Real Estate Marketing Tools | How to Farm Successfully

Posted by Rick on Dec 17th, 2007

Real Estate Marketing Tools | How to Farm Successfully

Once you have established an ongoing consistent mailing to your personal list then you have to have means to build that list through farming and prospecting. Over two thirds of all top performers use a territorial or geographic farm. 

Going back to the formula of direct marketing success, the most important aspect is the list you select. So choosing your farm should be based upon the following:

1)      Look for an area with and higher than a 8% turnover rate

2)      Make sure that there is not a dominate realtor or real estate company with more than 75% of the listings. 

Once you have selected your farm, YOUR GOAL IS TO BECOME THE REAL ESTATE SPECIALIST IN THAT FARM. 

You should again be in contact with each household at least 8 times per year. Again you can utilize these key dates listed above and if possible you should try to walk your farm (Deliver calendars, free gifts, etc) twice per year.

Other ideas could include:

a)      Advertising in the neighborhood newsletter. (If you do not have one develop one and get key local businesses to offset all or the majority of cost.

b)      Advertise the neighborhood activates such as: firework locations, school dates, neighborhood history facts, home market updates, free flag or pumpkin giveaways, charity events, etc. 

These are just some of the more common characteristics of successful agents, for more ideas please contact ReaMark Real Estate Marketing Tools and we will help you develop and customize a personal marketing plan to fit your budget, lifestyle and goals. (800) 932-2957

Real Estate Marketing Tools | How to Develop Your Mailing List

Posted by Rick on Dec 8th, 2007

Real Estate Marketing Tools | How to Develop Your Mailing List 

The overriding key to success is to develop a personal list of people to become your referral base. This list should include anyone who knows you including past clients, friends, neighbors, school teachers, old business acquaintances, your kids friends parents, your fellow church members, etc. Again anyone who knows you and could act as a referral. Your list may start off small, as few as 100 people, you goal is to develop this list and grow it to its maximum size. Most successful realtors have at least 400 or more people on this list.

Once you have developed your personal list you should be in contact with these people at least once a month before spending any money on farming and prospecting. These contacts should include the following:

1)      Mail monthly at least one of the following marketing communication pieces: a postcard, newsletter, greeting card, or a calendar.

2)      You should always mail your personal list all Just Listed and Just Sold properties that you are involved in. Announce your success and you will be sure to get referrals.     

3)      You should mention somewhere on most pieces that you rely on referrals and that their referrals are greatly appreciated.

By using real estate marketing tools regularly, you can keep your services in front of clients and prospects for when they’re ready to buy or sell.