займ на карту срочно без отказа

8 Ways Real Estate Agents Can Establish Name Recognition

Posted by Reamark Marketing on Dec 3rd, 2018

Name recognition is important for real estate professionals. Your name is part of your brand. Building a recognizable brand creates trust within your community. How can agents build name recognition that eventually generates sales and commissions?

First, realize that networking, marketing and name recognition all work together. Done properly, using this triad ensures people know who they can trust when it is time to buy or sell real estate.

Here are eight ways real estate agents can establish name recognition in their communities.

1. Become the go-to person for your chartered local association of REALTORS®. If you don’t have a local chapter, take the lead toward forming one.

2. Stock up on pocket-sized business cards, refrigerator magnets or pens. Never miss an opportunity to introduce yourself, and hand out your contact information.

3. Get caught volunteering. Images in the local paper of you ladling soup at the local shelter, or handing out water during the charity 5K, go a long way toward building your brand – without investing marketing dollars. Since the giving season is just around the corner, this might be a good time to designate your office as a drop-off point for  a Toys-for-Tots drive, or host a giving tree in your lobby.

4. Offer to write a guest blog for local builders, lenders and other industry connections.

name recognition brand awareness

5. Give something away. Marketing expert Jay Baer explains in his book, Youtility: Why Smart Marketing Is about Help Not Hype,

“if you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.”

This concept is why items like customized memo boards and recipe calendars are so popular. Update your print and online content that adds value with no strings attached. Think real-time weather and traffic updates added to your website or social media channels. Print media updates might include names and contact numbers for city officials.

6. Speaking of providing value, make sure your social media posts aren’t all about the priced-right-two-story-home in the perfect neighborhood. Share content that teaches people ways to make their life happier, easier or more convenient.

7. On social media, share-worthy contests and quizzes are a great way to expand your brand. Host a photo contest where viewers vote, or maybe create a quiz that tests followers’ home buying knowledge.

8. Build relationships with local and regional influencers. You know who these people are. When they talk, everyone listens. Look for online and on-the-ground community members. Remember, you want to form long-term relationships that complement each other, no one wants to always be on the giving end.

Building name recognition is all about making an emotional connection with your community. ReaMark customer service agents can help you explore customized promotional material that seamlessly complements your marketing and networking strategies.

How Real Estate Agents Can Use Direct Mail to Farm for Leads

Posted by Reamark Marketing on Oct 23rd, 2018

Real estate agents are constantly looking for new ways to farm for new leads. While word of mouth, signage and networking are effective ways to build a base of potential customers, nothing beats effective direct mail strategies as a way to keep the pipeline of buyers and sellers fresh.

Why Use Direct Mail to Farm for Leads?

Direct mail is a proven approach that has been used for decades. Even in the digital era, receiving valuable information in the mail, along with some advertising for those needing real estate services, creates an impression that can linger for those who receive the materials.

Consistent and persistent direct mail strategies also help to drive insights and information about where your best customers are, how they respond to different appeals or products, and how to better reach them. By fine-tuning your messages and products that are a part of your direct mail outreach, you can better use your marketing dollars to reach the best customers.

What’s more, direct mail helps build awareness about you, your agency and your services. Very few of us buy on first glance. Over time, as we begin to develop an understanding of a product, service or brand, we gain a deeper understanding of how a particular provider can best serve our needs. Direct mail is a great way to help create that long-term awareness.

direct mail farming for leads realtors

How Does Direct Mail Help Get Your Message Out?

Direct mail is only as effective as the strategy behind it. You need to identify the direct mail pieces, add-ons, and frequency that work best for your region and client base. When creating your direct mail marketing campaign, here are some things to consider:

  • Message – What are you trying to convey? Options can include your experience, your areas of expertise, knowledge of local markets, reputation. If you offer quick closings, serve a niche market or live in the community, you may want to focus your message on those particular attributes. Similarly, don’t try to cover too much at once. Instead, make sure people know what you’re offering, who you are and how to contact you.
  • Length and Frequency – How long will your direct mail campaign run? You want to keep your message consistent and deliver it several times, but you also want to be sure you hit people enough times that the message sticks.
  • Response Rates Understanding – Typical response rates for your real estate direct marketing campaign is important. The first direct mail piece may have a very low response rate but patience is a virtue. The more awareness you provide, the more likely you are to get calls or responses to your follow-up efforts.

What Are Good Real Estate Direct Marketing Ideas?

At Reamark, we offer a full range of products to make your direct marketing campaign more effective. Whether it’s full-color postcards, real estate newsletters or calendars, we offer prompt turnaround to get you products you need. We offer online and print catalogs with thousands of products and titles to keep your message fresh and eye-catching. To learn more about how Reamark can help with your marketing needs, contact us for a free catalog!

2019 Real Estate Calendars Are Here – Here’s How to Use Them Effectively

Posted by Reamark Marketing on Sep 4th, 2018

It’s that time of year again. Yes, it’s time to start handing out your 2019 real estate marketing calendars. As you already know, handing out free calendars with your agency’s branding prominently displayed is one of the most effective, and budget-friendly, tactics in your overall marketing strategy.

A Proven Solution

In an age when so much emphasis is put on digital marketing, which is of course vital to your overall marketing approach, it’s easy to neglect the classic, time-proven marketing tools. Although it might seem counterintuitive in this digital age, paper calendars are still extremely popular with consumers, and the industry has seen impressive growth over the last decade. Surveys have shown that the average household has at least three calendars in use, of different types, including wall calendars, magnetic calendars, most often attached to the refrigerator, and desk calendars.

Further, consumer research has shown that 82% of people love receiving a free calendar, and that 70% of those consumers will consider doing business with the companies they get them from.

2019 real estate calendars

Reasons Paper Calendars Are Effective

Part of the reason that paper calendars are still so popular is simply because they are low tech. People often feel overwhelmed by the amount of digital information they’re surrounded by each day, so its something of an escape to use a simple, familiar calendar. Plus they add an aesthetic appeal that can’t be achieved with digital calendars, one that everyone who enters a room can enjoy, and they can be personalized in an observable way.

Bottom line, the customer appreciates a free gift, and it’s a practical one they can use every day in the home, the workplace, or even their car. Real estate marketing calendars work, and they should have a place in every agency’s marketing strategy.

Tips For Designing A Real Estate Marketing Calendar

As with any marketing tactic there are ways to ensure you’re getting the maximum out of your calendars. Here are a few things to remember:

  • Get them out sooner rather than later. Although it might seem like if you start handing out 2019 calendars months before the New Year that people will misplace them and not use them, it’s just not true. The majority of people will keep their free calendars until they need them, and they tend to keep the first ones they receive, so it’s important to start handing them out early.
  • Make sure your agency’s info is noticeable. It’s tempting to keep your business’s banner small and at the bottom of the calendar page so as not to interfere with the function and aesthetics, but the whole point is to make people notice you. Make sure your message stands out.
  • Make sure your contact information is correct. A real estate marketing calendar is no place to let typos slip through. People will be using them for a year, and giving referrals from them, so make sure your displayed info is accurate before ordering.

Order your calendars and start giving them away now, and you’ll enjoy the benefits till the end of 2019, and beyond!

Do’s And Don’ts of an Effective Direct Mail Campaign

Posted by Reamark Marketing on May 8th, 2018

Many underestimate the positive impact a direct mail campaign can have on their business. With the increased popularity of paperless marketing methods and social media marketing, this is understandable. However, direct mail is still a powerful weapon in your marketing arsenal if you approach it correctly. Read the following Do’s and Don’ts of direct mailing to use this old-school marketing method effectively.

Do Follow the 40/40/20 Rule

The 40/40/20 rule of marketing is still applicable even when it comes to direct mail. Your rate of return is dependent on three main factors. Some 40% is based on the effectiveness of your mailing list, 40% is based on the quality of your offer and 20% is based on the design, text and the overall look of your mailing.

Do Make Your Message And Imaging Clear

Make your message clear within your direct mail piece. Those in your farm who receive your direct mailer should instantly know what action you want them to take next. Also, use pictures or graphics that tie into real estate as this is your market. In other words, though the photo of a man fishing or a field with flowers might be pretty, it could also confuse your audience. Caveat being if your mailing is tied to a theme like Spring Top Local Places to Enjoy the Outdoors. For the most part, it’s wise to keep your message and your imagining clear and concise. Visit ReaMark for an example of some postcards that fit the bill. Speaking of design…

direct mail tips and advice

Do Spend Time on The Design of Your Mailers

In order to get a good rate of return from your direct mailing campaign, you have to create a well-designed mailer. Otherwise, your recipients will likely skim over your ad, not giving it more than a cursory glance. To prevent this, ensure you give plenty of attention to the design of your mailer. Create an eye-catching headline and bold colors to make your mailer stand out.

Don’t Underestimate The Power of a Proper Audience

Don’t blanket an area aimlessly as this is a great waste of money. Instead, use your resources to discover the most effective areas to target in your direct mail campaign. Many businesses make the mistake of focusing only on the material they send, which is important, but in so doing they neglect to properly identify their ideal audience. The end result is a wonderful piece of marketing material being put into the hands of people who won’t take action on it. If you don’t already have your ideal farm chosen, you can discover them through testing. Send out a small number of mailers and keep a close eye on the rate of returns from them. This allows you to tweak your intended audience until you have the ideal farm to target.

Don’t Exaggerate or Over Promise

Be sure you can back up anything promised in your mailer. If you say, “we will sell your home in three months,” make sure that’s a reality. Otherwise, tone down your promises. Your readers will see through overblown fluff and exaggerations, so make sure you can back up what you say.

Follow the above Do’s and Don’ts in order to construct an effective direct mail campaign. Visit ReaMark today for a full range of products to consider for your next direct mailers.

How to Grab Customer Attention with Real Estate Direct Mail Pieces

Posted by Reamark Marketing on Apr 24th, 2018

There is absolutely nothing wrong with real estate professionals taking advantage of digital marketing and social media opportunities. Many have found success in their online efforts and should continue to do so. Real estate agents and brokers shouldn’t, however, ignore proven real estate marketing strategies have consistently produced results across the country. Here is why and how you can grab the attention of real estate prospects using direct mail pieces.

WHY Use Direct Mail in this Digital Era?

The answer is pretty simple: Because it works. You should also understand, however, why it works.

  • You can target your market. Direct mail allows you to target specific neighborhoods or zip codes to “farm”. There is less waste than “broadcasting” your message.
  • It reaches prospects at home. This lets the person receiving your piece know you are interested in them and their real estate goals.
  • You can “own” this vehicle in reaching prospects. Some agents never use direct mail marketing. This provides a marketing opportunity you can drive a truck through. You may be able to own direct mail marketing for real estate in your community.
  • They are tangible. Direct marketing pieces are perceived to have more value and their messages carry more weight. This can help position you as a stable, trusted source.
  • Pieces can have a long shelf life. Direct mail pieces like calendars, sports schedules, recipes, and motivational or scenic cards can stay in a home for an extended period of time, often on display where they may be seen by others.

inspirational-real-estate-marketing-postcards

HOW to Use Direct Mail in Real Estate

Direct mail is a versatile way to reach real estate prospects, giving you plenty of options on how to use it.

  • Use EDDM to reach prospects. Every Door Direct Marketing is the perfect way to reach every home is your specific target area. It is a great way to introduce yourself and your services.
  • Create an annual direct mail marketing plan. When your prospect gets a new recipe, decorating or home improvement tip every other month, it builds your brand and name recognition. You are providing prospects with something of value.
  • Send out Just Sold or Just Listed postcards. Who isn’t interested in what a neighbor’s house is listed or sold for? When combined with a free home valuation offer, these informative cards often turn up multiple leads.
  • Use to promote your digital marketing efforts. Use direct mail pieces to reinforce your online media by promoting your website and social media. Include your email address for prospects to sign up for a newsletter or enter a contest.

Get Professional Assistance

For 18 years, ReaMark has been creating effective direct mail, marketing, and promotional pieces specifically to help real estate professionals grow their businesses. Our marketing professionals can help you choose items to help you reach your goals. Our design department will help you build your brand and help you turn prospects into leads and leads into sales. Contact ReaMark today and put the power of direct mail marketing to work for you!

An Open Letter to Real Estate Professionals

Posted by Reamark Marketing on Jan 23rd, 2018

Dear Fellow Real Estate Professional,

Hello! I’m Richard Brown, president of ReaMark. I have been in direct marketing for over 30 years, with the last 18 years helping professionals like you substantially increase their listings, sales and, ultimately, their income.

There has never been a better time to increase your business with a regular contact strategy to anyone who knows you and can refer clients. All signs are pointing to a steady rise in the real estate business since interest rates are at record lows. In addition, inventory of homes are still low so listings are being sold quickly and for top dollar.

Each year I personally take hundreds of customer calls and the same question keeps coming up time and time again: “Rick, what works best? How can I make more money?”

So, last week I sat down, got away from the kids, and really thought about all of the success stories, trials and errors that Realtors have shared with me over the past two years. To help answer their question, I had to come up with several of my own:

  • With all being equal why are some realtors more successful than others?
  • What does actually work?
  • What has been proven time and time again to be the Golden Truth’s of success?
  • What makes a top agent?
  • How can my business survive when I have less money to spend because I am making less money?

One glaring fact I couldn’t ignore is that my business only makes money if the programs we recommend to you make you money. After much thought, I came up with four things you should be doing if you are serious about increasing your yearly income.

1. You MUST reach out to your past client contact list at least every month
Over 50% of your business should come from referrals. If you are not mailing your contact list you are losing money. You contact list should includes anyone who knows you, your friends or your family. The larger the list the more successful you will be. You really need to sit down and put this lists into a workable database.

2. Mail Just Listed/ Just Sold / Market updates and Open House Postcards
Announce your success! Since referrals are the largest part of your business and you want to build up your contact list, these marketing postcards are the second most effective tool at your disposal. You should mail the entire neighborhood and also your current contact list. If your budget is strained these could be part of your planned monthly but for better results you should be doing these mailings in addition to your contacts.

real estate neighborhood marketing

3. Track your results over time
The beauty of direct marketing is that is affordable and trackable. If you have 400 contacts then you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year.

4. Become known as a specialist of your farm
A business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same, you must find ways to differentiate yourself. I get calls every day from customers thanking me two years later telling me that they now get 50% plus of all listings in their neighborhood. Walk your neighborhood twice per year with door hangers or notepads, submit articles to your local paper, become an advertising sponsor on a community podcast, create a neighborhood newsletter of community events or post educational videos about the local real estate market to your social media.

I feel great about sharing these strategies with you for a very simple reason: if we can help you become more successful in your business then ReaMark will be more successful in our business! Call one of our Marketing specialists today at 1-800-932-2957 and we will help you develop a plan to meet your budgets and sales goals.

I hope this letter has been helpful and has either confirmed what you are already doing or inspired you to call us. I am always available to help.  Please don’t hesitate to call me directly.

Best Regards,

Richard J. Brown
President,
ReaMark

Deck the Walls: Using 2018 Wall Calendars to Promote Your Real Estate Business

Posted by Reamark Marketing on Oct 19th, 2017

As we head into the fourth quarter of 2017, it’s time to make plans for the upcoming year. If you are like most real estate agents and brokers, you’ll be looking to getting the biggest bang for your marketing buck and ReaMark is here to help with our 2018 wall calendars. It’s time to order from our proven effective selection of calendars.

Here are six tips as to why Reamark calendars are both a powerful marketing tool and a cost-effective way to reach customers and prospects.

Six Tips on Using Wall Calendars for Real Estate Marketing

1. Perfect Timing
Offering calendars to customers leads and prospects during the fourth quarter gets them “first in home” which is important for calendars. These first calendars are more likely to be kept and displayed. Ordering calendars too late in the season can make you appear to be a “Johnny come lately” when it comes to promotional products.

2. Exceptional Value
Calendars provide valuable information for families for 12 months or more. They are put on walls, displayed on refrigerators, desks, and in wallets for a full year giving you valuable visibility for an extended period. That is value!

3. Wide Selection of Designs and Styles
At ReaMark, we have over 300 different designs of real estate calendars in 10 different styles. This means you can choose a design and style to best fit your message and how you want to brand your business. Want a customized edition? Our professional team can help with your message and graphics!

2018 wall calendars for real estate

4. Calendars are Appreciated
While some real estate items are throwaways, calendars are appreciated by those who receive them. They help families plan for vacations, schooling, and celebrations. They place your name front and center every time they are looked at.

5. Multiple Marketing Uses
Our ReaMark real estate marketing calendars can be used as a “thank you” or holiday gift for current customers, sent out as direct mail pieces, hung on doors or given away at community events. You just may be surprised with how often you are asked, “may I have another for a friend?”

6. Proven Effective
Many real estate professionals have built their business on real estate marketing calendars. It is a staple of their marketing plan each year. As new agents move toward more digital marketing, it increases the value of a tangible item like a calendar. You can even combine the two, offering calendars to those who respond to your email or social media marketing!

Now is the time to act as we are offering 2018 wall calendars at terrific savings during our New Year Sales Event. You can save 20-30% on everything from our magnetic calendars to our desk and 2018 wall calendars. Deck the walls, refrigerators, desks, and wallets this season with a selection of real estate marketing calendars from ReaMark!

How Every Door Direct Mail (EDDM) and Online Work Together

Posted by Reamark Marketing on Sep 29th, 2017

Successful agents and real estate brokers are often successful because they are in a constant search to do things better, more efficiently, and more effectively. This includes marketing. Some have found success in using internet marketing. Others swear by Every Door Direct Mail (EDDM). Still, others have discovered just how powerful the combination of EDDM and online marketing can be. Using EDDM and internet marketing together can create a lead generating machine!

Benefits of EDDM & Digital Marketing

In these days where credible information has increasing value, about 56% of people believe that a printed piece is more trustworthy than other forms of advertising. Additionally, 70% of us find direct mail more personal than digital communication. EDDM can also target a specific neighborhood or zip code you may be farming. With Americans receiving less mail each day, your printed piece will stand out more. These six aspects can supercharge your online efforts.

real estate marketing direct mail

1. Promote your website, listings, blogs, and social media through EDDM
Make sure each printed piece includes how prospects can connect with you online at their convenience.

2. Gather prospects by offering a newsletter both digitally and through the mail
Provide a sign-up for a quarterly newsletter through your online marketing. Give readers a choice of a direct mail or digital edition. ReaMark offers a variety of easy to compile printed newsletters that can be digitized.

3. Provide easy access to more information
Use EDDM to “tease” more information that may be on your website. “See how much houses are selling for in your neighborhood by visiting us at our website”. “Compare your home to our current online listings”.

4. Gather leads through incentives
Use calendars or other promotional items as an incentive
Sign up for a complimentary 2018 calendar online today!” “Get a free home evaluation by signing up online today.

5. Position yourself as the real estate expert
Use EDDM to promote your willingness to answer real estate related questions on your social media. This will spur discussion on a variety of topics with you serving as the expert. Use it to promote your blog if you have one.

6. Create leads through an online contest promoted through EDDM
Create a contest that is promoted both online and through EDDM. Use the emails you gather to build your contact list.

At ReaMark, our team of real estate marketing professionals can help you with EDDM pieces that can effectively funnel people to your web presence. Choose from calendars, postcards, door hangars, magnetic business cards, even seed packets! Make the most of all your available marketing options with a combination of online and direct mail marketing with the help of ReaMark.

How to Turn One Great Listing into New Business

Posted by Reamark Marketing on May 3rd, 2017

If you work in a competitive real estate market (and who doesn’t!), you have to make the most of your resources. You should try to get the most out of each lead, every prospect, and each listing. Sure, you would like to turn a listing into a sale, but with the right real estate marketing products, you can also turn a great listing into new business. At ReaMark, we can help! Here some some terrific, proven ways to maximize a single listing and turn it into more business.

“Just Listed” postcards – These build your brand in a target area using some of your best photos of the listing. Promote learning more on the website or encourage contacting the listing agent. It also demonstrates both the agent and the market are active.

Quarterly Newsletter – By highlighting the property in a quarterly newsletter, you can draw attention to an area you are farming and encourage readers to get a free market update. It is also a good place to include testimonials.

Door Hangers – Door hangers are a cost effective way to show off a special listing. Remember, like so many of our products, our door hangers are customizable!

Even after a property is sold, you can still use it to build business with the following ReaMark products:

“Just Sold” postcards – Highlight just how quickly a property sold and include a testimonial from the seller. Include a call to action inviting readers to find out more about recently sold homes in the area by visiting your website or calling the agent for a free home evaluation.

Thank You Cards – Send thank you cards to the seller with the additional mission of asking them for a testimonial and referrals of friends or family who might be thinking of buying or selling.

Contact ReaMark today and talk with with a customer service rep and one of our professional designers. We’ll help you select powerful real estate marketing products that will work to build leads, listings and sales! Effective real estate marketing and promotion is what we do! Real estate season is upon us and now is the time to make the most of it at ReaMark.

Supercharge Your Real Estate Marketing Plan with Timely Marketing Postcards

Posted by Reamark Marketing on Mar 24th, 2017

It varies across the country, but generally, recent signs indicate that this could be a very lucrative “real estate season.” Buyers and sellers may have been hibernating for months, but they are about to become active with the spring weather and the recent news of increasing interest rates. This is going to move many prospects into the market on their own. How will you know they will come to you? A creative and timely real estate marketing plan may be your ticket to a supercharged real estate season. ReaMark is here to help!

Products Designed for You and Your Market

Let your prospects know you understand what they’re thinking with postcards that show “Recently Listed” and “Recently Sold” properties. Offer them something they may perceive as value like “Get Your Free Property Evaluation”. You can even make them aware of trends like “Property Values are Rising Rapidly.”

Your Spring postcard real estate marketing plan may also include helpful and timely items like magnetic baseball season schedules, gardening and home maintenance and improvement tips. You can provide reminders about holidays like Memorial Day, the Fourth of July and Labor Day. The opportunities are almost endless, and our professionals can help.

real-estate-marketing-with-postcards

A real estate marketing plan that includes Every Door Direct Mail (EDDM) can be a powerful tool in farming desired areas. At ReaMark, we can not only help you choose a marketing program and materials, but can assist you with free custom design. We then can print and even mail your items. This is touching your prospects literally where they live and it has been proven to generate leads, listings and sales. Perhaps best of all, you now have an opportunity to get one free postcard for every five you purchase, and two for every ten. This can set you up for success for a complete year!

Contact Us for Help With Your Real Estate Marketing Plan Today!

Contact ReaMark today and talk to one of our customer service specialists. Tell them what’s going on in your market and ask for suggestions. They can help you design your entire plan. Feeling confident? Make your own selections from our wide selection of marketing and promotional products right online. Reach out more efficiently and effectively than your competition this real estate season with the help of ReaMark!

Next »