Before the crisp days of autumn give way to wintry weather, it’s time to get your 2023 calendars ordered. If you wait till the last minute, you risk a delay in your order. In turn, this can delay the time it takes to get calendars into your clients’ hands.
The earlier you send out your real estate calendars, the more likely they are to win that coveted spot in kitchens and offices. Become the go-to calendar for your clients and you can keep your contact information front and center all year long.
Realtor calendars are a great way to keep costs down while creating a marketing vehicle that remains in place for an entire year. High-quality, full-color calendars engage past clients and attract new ones.
Send Attractive Full-Color Wall Calendars
Despite the digital age, most people have at least one calendar in their home or office. At ReaMark, we help ensure that our prospects receive a full-color, appealing wall calendar that facilitates appointment and event tracking. There are many varieties to choose from, including:
If you want customers to think about you every time they look at the calendar, include your contact information on every page. Choose from standard to large styles and consider ordering both wall and desk calendars as part of your realtor marketing campaign. Printed on 60-pound glossy paper, our calendars are eye-catching and durable.
Offer Convenience to Your Clients
In addition to wall calendars ideal for use in various spaces, ReaMark has many other styles to consider, including peel-and-stick magnetic calendars that adhere to refrigerators, metal cabinets, and metal surfaces.
Jumbo postcards are cheap to mail and come in just the right size to hand out to friends and neighbors. They also come with free envelopes to protect your investment in transit.
Other magnetic calendars provide the full year at a glance, snapshot important holidays, and provide your contact information along with beautiful photos and graphics.
Order Early to Save Money and Ensure On-Time Delivery
Your clients may already be shopping around for 2023 calendars. So, it’s important to order early and mail them out as soon as possible. The more often your clients use your calendars, the more exposure you receive for your brand and services. Keep in mind that popular holiday calendars typically sell out fast.
Contact ReaMark today if you need assistance choosing styles or designing the other features for your 2023 real estate calendar.
As we round out the year, mortgage rates are on the rise, but demand is still high though the market might be cooling. However, with inventories still low, you have to be more proactive than ever to attract listings and convince buyers to remain patient and vigilant. Real estate marketing can help you build trust and keep your name on the minds of current and future clients.
So, it’s time to start planning your end-of-the-year push for branding and marketing. Here are some ideas…
Holiday Direct Mail To Spread Cheer and Reconnect
Thanksgiving Day postcards convey gratitude to your customers for their business and support. Holiday recipes and greeting cards are also excellent ways to add value to your realtor marketing. It also keeps your postcards on the refrigerator or recipe file longer.
Holiday greeting cards and postcards generate goodwill and keep you in front of clients who may want to buy or sell a home. Decorating tips are a nice touch if you know which holidays your clients celebrate. Personalizing your message will make the campaign even more impactful. Maybe you’ll want to offer a free home evaluation as a Christmas gift and to motivate sellers to make a profit on their homes.
Recap Your Accomplishments
Consider a direct mail campaign that summarizes your accomplishments for the year. Thank everyone who was part of that success and invite new clients to reach out to discuss their real estate needs and concerns.
To change the pace, consider putting together an end-of-year newsletter. You could even throw in a few personal tidbits to connect with your audience.
Follow Up With Calendars
Calendars are useful and always appreciated real estate marketing pieces. Choose from recipe calendars with beautiful pictures of easy meals or a house theme that will remind customers of your services every time they pen in an event. Magnetic tear-off calendars come with protective envelopes and enhance your realtor marketing.
How Often Should You Reach Out
You want to maximize your real estate marketing without annoying the recipients. So, aim to send out direct mail twice a month over the holidays (and once a month the rest of the year). People are more receptive to receiving direct mail pieces at the end of the year. Also, you can help remind complacent buyers and sellers that it’s time to act on their dreams of making a profit or procuring a new home.
Contact ReaMark today if you need more ideas for realtor marketing that will help you round out your sales for the year.
You’ve chosen a new market or changed your brokerage and need tips to market your skills in your new farm area. Here are some of the steps you’ll need to take to get started on the right foot and improve your conversion rate:
1. Do you have a recent professional headshot to include on your real estate marketing? If not make this a priority.
2. Do you have a professional camera to take photos of listed/sold properties? If you aren’t great at taking photos, it’s worthwhile to pay someone to do it right.
3. What message do you want to convey? If you’re trying to establish your credentials, you can provide local market statistics, offer to provide a free home valuation, and provide useful information your prospective clients need.
4. How will you get the message out? The best, most effective realtor marketing tools include:
· Real estate direct mail
· Online marketing such as social media and your website
· Face-to-face meet and greets
This article will focus on creating and delivering effective real estate postcards and other mailers. However, many of these concepts also apply to your online marketing. Additionally, your postcards, sports schedules, calendars, and newsletters can highlight your digital assets and serve as a powerful cross-branding tool.
Consistency Is Crucial
While reaching your clients on multiple channels gives you maximum exposure, you’ll want to keep your impressions consistent. So, we recommend sending real estate direct mail to targeted or blanket distribution lists at least twice a month.
Direct Mailers Available from ReaMark
To help you canvas your targeted neighborhood, ReaMark offers the following tools:
· Door hangers
· Postcards
· Sports Schedules
· Calendars
· Greeting Cards
Door Hangers
Door hangers can include just about any messaging. So, if you want to include highlights of your real estate career, market activity in your farm area, or any other positive information, you’re only limited by the space on your glossy, color printed door hanger. Whether you choose one of our ready to mail stock door hangers or need us to custom design one, the team at ReaMark is here to help!
This is a great opportunity to knock on doors directly and meet some of your neighbors.
Just Sold, Just Listed Postcards
Every time you get a listing in your farm area, send out a just listed postcard with the details. First, your customers may know someone who wants to move into the area. Second, this is a great way to attract new listings. Include high-quality photos of the home, top features, and how to reach you.
The same strategy works with just sold homes too!
I’m Your Neighbor/Hello Neighbor
If you live in the area, this is a great way to showcase your connection to the community. Hello neighbor messaging works on postcards, newsletters, and door hangers. So, optimize this positive messaging to keep your name in front of your current and potential clients.
Free Home Evaluation/Market Summary
Homeowners are always interested in what their homes are worth. In a seller’s market, a free home evaluation gets your foot in the door. You can help prospective sellers take the plunge if they’ve been thinking about downsizing, upsizing, or moving out of the area.
For buyers, newsletters or postcards with local sales and listings give them a window into the local market. With your contact information on every real estate postcard and newsletter, you’ll be the natural choice when they decide to buy.
Our team can walk you through the easy process of creating four-page newsletters. We even provide the content so you can focus on choosing your realtor marketing tools.
Stay in Touch With Calendars, Recipe Cards, and More!
Staying in touch with prospects in your neighborhood is an essential but tricky business. If you oversaturate your audience, your marketing strategy can have the opposite effect of what you intended. To keep your local marketing relevant, keep in mind the time of year and use that to guide your real estate direct mail campaign.
Here are a few ideas to get you started:
· School and football schedules sent in the late summer or early fall provide useful information (including your contact information) recipients are likely to keep handy.
· Recipe cards give parents easy meal ideas and are easy to pass around, increasing your marketing reach.
· Holiday cards are the perfect complement to your calendars and postcards. Send Valentine’s Day, Christmas/Hanukkah/Kwanza, and July 4th cards to build good will and keep your contact information in front of your audience.
Community Events and Open Houses
Open houses are a great opportunity for real estate marketing. Hand out newsletters, business cards, postcards, and more to prospective clients. It’s also a great way to meet people in the neighborhood and leave them with a great impression of your skills, knowledge, and winning personality.
Attending community events is another way to rub elbows with the locals. You can take the opportunity to hand out branded calendars for local sports and schools, for example.
Contact us today for more tips on marketing your new or existing neighborhood. ReaMark has the skills and tools to help you reach your real estate marketing goals!
The new school year is in full swing or about to be, and school calendars are a great way to help your clients stay organized. Whether you choose sports schedules or school calendars showing in-service days and holidays, you can stay in front of current and future homeowners all year!
At ReaMark, we specialize in real estate marketing, and our pros would be happy to give you some advice to get your customized calendars onto fridges throughout your farm area quickly!
Frequently Called Number: On the left side of these 4×7-inch magnets, students and parents find the first and last days of each semester and color-coded holidays. On the right side, you can include phone numbers for schools, police, restaurants, pharmacies, and other useful businesses and services. This essential info isn’t likely to end up in the trash!
School Dates: With school date calendars, you can also focus on upcoming holidays, listed in a separate callout. This gives your prospective clients the ability to scan the 12-month calendar or review specific breaks for Thanksgiving, winter break, and more. These 4×7-inch rectangular calendars stick to any magnetic surface.
Featured graphics: You can stylize your school calendars with school books, mascots, kids, and other graphics that resonate with your customers.
The featured graphic calendars come in 4×7-inch sizes in a vertical orientation, whereas the frequently called numbers and school dates are horizontally oriented. Our team would be happy to discuss the style, size, graphics, and content that would best serve the needs of your clients.
Calendar Design Tips
School calendars make effective realtor marketing tools. So, include the following information prominently so that your clients can call you when they’re ready to buy or sell:
Start with your call to action. What do you want prospective clients to do? Direct them to call, email, or visit your website. A clear call to action can quickly increase your customer base.
Include your branding. Your calendar should include your logo, photo, email address, phone number, website, and social media links.
Use professional images. Clear, high-quality images get the attention of parents and homeowners. Investing in professional, approachable portraits can help you convey the right impression on your real estate direct mail marketing.
Still need ideas for appealing realtor marketing? From school calendars to postcards to door hangers, ReaMark has the supplies and designs you need to stay in the minds and hearts of your clients and future clients.
Contact us today and throughout the school year for calendar ideas that can keep your phones ringing!
As part of your real estate marketing strategy, it’s important to know the most effective ways to advertise your client’s open house. Real estate direct mail is a big part of that. However, before we cover marketing an open house, it’s important to cover how long to plan ahead for it and what steps will leave you most prepared to take advantage of the exposure your listing will receive.
How Long Does It Take To Plan an Open House?
Ideally, you’ll want to have two weeks or longer to get the home staged and ready for potential buyers. However, if needed, you can declutter, stage, and market the event in a week or less. The longer you have to prepare, the more real estate marketing you’ll accomplish. Remember that the more you touch base with clients, the more likely you are to get a response. That’s true for digital and real estate direct mail marketing, even more so for open houses. So, both methods have their place in marketing an open house.
What Steps Do I Need To Complete Before My Open House?
Anecdotally, many realtors suggest Sunday afternoons as the best day for an open house. More people have off work and tend to feel more relaxed on Sundays. This could translate to a greater willingness to open their wallets and put in an offer. You might want to talk to other sales agents in your office to see what day and time usually works in your farm area. However, there are many other steps to complete before the big day, as follows:
1. Stress the importance of curb appeal to the sellers. The exterior of the home must shine, or no one will go any further. Painting the door, planting flowers, and hiring a landscaper to trim, mow, and prune make a huge difference.
2. The inside has to look just as great. Encourage clients to hire professional cleaners and, if the budget allows, professional stagers. If this is one of your strengths, give your clients enough tips to get them started. This may include decluttering, getting rid of as many personal belongings as possible, choosing a few essential pieces of furniture to make rooms look bigger, and touching up the paint.
3. Market the event using digital assets (Facebook, Instagram, MLS, to name a few) and real estate direct marketing (flyers, door hangers, postcards).
4. Show up at least an hour before the start time to greet the early birds. Hand out printed marketing materials and sell that property!
NOTE: Use open houses to collect names, emails, addresses, and other essential details that can help you reach out to participants online and via future direct mail campaigns.
Tips on Marketing an Open House Using Direct Mail
The National Association of Realtors says that 42% of buyers start their home search online, and 88% of buyers want a website that gives all the home’s details. However, these statistics only tell part of the story. At least 70% of people like the personal touch of real estate direct mail pieces. Plus, 48% of people keep direct mail pieces. Compare that to low response rates on emails and other digital marketing channels.
Jumbo Postcards: Send glossy color postcards with images of the home and information about the open house to your prospective clients.
Door Hangers: Recipients physically touch these innovative real estate direct marketing pieces. That gives you crucial seconds to grab their attention and convince them to come to the open house — or give the door hangers to friends looking for a home.
Brochure or Flier: Depending on the budget, a brochure or flier delivered directly to potential buyers can make the right impression at the right time.
Contact ReaMark today for more information on using real estate direct mail when marketing an open house. We would be happy to help you with any stage of your real estate marketing!
You probably already know that direct mail pieces get your name in front of prospective clients. However, in order to get the most out of your realtor direct mail marketing, you need to choose your mailers wisely. With football season starting up in September, now is the perfect time to send out football magnetic schedules for local college or professional games. This gives you five months of free advertising every time someone checks the time and date for upcoming games!
Benefits of Football Schedules in Realtor Direct Mail Marketing
Whether or not you’re a football fan, chances are many of your current and prospective clients are. Therefore, it makes sense to include football schedules in your September and October real estate marketing.
The benefits of promotional magnetic football schedules include:
High likelihood the recipients will keep the calendars rather than throw them away
Great exposure as clients can post the schedule for their teams on the refrigerator
Higher number of views as recipients and guests see your name and contact information every time they look at the schedule (or grab a cold drink from the fridge)
Bold calendars with team colors capture the attention and stand out from the rest of the mail. In addition, Flexible designs and styles make it easy to customize your football magnetic schedules.
Choose from Dozens of Ready-to-Ship Team Calendars (Pick Your Local Teams)
Pick and ship 4 x 7 full magnetic football schedules for area teams or NFL favorites. You can customize your message and have your contact information on both sides for maximum exposure. Be sure to browse through our extensive listing of ready-made calendars for dozens of teams.
ReaMark sells ready-to-mail and customizable 3.5 x 9 football schedules to create an even bigger impact. Include these popular items in your realtor direct mail marketing. Speak with one of our pros about your different options and the best ways to draw the attention of prospective clients. If you want sustained visibility, you need marketing materials that have value to the recipients. Football schedules stick around longer than other direct marketing pieces.
Contact us today to start the ordering process or for assistance picking the right realtor direct mail calendars!
No matter how effective your word of mouth or networking efforts, having a solid real estate print marketing strategy can keep your sales pipeline flowing. Even the most energetic real estate professionals need to maintain their work-life balance. Real estate direct marketing does the door-to-door knocking for you. Additionally, you can team up with the pros at ReaMark to optimize your print marketing budget and efficacy.
Five real estate print marketing must-haves include:
Postcards
Newsletters
Business Cards
Door Hangers
Calendars
Postcard Real Estate Print Marketing
You may think that postcards seem old-fashioned. However, people love getting marketing materials that they can see and feel. Additionally, they are easy to create and inexpensive to mail. With no envelope in the way, recipients see the message directly.
It’s important to tailor postcards to your audience, homeowners and sellers. You can do this by providing recipes, home maintenance tips, market updates, and just sold/just listed properties in the target neighborhoods.
Make sure to include a strong call to action. Do you want the potential client to call you, provide referrals, or attend an open house? Make sure to provide the appropriate instructions and information to achieve your goals.
There are hundreds of already proven designs to choose from. Best of all you can reach out to our experienced staff members for help planning your real estate direct marketing campaign.
Realtor Business Cards
Real estate business cards, magnetic business cards and photo address labels are essentials for face-to-face meetings with clients. Magnetic business cards make it easy for current and future clients to keep your information top of mind. Your success depends on the ability to make as many connections as possible. When you hand out the information needed to get in touch with you, you improve the conversion rate for each warm or cold lead.
Business cards are handy for any appropriate social or business situation, including:
Standing in line at the grocery store
At an open house
While farming a neighborhood
At school events
Anywhere else you can meet prospective clients
Don’t forget your social media and website information on this and all your real estate print marketing from ReaMark!
Real Estate Newsletters
You can incorporate your branding in newsletters that you send out to your farm areas or target clients. It’s important to establish how helpful you can be. With a newsletter including important market changes in the area, you can establish yourself as a knowledgeable real estate professional.
Include valuable content such as sports calendars for local teams and just sold homes in the area, preferably your own. Useful content makes it more likely that recipients will keep your newsletters on hand longer and potentially pass them around to other potential clients.
As always, it’s important to include a call to action such as having them call you or watch a video online. You can also include QR scan codes to your website or other digital assets.
Door Hangers
We included door hangers on this list of real estate direct marketing essentials due to its unique advantages. You can hang them on doors as your canvas neighborhoods or hire someone to do it for you. This can save you money on mailing costs. Be sure to include vital information on your services as well as items recipients are likely to keep. For example, you can include your business card and a newsletter as well as postcards with recipes, home tips and other information in one packet.
Increase your exposure time using annual calendars with your name on every page or specialty calendars customized to your target areas. We recommend sending a variety of calendars as part of your monthly real estate print marketing campaigns.
Real estate agents have the opportunity to pull in significant revenue from today’s housing market. Yet, every realtor faces a similar issue: how to reach, attract, and secure a client. A successful marketing campaign is crucial, and real estate direct mail marketing may be your greatest asset. Since direct mail campaigns can generate five times more purchases than email marketing, realtors can use this method to appeal to more clients. Real estate direct mail postcards are an excellent choice for your marketing strategy, as they provide numerous advantages.
Why Is Real Estate Direct Mail Marketing Effective?
Email and social media marketing may be in the limelight, but direct mail marketing should be a go-to element in your marketing strategy. Direct mail is a powerful method because:
Direct Mail Reaches Your Geographical Area
When you send out emails, there is a significant chance your advertisements will fail to reach clients in your target location. If you send out direct mail, you will land in the mailboxes of clients in your target market. In this way, you can also establish yourself as a local expert who understands the area.
Realtor Direct Mail Postcards Are Consumable
Never underestimate the power of tangible material your clients can hold in their hands and directly consume. A real estate direct mail postcard allows you to appeal quickly and effectively to your audience with attractive images, catchy phrases, and information. Likewise, clients can keep these materials and even pass them along to neighbors, friends, or family who may need to sell or purchase a home.
Direct Mail Marketing Has a Long Lifespan
Approximately 51% of people receiving unnecessary emails delete them within 2 seconds, compared to direct mail marketing materials maintaining a lifespan of 17-38 days. While your clients may simply place your real estate direct mail postcard on the counter, there is a high chance they will scan the materials at some point during that period.
Personalized Mail Establishes Long-Term Relationships
If you can develop a curated list of clients looking to sell or purchase a property, you can send them personalized direct mail, complete with their names and address. Likewise, you can track your response rate from your real estate direct mail marketing campaigns to tailor your advertising messaging to your specific audience.
Our custom postcards include space to add photos, create purposeful messages, and leave plenty of room for contact information on one or both sides.
Increase Success with Real Estate Direct Mail Marketing
When you choose direct mail marketing, you already tap into a concentrated market and secure a higher rate of return. Yet, there are many ways you can further increase success in this domain. Namely, you can:
Develop a mailing list.
Include relevant geographical information and local real estate listings in your advertisements.
To maintain your brand, keep similar elements in your advertising scheme with future postcards.
Send out similar realtor direct mail postcards consistently.
Use peak market times, such as the summer or holidays, to send themed postcards.
Follow up on leads promptly.
Track responses and ROI to tailor your marketing strategy.
Easily Create Effective Realtor Direct Mail Postcards
Real estate direct mail marketing is an excellent way to increase your client list. For a successful campaign, choosing an eye-catching design, engaging messaging, and exceptional headshot and contact information placement is crucial. With ReaMark real estate marketing products, you can accomplish just that. Browse through our collection to find real estate direct mail postcards that meet your needs today.
Contact us today for more ideas and advice on your real estate direct mail goals.
2022 will be a whirlwind for real estate sales, according to projections by Realtor.com. Keeping in mind that summer is the hottest season for sales in many markets, it’s time to turn up the heat on your real estate direct mail marketing. Are you getting a late start? No worries, here are four ideas to add value to your real estate direct mail pieces, pique interest and show off your most recent achievements.
Just Listed Postcards
If you have multiple listings, you can showcase them by adding three, five, eight or more photos with current listings. Just listed postcards work well because they attract leads in two ways. By including your available homes, you can generate interest from prospective buyers. You can also show your prowess in generating listings in your farm area, attracting even more sellers to your services.
Choose from one of the many professional layouts offered by Reamark or work with one of our representatives to customize your postcard and message. We like just listed announcements because they are one of the most effective forms of real estate direct mail marketing.
Just Sold Postcards
Showcasing your accomplishments is one of the best forms of advertising. Just Sold postcards are the perfect way to get attention and flex your bragging rights to generate leads. Choose from several styles including single photos with your latest or best recent sales. You can also add five to 10 photos of several sales to show prospective clients that you have a history of successfully moving properties.
Include images of recent home sales and a note with a call to action. Here is one suggestion for a backside message courtesy of the experts at Reamark:
“I just SOLD the home at ______ and I can sell yours, too! Call me. Your neighborhood is my specialty.”
You can customize the message any way you want when you order or ask for help personalizing your postcards.
Free Market Update Postcards
When you provide updated information about the local real estate market, you serve clients and keep your name top of mind. These postcards stay on refrigerators and desktops and get handed to friends and neighbors looking to buy or sell homes.
There are numerous ways to use market updates to your advantage. Here are a few examples:
Include pictures and prices of homes that have recently been sold in the area.
Include listings from your brokerage or personal portfolio to entice buyers to call.
Use the postcards to tease an offer to perform a free comparative market analysis on the recipient’s home.
People are generally not in the know when it comes to what’s happening in their local real estate world. By offering free information, you can establish a relationship that may eventually grow into a listing or buyer contract.
Dear Neighbor Newsletter
Real estate direct mail marketing encompasses more than just postcards. We also offer newsletters and other products to help you vary your campaigns and reach more of your target market.
We suggest creating a dear neighbor newsletter that you can send out to your mailing list. Include a short message about yourself and your areas of specialization. You can include biographical information such as why you got started in real estate and why you love the industry.
Finally, include information about the services you offer, recent homes that you have listed or sold, and why you would like to work with them. Of course, as always, you should include a professional headshot and your contact information at the bottom or top of the newsletter.
Contact one of our team members if you need assistance with any aspect of your summer real estate marketing campaign. We’re here to help you succeed every season of the year!
Learn what Every Day Direct Mail (EDDM) is and how it can help you generate leads. Whether you’re a veteran professional or a new real estate agent, this article can benefit you. Remember that ReaMark offers white-glove EDDM service — we’ll even mail them for you!
What Is EDDM?
Every Door Direct Mail is an innovative program offered by the United States Postal Service. EDDM allows you to design a real estate direct mail campaign that will reach every address within a neighborhood, city, or ZIP code. What’s more, you can specify whether to target only residential addresses. There are certain guidelines that you must follow, but the team at ReaMark makes it easy for you to design, print and ship your postcards quickly.
Why Use EDDM Postcards for Realtors?
If you have your eye on a new neighborhood to expand your customer base, EDDM enables you to reach every resident in your new territory. As well as introducing yourself, you can plant the seed for homeowners to trade up. EDDM is also a great way to measure performance. By testing a campaign in two different neighborhoods or two different ZIP codes, you can measure the response rate and adjust your real estate direct mail marketing accordingly.
Do I Need a Mailing List To Use EDDM?
No, since EDDM campaigns go out to every home and/or business in a specified neighborhood, city or ZIP code, you don’t need a mailing list. New agents trying to build up their book of business often have a hard time getting started. In the long term, it’s important to create a list of referrals and clients to reach out to periodically. However, if you’re just getting started, EDDM can help you build your personal brand.
However, seasoned real estate agents also use this tool when they want to expand their farm area or enter a new market altogether. So, EDDM is a great way to discover new prospects no matter where you are in your real estate career.
Do I Need a Postage Permit for EDDM?
No! Retail EDDM customers don’t need a postage permit. This can save time and money because postage permits require an application fee plus annual fees to maintain.
Does ReaMark Offer Mail Postcards for EDDM?
We offer comprehensive EDDM services. ReaMark staff can print your EDDM postcards and mail them directly to you. In this case, you’ll mail them yourself. Or, we can print them and mail them out to your specified EDDM area. If you choose the print and mail option, please allow 10 to 15 business days from the time you approve the order to the time it hits your target mailboxes.
What Is the Selection Like for EDDM Postcards?
You can choose from hundreds of designs or we can customize your postcards any way you want. Here are some of the hottest categories for EDDM postcards:
Just Sold
Just Listed
Market Updates
Cute Animal Cards
Recipes
And so much more!
Contact ReaMark today to discuss any questions you have on Every Door Direct Mail and how it can enhance your real estate direct mail marketing.
