Real Estate Marketing Blog

Dear Fellow Real Estate Professionals,

Hello I’m Richard Brown and the president of ReaMark. I have been in direct marketing for over 20 years with the last nine years helping Real Estate Professionals, just like you, substantially increase their listings, sales and ultimately their income.

In our business, we are always talking, meeting with and working with realtors to understand your business bettor so I can do my business better in making you successful.

Each year I personally take hundreds of calls and the same question keeps popping up time and time again. “Rick, what works best? How can I make more money?”

So last week I sat down, got away from the kids, and really thought about all of the success stories I have heard during my nine years as owner of ReaMark. What does actually work? What has been proven time and time to be the Golden Truth’s of success. What makes a top agent? And I came up with the four things you should be doing if you are serious about increasing your yearly income.

1.     You MUST contact  your past clients contact list at least every month.

Over 50% of your business should come from referrals. If you are not mailing your contact list you are losing money. Your contact list should include anyone who knows you, your friends or your family. The larger the list the more successful you will be. You really need to sit down and put this lists into a workable database.

2.      Mail Just Listed/ Just Sold / Market updates and Open House Postcards.

Announce your success. Since referrals are the largest part of your business and you want to build up your contact list, these are the second most effective tools at your disposal. You should mail the entire neighborhood and also your current contact list. If your budget is strained these could be part of your planned monthly but for better results you should be doing these mailings in addition to your contacts.

3.     Track your results over time.

The beauty of direct marketing is that it is affordable and trackable. If you have 400 contacts then you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year.

4.     Become known as a specialist of your farm.

A business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same you must find ways to differentiate yourself. I get calls everyday from customers thanking me two years later telling me that they now get 50% plus of all listings in their neighborhood.  Walk your neighborhood twice per year, create, submit articles and or advertise in the neighborhood newsletters and finally educate them on community activities, including the local real estate market.

I feel great about sharing these strategies with you for a very simple reason; if I can help you become more successful in your business than ReaMark will be more successful in our business.

I hope this letter has been helpful and has confirmed what you are doing or inspired you to call us to help.  If I can help directly, please don’t hesitate to call me.

Best Regards,

Richard J. Brown

President.

ReaMark

We’re sure you’ve heard the saying, “You have to spend money to make money.” We’ve found through our own experience that you can in fact save money while contacting prospects and then boost your business in the process. Using real estate postcards is the most cost efficient way of staying in contact or furthering contact with homeowners.

When beginning the process, it usually takes about 6-8 months to start seeing results from a target area when mailing regularly. If ever the saying ‘patience is a virtue’ was applicable, this is the case.

Another factor to consider too when beginning the process of mailing postcards for real estate listings is this: are there other realtors or a realty company that dominate the listings in the area? If so it’s perhaps best to consider an area with less established realtors and find an area that’s suited for your new presence.

So remember that making money can also involve saving money, especially with real estate postcards. Best of luck to you!

As you can see, this idea as applied to real estate is worth repeating again. As was mentioned in the last post of just about the same name, homeowners often wait until the last minute to look for an agent with whom they can list. We’ve found that by sending repeat mailings there’s a greater likelihood of getting more business. Be a household name. If the homeowner sees your name whenever reaching for a pen or pad of paper, there’s a greater chance that they will think of you or when regularly seeing your newsletters for real estate listings.

Being trusted with handling something big like the listing of a family’s home is important. With mailings (real estate postcards perhaps), you are establishing yourself as someone worth trusting who is always ready to be helpful and friendly with the sale of a home.

The important thing to remember too is that sometimes it’s a slow process but having that extra patience when dealing with homeowners can really take you the extra mile. Best of luck out there!

We’re used to seeing advertising all over (billboards, TV, online, print ads) that are so broad or so narrow that they hardly apply to us at all. We’re sure that you don’t want that to be how it is with your efforts to let others know about you when choosing your real estate marketing tool.

Taking a proactive approach and finding the people who are on their way to selling their house or those who might want to sell their house is key. Think about it for a moment. Do you sometimes not know what you want or how to get what you want? Having direction when making a big decision helps and if you select the appropriate real estate marketing tool, you can be that help to these potential customers.

Remember: mailing your information blindly is far from helpful to your business. That’s why we really advocate targeting your desired audience through the appropriate real estate marketing tool, whether your target is first time home buyers or current homeowners. Make sure when sending your real estate door hangers (or other promotions) out that they reach the right people every time.

Real estate is truly a numbers game. The more aware homeowners are of you and your business, the greater chance there is that they will turn to you when they are ready to sell their home. We have found that in sending one real estate mailer about our business (whether through real estate newsletters or perhaps real estate postcards) that there is often very little feedback. Others in real estate also have the same experience.

This is one reason why we advocate sending out many real estate mailers to homeowners. The more you send, the more likely they are to think of you when they are ready to sell their home and if they don’t have plans at the time the real estate mailer is sent out, it will remind them later on. And what better way to establish yourself as a successful realtor than sending them your information regularly to let them know you are always ready for the next listing?

Another reason is that many people wait until the last minute to really make decisions when it comes to finding someone to list their home. If they always see your information via real estate newsletters, there’s a greater likelihood that they will choose you for their realtor.
Try some of our solutions for getting your name out there and see how our real estate postcards and real estate newsletters can help you build your reach among homeowners looking to sell or thinking about selling. Happy listing!

We at ReaMark believe that it’s of the utmost importance to really set yourself apart from other realtors, especially now. A real estate door hanger is the optimal real estate marketing tool that can’t be missed, and it doesn’t require you to pay for postage! Real Estate Door Hangers are an economical and effective way to market in your neighborhood. Our door hangers come in full-color with 30 different styles to choose from or free personal design. These door hangers are guaranteed to get noticed by your clients and prospects as they come home.

We’ve tried a lot of different methods to get new business and, as a result, have found what works and what doesn’t. If you have the option of finding something that works, why not try it and at least see if it fits for you? Having had success with door hangers means that we want to pass that on to others and let them in on a solution.

The features of our Real Estate Door Hangers are as follows:

• Large size: 4” x 11”
• Order as few as 200 quantity, mix and match styles in quantities of 100
• Die cut slits to hold your business card
• Hang as is, insert in door hanger bags or tear off perforated top and mail out in a standard #10 business envelope
• Ships next business day
• Prices as low as $0.12 each

We at ReaMark just want to help in making the listing process that much easier. Let us do the work so that you can reap the rewards of using our marketing materials.

Want more information or to see for yourself why our door hangers just work? Visit our website and view 8 new Real Estate Door Hanger styles at: http://www.reamark.com/catalog/new_door_hangers.htm

In real estate, it’s been our experience that it’s important to build your client base as it helps increase your sales. There are a lot of different strategies we’ve seen but one seems to have a real impact on contacts and has brought increased success for realtors:  our 4-page Real Estate Newsletters. ReaMark offers over 60 varieties of real estate newsletters that are timeless and feature no geographical references.

Each 4-page realtor newsletter contains industry-related topics, a recipe, and 2 large customization areas to print anything you want. Our newsletter offerings are now available with black & white personalization or our new full-color personalization. Each newsletter features an average of 60% real estate related news and 40% special interest articles targeted directly to homeowners and delivers the marketing impact that drives results. Our success with these newsletters can be illustrated by mentioning that, to date, we have sold over 10 million copies to our more than 30,000 customers. We are proud to offer something that has allowed so many clients of ours to see greater success and reach more people.

We’ve found that it’s necessary to approach each contact with warmth and sincerity and with ReaMark’s realtor newsletter offerings you can do just that.

Something to keep in mind: Right now all ReaMark Real Estate Newsletters are 25%-50% off thru June 30th, 2013. Hurry, offer good while supplies last!