Real Estate Marketing Blog

When you think of viral advertising, you probably think of Facebook memes or YouTube videos.

Here in the printing world, we have our own version of viral, and it comes in the form of customized notepads.

Create more sales opportunities with custom realtor notepads.

The custom notepad offers real estate agents a level of exposure that is easily repeatable, even as often as a day-to-day basis.

While this face time with potential clients is truly valuable, it’s the chance to connect with others that deepens the impact of custom notepads.

As the original notepad recipient scribbles a reminder, attaches it to a document, and sends it along, they help the agent’s personal information reach new audiences.

This effect multiplies as more people receive a customized real estate notepad.

The icing on the cake: notepads are perceived as useful to the client.

Where to Bring Customized Notepads

Do you have upcoming golf outings, trade shows, or fundraising events? Are you a sponsor at a conference or seminar? These are perfect opportunities to extend your reach with custom real estate notepads from the only company that does them!

Increase business with newsletters designed for real estate agents and their clients. 

The Market is Ready

The return of the real estate market is the signal our industry has been waiting for, and in the wake of such news there is a rush to get in front of as many buyers and sellers as possible.

But not every audience responds to the same media, and realtors must keep that in mind in order to get listings in 2014.

So what works best to attract qualified leads and turn them into clients?

Turns out, it’s the real estate news letter.

Why Choose Newsletters for Your Real Estate Clients

While it’s not a bad idea to have an arsenal of marketing tools at your disposal, realtor newsletters come with a unique set of benefits that make it plausible – financially and strategically – to get the listings you need.

• Cost-Efficiency: The cost of producing newsletters for real estate agents is usually cheaper than the cost of agents doing it themselves. (See how ReaMark does it for under $1 per newsletter.)
• Design Options: One design does not fit every audience. Multiple formats give you the flexibility to choose the right look for you and the clients you hope to win.
• Attractive Displays: Full-color printing gives content a professional look and helps your brand come across with a statement of quality.
• Content: Speaking of information, newsletters designed for real estate consumers should contain useful, timeless and non-geographic content, lest you limit the reach to consumers.

A real estate news letter associates your name with up-to-date news and trends, signaling that you are the face of the new market.

How have you used newsletters to win realty listings? Tell us your story!

Related Posts:

The Real Estate Marketing is Returning: What Should I Be Doing?

Millennials are Skipping Starter Homes

Looking for real estate postcards ideas? Think Daylight Saving Time.

Get ahead this spring with real estate postcards that serve a valuable reminder.

Prospecting with real estate postcards is a year-round marketing strategy, and the first big opportunity comes with the spring time change on Sunday, March 9, 2014.

Why Sending Realtor Postcards for DST is a Good Idea

Daylight Saving Time (DST) has been in practice in the United States for nearly a century, so you’d think that when it comes to changing our clocks we would be on autopilot to fall back and spring ahead.

But according to a national survey conducted by Rasmussen Reports, 27 percent of people have been an hour early or an hour late because they failed to change the clocks correctly.

This tells us that reminding clients of the spring time change with a real estate postcard mailing is a great idea for those who are prospecting.

Not only does a spring time change postcard provide a valuable reminder to clients; it also helps keep agents’ information in front of potential buyers and sellers.

Order Now for Timely Delivery

Realtors that want to take advantage of this mailing strategy should place real estate postcard orders now.

This will ensure enough time to print and ship your postcards (or send them through mailing services).

Looking for additional real estate postcards ideas for your mailings? Check out our 2014 prospecting guide for key dates to send your realtor post cards.

Thinking of putting together a real estate mailer, i.e. a marketing newsletter, postcard or calendar?

Just like targeting the right buyers is important for selling a home, getting your contact list in order is essential for attracting the most qualified leads.

In fact, 50 percent of successful real estate mailing campaigns can be attributed to a well-researched, well-developed list.

Here’s how agents can prepare their mailing lists for big-time real estate marketing.

Real Estate Marketing Tips for Mailing Lists

• Get Personal – Lists that include friends and family who know and trust you will deliver a return on investment that is 10 times greater than lists based on prospecting. Whenever you send a real estate mailer, make sure these people are included.
• Know the Neighbors – If you decide to farm a neighborhood, be sure to select one with 7 percent or higher turn over (7 in every 100 homes sold per year).
• Do Your Research – When farming, be sure to pull which agents listed homes sold in the past year, or drive around and look at the signs. If an agent has more than 75 percent of the listings, then select another area. Otherwise, if a few agents sell consistently in the neighborhood, consider it prime for farming.
• Take Notes – When you are contacted by a new lead remember to ask how they heard about you. Keep a record of responses so that you can track the success of real estate mailers as part of your marketing plan.

Knowing the importance of personal contacts, farming principles, and reporting, you can assume that the performance of your real estate mailers will only be as good as the quality of your contact list. The more time you devote to its development, the better results you can expect.