Real Estate Marketing Blog

Direct mail gives you a great way to connect with customers and prospective clients. Follow the tips below to get and keep the attention of your target audience. By sending various marketing materials frequently, you can stay in touch with your clients without overwhelming them.

Do you want to improve your direct mail conversion rate? Follow these tips to increase your ROI and improve your branding strategy.

How Often Should You Contact Your Clients?

As a general rule of thumb, contacting your clients once a month can keep you top-of-mind without irritating them. You can also learn by trial and error by tracking your response rates with campaigns using different frequencies.

Maximize your conversion rate by bumping up your contact rate in the selling season from spring through fall. You can save money by sending out fewer mail pieces during the holidays and offseason in your farming area.

How Can You Catch Your Audience’s Attention?

Standing out enough to attract your clients’ attention is tricky. People glance through their mail prior to throwing it in the trash. Therefore, give them the information they need at the first glance.

Once you determine your audience, focus on their interest and concerns regarding buying or selling real estate. If you have a unique message on one side of the postcard, you can use the other side to go into depth regarding your services.

Compelling images and catchy titles can help your client understand that it’s worth their while to read through your newsletter or a door hanger. If you want to direct their attention to online listings, make your social media and marketing website stand out.

For example, we have several self-promoting postcards that help you build your reputation in the community, express your thanks and let prospective clients know more about your recent transactions. We even have postcards that promote you twice!

Optimize Your Content

Effective direct mail pieces tell the recipient what they need to know. If you want them to hang on to the door hanger or postcard, cater to their interests and needs.

· Home tips

· Cartoon humor

· Animal themes

· Recipes

Follow Up

Once you get your client’s attention, make sure that you are available to answer their questions. The fastest way to lose a warm lead is to ignore their text, email or phone call. If you wait too long to respond, they will find someone else to handle their real estate needs.

When you begin a direct mail campaign, focus on the long-term goal. You may not see a spike in sales with the first round of postcards you send out. However, by increasing brand awareness and generating leads, you will see your revenue increase over time.

Customized Postcards

If you have very specific goals, we can help you personalize your direct mail campaign to your target audience. Customized postcards allow you to choose your images and message to maximize the impact of your marketing dollars.

Contact us today to find out about our specials and discounts or for guidance on how to kickstart your direct mail campaign.

When people hire you to sell their home, they want to feel confident that you have the skills to move their property or find them the home they’ve been searching for. With comprehensive marketing campaigns, you can reach your target clients online and through strategic direct mailing campaigns to stay top-of-mind in their Realtor search.

If you feel like you’ve run out of ideas to capture people’s attention, review the suggestions below and mix and match your online marketing efforts with physical promotional pieces. Newsletters, door hangers and postcards give prospective clients information they can review without the distraction of the internet.

Optimize Your Listing Campaigns

If you want to highlight your ability to sell homes, start by letting homeowners know about your recent success stories. Include homes that you have sold and ones currently on the market to give homeowners an idea of prices they could command if they put their home up for sale. Use a variety of channels to reach your target demographic, including:

• Emails and door hangers highlighting information about your services as well as recent sales.
• Postcards featuring Just Listed properties that may appeal to homebuyers and sellers.
• Newsletters distributed via social media, email and print formats.

Reach your prospective audience where they spend the majority of their time. Right now, that’s online or at home.

Newsletters Delivered to Your Clients’ Doorsteps

Develop your newsletter into a visual experience for your prospects with colorful imagery and useful information that enhances your branding message. It can be worth the cost to print and deliver physical mail since many residents receive dozens or hundreds of emails every week. A multi-page document with photos, statistics and recent listings and sold properties will help you establish authority and trust with current and future clients.

Choose one of our templates for a four-page newsletter or work with our team to create a free customized layout to meet your needs. Great topics include:

• Recently sold properties
• Recent listings
• Tips for homebuyers and sellers
• Tips for home improvement projects
• Recipes

Just Listed/Sold Postcards

You can connect the dots between your online marketing and direct mail campaigns. If you have your own web page, include that information on just listed and sold postcards sent to residents in your farm area. Brokers and agents also include their social media information on direct mail pieces so clients can connect with them electronically.

High-quality mailers can help you reach your local market and provide contact information that clients can pass on to friends and neighbors. Choose interesting content and graphics that promote your services and experience and don’t forget to add testimonials. Contact a ReaMark representative for assistance with your marketing campaign. You don’t pay until you have approved the design, content, and features for your direct mail pieces. Choose from jumbo postcards, four-page newsletters, door hangers, and myriad other promotional pieces.