3 Reasons Your Real Estate Marketing isn’t Working

Posted by Reamark Marketing on Aug 2nd, 2015

Get More Leads from Your Real Estate MarketingFocusing on consumer perception and relationship building before a need arises has never been more important than it is today. In the same way that you hand out business cards and extend your hand to people you meet in person, your real estate marketing campaign is an introduction that creates a lasting first impression.

If your current lead generation efforts aren’t working for you, maybe you need a new lens. Ask yourself these three questions to find out if it’s time to revise your marketing strategy.

Are you creating value with your real estate marketing tools?

Most real estate professionals invest in marketing campaigns during the lean times, but if that is your primary strategy you’re missing opportunities.

Statistics show almost two thirds of people looking to sell or purchase a home engage the first realtor they call. Keeping your name in front of potential clients is critical for success. SOLD postcards mailed on a monthly or quarterly schedule ensure your name is visible when the time is right for new buyers.

Is your plan for success on an “as-time-permits” basis?

You’re busy – professional development conferences, showing properties, staffing an open-house event. No matter how busy you are, carve out time to write a detailed twelve-month touch-point marketing plan, similar to the one we’ve laid out.

Don’t have a plan yet? Get your calendar out and schedule your contacts. Consistency builds recognition – and brand recognition creates recall. When a need arises, your brand will be the first one that comes to mind.

Outline times, dates and target demographics for mailing thank you cards, calendars, postcards and newsletters. Consider social media timing and frequency, too.

Is your message clear and concise?

Remember those irritating late night infomercials where the host keeps repeating over and over, “But, that’s not all!” Although the strategy was annoying, it worked because an emotional pitch to keep listening led to a clear call to action. Your goal should be to lead the reader toward your purpose with engaging content that creates value; then tell them what their next step should be. A great example of a call to action might be, “Call today to find out how much your home is worth!”

Right now, while it’s on your mind, grab your pen and paper and make an outline for developing your real estate marketing campaign. Follow-up postcards are a cost effective tool to put you on the road to success to building relationships and generating leads for the future. Browse through our selection of promotional real estate tools to select your style, then contact us to get started!

7 Real Estate Marketing Ideas

Posted by Reamark Marketing on Jul 14th, 2015

Unique real estate marketing tools help professionals connect  and interact with prospects in personal ways to build new relationships. Personalized messages create opportunities to generate leads without a hard push.

This no-strings-attached method of marketing is highly effective today. Some campaign managers use online business directories to provide value-packed information about their local area, with only a subtle offer of assistance.

Here are seven off-line real estate marketing ideas to build relationships without shouting at your prospects.

Personalize Postcards

Summer Recipe PostcardsGive your current clients something to look forward to with a monthly recipe postcard. Mailing seasonal recipes and easy-fix dinner ideas on real estate postcards throughout the year keeps your brand visible and adds value.

Newsy Newsletters

Showcase your new listings, highlight community events or share success stories with your farm about recently sold properties in the area. A mix of non-marketing news and industry focused topics keeps the content engaging.

Organization Opportunities

Everyone is busy today. Managing hectic schedules is easier with helpful aids like calendars and bulletin boards. Sending your client base a school calendar magnet is a real estate marketing tactic that works 24/7. Every time someone visits the fridge, your brand is there, helping them stay organized.

Fans and Fun

Magnetic football schedules also stay on the refrigerator in plain sight. Your agency gets a full season of exposure. Magnets are a constant reminder you care about your community and not just getting to the closing table.

Thankfulness and Thanksgiving

Take advantage of the Thanksgiving season to remind your clients you value their business and their support. Thanksgiving is about appreciation. A personal note goes a long way in relationship building after the sale – even if your connections happened weeks or months before the holiday rolls around.

Well Wishes and Wall Calendars

December is a month of celebration and anticipation of the new year ahead. Sending holiday cards with a complementary wall calendar early gives people an opportunity to prepare for the future. Order your supply before November so your gift has time to arrive before January 1st.

ReaMark real estate marketing materials help you connect with clients. Design your own or browse more than 800 real estate postcard standards that include recipes, helpful tips for homeowners, new listings and so much more.
Browse our inventory today online or request a catalogue.

Measuring ROI with Real Estate Marketing

Posted by Reamark Marketing on Jun 26th, 2015

Some people believe it is challenging to track ROI on printed real estate marketing materials. They may hear about real estate marketing ideas but fail to act upon them if they can’t track them. The reality is technology makes it easier than ever to run effective integrated marketing campaigns. Real estate postcards, newsletters and brochures can all be more effectively tracked in combination with technology.

Tips for Tracking Real Estate Marketing ROI

Improve Your Real Estate Marketing ROI MeasurementTry some of these tips to not only help you track your printed marketing pieces but to help you in determining how to tweak them into becoming increasingly effective.

  • Include QR codes on your printed materials. QR codes are those little box-like boxes that look like they are meaningless, yet direct people who scan them into their smartphone to a specific sales message. You can learn more and get started using this simple QR code generator.
  • Use an SMS system (text messaging) to get leads. Make an offer to your reader to “text and get a free home evaluation” or “text to get our five tips to selling your home quicker” or even “text to win a prize”. There are inexpensive SMS systems available online to help you.
  • Create short URLs for your website so people can remember it more easily and type it in their browser. Create specific landing pages where you can direct them and track visits to those pages.
  • Make sure your site is mobile capable. This is more critical than ever as more people are using their mobile devices to search real estate and agents. Check out this article on how Google is empowering mobile users and rewarding mobile capable websites.
  • Use telephone tracking numbers – Tracking phone numbers are available through a wide variety of vendors and can help you tell when one marketing piece is working better than another. There are a few pros and cons to this method of tracking, so be sure to use this tactic with caution.
  • Use A/B testing to check the effectiveness of your headlines and calls to action. Keep improving what works better for you.

At ReaMark, we have been helping real estate professionals build their businesses through an array of printed and promotional materials that have been proven successful. Our professionals can help create and track a program that will work for you. Contact us to learn more about real estate marketing ideas that work. Our real estate marketing materials are effective and available. Contact us today and let us help you increase your prospects, leads, listings and sales.

10 Things to Include in your next Real Estate Newsletter

Posted by Reamark Marketing on Jun 8th, 2015

Providing valuable information to prospects has always been a good way to turn them into leads in the real estate industry. This has been a proven effective way to build your brand and trust. Real estate newsletters have been a tried and true way to stay in contact with prospects, customers and leads. Realtor newsletters fall into what marketers refer to as “content marketing.” The point is to position yourself as the neighborhood expert in real estate. If you use real estate newsletters as part of your real estate marketing materials, here are 10 tips to keep in mind for your next one.

Newsletters for Real Estate Agents

1. A Local Market Update – Your potential clients want to know what the real estate market is in their neighborhood. Bring them into the loop with info such as local inventory and length of time on the market.

2. Recently Listed and Sold Properties in your Farm – This can be a real eye opener and motivator for those in your farm. You don’t have to just include your listings either. Include a disclaimer and as many listings as you’d like.

3. Community Involvement – Showcase charitable work you’ve and your team has done or community events you have participated in. If you are having a hard time coming up with events, maybe you need to be more proactive in this area.

4. Real Estate Trivia – Challenge your readers with trivia or real estate definitions. Get them to participate mentally while reading.

5. Include a Real Estate Joke, Pun or Cartoon – Make sure material isn’t copyrighted or you have permission. This can show a less serious side.

6. Have a Coupon for a Local Business – Team with a local business to give the business exposure and your readers something they will view as having value. Make sure the coupon is worth redeeming.

7. Include Several Calls to Action – “Send us referrals”, “Enter our contest” or “see how much your home is worth” are examples.

8. Client Testimonial – These are powerful ways to show how your efforts are paying off for other people in your farm.

9. Social Media URLs – Be sure to include your website address and social media connections with a call to action to follow you on social media. You may even include a teaser to find the answer to a newsletter question on your social media.

10. Upcoming Area Events – Demonstrate you are connected by including a list of upcoming area events. People may eventually seek you out to help them promote their event.

Let ReaMark help you create a custom marketing piece today. We can efficiently and effectively show you how to use a real estate newsletter and other printed promotional material to increase your leads, listings and sales. Contact ReaMark today and save 15-30% on a customized newsletter!

Time to order your 4th of July Postcards

Posted by Reamark Marketing on May 25th, 2015

4th of July PostcardsIn the real estate marketing business, we are always looking ahead. That is because we believe you need to be prepared for success. Now is the time to focus on touching your prospects for the 4th of July with a real estate postcard.

Few things are as American as home ownership. It is part of the American dream. You can be front and center through this patriotic period with our All-American collection of real estate postcards. Our 4th of July postcards will show your patriotism, allow you to ask for referrals, and touch base with your farm. You can choose from over 40 designs of 4th of July postcards in standard sizes that are 4 1/8″ x 6″, or in jumbo sizes of 5 1/2″ x 8 1/2″. Order now for your second half of the year campaigns and choose five designs and get the sixth one FREE! Not only is it a terrific value, but you will love having your real estate postcard marketing program laid out and organized for months ahead. When ordering, be sure to check out the BIG savings available on a per piece basis when increasing your order size. After all, there’s a fourth of July every year!

A ReaMark, we are a full service real estate marketing and promotional products company. That means we offer services not available elsewhere. Services include our ReaMark mailing options that make your life and marketing efforts even more efficient and easier. Our mailing prices include a free database that improves the quality of your deliveries, addressing and barcoding your postcards, processing, delivery of your cards to the post office as well as the cost of postage. Call us at 1-800-932-2957 and request our no-obligation printing and mailing quotes today.

Real estate postcards are a proven effective way to build your real estate business. They will help you turn prospects into leads, leads into listings and listings into sales. But you have to stay ahead of the curve and be ready for approaching touch points on the calendar. Now is the time to get started with our 4th of July postcards for realtors. Our five for the price of six postcard offer and free printing and mailing quotes are designed to help convince you to try this effective marketing tactic.

Contact our professional and experienced team and let us answer your questions. We will walk you through the process and make it as easy as possible. At ReaMark, we are dedicated to your success in real estate. Contact us today and let’s get started!

Create Amazing Descriptions on your Real Estate Marketing Materials

Posted by Reamark Marketing on Apr 28th, 2015

At Reamark, every day we work with agents and brokers on real estate marketing ideas. One common denominator is the search for just the right descriptive words for real estate marketing materials. According to a recent study from Zillow, using certain words in your marketing materials can actually assist in a higher final home sale price. Here are some real estate synonyms to spice up your property descriptions and marketing materials.

Essential Real Estate Marketing Terms

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Extended list of Terms for Real Estate Marketing Materials

PRISTINE: immaculate, refined, spotless, untouched, pure, clean, unspoiled, original, youthful, fresh

UNUSUAL: authentic, unique, original, rare, hard to find, limited, singular, uncommon, scarce, one-of-a-kind, special, memorable, extraordinary, refreshing, out of the ordinary, unparalleled, distinct, personality, different

EXQUISITE: marvelous, exemplary, superb, luxurious, sleek, enticing, sophisticated, refined

SMALL: petite, quaint, charming, efficient, modest, diminutive, adorable, cute, humble, slight

LARGE: impressive, generous, spacious, roomy, bright, open, rich, liberal, panoramic, stately

PRIVATE: secluded, tranquil, peaceful, discrete, personal, isolated, independent, individual

EXCLUSIVE: highly sought, desired, acclaimed, premier, superior, executive style, designer, first-class, distinguished, prominent, noted

NEW: modern, state-of-art, current, contemporary, recent, fresh

OLDER: classic, timeless, traditional, character, vintage, time-honored, long standing

INEXPENSIVE: affordable, economical, modestly priced, cost-effective, nominal, reasonable, fair, budget, efficient

ATTRACTIVE: handsome, lovely, fine, beautiful, appealing, enticing, engaging, alluring, pleasing, good-looking, captivating, tantalizing, seductive, beckoning, enthralling, tempting

CONVENIENT: available, easy, advantageous, favorable, conducive, handy, accommodating, well suited

IN DEMAND: desired, coveted, sought after, targeted, popular, fashionable, trendy, celebrated

LANDSCAPE DESCRIPTIONS: park like, lush, trimmed, resort like, retreat like, natural, picturesque

VIEW DESCRIPTIONS: stunning, awe-inspiring, sensational, impressive, striking, dazzling, remarkable, winning, unparalleled, panoramic, outstanding

AGENT PERSONALTY: ambitious, aggressive, attentive, personable, caring, customer-focused, detail oriented, communicative, experienced, educated, empathetic, knowledgeable, goal-oriented, results oriented, hard-working, caring, professional, market-savvy, ethical, integrity, honest, upfront, refreshing

Verbiage has always been critical in successful real estate descriptions and marketing materials. Expanding your creative use of words can help you stand out from the crowd and can increase the final sales price of a home according to a recent Zillow study. So can using the right advertising materials.

Reamark is a long standing leader in the real estate promotional and real estate marketing materials industry. We have customization services available at no additional charge. Our customer service representatives are here to help you move prospects to leads, leads into listings, and listing into sales. Contact Reamark today and let’s discuss your goals.

Share your own real estate marketing gems with us on social media!

6 Months of Real Estate Postcard Marketing Ideas

Posted by Reamark Marketing on Mar 31st, 2015

It has been said that “What you say times how many times you say it is the only thing that works in marketing.” That is why real estate post cards are so valuable in a marketing plan today. When you touch base with a specific market consistently over the course of time, it serves to brand you and your business as being a local expert. You are demonstrating you will be there over the long term.

Right now, real estate season is in full swing and it is the perfect time to lay out your six month real estate postcard marketing plan and ReaMark is here to help. We are offering a Buy 5 Get One Free offer on our postcards for realtors. This will give you six straight months of “touches” with your desired prospects.

What’s more, we’re even giving you six ideas to use in your new marketing plan!

6 Month Real Estate Post card Marketing

April – Just Listed Postcard

Early Spring is a perfect time to show activity is blooming with a “Just Listed” mailing. We have over 190 styles to choose from. One will be perfect to help you encourage new listings.

May – Just Sold Postcard

When you follow up your “Just Listed” April mailing with a “Just Sold” postcard, it shows there is movement in the market and demonstrates your capabilities. Ask about our custom options.

June/July – Summer Recipe or 4th of July Postcard

Select a recipe card that has a timely summertime or Fourth of July recipe. We have over 260 styles of recipe cards to give you the widest selection of easy to make recipes your prospects will love. We’ve tried them all! Recipe cards give you long-lasting exposure and are often shared. We also have a great selection of 4th of July Postcards to choose from.

August – Activity or Cartoon

The heat of summer is the perfect time to lighten things up with one of our “Cartoon Humor” cards or fun “Spot the 6 Differences” cards. It also communicates you have a sense of humor and are approachable.

September – Home Tips

The kids are back in school and it’s time to get your home ready for the colder weather ahead. Your “Home Tips” card will arrive just in time! Choose from 100 styles with everything from maintenance suggestions to money saving energy tips.

October – Fall Time Change Postcard

It is time to “Fall Back” and your prospects will appreciate this “timely” reminder to set clocks back an hour.

Real estate postcards have been proven effective time and time again. With our special Buy 5 Get 1 Free offer there may be no better time to give it a shot! You may discover it’s your new favorite way to farm a neighborhood.

At ReaMark we specialize in real estate marketing products. We work with our professional real estate clients to develop promotional and marketing products that work. If you are ready to increase your listings, sales, and income, contact ReaMark today!

EDDM: Get more Leads, Listings & Sales

Posted by Reamark Marketing on Mar 23rd, 2015

EDDM for Real EstateReal estate season is coming into full swing and now is the time to take advantage of it. One of the most successful tried and true marketing tactics is Every Door Direct Marketing or EDDM. This real estate marketing strategy allows you to target every home in an area you wish to farm using colorful, attractive and informative postcards.

These cards allow you to showcase a newly listed property or a property that recently sold. You can share convenient household tips or recipes with them or highlight community events or other information about your town. These cards can position you as the real estate expert in an area and help build your brand and name recognition.

At ReaMark, our real estate marketing experts can help lay out your design in a choice of two postcard sizes. Just email us your photos or logo. You will get a proof of your design within 48 hours and there’s no added cost. Once you proof your artwork, your cards will soon be ready to be delivered by postal carriers to the postal zone of your choice.

With EDDM, you do not need to buy a mailing list, and no permit is required. Postage is as low as 17.5 cents per delivery. Minimum orders are just 250 cards, but be sure to check the quantity discounts for substantial savings.

ReaMark is an industry leader in real estate marketing and promotional materials. Our entire business is based on assisting real estate brokers and agents develop leads and grow their business. Many of our clients rely on us throughout the year for valuable marketing materials that consistently touch the community, helping them secure listings and sales. Our products have been tried and tested.

We are the only real estate marketing company that still produces a printed catalog for your convenience. Feel free to request one. If you prefer, search our website of over 2,000 real estate marketing and promotional ideas. Of course our team of professionals are also available by telephone to answer your questions or suggest products to help you reach your goals.

Real estate season is coming into full gear. Make sure you are prepared to make the most of it with trusted marketing products like EDDM postcards from ReaMark real estate marketing products.

Real Estate Marketing Tips that Work

Posted by Reamark Marketing on Feb 23rd, 2015

Real Estate Marketing Tips That WorkThere is strategy and planning that goes into real estate marketing that isn’t unlike other industries. Some marketing campaigns can be planned in advance, while other need to be flexible as the market changes. However, in real estate, constant communication is necessary for company and agent branding, since growth in housing availability can quickly produce new opportunities.

There are real estate marketing tools you can use each quarter, such as newsletters and real estate postcards, to help you meet your goals, but don’t feel like you have to be limited to using only one at a time.

To get the most bang for your marketing buck, use the resources you have to complement each other and plan around the potential each month has. For example, March ushers in the start of the spring season, but it’s also the month of St. Patrick’s Day and the beginning of March Madness for college basketball. You can use a combination of these events to your advantage and create fun marketing themes based on your audience and what you’re trying to promote in that month.

Larger pieces like a magnetic sports calendar or note pads can be sent each quarter with small materials sent on a monthly basis as a friendly reminder of upcoming open houses, new listings, and real estate news updates. Your branding should be consistent with your contact information and logo listed every time, but your marketing message can change when a new property becomes available or there is an event planned for your client base.

Don’t forget to take notes of the successes (and failures) of your marketing strategies and analyze what has been most effective in the past. If you feel like you’ve reached a stagnant period, switch up your tactics with fresh material. With ReaMark, you have all the real estate marketing tools directly available at a price that can fit into any budget. We’re always adding new styles and designs to our product line (over 1,000 new items every year) to help real estate professionals keep up with the pace of the fast-moving marketing world.

Spring Is Nearly Here! Time to Send Your Quarterly Real Estate Newsletter

Posted by Reamark Marketing on Feb 3rd, 2015

Newsletters for Real Estate AgentsGet your clients excited about what you have in store by keeping them up-to-date with quarterly real estate newsletters. Now is the time plan for what your theme will be for this first quarter and what news you want to share. When it comes to real estate marketing tools, newsletters allow you the opportunity to feature one of your properties, include your logo or contact information, list information about the neighborhood, or provide home buying tips for first time homeowners.

People want to know why they should select a particular area and what makes it a good place to call home. Newsletters give you a chance to feature all the benefits and amenities your home listings and neighborhoods have to offer. Think of using your real estate marketing tools as a personal guide for potential clients to peak their interest about the housing options available to them.

There are two types of printable newsletters to choose from: half-fold and tri-fold. Depending on the type of marketing message you want to send, large customization areas are available for both types of newsletters. Creative ideas of what to include in your real estate newsletters are:

  • neighborhood market updates
  • community event calendars
  • home selling tips
  • information about the area

This is your chance to approach your clients in a friendly, informal way, but also leave them with valuable information and insight as they hunt for the perfect home. It is a way to keep your name on their radar as a professional who can lend a helping hand when it comes to all their real estate needs.

First time buyers or people new to your city are especially looking to rely on the opinion of someone who’s knowledgeable in the industry and can help answer any and all questions about the area. Let them know they can turn to you with confidence for all their real estate inquiries. Order your quarterly newsletters for the upcoming spring season and receive 15% off your order.

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