3 Reasons Your Real Estate Prospecting Isn’t Working

Posted by Reamark Marketing on May 29th, 2014

By

Are you sending out prospecting mailers and not seeing results? When real estate prospecting efforts aren’t getting results, there are three common reasons why. Your real estate prospecting isn’t working because you aren’t using the best mailing list, don’t have a clear call-to-action, and lack diversity.

Not Using the Best Mailing List

Postcards are essential to any real estate prospecting strategy. However, Realtors won’t have success if they aren’t sending real estate post cards to the best mailing list. When sending mailers, always include your personal mailing lists. Additionally, make sure you are not mailing to an area already dominated by a realtor or a particular real estate company. An area can be considered “dominated,” and therefore undesirable for mailings, when the realtor or company has 75% or more of the area listings.

Real Estate NewsletterNo Clear Call-to-Action

Sending real estate prospecting postcards without a clear call to action is a waste of time. A clear call-to-action differentiates you from other realtors and drives website traffic. Entice buyers and sellers to call you by using appealing offers. Attractive offers can be a free market analysis or lower commission rates. A great offer and a clear call-to-action will set you apart from your competitors.

Lacking Diversity

Increase engagement by sending out a variety of mailers to your prospects and leads. Mix it up by sending out newsletters, calendars, and postcards. Also, be sure to include variety in your real estate postcards. Showcase your wins with Just Listed or Just Sold postcards, get better engagement with a recipe card or by sharing home tips, or educate your audience with market updates. By varying the look and feel of your mailers and postcards, you keep your message fresh.

By including these tips in your contact strategy, you will attract more new business. Don’t forget that frequency is key to a successful strategy. Send a mailing at least every two months, but keep in mind that monthly mailings are better. If necessary, you can cut your list size to stay within budget and continue to send monthly mailers.

Get started now with free custom design on Just Sold postcards or any other style of real estate postcards today.

The Real Estate News Letter in 2014: Get the Listings You Deserve

Posted by Rick on Feb 18th, 2014

Get Real Estate Listings with Newsletters

Increase business with newsletters designed for real estate agents and their clients. 

The Market is Ready

The return of the real estate market is the signal our industry has been waiting for, and in the wake of such news there is a rush to get in front of as many buyers and sellers as possible.

But not every audience responds to the same media, and realtors must keep that in mind in order to get listings in 2014.

So what works best to attract qualified leads and turn them into clients?

Turns out, it’s the real estate news letter.

Why Choose Newsletters for Your Real Estate Clients

While it’s not a bad idea to have an arsenal of marketing tools at your disposal, realtor newsletters come with a unique set of benefits that make it plausible – financially and strategically – to get the listings you need.

  • Cost-Efficiency: The cost of producing newsletters for real estate agents is usually cheaper than the cost of agents doing it themselves. (See how ReaMark does it for under $1 per newsletter.)
  • Design Options: One design does not fit every audience. Multiple formats give you the flexibility to choose the right look for you and the clients you hope to win.
  • Attractive Displays: Full-color printing gives content a professional look and helps your brand come across with a statement of quality.
  • Content: Speaking of information, newsletters designed for real estate consumers should contain useful, timeless and non-geographic content, lest you limit the reach to consumers.

A real estate news letter associates your name with up-to-date news and trends, signaling that you are the face of the new market.

How have you used newsletters to win realty listings? Tell us your story!

Related Posts:

The Real Estate Marketing is Returning: What Should I Be Doing?

Millennials are Skipping Starter Homes

How To from ReaMark: Looking for Listings & Reaching 150+ Contacts

Posted by Rick on May 1st, 2013

In real estate, it’s been our experience that it’s important to build your client base as it helps increase your sales. There are a lot of different strategies we’ve seen but one seems to have a real impact on contacts and has brought increased success for realtors:  our 4-page Real Estate Newsletters. ReaMark offers over 60 varieties of real estate newsletters that are timeless and feature no geographical references.

 

Each 4-page realtor newsletter contains industry-related topics, a recipe, and 2 large customization areas to print anything you want. Our newsletter offerings are now available with black & white personalization or our new full-color personalization. Each newsletter features an average of 60% real estate related news and 40% special interest articles targeted directly to homeowners and delivers the marketing impact that drives results. Our success with these newsletters can be illustrated by mentioning that, to date, we have sold over 10 million copies to our more than 30,000 customers. We are proud to offer something that has allowed so many clients of ours to see greater success and reach more people.

 

We’ve found that it’s necessary to approach each contact with warmth and sincerity and with ReaMark’s realtor newsletter offerings you can do just that.

 

Something to keep in mind: Right now all ReaMark Real Estate Newsletters are 25%-50% off thru June 30th, 2013. Hurry, offer good while supplies last!

 

ReaMark’s Mailing Services Makes Marketing Easy!

Posted by Rick on Apr 23rd, 2012

Did you know that ReaMark can mail your postcards/newsletters/calendars or other marketing materials directly to your clients? All you have to do is send us your mailing list and we will handle all of the details for you. No longer will you have to hassle with applying hundreds of address labels and stamps to your marketing materials and then hauling them off to the post office. Let ReaMark do the work for you! We start by CASS certifying your mailing list, to remove any invalid or duplicate addresses. Then, we ink-jet your clients’ addresses directly onto the marketing piece for a professional finished look. Plus, we add FREE UV coating to all postcards that are mailed with ReaMark’s Mailing Service. Lastly we deliver mail to the post office twice a week to ensure your product mails as soon as production is complete. To learn more, ask questions or place an order, call us at 800-932-2957 or visit our website as www.ReaMark.com.

Captivate Your Clients and Prospects With Real Estate Newsletters

Posted by Rick on Jan 30th, 2008

Only ReaMark makes the 4-page Real Estate Newsletters that have two huge personalization areas for you to really express your marketing message to clients and prospects. Both Full Color and Black & White personalization available! Each captivating newsletter is geared toward homeowners and renters, with articles that will keep them reading all 4 pages from beginning to end. Topics included range from real estate tips and knowledge, financing advice, tasty recipes, and real estate cartoons, to decorating and gardening tips. There is something for every reader in each issue, and because you send it out, each newsletter makes you look like their knowledgeable real estate agent. Here is a short clip from one of our articles, “Is Now the Best Time to Buy?” in issue N127 so you can get an idea of how ReaMark newsletters read:

You’ve probably heard the expression “timing is everything when buying real estate.” But for many homebuyers, deciding whether it is the right time to buy is never an easy task. Even real estate experts who have spent years tracking market trends often have conflicting viewpoints on the direction of the housing market. There are other factors that may help homebuyers make a sound buying decision instead of focusing solely on timing the market.   The market cycle is determined by the supply and demand of available homes for sale in the local real estate market. Interest rates, employment and the economy as a whole affect housing supply and demand. In order for homebuyers to perfectly time their purchase to the market cycle, several factors would have to occur simultaneously. There will need to be a surplus of homes available in the market where they want to live; they will need to be able to find a desired home for the lowest price; and interest rates must be low so they can choose the best loan … 

To continue reading this article or to see any of our other Real Estate Newsletters , please visit ReaMark.com and search for newsletter “N127” or feel free to call us at (800) 932-2957 for FREE samples of our newsletters.

Introducing New Full-Color Real Estate Newsletters

Posted by Rick on Jan 22nd, 2008

10% OFF New Full-Color Real Estate Newsletters at ReaMark! Only ReaMark has 4-page newsletters with 2 huge customization areas where you can print whatever you want. And because each custom area is an entire 3rd of a page, the possibilities for your marketing ideas are endless. Just think, you can put color pictures of houses you’ve just listed or sold, market updates or even coupons from other local businesses. And because newsletter customization is now available in full color, it will appear to everyone you send it to that you’re the local real estate expert that put it all together.

Each issue is packed full of fascinating articles geared towards homeowners, so your clients and prospects will enjoy reading all 4 pages every month. Some article topics include various real estate related topics, home improvement suggestions, financing explanations and tips, gardening ideas, home decorating advice, and delicious recipes. Also, every newsletter in all four of our 12-issue series contains only articles that are non-regional specific, so you can use any of them in your farm area.  You can read any of the real estate newsletters articles in full at ReaMark.com, or request samples by calling (800) 932-2957.

« Prev