include adding outdoor lighting and getting started on home repairs. Send these helpful home improvement postcards to clients. After your clients get their homes curb-ready for a potential listing, you’ll be the first one they call!

Just Listed and Recently Sold Are Always Effective

We have tons of cards to help you celebrate sales and purchases in your farm area, such as:

• Just listed and just sold postcards remind clients and prospects of what you can do. Real estate professionals can even put their contact information on both sides of the card.
• Market update postcards containing the information on recent sales and listings can surprise reluctant homeowners and encourage them to put their property on the market.
• 6-photo collage postcards highlight recent sales in the area so homeowners and buyers get an idea of the most recent sales prices in the areas.

Free Postcards, Anyone?

When you buy five postcard styles you can get one free!

With thousands of styles to choose from this is a great way to expand your postcard selection to test which ones work best in your market. Order several styles at once so that you have plenty of great material to help you convert warm and cold leads.

Need ideas to revitalize your spring marketing campaign? Contact our team at ReaMark for the latest selections and most effective postcard themes for the season. 

In the spring, the weather starts to warm up and families begin to think about getting their homes ready to sell again. Once income tax refund checks hit client bank accounts, they have more money to put down on their first home or dream house. For these reasons and more, spring is a great season to focus on your marketing strategy. 

Remind Clients Who You Are and What You Do

Now is the time to send postcards to tweak interest in listings and catch new home shoppers’ attention. You can’t beat the classics, so don’t forget to send out the following postcards showing customers that you can deliver:

• Just Listed Postcards: Send out recent listings to show that you have a strong pipeline. 
• Just Sold Postcards: Boost your branding by showcasing recent sales. 

Implement March and April Sales Strategies

According to Zillow, homes sell 15% faster from mid-March to mid-April and prices are slightly above average at this time. Make sure you bring your A-game to attract sellers looking for experienced agents and brokers. As the school season winds down, families have more time to stage their homes, make any necessary repairs and upgrade or downsize, depending on their situation.

Now that the days are getting longer, you can show homes after hours and take advantage of the warmer temperatures. Send out March and April postcards featuring spring themes such as:

• Tulips
• Landscaping tips 
• Fun St. Patrick’s Day themes

Get Involved in the Community

Although most marketing happens online these days, direct marketing gives clients something they can touch, see and feel. Showing your sensitivity for things your clients care about can keep you top of mine when they’re ready to buy or sell a home. 

Take advantage of opportunities to get involved in local community events. As part of your branding strategy, get out and meet your neighbors by sponsoring a softball team or a local park cleanup. This is excellent marketing for your business. 

The following postcards emphasize your sense of community and solidarity: 

• Home improvement tips
• Quick recipes for busy professionals

Remind clients that curb appeal plays a vital role in attracting home buyers. Spring is the ideal time to trim hedges, mow the lawn and list their home for sale with an experienced, knowledgeable real estate agent!

Custom Post Cards

Many ReaMark postcards have messages in place and ready to send out. However, you can also create customized messaging and layout with custom postcards.

Contact us today for help choosing postcards and other direct marketing tools to boost your spring listings and sales.

You work hard to become an expert in your farm area. So, don’t be afraid to claim that in your marketing campaigns. Our Area Expert Postcard comes with a brand-boosting message to inspire trust and increase your conversion rates. Of course, we’ll customize your postcards to match your branding and information. Go with our prepared message or customize your cards however you see fit!

Here are some interesting ideas to boost your branding and stand out from other Realtors in the area.

Inject Some Humor into the Process

While pitching your services and establishing trust remain the top priorities, there’s nothing wrong with lightening up the mood for busy prospects. Besides working and homeschooling, many families are dealing with the reality of a global pandemic. A little humor can lighten the load and help keep your name on their minds.

Are you courageous enough to send a postcard with a baboon to offer a free home value estimate to prospective clients? You know your area and your target audience. Let us help you reach them with humorous cartoon postcards featuring real estate and remodeling themes.

Promote Your Tech

As a real estate professional, you invest in technology such as the multiple listing service and online real estate marketing sites. It takes time and energy to establish and maintain a technical skillset that helps your clients sell or buy homes faster. Highlight your tech and your expertise by including this in your messaging.

Whether you send out newsletters or postcards, customers love hearing about new technology that will help them reach their real estate goals. With social distancing still in place, virtual tours and aerial photography are more popular than ever. If you are taking advantage of this technology, highlight that to clients. Let them know that they can take a virtual tour of your listings or FaceTime you for home showings.

Include Customer Reviews

Including customer reviews from the past three months can increase your conversion rate. Up to  85% of clients use customer reviews to make a final decision on products and services. Make it easy for your target demographic to see positive customer reviews about your real estate services. Our jumbo postcards are available in color and allow you to customize your message on both sides of the cards. You can even add reviews and personalized messages to postcard envelopes.

Hand lettering, stylized fonts and other elements can complement your branding and help give your direct mail pieces a custom look. Need help choosing postcards and other marketing pieces to get the word out about your services? Contact us today and we’ll listen to your goals and make some suggestions to get you started.