Deck the Walls: Using 2018 Wall Calendars to Promote Your Real Estate Business

Posted by Reamark Marketing on Oct 19th, 2017

As we head into the fourth quarter of 2017, it’s time to make plans for the upcoming year. If you are like most real estate agents and brokers, you’ll be looking to getting the biggest bang for your marketing buck and ReaMark is here to help with our 2018 wall calendars. It’s time to order from our proven effective selection of calendars.

Here are six tips as to why Reamark calendars are both a powerful marketing tool and a cost-effective way to reach customers and prospects.

Six Tips on Using Wall Calendars for Real Estate Marketing

1. Perfect Timing
Offering calendars to customers leads and prospects during the fourth quarter gets them “first in home” which is important for calendars. These first calendars are more likely to be kept and displayed. Ordering calendars too late in the season can make you appear to be a “Johnny come lately” when it comes to promotional products.

2. Exceptional Value
Calendars provide valuable information for families for 12 months or more. They are put on walls, displayed on refrigerators, desks, and in wallets for a full year giving you valuable visibility for an extended period. That is value!

3. Wide Selection of Designs and Styles
At ReaMark, we have over 300 different designs of real estate calendars in 10 different styles. This means you can choose a design and style to best fit your message and how you want to brand your business. Want a customized edition? Our professional team can help with your message and graphics!

2018 wall calendars for real estate

4. Calendars are Appreciated
While some real estate items are throwaways, calendars are appreciated by those who receive them. They help families plan for vacations, schooling, and celebrations. They place your name front and center every time they are looked at.

5. Multiple Marketing Uses
Our ReaMark real estate marketing calendars can be used as a “thank you” or holiday gift for current customers, sent out as direct mail pieces, hung on doors or given away at community events. You just may be surprised with how often you are asked, “may I have another for a friend?”

6. Proven Effective
Many real estate professionals have built their business on real estate marketing calendars. It is a staple of their marketing plan each year. As new agents move toward more digital marketing, it increases the value of a tangible item like a calendar. You can even combine the two, offering calendars to those who respond to your email or social media marketing!

Now is the time to act as we are offering 2018 wall calendars at terrific savings during our New Year Sales Event. You can save 20-30% on everything from our magnetic calendars to our desk and 2018 wall calendars. Deck the walls, refrigerators, desks, and wallets this season with a selection of real estate marketing calendars from ReaMark!

How Every Door Direct Mail (EDDM) and Online Work Together

Posted by Reamark Marketing on Sep 29th, 2017

Successful agents and real estate brokers are often successful because they are in a constant search to do things better, more efficiently, and more effectively. This includes marketing. Some have found success in using internet marketing. Others swear by Every Door Direct Mail (EDDM). Still, others have discovered just how powerful the combination of EDDM and online marketing can be. Using EDDM and internet marketing together can create a lead generating machine!

Benefits of EDDM & Digital Marketing

In these days where credible information has increasing value, about 56% of people believe that a printed piece is more trustworthy than other forms of advertising. Additionally, 70% of us find direct mail more personal than digital communication. EDDM can also target a specific neighborhood or zip code you may be farming. With Americans receiving less mail each day, your printed piece will stand out more. These six aspects can supercharge your online efforts.

real estate marketing direct mail

1. Promote your website, listings, blogs, and social media through EDDM
Make sure each printed piece includes how prospects can connect with you online at their convenience.

2. Gather prospects by offering a newsletter both digitally and through the mail
Provide a sign-up for a quarterly newsletter through your online marketing. Give readers a choice of a direct mail or digital edition. ReaMark offers a variety of easy to compile printed newsletters that can be digitized.

3. Provide easy access to more information
Use EDDM to “tease” more information that may be on your website. “See how much houses are selling for in your neighborhood by visiting us at our website”. “Compare your home to our current online listings”.

4. Gather leads through incentives
Use calendars or other promotional items as an incentive
Sign up for a complimentary 2018 calendar online today!” “Get a free home evaluation by signing up online today.

5. Position yourself as the real estate expert
Use EDDM to promote your willingness to answer real estate related questions on your social media. This will spur discussion on a variety of topics with you serving as the expert. Use it to promote your blog if you have one.

6. Create leads through an online contest promoted through EDDM
Create a contest that is promoted both online and through EDDM. Use the emails you gather to build your contact list.

At ReaMark, our team of real estate marketing professionals can help you with EDDM pieces that can effectively funnel people to your web presence. Choose from calendars, postcards, door hangars, magnetic business cards, even seed packets! Make the most of all your available marketing options with a combination of online and direct mail marketing with the help of ReaMark.

How to Turn One Great Listing into New Business

Posted by Reamark Marketing on May 3rd, 2017

If you work in a competitive real estate market (and who doesn’t!), you have to make the most of your resources. You should try to get the most out of each lead, every prospect, and each listing. Sure, you would like to turn a listing into a sale, but with the right real estate marketing products, you can also turn a great listing into new business. At ReaMark, we can help! Here some some terrific, proven ways to maximize a single listing and turn it into more business.

“Just Listed” postcards – These build your brand in a target area using some of your best photos of the listing. Promote learning more on the website or encourage contacting the listing agent. It also demonstrates both the agent and the market are active.

Quarterly Newsletter – By highlighting the property in a quarterly newsletter, you can draw attention to an area you are farming and encourage readers to get a free market update. It is also a good place to include testimonials.

Door Hangers – Door hangers are a cost effective way to show off a special listing. Remember, like so many of our products, our door hangers are customizable!

Even after a property is sold, you can still use it to build business with the following ReaMark products:

“Just Sold” postcards – Highlight just how quickly a property sold and include a testimonial from the seller. Include a call to action inviting readers to find out more about recently sold homes in the area by visiting your website or calling the agent for a free home evaluation.

Thank You Cards – Send thank you cards to the seller with the additional mission of asking them for a testimonial and referrals of friends or family who might be thinking of buying or selling.

Contact ReaMark today and talk with with a customer service rep and one of our professional designers. We’ll help you select powerful real estate marketing products that will work to build leads, listings and sales! Effective real estate marketing and promotion is what we do! Real estate season is upon us and now is the time to make the most of it at ReaMark.

Supercharge Your Real Estate Marketing Plan with Timely Marketing Postcards

Posted by Reamark Marketing on Mar 24th, 2017

It varies across the country, but generally, recent signs indicate that this could be a very lucrative “real estate season.” Buyers and sellers may have been hibernating for months, but they are about to become active with the spring weather and the recent news of increasing interest rates. This is going to move many prospects into the market on their own. How will you know they will come to you? A creative and timely real estate marketing plan may be your ticket to a supercharged real estate season. ReaMark is here to help!

Products Designed for You and Your Market

Let your prospects know you understand what they’re thinking with postcards that show “Recently Listed” and “Recently Sold” properties. Offer them something they may perceive as value like “Get Your Free Property Evaluation”. You can even make them aware of trends like “Property Values are Rising Rapidly.”

Your Spring postcard real estate marketing plan may also include helpful and timely items like magnetic baseball season schedules, gardening and home maintenance and improvement tips. You can provide reminders about holidays like Memorial Day, the Fourth of July and Labor Day. The opportunities are almost endless, and our professionals can help.

real-estate-marketing-with-postcards

A real estate marketing plan that includes Every Door Direct Mail (EDDM) can be a powerful tool in farming desired areas. At ReaMark, we can not only help you choose a marketing program and materials, but can assist you with free custom design. We then can print and even mail your items. This is touching your prospects literally where they live and it has been proven to generate leads, listings and sales. Perhaps best of all, you now have an opportunity to get one free postcard for every five you purchase, and two for every ten. This can set you up for success for a complete year!

Contact Us for Help With Your Real Estate Marketing Plan Today!

Contact ReaMark today and talk to one of our customer service specialists. Tell them what’s going on in your market and ask for suggestions. They can help you design your entire plan. Feeling confident? Make your own selections from our wide selection of marketing and promotional products right online. Reach out more efficiently and effectively than your competition this real estate season with the help of ReaMark!

Agents: Use These Smart Marketing Ideas to Make 2017 Your Best Year Yet!

Posted by Reamark Marketing on Dec 29th, 2016

Real Estate AgentsWhether you have been in the business for awhile or have just become a licensed real estate agent, you already know that the real estate industry is constantly changing. Local and national economic trends, politics, and even the weather can have a profound and immediate effect on the number of houses that sell and the amount of income you earn.

The most successful agents in the real estate business have learned to combat these influences with effective marketing strategies to maintain relationships with current and past clients as they consistently generate and develop new business prospects. If you are ready to make 2017 your best year ever, these smart marketing tips will help you take maximum advantage of those time-tested marketing strategies to expand your business and keep it growing, year after year.

The Importance of Establishing & Maintaining Regular Contact

Growing your business requires careful nurturing of your relationship with all current and past clients and any new prospective clients that you come into contact with. This is done most effectively by establishing and maintaining a program that uses regular points of contact to help your name and brand become so familiar to them that they will instantly think of you whenever they or someone they know mentions buying or selling a home.

Contact Ideas That Your Clients & Prospects Will Welcome 

In order to be effective, any methods that you use for contacting your clients and prospective clients has to be both welcome and useful. Cold calls are annoying and most unsolicited email is never opened by the recipient. This is why it makes sense to instead choose a quality direct mail program that provides information and items of value to the recipient.

To do this effectively, look around your market area and determine what information might be most helpful to the residents who live there. Then use this knowledge to design a targeted, customized direct mail program that will specifically appeal to the area. For example, if many of the residents follow a particular sports team, a schedule of those sporting events is an idea for one such mailing, which you would schedule to send out shortly before the team’s season begins.

Other useful ideas to use for maintaining regular points of contact include, gardening seeds or tips in the spring, home repair tips in the summer, and local school schedules and information in the fall. As the year winds down, a beautiful wall or magnetic calendar is a wonderful gift that is certain to be kept and used throughout the coming year.

For additional ideas and helpful assistance in setting up the best possible direct mail campaign to give your business a well-deserved boost in 2017, contact Reamark today. As a proven leader in the real estate marketing products business, Reamark’s order consultants are specially trained to help you select and develop a marketing campaign that will be welcomed and remembered by all your current and past clients, while also helping to attract and hold the attention of prospective clients.

3 Real Estate Marketing Tricks You’re Probably Not Using

Posted by Reamark Marketing on Aug 10th, 2016

Everybody is in search of the tips and tricks that will make their real estate marketing more effective. At ReaMark, we’ve spent the last 16 years working with over 35,000 real estate professionals. They have tried our products and made suggestions. We continue to create products and designs annually to make strategies more and more efficient.

Through the years, we’ve learned that are three basic marketing tricks that you should be using.

  1. Be Consistent. There is a basic principle of branding that suggests that consumers need to see your name at least seven times before it makes an impact. This easily explains why some agents who “try something” once or twice and don’t see immediate results will continue to struggle. Now, that doesn’t necessarily mean you need to purchase seven different products or marketing pieces. It does mean that marketing pieces like realtor notepads that keep your name visible to a prospect have added value. Build your brand, build your name recognition.
  2. Add Value. Many real estate professionals send generic messages to prospects that really don’t add value. Instead, show them a house in the neighborhood that recently sold, include an upcoming sports schedule or add a community calendar in your newsletter. Add value and your prospects will notice.
  3. Include a Call to Action. The most well written message can fall flat if it is not followed up with a call to action. That call to action may include “call us for a free home evaluation”, “learn more about programs for first time home buyers” or dozens of other ideas. ReaMark offers a wide choice of postcards that convey the message you want to get across. Make sure you ask prospects to do something, otherwise they won’t!

There is a lot of noise out there about marketing in real estate today. It is our experience that consistency, adding value, and creating a compelling call to action will provide the results you desire. If you would like the help of professionals with experience in marketing in the real estate industry, contact the team at ReaMark. We look forward to assisting you.

Celebrate Patriotism with 4th of July Real Estate Postcards & Products

Posted by Reamark Marketing on May 26th, 2016

There may be no better time of the year to improve your brand and increase visibility than with our 4th of July real estate postcards, newsletters, magnets and notepads. This is a terrific family-focused holiday that families throughout the nation celebrate together. By ordering these promotional items now, you can be in the forefront of this special holiday, demonstrating your sense of community and patriotism.

Each of our 4th of July specialties comes with free professional design services from our talented and creative team at ReaMark.

4th of July Real Estate Postcards

4th of July Real Estate PostcardChoose from one or more of our 40 designs of real estate postcards for the 4th of July holiday. Select as few as 100 cards of each design with a 300 postcard minimum. All of our cards are full color on the front and your choice of black & white or full color on the back. Postcards are available in standard and jumbo sizes and right now when you order any 5 styles of postcards from us, you get the sixth one FREE!

4th of July Real Estate Newsletters

Right now you can save 15% on a choice of 4 page real estate 4th of July Newsletters full of useful information for homeowners, a recipe, and 2 large areas where you can customize, perhaps including local fireworks locations and times. Choose to customize your newsletters in black & white or full color.

Real Estate Magnets for the 4th of July

Order from a selection of 53 magnet designs including 4th of July calendar magnets that span from July 2016 to July 2017. These magnets are sure to provide long-lasting in-home visibility. Magnets are available in three sizes and convey your professionalism.

Notepads for the 4th of July

Our 25 and 50 sheet 4th of July notepads are available in low minimums and can be easily mailed in standard #10 envelopes. Choose from one of our pre-designed notepads or we can customize notepads just for you! This is a useful item your prospects and customers are sure to appreciate!

Now is the time to fire up your sales for the summer with our 4th of July real estate postcards, newsletters, magnets and notepads from ReaMark. Order yours today and save!

3 Real Estate Promotional Materials for Spring

Posted by Reamark Marketing on Apr 19th, 2016

We are rapidly approaching peak of “real estate season” and there is still time to make the most of it with proven, real estate promotional products from ReaMark. We specialize in Realtor marketing and promotional materials that get results. Here are three attention-getting real estate marketing products to increase your leads and listings this spring.

1) Custom Door Hangers

Custom Real Estate Door HangersOur custom door hangers are an economical and effective way to farm your neighborhood. Our real estate door hangers come in full-color and are guaranteed to get noticed by prospects as they return home. Since they are fully customizable, they can carry your specific message. We also have stock door hangers that can ship exceptionally quickly and start as low as 12 cents each. Be sure to ask about our two sizes of door hanger bags to add additional “goodies” to hang on doors.

2) Real Estate Notepads

You can save 20% right now when you order notepads from ReaMark. Real estate notepads can be customized with your name, logo and contact information. Spring is the terrific time for these notepads to help with spring cleaning “to do” lists. Choose from a selection of styles including full-color notepads, peel and stick your business card upon notepads or have your business card imprinted on a magnet with a notepad. Our magnet notepads are sure to find their way right on the refrigerator! Your information is visible with each use. Hurry and save 20% on your choice of real estate notepads this spring.

3) Seed Packets

Real Estate Promotional Item - Seed PacketsWhat better way to add a burst of color to your neighborhood. Our seed packets come in a choice of four styles. The “Thank You” seed packet is a great way to says thanks to previous clients, or even to thank prospects for an initial meeting. Our “Where Memories Grow” seed packets are a wildflower seed mix and are a nice way to remind clients and prospects of your services. Forget-me-not seeds are placed in our “Where Memories Grow” seed packets and are a nice way to welcome spring. Our “Put Down Roots With Us” seed packets are proving to be a popular way to market to your farm. These are also a perfect promotional handout for open houses, home-shows or to handout at the corner coffee shop. Grow your business this spring with seed packets from ReaMark!

Want more ideas? Browse our thousands of Realtor marketing and promotional products from calendars and real estate postcards to cookbooks and imprinted pens. We offer professional design services at no charge on most products. Energize your marketing efforts this spring with our wide-range of real estate promotional products from ReaMark.

3 Reasons Your Real Estate Marketing isn’t Working

Posted by Reamark Marketing on Aug 2nd, 2015

Get More Leads from Your Real Estate MarketingFocusing on consumer perception and relationship building before a need arises has never been more important than it is today. In the same way that you hand out business cards and extend your hand to people you meet in person, your real estate marketing campaign is an introduction that creates a lasting first impression.

If your current lead generation efforts aren’t working for you, maybe you need a new lens. Ask yourself these three questions to find out if it’s time to revise your marketing strategy.

Are you creating value with your real estate marketing tools?

Most real estate professionals invest in marketing campaigns during the lean times, but if that is your primary strategy you’re missing opportunities.

Statistics show almost two thirds of people looking to sell or purchase a home engage the first realtor they call. Keeping your name in front of potential clients is critical for success. SOLD postcards mailed on a monthly or quarterly schedule ensure your name is visible when the time is right for new buyers.

Is your plan for success on an “as-time-permits” basis?

You’re busy – professional development conferences, showing properties, staffing an open-house event. No matter how busy you are, carve out time to write a detailed twelve-month touch-point marketing plan, similar to the one we’ve laid out.

Don’t have a plan yet? Get your calendar out and schedule your contacts. Consistency builds recognition – and brand recognition creates recall. When a need arises, your brand will be the first one that comes to mind.

Outline times, dates and target demographics for mailing thank you cards, calendars, postcards and newsletters. Consider social media timing and frequency, too.

Is your message clear and concise?

Remember those irritating late night infomercials where the host keeps repeating over and over, “But, that’s not all!” Although the strategy was annoying, it worked because an emotional pitch to keep listening led to a clear call to action. Your goal should be to lead the reader toward your purpose with engaging content that creates value; then tell them what their next step should be. A great example of a call to action might be, “Call today to find out how much your home is worth!”

Right now, while it’s on your mind, grab your pen and paper and make an outline for developing your real estate marketing campaign. Follow-up postcards are a cost effective tool to put you on the road to success to building relationships and generating leads for the future. Browse through our selection of promotional real estate tools to select your style, then contact us to get started!

10 Things to Include in your next Real Estate Newsletter

Posted by Reamark Marketing on Jun 8th, 2015

Providing valuable information to prospects has always been a good way to turn them into leads in the real estate industry. This has been a proven effective way to build your brand and trust. Real estate newsletters have been a tried and true way to stay in contact with prospects, customers and leads. Realtor newsletters fall into what marketers refer to as “content marketing.” The point is to position yourself as the neighborhood expert in real estate. If you use real estate newsletters as part of your real estate marketing materials, here are 10 tips to keep in mind for your next one.

Newsletters for Real Estate Agents

1. A Local Market Update – Your potential clients want to know what the real estate market is in their neighborhood. Bring them into the loop with info such as local inventory and length of time on the market.

2. Recently Listed and Sold Properties in your Farm – This can be a real eye opener and motivator for those in your farm. You don’t have to just include your listings either. Include a disclaimer and as many listings as you’d like.

3. Community Involvement – Showcase charitable work you’ve and your team has done or community events you have participated in. If you are having a hard time coming up with events, maybe you need to be more proactive in this area.

4. Real Estate Trivia – Challenge your readers with trivia or real estate definitions. Get them to participate mentally while reading.

5. Include a Real Estate Joke, Pun or Cartoon – Make sure material isn’t copyrighted or you have permission. This can show a less serious side.

6. Have a Coupon for a Local Business – Team with a local business to give the business exposure and your readers something they will view as having value. Make sure the coupon is worth redeeming.

7. Include Several Calls to Action – “Send us referrals”, “Enter our contest” or “see how much your home is worth” are examples.

8. Client Testimonial – These are powerful ways to show how your efforts are paying off for other people in your farm.

9. Social Media URLs – Be sure to include your website address and social media connections with a call to action to follow you on social media. You may even include a teaser to find the answer to a newsletter question on your social media.

10. Upcoming Area Events – Demonstrate you are connected by including a list of upcoming area events. People may eventually seek you out to help them promote their event.

Let ReaMark help you create a custom marketing piece today. We can efficiently and effectively show you how to use a real estate newsletter and other printed promotional material to increase your leads, listings and sales. Contact ReaMark today and save 15-30% on a customized newsletter!

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