From Just Listed to Just Sold: Strategic Marketing Tips for Every Stage of the Listing

Posted by Rick on Feb 15th, 2024

Obtaining a listing is a huge deal, but the job isn’t done until you have a signed contract from a qualified buyer. How can you capitalize on your listings and sales long after closing? Start by advertising your success in your direct mail campaigns with ReaMark Just Listed and Just Sold postcards.

Let Your Listings and Sales Speak for Themselves

With custom just listed/just sold postcards, you can use photos of your actual listings and sales. Full-color graphics on the front and back of jumbo postcards entice new and existing customers to learn more. Our experts can help you craft personalized messages, but so can your clients!

  • Put the message in your customer’s voice by asking them to write a letter about how you helped them sell their property.
  • For shy clients, ask if you can draft a message to submit for their approval.
  • Consider including a picture of the listed or sold property next to the quote.

This approach has two advantages. Not only do you strengthen your bond with your clients, but you also give them a unique voice that new sellers and buyers can relate to.

How to Close the Deal

When you send just listed/just sold postcards, give recipients a motivating reason to act. Otherwise, your news updates and self-promotion will fail to generate new listings and sales. Consider the following tactics to create a sense of urgency:

  • Offer a free valuation of the homeowner’s property to move prospective sellers down the sales funnel.
  • Include a “hotline” number for free advice for prospective clients who want to sell their homes.
  • Curate a database of your target audience. Include income range and length of residence, along with any other information you can glean during interactions with people online or in person. Do they have children?

Families with children move every 5 years on average, increasing the odds of repeat business and long-term relationships. If you’re working in a new neighborhood, consider Every Door Direct Mailing campaigns to increase your brand recognition. Our marketing team can assist with newsletters, calendar mailings and greeting cards that appeal to your demographic.

The Unique Appeal of Direct Mail Campaigns

People can hold postcards, door hangers and other direct mail pieces in their hands. This tangible contact with your message makes it more memorable. Additionally, many homeowners will pass your message on to friends and family members looking for a qualified real estate agent. Here are just a few ReaMark products to consider in your spring and summer marketing campaigns:

  • Newsletters featuring information about community events and your latest listings and sales.
  • Market updates on postcards with your contact information on two sides.
  • Followup postcards with animal themes to entertain recipients and keep your name top of mind.
  • Recipe cards that residents can collect and share.
  • Neighborhood news for new and established homeowners and prospective buyers.

At ReaMark, our marketing team is a valuable resource when it comes to brainstorming effective ways to increase your listings and close more sales. Real estate direct marketing is a valuable tool for professionals looking to build long-term relationships with clients.Contact us today to motivate sellers and buyers to move forward with their decisions.

Seasonal Realtor Newsletter Ideas to Keep Content Fresh All Year Round

Posted by Rick on Jan 30th, 2024
realtor newsletter

Realtor newsletters let you reach out to prospective sellers and buyers with the latest market news and seasonal tips. Whether you wish to highlight just listed/just sold properties in the neighborhood or focus on the regional market, a real estate newsletter is the perfect place to establish your expertise. You can also choose topics of local interest, such as community events and local history spotlights, that will help newcomers feel at home and keep current residents connected.

ReaMark 4-page realtor newsletters feature two large spaces for your contact information and photo and plenty of space to disseminate wintergreen and seasonal content. Here are a few ideas to get you started.

Spring Home Maintenance Tips

Spring is a great time to reach out to your audience as they emerge from the winter slump. Here are a few fresh ideas you can share in your spring newsletter:

  1. Provide tips on keeping a home exterior clean and well-maintained.
  2. Remind recipients to complete lawn maintenance tasks to maintain curb appeal.
  3. Add advice on spring deep cleaning and decluttering before putting a home on the market.

Pair your spring newsletter with monthly prospecting postcards featuring holiday and seasonal themes to keep your name in front of buyers and sellers.

Summer Market Trends

Summer is a hot season for buyers, who often start their search in warmer weather. Attract and convert prospects with the following content ideas:

  • Highlight the latest market trends, such as the average home price and the number of homes sold.
  • Provide insights on staging, landscaping, and curb appeal.
  • Guide buyers to the home of their dreams with insightful tips on the sales process.

If you need help customizing your newsletter, reach out to the team at ReaMark. We have helped real estate pros build their brand with relevant news and tips that provide real value to potential buyers and sellers. Our mailing options make it easier than ever to organize your summer marketing campaigns.

Fall Decoration Ideas

There are fewer buyers in the fall, so it’s essential to help your listings stand out. Seasonal decor is a great way to create a warm, inviting atmosphere. Use real estate newsletters to share your personal staging and decorating advice.

Here are just a few tips that will keep your newsletter in your clients’ hands longer:

  • Add warm colors, such as blue or maroon, to make door decorations stand out.
  • Incorporate natural elements in centerpieces and wall decor.
  • Include colder weather preparation tips, such as scheduling HVAC maintenance.
  • Remind homeowners and prospects to seal windows and doors to keep their homes warm.

Additionally, you can reinforce your fall marketing with holiday greeting cards that inspire a festive mood and enhance your brand awareness.

Winter Home Safety Checks

How can you stay in touch with your clients in the harsh winter months? Focus on safety tips, such as cleaning the furnace, installing security cameras, and changing the smoke detector batteries, or highlight smart products that save energy and money. This may include programmable thermostats, smart sensors or light fixtures, and smart hubs that simplify home security and maintenance. You can also include a market summary of the current year along with your predictions of what to expect in the real estate market in the new year.

When you put together your winter realtor newsletters, don’t forget to mention that winter is a great time to buy or sell a home, especially for clients that want to avoid a crowded market. Don’t forget to order your real estate calendars to keep your contact information in front of clients year-round.

Choose from 25+ timeless designs, perfect for any season, or work with the team at ReaMark to create content that sets you apart. Contact us today to take advantage of deep discounts available for a limited time!

Top 10 Real Estate Marketing Tools for 2024

Posted by Rick on Jan 15th, 2024

If you want to become a better real estate agent, work smarter, not harder. With consistent real estate direct mail, your customers come face to face with your contact information and marketing materials. You can provide all the tools prospective clients need to get ready for the next step in their real estate journey. By staying in touch with buyers and sellers, you keep your brand alive and keep your name top of mind when clients decide to make a move.

Real Estate Direct Mail Products That Boost Your Business

Over the last few decades, ReaMark has helped thousands of real estate professionals unleash their full potential with targeted direct mail marketing campaigns. Take advantage of direct mail and promotional products that have your contact name and information printed on them.

Here are the top 10 real estate marketing tools for 2024:

1. Real Estate Postcards: Choose from postcards with real estate or other themes. Customizable jumbo postcards promote your business, advertise your listings, and keep you in touch with buyers and sellers.

2. Real Estate Calendars: Work with the ReaMark staff to produce calendars that remind clients about holidays, games, and other important events. From magnetic calendars to traditional wall calendars, you can choose the best format to appeal to your prospects.

3. Real Estate Direct Mail Services: If you need assistance distributing your newsletters, postcards, calendars, and other direct mail pieces, we can help. Learn how our white glove mailing services can give you more time to focus on closing deals.

4. Every Door Direct Mail (EDDM) services: Let us facilitate EDDM campaigns available through the U.S. Postal Service. EDDM is a great way to connect with prospective clients in a new neighborhood. You can send a postcard to every home on a specified mail route.

5. Real Estate Newsletters: Personalized newsletters provide valuable information about the latest real estate trends. Our team can put your newsletters directly in the mail or deliver them to your home office.

6. Door Hangers: Customizable door hangers are a succinct way to promote your latest listings or just sold properties. Include information about your expertise to attract more clients to your business while saving money on postage.

7. Holiday Cards and Greeting Cards: Need a fresh way to connect with clients? Holiday cards can deepen your relationship with current and future clients. Deliver holiday cheer and birthday greetings directly to your clients’ mailbox. You can also send greeting cards to help clients celebrate their one-year anniversary in a new home.

8. Labels: Customizable labels promote your business and advertise your listings.

9. Business Cards: Find out how you can print business cards that align with your direct mail marketing campaign and put your contact information directly in your clients’ hands.

10. Notepads and Pens: Customizable notepads give clients an easy way to take notes on properties they love. Consider pairing notepads with promotional pens that clients can use to sign paperwork at the closing table.Contact the team at ReaMark today to learn more about how to use real estate direct mail and promotional items to promote your business!

Happy Holidays from Reamark Real Estate Marketing Products

Posted by Rick on Dec 19th, 2023

Happy Holidays from our Reamark family to yours. We want to wish you a season filled with joy, success, and satisfaction. If you’re looking for ideas to draw your year to a prosperous close, it’s not too late to incorporate holiday greeting cards, postcards, and calendars into your real estate direct mail marketing strategy.

We can’t wait to embrace 2024 and all the challenges and joys it may bring. With new relationships growing, you’ll have even more reasons to celebrate and have a Happy New Year.

Holiday Values Your Customers Love

Christmas is a great time of year to offer ideas for your clients and prospective clients. Holiday postcards with snowy landscapes and cozy homes accompanied by market updates remind homeowners that is time to enter the market. Our Christmas postcards feature traditional themes of holiday cheer as well as cheeky tropical and animal themes that are sure to make your clients smile.

You can also offer practical gifts such as holiday postcards that double as decorations. Christmas notepads provide a convenient way for recipients to check all their lists twice. No matter what direct mail pieces you incorporate, your name and other contact information will remain top of mind every time potential buyers and sellers look at them.

You can also mix calendars, postcards, and greeting cards for multiple touchpoints over the holidays.

Happy New Year!

Ring in the New Year with ReaMark postcard calendars in full-color, celebratory designs. We recommend peel and stick styles that stay in place throughout the year. Choose from standard or jumbo sizes, black-and-white or full-color backs.

Here are just a few of the themes you’ll find on our site:

  • Welcome New Year
  • Happy New Year
  • Champaign Glasses
  • Real Estate New Year
  • New Year’s Financial Resolution
  • Firework Clock
  • New Year Clock
  • New Year Cheer

One of our best sellers includes a tear-off calendar featuring fireworks and a Happy New Year greeting. Your customers can use it to track important events throughout the year. There are many products that allow you to express your cultural sensitivity and expertise. If you would like to discuss specific demographics or themes, reach out to our team any time.

Contact Us for Holiday Campaign Help!

If you need assistance finding just the right theme for your brand, we can help. Our marketing pros have decades of experience and, as you can tell from our customer testimonials, we do everything we can to help you succeed.

Don’t Forget Your Clients and Prospects Over the Holidays

Posted by Rick on Dec 12th, 2023

Now is the time to remember the most important people in your professional life, your clients. It’s also a great time to connect with prospective sellers and buyers. Holiday-themed recipe cards get passed around to family members and neighbors. Greeting cards by ReaMark can keep your contact information within sight throughout the holidays and beyond. Additionally, it’s not too late to send calendars to help your contacts ring in the new year!

Reamark has the perfect message for the holidays, no matter which format you choose. So, choose a thoughtful gift from ReaMark to build and deepen your real estate connections.

Festive or Funny Holiday Greeting Cards

Start by choosing the right card to convey your message. From tropical Christmas themes to snow covered homes and decorations, there are dozens of cards in contemporary or traditional styles to choose from. All of our holiday greeting cards include complementary envelopes and we also have a mailing service if you’d like us to handle your shipping.

Feel free to reach out to our team for marketing advice or concierge services to make the holidays brighter for your clients.

Holiday Postcards in Your Favorite Theme

Whether it’s a cozy home illustration or a snowy landscape, there are dozens of holiday postcards to choose from. Whether you choose a puppy in a Santa hat or a festive scene featuring trees and other symbols of the season, you’ll have plenty of choices when it comes to finalizing your holiday postcard direct mail campaign.

Our jumbo postcards make a real impact and resonate with prospective buyers and sellers. The more you put your name in front of your potential clients, the more likely they are to call you when they’re ready to buy or sell in the new year.

Holiday Recipe Cards Ensure a Delicious Celebration

Maximize your end-of-year marketing with yummy recipes delivered to your customers’ doors. Learn about the concepts that keep your holiday recipe cards feeding your marketing funnel all year long. When you work with our marketing team and personalize your messaging, you’ll make a lasting impression and start the new year strong.

Have You Shipped Your 2024 Calendars Yet?

ReaMark offers numerous styles that you can use to customize your holiday calendars. Consider our convenient Peel-N-Stick calendars that ship in as few as three days. Rectangular and house-shaped calendars with holiday themes and magnetic backs are a great way to provide real value to prospects this holiday season.

ReaMark 2024 calendars make great gifts and a smart addition to your real estate direct mail marketing campaign.

There are many sizes and themes to choose from:

  • Medium 3.5″ x 6″ Full Magnet
  • Large Wall Calendars
  • Postcard Calendars

Remember, the holidays are an opportunity to strengthen bonds, express gratitude, and create lasting impressions. ReaMark is proud to help you make a lasting impression with your clients.

Contact us today to wrap up your holiday marketing campaign and start the new year strong!

Make 2024 a Great Year with Real Estate Marketing Calendars

Posted by Rick on Oct 31st, 2023

In the wake of a significant slowdown in the real estate market throughout 2023, it’s never been more crucial to prioritize your marketing efforts. The landscape has shifted, and to stay ahead of the competition, incorporating 2024 real estate marketing calendars into your strategy is a wise move. ReaMark is here to guide you through this essential step towards success.

Why Real Estate Marketing Calendars Are Indispensable in 2024

Why are real estate calendars so valuable in today’s market? Here are some compelling reasons:

1. **Physical Presence**: Despite the digital age, many households still rely on physical calendars to plan their months and family activities. Open-block style calendars allow people to jot down important dates like birthdays and special occasions. These calendars serve as a means of communication within families and households.

2. **Visibility**: At ReaMark, we offer a range of calendar styles that are designed to be prominently displayed in homes. Our magnetic calendars, for instance, often find their place on refrigerators and are viewed daily by family members and friends. This means your real estate information remains front and center when potential clients are in need of professional real estate services.

3. **Long-Term Value**: For real estate agents seeking to maximize their marketing investment, real estate marketing calendars offer an exceptional return on investment. Typically distributed in November or December of the previous year, these calendars provide value throughout the entire following year. That’s long-lasting marketing value that keeps working for you.

4. **Tailored Designs**: ReaMark offers a wide array of designs catering to various personalities and preferences. Whether you want to convey “Home Maintenance Tips,” share “Recipes,” offer “Motivational” content, or cater to sports enthusiasts, you’ll find a design that aligns with your brand. Choose from pocket calendars, wall calendars, magnetic calendars, and more to suit your specific marketing needs.

5. **Customization**: You have the option to not only select a design and style that represents your brand but also create personalized graphics, logos, and messages. Our team of marketing professionals is ready to assist you in crafting a unique design tailored to your real estate business.

Act Now and Secure Your 2024 Real Estate Marketing Calendars

Don’t delay—take advantage of our special offers today to ensure your calendars are the first to find their way into homes:

– Enjoy calendar specials with discounts of up to 20%, 30%, and even 35% off select designs. This is the perfect opportunity to order your 2024 Real Estate Marketing Calendars.

Order Your 2024 Real Estate Marketing Calendars Today

Getting your real estate marketing calendars now is the smart, efficient way to kickstart your 2024 marketing campaign. Explore our vast selection of 400 different designs available in 10 different styles by visiting the calendar section of our website. If you need assistance, don’t hesitate to reach out to one of our experienced marketing professionals. ReaMark has proudly served real estate brokers and agents for over 17 years, and we’re committed to helping you thrive in the evolving real estate landscape of 2024.

The Top 5 Marketing Tools Every Realtor Needs in 2024

Posted by Rick on Oct 17th, 2023

When it comes to your real estate marketing, there are five essential tools that make a lasting impression on prospective clients. Stay ahead of the competition with realtor postcards, calendars, newsletters, recipe cards, and greeting cards recipients will love. With high-quality products your clients can see and touch, you’ll leave a lasting impression, generate leads, and attract more referrals. The ReaMark marketing experts have compiled the top 5 real estate marketing tools you’ll need to make 2024 a successful year!

1. Postcard Marketing

Realtor postcards promote your listings and services and provide unique ways to enhance your brand. You can send postcards to specific neighborhoods, referrals, past clients, and prospective clients. By including your website, you can tie your direct mail campaign into your online content for a more cohesive marketing strategy.

Some tips to make the most of your realtor postcards include the following:

  • Use high-quality photos of your listings.
  • Incorporate home maintenance tips.
  • Highlight testimonials from buyers and sellers.
  • Add a QR code or a URL to direct people to your website.
  • Customize your postcards.

2. Real Estate Marketing Calendars

Calendars make it easy to keep your name in front of clients and prospects throughout the year. Recipients will most likely keep and display their calendars in prominent places, such as kitchens and offices. This keeps your name and contact information in front of them all year long.

Some tips for creating effective real estate marketing calendars are:

  • Use professional and relevant photos for each month.
  • Include important dates and reminders for your clients.
  • Offer value-added content such as market updates and home maintenance tips.

3. Newsletters

Newsletters provide valuable information, updates, and insights about the real estate market. You can customize them to meet the needs of different demographics.

Some tips for creating effective newsletters are:

  • Use an attractive and consistent layout and design.
  • Write engaging and informative content that appeals to your audience.
  • Add a personal note to showcase your expertise.
  • Include a call to action such as an offer for a free consultation.

4. Recipe Postcards

What’s your favorite recipe? Share it with clients or choose popular recipes available on the ReaMark site. Send jumbo postcards that feature delicious recipes for holidays, seasons, or special events. Some of our favorites include the following:

5. Realtor Marketing Holiday Cards

Our wide assortment of holiday cards help you honor your clients and show your appreciation. From Valentine’s Day to Christmas and other holidays, you’ll find gorgeous greeting cards that recipients are proud to display. You can also send out anniversary cards for new homeowners. This is a great idea to get referrals!

Contact ReaMark for More Realtor Marketing Tips

Use these marketing tools to build and strengthen relationships with prospective clients. If you would like assistance with optimizing your 2024 real estate marketing plan, we can help. Reach out to the ReaMark team today to gather the tools you need to succeed in the new year.

The Fall Real Estate Forecast: What The Experts Are Saying

Posted by Rick on Sep 29th, 2023
house during the fall season

Weather isn’t the only thing that affects seasonality in real estate. With kids going back to school and sporting seasons kicking off, buyers and sellers are preoccupied and more reluctant to enter the market in the fall. This blog provides insights into the fall real estate market and how you can ramp up your real estate marketing to take advantage of the lack of competition.

Fall Real Estate Seasonality

According to Investopedia, June, July, and August are the busiest time for real estate agents. Meanwhile, November to February represents the slowest season for buyers and sellers. The holiday season and start of the school affect the real estate industry in a big way. For clients with children, it’s an inconvenient time to uproot the family. Buyers and sellers tend to wait for summer when they have more time and the kids aren’t in the middle of the school year.

To encourage buyers and sellers to enter the fall market, stay in touch with Fall Time Change postcards, Calendars and Football schedules.

Market Trends

Price cuts were on the rise in August and rose 23.4% compared to 21.8% in July, and listings sat for an average of 13 days prior to receiving an offer. Additionally, sales were down nearly 19% year over year.

On the bright side, August brought a 4.0% increase in new listings when compared to the prior month. The late summer uptick may represent a shift from the dry listing statistics plaguing the industry for the past year.

How Has Fall Seasonality Defined the Market Historically

The market typically slows down in the fall. However, it presents an opportunity for motivated sellers. For clients with the means to do so, you can suggest buying in the fall or winter months when prices drop. If clients can rent or stay with family members until the spring, they can maximize the margin between the price they sold their home for and the price they pay for a new home.

What Are the Latest Interest Rate Trends

According to CNBC, some economists predict lower rates in the next few months. Continuing to increase rates could have a negative impact on the global economy. Additionally, Morningstar forecasts a dramatic decrease in interest rates by the end of the year. However, not all experts agree.

Not all experts are predicting lower interest rates. Forbes found that some experts believe interest rates will remain high due to inflation, which remains above the Fed’s watermark of 2%.

Inventory Levels and Housing Prices

The NAR predicts a tight inventory through the remainder of 2023. The housing inventory is expected to remain tight in 2024, The median price for existing homes is expected to drop by 4%, from $379,100 in October to roughly $368,000 next year.

Buyer Behavior

Buyer behavior changes in the fall due to various factors, such as weather, school year, holidays, and consumer confidence. Some buyers may postpone their home purchase until the spring or summer when there are more options and better weather conditions. Others may take advantage of lower prices and less competition in the fall and winter months.

If you need help ramping up your realtor marketing, consider adding 2024 real estate marketing calendars to your next campaign. These direct mail pieces keep your contact information handy when buyers and sellers decide to make a move this fall or beyond. Plus, calendars remain on walls and desks for months, providing increased exposure for your brand.

Contact the experts at ReaMark for assistance with market update postcards and other realtor marketing tools that keep buyers and sellers in the loop.

Fall into Success: How Calendars Can Boost Your Realtor Marketing This Autumn

Posted by Rick on Sep 15th, 2023

Seasonal trends in real estate vary according to the laws of supply and demand. Generally, spring and summer are peak seasons for homeowners to put their properties on the market for buyers to snatch them up. Boosting your fall sales can help you make up for the slower winter selling season.

Real estate calendars serve multiple purposes. By sending your real estate marketing calendars out in the fall, you help your clients and prospective clients prepare for the coming year. Savvy real estate professionals also use them to keep their name top of mind for those who need a nudge to enter the market.

Challenges and Opportunities of Fall Real Estate Marketing

The fall season can be a good time to market real estate, but there may be fewer buyers and smaller inventories than during peak seasons. Here are some of the challenges and opportunities of fall direct mail marketing.

  • Challenges:
    • You may have to work harder for leads and qualified prospects.
    • Unpredictable weather can make it difficult to schedule in-person showings.
    • Families may not want to move during the school year.
  • Opportunities:
    • Fall foliage creates a gorgeous backdrop for photos and videos (depending on where you’re located).
    • Buyers may be more motivated to sell before winter weather sets in.
    • Sellers may be more willing to negotiate to find a home before the holidays.

How Realtor Calendars Can Prevent a Fall Slump

Real estate marketing calendars can help you communicate with clients. Align your postcard and newsletter campaigns with local events printed on your customized calendars. You can choose from numerous styles and tap into the wealth of knowledge accumulated by our marketing and sales experts.

Fall realtor calendars may include the following:

  • Scenic magnetic tear-off calendars easily affix to office cabinets or refrigerators, providing you with continuous exposure.
  • Seasonal content offers home maintenance tips or insights on buying or selling in the fall (and other seasons).
  • School calendars highlight important dates for parents and provide your contact information at a glance.
  • Four seasons calendars present beautiful color images that celebrate the entire year. Use them to highlight sports schedules for local teams.

Fall is a great time for both buyers and sellers. The opportunity to negotiate better prices and terms will appeal to motivated buyers. Plus, you can attract serious sellers by providing valuable information they can use. Incorporate fall realtor calendar campaigns with postcard and other direct mail marketing options available through the experienced team at ReaMark.

Reach out to our team today to discuss your fall real estate calendars or for fresh ideas to beat the fall slump!

The Future of Real Estate Marketing

Posted by Rick on Aug 28th, 2023

Real estate marketing has many prongs, and the digital revolution has further complicated the process. From virtual property tours to high-visibility social media marketing, technology has forever changed how you showcase properties for sale or purchase. However, traditional marketing methods such as postcards, mailers, and calendars still have a place in the future of real estate marketing. Let’s explore how digital and direct mail advertising can coexist and help you expand your reach.

Challenges and Opportunities for Real Estate Marketing

The main challenges that real estate agents face in the current market include increased competition, changing consumer preferences, and evolving technology. However, there are also new opportunities to reach customers online.

Challenges

  • Increased competition: There are more and more agents vying for the same listings and clients.
  • Changing consumer preferences: Buyers and sellers want to use technology to research properties and make decisions, making it harder for agents to make a connection.
  • Evolving technology: You’ll need to stay on top of the latest trends and technology to remain competitive and improve your conversion rate.

Opportunities

  • Tracking: You can tie your digital and traditional marketing methods together, then track the results in Google Analytics or Mail Chimp.
  • The rise of online marketing: Online marketing is a great way to test different campaigns for effectiveness. You can also generate warmer leads.
  • The use of technology: Technology streamlines the real estate process, simplifying each step of the way. from lead generation to closing the deal.

Postcards, Mailers, Calendars, and Social Media

Postcards, mailers, and calendars act as effective marketing tools. Intermix your direct mail pieces to reach a larger potential audience. You can refer recipients to your online assets to build relationships and generate referrals.

Real Estate Postcards

Postcards are tangible marketing vehicles that can stand out from the digital clutter. Choose from animal themes, recipe cards, home tips, marketing updates, or customized messaging. You can personalize real estate postcards for different segments, including first-time buyers, sellers, and investors. Postcards plus media platforms are a great way to create a cohesive brand image.

Realtor Mailers

Door hangers, newsletters, greeting cards and other mailers offer more space to get into the details about your listings, testimonials, and market updates, helping you engage with your audience. You can target specific groups or areas using Every Door Direct Mail (EDDM) and reaching out to the marketing team at ReaMark to address specific neighborhoods, zip codes, or mailing routes. With mailers, you can vary your marketing campaigns and measure the results to find the right blend for your realtor marketing.

Realtor Calendars

Calendars keep your name and contact information in front of your clients and prospects throughout the year. You can feature your own photos or choose from images that reflect brand personality or niche markets, such as luxury homes or waterfront properties. Include important dates or events your audience cares about, including school schedules, sports games, and other important dates.

Realtor Social Media Marketing

Don’t forget to add your Facebook, X (Twitter), or other social media handles. You can also include QR codes for blogs and other web pages of interest to prospective clients.

Tying It All Together

Here are a few examples of how to combine direct mail materials and digital marketing for a higher return on investment:

  • Make sure to vary the content of your postcards. You can also add a QR code or a unique URL for recipients to easily access more information online. Keep your branding messaging and style consistent in your direct mail and online spaces.
  • Offer calendars as a thoughtful gift to past clients during the holiday season. Include your social media handles and website on each page to tie into your online marketing.
  • Tease postcard mailing and greeting cards on your Facebook page and website.
  • To make it interactive, you can ask your X (Twitter) followers to vote on the final design for your ReaMark holiday cards or realtor postcards.
  • Target specific neighborhoods or communities and adjust your marketing strategy to appeal to different demographics. For example, you can send postcards to recently sold homes to encourage referrals.

What’s Next?

The future of real estate marketing has a place for both traditional and digital channels. It’s all about finding a balance between the two. Integrate marketing strategies that combine digital precision with the tangibility and charm of real estate direct mail.Contact ReaMark today to learn more about how to fully integrate your postcards and other mailers with a strong online presence.

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