Real Estate Marketing Blog

Real estate agents are constantly looking for new ways to farm for new leads. While word of mouth, signage and networking are effective ways to build a base of potential customers, nothing beats effective direct mail strategies as a way to keep the pipeline of buyers and sellers fresh.

Why Use Direct Mail to Farm for Leads?

Direct mail is a proven approach that has been used for decades. Even in the digital era, receiving valuable information in the mail, along with some advertising for those needing real estate services, creates an impression that can linger for those who receive the materials.

Consistent and persistent direct mail strategies also help to drive insights and information about where your best customers are, how they respond to different appeals or products, and how to better reach them. By fine-tuning your messages and products that are a part of your direct mail outreach, you can better use your marketing dollars to reach the best customers.

What’s more, direct mail helps build awareness about you, your agency and your services. Very few of us buy on first glance. Over time, as we begin to develop an understanding of a product, service or brand, we gain a deeper understanding of how a particular provider can best serve our needs. Direct mail is a great way to help create that long-term awareness.

How Does Direct Mail Help Get Your Message Out?

Direct mail is only as effective as the strategy behind it. You need to identify the direct mail pieces, add-ons, and frequency that work best for your region and client base. When creating your direct mail marketing campaign, here are some things to consider:

• Message – What are you trying to convey? Options can include your experience, your areas of expertise, knowledge of local markets, reputation. If you offer quick closings, serve a niche market or live in the community, you may want to focus your message on those particular attributes. Similarly, don’t try to cover too much at once. Instead, make sure people know what you’re offering, who you are and how to contact you.
• Length and Frequency – How long will your direct mail campaign run? You want to keep your message consistent and deliver it several times, but you also want to be sure you hit people enough times that the message sticks.
• Response Rates Understanding – Typical response rates for your real estate direct marketing campaign is important. The first direct mail piece may have a very low response rate but patience is a virtue. The more awareness you provide, the more likely you are to get calls or responses to your follow-up efforts.

What Are Good Real Estate Direct Marketing Ideas?

At Reamark, we offer a full range of products to make your direct marketing campaign more effective. Whether it’s full-color postcards, real estate newsletters or calendars, we offer prompt turnaround to get you products you need. We offer online and print catalogs with thousands of products and titles to keep your message fresh and eye-catching. To learn more about how Reamark can help with your marketing needs, contact us for a free catalog!

A real estate agent’s fate depends on their ability to make inroads with new audiences. While there are plenty of potentially viable avenues for establishing contact and forging relationships, direct mail continues to stand out. Thanks to its low-cost, straightforward nature, direct mail is one marketing strategy that isn’t going away anytime soon.

Want to achieve real estate lead success? Finding great properties isn’t only the challenge. In 2019, everything will revolve around finding buyer and sellers who need your expertise and getting them excited about working with you. Here’s what every agent needs to know about direct mail strategies.

What Is Direct Mail?

Direct mail is a low-cost mass advertising method that lets marketers target entire populations by region. These tools make it extremely affordable to connect with hundreds or thousands of individual consumers simultaneously. This makes them quite convenient for busy real estate professionals.

Mailers can take many forms, including recipes, useful wall calendars and holiday greeting cards. It’s up to the business to decide what kind of content it wants to feature, such as listing images, friendly headshots and contact details. In other words, it’s a low-risk, high-return way to work out the kinks while exploring campaign strategies.

Why Does Direct Mail Suit the Real Estate Industry So Well?

Mail is an attractive alternative to other advertising methods that have high barriers to entry. Realtors don’t need to pay for signage permits, mailing lists or other expenditures that aren’t always even worth the money they take to maintain.

Since each mailer campaign is customizable, it’s simple to achieve unique goals. Real estate professionals can easily publicize recent neighborhood listings, promote property acquisition services and raise brand awareness in close-knit communities without feeling like outsiders.

What Makes Direct Mail Low-Cost?

Cost-conscious realtors love the fact that direct mail campaigns grant them complete control over their advertising. Thanks to the widespread prevalence of bulk discounts and already-low rates, targeting a campaign to match a given outreach budget or reach a particular market segment is effortless.

While prices vary, the best direct mail providers typically offer per-mailer costs of less than a dollar for items like postcards. Although this is often more than what digital outreach impressions cost, it’s important to remember that the comparison isn’t strictly apples-to-apples.

Direct Mail Pricing in Context

Mail campaigns may have significantly more longevity than digital marketing can bring to bear. Their tangible presence, ability to target property owners exclusively and traditional feel all work together to grant marketing drives more trustworthiness.

Unlike online ads, which get supplanted the instant Google or Facebook finds a new campaign to promote, mailers stick around in offices and homes. Someone who receives these promotional materials in the mail might not reach out until months or years after the fact, but when it comes to lead-building, late is better than never.

Getting Started With High-impact Direct Mail

Direct mailing strategies are just one way to make a mark on the world. For real estate agents, however, they’re essential tools with unmatched cost-saving potential. To learn more about the options, check out the selection at Reamark.com.